Professional Documents
Culture Documents
I. Objectives :
At the end of the lesson, the student should be able to:
1. identify the different propaganda techniques,
2. realize the importance of propaganda techniques in consumer response
3. apply propaganda techniques in promoting a products.
II. Subject Matter
Topic: Propaganda Techniques
PRELIMINARY “Let’s bow our head and feel the presence of the Lord.
ACTIVITY Heavenly Father, grant me each day the desire to do mybest.
To grow mentally and morally, as well as physically, To be
A. PRAYER kind and helpful to my classmates and teachers, help me to
“Everybody stand and be a good sport and smile when I lose as well as when I win,
let us start our day with teach me the value of true friendship, help me always to
a prayer.” conduct myself so as to bring credit to my school. Amen!”
B.GREETINGS
“Good Morning Class!
How are youtoday?”
C.CHECKING OF
ATTENDANCE “Good Morning Ma’am! We’re great.”
“That’s good to know.” “Before taking your seats, I
want you to look around and pick those piecesof
“None Ma’am”
trashes under your chairs, throw those in the trash
“Yes Ma’am.” “None Ma’am”
bin. Arrange yourchairs horizontally and vertically
aligned.”
“Are everybody in their seats already? Now, look to
your right and then to your left.” “Have you noticed
someone missing?”“Well then that’s great, there are
no absentees for today.”
D. REVIEW
“For now let’s have a “About Bias/es”
review of what we
have tackled last
meeting.” What was
that again?
Game Mechanics:
The class will be divided into 3 groups.
Each group will receive pieces of paper
and a marker.
The task of the group is to guess the name of the television commercial based on the
MOTIVATION/ACTIVITY: ACTIVITY 1: taglinethat will be flashed on the screen.
“Batang MayLaban”
Processing Questions:
1. What did you observe in Student’s Answer:
the presented commercial?
“I have observed the commercial is promoting a product.” “Detergent Powder, Breeze.”
“Correct, very good and the
product is?”
2. Do the commercial affect “Yes Ma’am, I was moved by thevideo, in how they
you in different ways? present the commercial using mother and child in
3. What do you think is the school.”
purpose of the video that you
“I think the purpose is to persuadebuyers.”
have watched?
4. Did the commercial
“Yes Ma’am, because they havepresented a very
persuade/encourage you to buy
catchy commercial.”
or patronize their product?
II. ANALYSIS:
“Based on your answers to the
givenquestions what do you Student’s Answer: Commercial MarketingPropaganda
5
Presentation + Impact
“As a consumer, it is very important to
5 know the propaganda techniques for
Cooperation
us to be able to choose or buy wisely.”
Points
TOTAL 10
Instructions:
1. The students will use the same
groupings in the first activity.
Processing Question: 2. Each group will think of a local
As a consumer, who buys goods and other product from their respectivebarangays
products, what do you think is the importance that you will promote.
of knowing propagandatechnique? 3. They will promote the chosen
local product based on the
IV. APPLICATION: ACTIVITY 4: #LOVE LOCAL
propagandatechnique that they will
“Let’s have another activity, entitled pick.
“#LOVE LOCAL” 5. They will be given 5 minutes to
prepare and 2 minutes to present their
output.
6. They will be graded based on the
given criteria below:
Criteria Points
5
Presentation + Impact
Cooperation 5
15
TOTAL
Points
EVALUATION:
DIRECTION: Identify the type of propaganda technique used in the followingpictures or
images: Write the letter of your answer on ¼ sheet of paper.
Picture/
Propaganda Technique
Image
A. Name Calling
B. Bandwagon
C. Plain Folks
A. Bandwagon
B. Name Calling
C. Testimonial
A. Testimonial
B. Appeal to Fear
C. Bandwagon
A. Testimonial
B. Bandwagon
C. Plain Folks
A. Testimonial
B. Appeal to
Fear
C. Bandwagon
Assignment:
With the things you have learned today, write an essay why do we need not to buy or to
buy a product even though it is a very famous one. Write it on a half sheet of paper
crosswise.