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18 Appendix PDF
18 Appendix PDF
Age :- Below 18 yrs.[ ] 18-25 yrs.[ ] 26-35 yrs.[ ] 36-50 yrs.[ ] 5o yrs. above[ ]
1. When I say about Online Shopping sites for electronic products which brands
comes to your mind?
i) _______________
ii) _______________
iii) _______________
iv) _______________
v) _______________
2. Where do you shop for electronic products (Mobile, Tablet, Laptop) Online?
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3. What do you like most about online shopping?
a) Convenience [ ]
b) Cheaper price/Discounts [ ]
c) Saves time [ ]
d) Choices [ ]
e) Product comparisons [ ]
f) Superior selection/Availability [ ]
Highly Satisfied
Satisfied
Dissatisfied
Highly Dissatisfied
5. Rank the following online stores in order of preference. Begin by picking out the one
online store that you like most and assign it number 1. The last preferred store should be
assigned a rank of 8. (1= top & 8=bottom)
Flipkart
Snapdeal
Amazon
Home shop18
Ebay
Croma
Ezone
Indiatimes
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6. Where do you discover for product?
b) Google search [ ]
c) Social media [ ]
e) Others [ ]
b) Safe [ ]
c) Unsafe [ ]
a) As needed [ ]
b) Once a month [ ]
c) Once a week [ ]
b) Once a day [ ]
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11. With whom do you shop online?
a) Alone [ ]
b) With friends [ ]
c) With Family [ ]
a) Mobile [ ]
b) Tablet [ ]
c) Laptop [ ]
d) Others [ ]
a) Rs.250-1000 [ ]
b) Rs.1001-2000 [ ]
c) Rs.2001-10,000 [ ]
d) Rs.10, 001-50,000 [ ]
e) Rs.50, 001-100,000 [ ]
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15. What are the payment methods you generally use for Online Purchases?
a) Credit Card [ ]
b) Debit card [ ]
c) Net Banking [ ]
d) Cash on Delivery(COD) [ ]
e) Gift Cards & Promotional codes [ ]
Trust
Discounts
Schemes &
Offers
Service
Quality
17. How important are the following parameters to you when it comes to shop online
And to what extent are you satisfied with e-retailer you shop? Please rate them on 5
point scale (1= least important & 5= most important and 1= least satisfied & 5=very
satisfied)
Trust 1 2 3 4 5 1 2 3 4 5
Discounts 1 2 3 4 5 1 2 3 4 5
Service 1 2 3 4 5 1 2 3 4 5
Quality 1 2 3 4 5 1 2 3 4 5
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15. Which of the following describes when you look high end electronic products?
(Any three)
a) Familiarity [ ]
b) A memorable experience [ ]
c) Prestige [ ]
d) Status [ ]
e) Ethical production [ ]
f) Freshness [ ]
g) Modernity [ ]
i) Quality [ ]
j) Heritage [ ]
k) Sincerity/Trustworthiness [ ]
l) People will recognize it [ ]
k) Celebrity endorsement [ ]
18. What influences your shopping decision for online Shopping of electronic
products?
Media
Advertisements in magazines
Advertisements in Newspapers
Advertisements in TV
Editorials in magazines
Radio ads
Direct mail
Outdoor posters
Windows display
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The internet
News/current affairs
Image
Brand Image
Brand name
Promotion
Packaging of Products
Celebrity endorsement
Free Samples
Store promotions
Others
Convenience
Habit
New Technology
Quality of product
The Price
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19. How strongly do you agree or disagree with the following statements?
A Subjective Parameters 1 2 3 4 5
9 I tend to shop online to buy goods that are not supplied in solid
shops
10 I shop online because I do not have time to shop at solid shops
after work or study.
11 I shop online for the sensitive goods
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B Pricing Parameters 1 2 3 4 5
10 I will not purchase the product when the price is not acceptable
to me when I shop online.
C Product Quality 1 2 3 4 5
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D Trust 1 2 3 4 5
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11 The regular promotion activities of the online seller will increase
my repeat purchase behavior
12 The quality of the products affects my repeat purchasing
behavior
13 The price of the products affects my repeat purchasing behavior
“-----------------------------------------------”
Sign: Date:
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