Business Plan

Aljay Docog
1. Rational/Background

The proposed business Aljay ELECTRICAL& ELECTRINICS ENTERPRISE will be

dealing specifically with sale of electrical and Electronics materials, tools and
equipment’s and also will be offering different services like repairing, electrical wiring
and installation, troubleshooting repair & repairing electronic gadgets and appliances

2. Objectives

●The business will create job opportunity to self and to others

● To establish a very successful business which can win customers interest at
large within a very short period of time possible.
● To provide the best and quality products and services.
● To employ qualified personnel to assist in running the business thus efficient
production of work.

3. Business Title/Name

Aljay ELECTRICAL& ELECTRINICS ENTERPRISE is the preferable name for the

proposed business. JMLis acronym originally from owner’s name Josh Maraña
Lazarte. Aljay Docog acronymscan be easily memories because its sorter than others

4. Market
A. Product/Services
These business is to engage much in the following
●Selling of electrical materials like cables, switches insulators, lighting systems
etc., electrical tools like phase testers, electrical tool boxes and any other electrical
related tools and electronic ecomponents and materials or equipment.
●Repairing of faulty electrical gadgets in different capacitors, CCTV Installation,
House wiring including house repair of electrical wiring and electronic gadget and
appliances.
The product produce will be of high qualities, convenient and cheap but
good to afford by customers. Also the services will be affordable to all people high
quality house wiring and CCTV installation will be done. All this will be achieved by
having skillful personnel and having a large stock to begin with. The product and
services will be readily available because of its location in situated in a Market Centre
along the road.
 B. Place
The business will be located at Market Centre which is in Cumadcad,
Castilla, Sorsogon. This place is mostly preferred because it is along the road
enhancing easy transportation of material and services to the customer. It is also at a
market place that approveto attract many people and customers.

C. Promotion
“This will be done by the business through”
(a) Offering discounts on tools, components, materials and services bought from the
businessto get a highly approve for new customer’s
(b) Employing good character and well hearted employeeswho can attend and serve to
all customers without favor or fear.
(c) Purchasing enough stock of materials or items required to make sure that
customers don’t miss anything
(d) Offering free samples on goods bought hence attracting more people
(e) Marketing the services and products through business exhibitions and shows.
“Advertisement”
The enterprise will employ the following advertisement methods.
(a) Through posters where all the activities and location of the business will be
written on the posters and spread all over the Cumadcad, Castilla.
(b) Through local F.M radio like Brigada News F.M and through social media like
Facebook and etc. Who can pass information in local language to many People
(c) Use sign post or online poster to show where Aljay Docog ELECTRICAL&
ELECTRINICSENTERPRISE can be found.
(d) Through local newspaper which are locally written and do reach many people
around.
(e) Through direct email to the middlemen who can be potential customers.
(f) All these methods will ensure that customers are, well informed about the
direction, location operating time and kind of services provided.
“Business Operation

 Source of materials

Aljay Docog ELECTRICAL& ELECTRINICS ENTERPRISE find a reliable supplier

out of the country and purchase bulk or large quantities for possible higher discount.

 Labor/Workers
Types of work: Sales Representatives and Labor Services
Mode of payments:
P 7, 000.00 each a month

 Management of business

This business will be a sole proprietorship kind of business as it will be manage

by one person. This will be so because of the following reasons:

 Management of business
This business will be a sole proprietorship kind of business as it will be manage
by one person. This will be so because of the following reasons:
(a) He will be the boss of his own thus run the business without any interruption
(b) Easy to make decisions
(c) He will enjoy all the profits as he I will be the chief controller of the business.

Business expenses

“Startup expense”

Place and Utilities

Unit Cost Qty. Total
Rent 10,000 3 mos. 30,000
Transport 6,000 3 mos. 18,000
Telephone 1,000 3 mos. 3,000
Water 500 3 mos. 1,500
Electricity 1,300 3 mos. 3,900
Advertisement 3,000 3 mos. 9,000
2 Labor 7,000 3 mos. 42,000
Total 107,400. 00
 Materials
Unit Cost Qty. Total
Wire no. 10 1800. 00 2 boxes 3600
Wire no. 12 1500. 00 2 boxes 3000
Wire no. 14 1300. 00 2 boxes 2600
Incandescent bulb 55. 00 25 pcs. 1375
PDX Wire no. 14 40. 00/mtr. 200 mtrs. 8000
Wrench Asstd. 1800. 00 2 sets 3600
Electrical tape 25. 00 50 pcs. 1250
Multi Tester 2,500 5 pcs. 12500
Flexible tube 1/2", 3/4", 1" 35. 00 200 mtr. 7000
PVC tube 1/2", 3/4", 1" 60. 00 10 pcs. 600
EMT tube 1/2", 3/4", 1" 70. 00 10 pcs. 700
Hack saw 88. 00 5 pcs. 440
Pipe Cutter 335. 00 2 set 670. 00
Pipe reamer 150. 00 1 set 150
Wire Splicer 200. 00 10 pcs. 2000
Utility Box 30. 00 70 pcs 2100
Junction box 35. 00 70 pcs. 2450
Switches Asstd. plate and cover 50. 00 30 pcs. 1500
Convenient outlet Asstd. with plate and 65. 00 10 pcs. 650
cover
Receptacle flush type and surface type 35. 00 50 pcs. 1750
Push pull role 5mtrs. 50. 00 10 pcs. 500
Wood screw Asstd. 10. 00/pack 5 packs 50. 00
Portable Grinder 300. 00 2 sets 600
Electric drill 500. 00 2 sets 1000
CFL Lamp 120. 00 10 pcs. 1200
Screw driver Asstd. Phillip and Flat head 60.00. 00 30 pcs. 1800
Electrical plier Asstd. Long nose, 200. 00 30 pcs. 6000
diagonal, combination
Electronic components tools and ……. ……. 80,500
materials in first month
Total: 1,646,085
3 Month startup budget and capitalization: 350,000. 00

Summary
The Aljay Docog’s ELECTRICAL& ELECTRINICS ENTERPRISE focus is to get a
higher total per month and selling as we can do with a good and quality performance..
We Offer a discounts on tools, components, materials and services bought from the
business to get a highly approve for new customer’s.
We will make sure that the Business will meet the demand of all the customer,
and the management will hire a skillful, reliable and with a good attitude employee to
get a very good record and to maintain the recommended quality and name in the
industry.