3/20/2020

MBA 3.5 LEAN CANVAS MODEL

Submitted by
Shahroz tariq (01-220182-000)
Zain abbas (01-220182-036)
Inza ilyas (01-220182-002)
Usama Khalid (01-220182-032)
Umair babar (01-220182-031)

Submitted to: Sir Salman Ali Khan

 VEGE-FRUITS POCKET we deliver fresh fruits & vegetables

PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENTS

Delivery at door steps in few

clicks Cross docking
Fresh and quality products Vendor relationship
Time saver Quality (which is our focus)
Easy to use
No inventory
vendor
Busy schedules/routines
management/relationships
Hectic work environment
directly from vendors to Housewives
Need of ease
customers Students
Sudden need
KEY METRICS HIGH-LEVEL CONCEPT: vege- CHANNELS Bachelors/hostelites
Need of online faciltator
fruit pocket is like a delivery EARLY ADOPTERS -
EXISTING ALTERNATIVES
service where you can buy housewives/bachelors
Dfresh(daraz.pk)/farm to
fresh and quality
home
fruits/vegetable at your door
steps on time
Number of orders (40-70) in
first week Word of mouth
Number of app downloads Referrals
(60-80) in first week Social media
Rating and reviews Direct channel
Proper feedback systems

COST STRUCTURE REVENUE STREAMS

Salaries
Delivery charges
Product development (software and a communication channel)
Additional rates per kg
Marketing expenses
App downloads
Incentives/bonuses