Assignment

Role of Media in Our Daily Life through Advertisements

Submitted to: Sir Ali Usman

Submitted by: Saliha Shahid (13401)

Course Title: Media and Cultural Studies

Program: BS (Hon’s) 8th Semester

Department of English Literature

 Role of Media in Our Daily Life through Advertisements

Need of Advertisements

Commercial ads encourages more consumers to buy because there

products meet the needs of public and wants more consumers. Thus, the economy is positively
affected. The role of advertisement in our society is to change people’s opinions and to sell ideas
and products to consumers to make money. Advertising affects people personally in their daily
lives and in choices that they make.

Laziza Kheer Mix

Now a times, due to prevailing Indian drama culture, the ritual of 1 st kheer
or some other sweet dish making by the new bride is getting popular. Every newlywed woman
wants a perfect start of her new relations. Laziza Kheer Mix targets this well followed ritual
presenting their product as the perfect shortcut to make the family happy with all ingredients of
kheer in one box giving the slogan‫اس‬44‫ار کی مٹھ‬44‫ ) )رشتوں ميں الۓ پی‬brings sweetness of love in
relations.

In the advertisement a newly wedded girl is shown cooking kheer using

Laziza Kheer Mix and a child came and praises the scent of kheer. Then she is shown placing the
bowl of kheer on the dining table. Her father in law and others tasted the kheer. The bride asks
her father in law about the taste of the kheer and he replied in a dramatic tone that it should be
made more next time. Then the slogan of the advertisement is repeated ‫رشتوں ميں الۓ پیار کی مٹھاس‬

Analysis

The target audience in this advertisement are women whether newlywed or not
because it’s a handy product to make kheer which is essential part of almost every house on
happy occasions. Everyone likes to eat sweet dish after meal. Moreover, cooking traditional
kheer is very difficult process as to continuous stir the rice all day and collecting dry fruits like
almond and nuts etc. Laziza Kheer Mix makes the process much easier as it contains grinded rice
with almonds and nuts to just boil it in milk and delicious kheer is ready with much improved
taste in minutes rather than hours. The company also provides different tastes and variety in the
product to suit the taste of the target audience. Thus capitalism targets the perfect audience to
promote their product in best profitable way.