Catch A Cup-C1-C6

MARYMOUNT ACADEMY
Your Trusted Partner in Developing Effective Communicators and Successful Young Entrepreneurs
CHAPTER I
COMPANY SUMMARY
A. COMPANY NAME
Elevated flavors of caffeine ready to get dunked into their mouth,
experiencing the best slam dunk in their life.The theme of there caffeine will be
based on sports. The feeling they get when their favorite NBA player makes the
biggest play ever or whenever the match is getting intense? They want that same
feeling when they let their costumers enjoy their “Catch-A-Cup” coffee.
B. COMPANY LOGO
Their logo has a minimalistic but attractive design that captures the theme
of our cafe. Their cafe has an athletic or sporty theme to its aesthetic and the
basketball is to represent that. The cup is obviously to represent the cafe itself.
They chose to design the logo with simple white to capture the essence of a
relaxing cafe while still being true to its athletic theme. The effect of the dots is
1
MARYMOUNT ACADEMY
the capture the texture of the basketball and we made sure it did not overtake the
whole logo.
C. COMPANY LOCATION
Catch-A- Cup coffee shop
will be located at, A. Aguirre Avenue, Bf Homes, Paranaque, particularly Inside
the Pergola. As the businessmen considered the demographic aspect of it, they
decided that it is the best location for their business because aside from, The
place being crowded which is good for thier business, so it can easily attract
people. They also considered their target costumers within the BF, these are the
people who can afford to buy their luxurios caffiene , which is the students,
Millenials and even the adults. In addition to that pergola is the best location for
their business since it is located near the schools in BF and it is the area where
everyone in the BF Homes subdivisions are going to shop or even hangout..
2
MARYMOUNT ACADEMY
D. COMPANY OWNERSHIP
The Catch-A-Cup Cafe will be run throughpartnership by two business
owners namely, Melchor Batisla-on and Emyl Justin Bukid, both of them will be
having 50% capital contribution in the business as well as 50/50 profitt sharing.
They will be the brain of their business.Furthermore, this business plan w ould not
come into fruition without the employees that is why the rest will also have their
own tasks. Gladys Joy A. Casimo will be assigned on the Human Resource
department, Jearis Felipe will become the Management and Information
manager, while Jian Vizcarra is the Production/ Operation Manager.
E. VISION STATEMENT
The vision of Catch-A-cup is to serve the best testing coffee that suits
our customers palettes withing B.F. Homes.
F. MISSION STATEMENT
The mission of Catch-A-cup is to give high quality caffeine with the
most affordable price to satisfy our customers.
G. OBJECTIVES
1. Sales approaching and surpassing 10% by the end of the year.
2. Targeting and maintaining a net profit of at least 10% by the second year.
3. To increase customer satisfaction by 10% by the end of the first year.
3
MARYMOUNT ACADEMY
CHAPTER II
PRODUCT/SERVICE SUMMARY
A. PRODUCT/SERVICE DESCRIPTION
STRONG COFFEE
MILD COFFEE
CHOCOLATE BASED COFFEE
4
MARYMOUNT ACADEMY
MUSHROOM TOAST
AVOCADO TOAST
Their product will have 3 different types of drinks, a strong coffee that will
energize you for the whole day with its rich flavor, a mild one that takes you to a
sweet and relaxing trip, and a chocolate based drink thatll satisfy your sweet
tooth. Not satisfied yet? They also offer toast that are topped with their different
kinds of recipe, a breakfast toast thatll taste exactly what you want when you
wake up in the morning, or maybe a creamy mushroom toast, or perhaps your on
the healthy side, they also offer an avocado toast.
5
MARYMOUNT ACADEMY
B. SALES LITERATURE
Sales literarture to be distributed to both current and potential customers
will include brochures, fliers, as well as other print media. Jearis Felipe is highly
skilled in graphic design and has the quality desin and printing equipement to
publish professional pieces at low cost. In addition to that, Jian Vizcarra is
capable of creating a web page which is also one way to introduce the “Catch-A-
Cup” to the customers.
C. SOURCING
All kind of coffee - Go Brewed Instant Drip Coffee
The Local Coffee Shop has chosen Go Brewed Instant Drip Coffee
located at SM Makati as their supplier for their coffee based products. They have
chosen the Go Brewed Allegro Blend product for the Strong Coffee they will be
serving and the Go Brewed Legato Blend for the Mild Coffee blend that they will
also be serving. The Local Coffee Shop has chosen Go Brewed Instant Drip
Coffee to be because it is close, it is cheap, and it is easy to make.
Bread - Pure Gold Southpark
The Local Coffee shop has chosen Puregold Southpark located at
President's Avenue, Paranaque, Metro Manila as their supplier for the bread they
will be using to serve their toasted products. They will be purchasing bread
loaves from Puregold Southpark. The Local Coffee Shop chose this supplier
because it is very close and convenient
6
MARYMOUNT ACADEMY
Eggs, Avocados, and Mushrooms - Local Markets
The Local Coffee shop will be getting their supply of eggs, avocados, and
mushrooms from the local markets located at muntinlupa city. They have chosen
this supplier because buying these organic products at a local market will be
cheaper than buying it at a bigger mall.
D. FUTURE PRODUCT/SERVICE
SPORTS COFFEE
90 PESOS
House blend coffee with unique customizeable sports latte art, perfect for
an athlete who has a specific favorite sport.Classic coffee, not only to set the
relaxing mood, but the latte art can show off your favorite sport! Whether you
play it or support it.
7
MARYMOUNT ACADEMY
FOOTBALL PIES
150 PESOS
A delicate dessert with a theme of a rough sport. This dessert will give a
flavorful touchdown on your tastebudsto represent a favorite US sport Great for
attracting fans of the sport, and maybe even foreign customers
MEDALLION CAKE
350 PESOS
Every sports competition has a medal to honor an athlete for an
outstanding performance This cake will make the customer feel like a winner
once they have eaten it, to represent the honor of athletes and a unique
celebratory cake.
8
MARYMOUNT ACADEMY
CHAPTER III
MARKET ANALYSIS
A. MARKET SEGMENTATION
Figure 1. Percentage Distribution of Potential Customers According to Age
In this graph, it has a 102 respondents that start from thirteen year old (13)
to fifty four year old (54), majority of the answered are millennial because the
highest percentage is at the age of seventeen (17) to twenty four (24) and the
rest are low. As we know at this stage of age many people are working hard for
their future that is why it got a highest percentage of drinking coffee. On the other
hand, from the age of thirteen to sixteen and twenty five to fifty four year old got
the low score because they are at the stage of life where coffee is not good for
their health but still want to drink coffe.
9
MARYMOUNT ACADEMY
Area Percentage
Tahanan 18.6%
Sinagtala 9.8%
Classic Homes 14.7%
Pitong Daan 13.7%
Others 43.2%
Table 1. Percentage Distribution of Potential Customers

According to Area
As observing the pie chart it can be concluded that not only the people
who lived at the Villages inside the Bf Homes are the potential costumers but
anyone from nearby villages that is also going inside Bf Homes as well as those
people who love drinking coffee.In addition to that According to the pie chart
most of the respondents are from Masville which is 18.6% , it is a village near Bf
homes then the other following high percentages are from the villages inside Bf
Homes.
10
MARYMOUNT ACADEMY
Figure 2. Percentage Distribution of Potential Customers According to
Employment Status
Over the 102 respondents 52.6 of them are students, 21.6 are retired,
10.8 are in supervisory level, 7.8 are in managerial level and there are 6.8 who
are actively looking for job. From this graph, it is seen that the majority of the
people who answered our survey are students. Referencing from previous
graphs, it is noted that majority also answered “yes” with the question to whether
they consume coffee or not. The observation taken here is that, even at the
young age of students, they also purchase and consume coffee on a regular
basis.
11
MARYMOUNT ACADEMY
Income Bracket
Majority of the respondents which is the 25.5% is in the middle class
salary income, followed by 20.6% which is the low middle class then 18.6% is in
low income and 21.6% is in poor while on the higher salary income the
respondents’ answers are in low percentage meaning that the prospect
cuctomers of the business are mostly in the middle class.In addition to that this
just shows that coffee is a product for mass and not just for the higher members
of the community.
12
MARYMOUNT ACADEMY
Product Consumption
As you can see from this graph, 92.2% of our respondents answred yes
indicating that they do indeed consume coffee and 7.8% of them answered no
meaning they do not consume coffee. Meaning that most of them still prefer to
drink coffee rather than not, this shows that the business could be popular and
embrace by the masses.
13
MARYMOUNT ACADEMY
Frequency of Purchase
According to this graph, 42.2% which is the majority of the respondents desired
to buy coffee 1-3 days a week, then second to the highest is 37.3% where the
respondents prefer to buy coffee into day to day basis and lastly is the 20.6% of
them picked 4-6 days a week. This means that some of the potential costumers
where not into drinking coffee daily but still if taken into consideration the second
highest percentage this just indicate that many people would want to drink coffee
every day and that means that the business will have costumers daily.
14
MARYMOUNT ACADEMY
Days of Purchase
As you can see on the graph the highest percentage on what days do the
potential costumers usually purchase coffee products is every Monday which is
66.7% meaning that people wanted to start their week with a glass of hot coffee
to moved them to become more productive. In addition to that as observing the
graph, it can be concluded that beacuse their distance is not too far, majority of
the respondents are buying coffee products everyday.
15
MARYMOUNT ACADEMY
Time of Purchase
The majority of the respondents which is 73.5% picked morning therefore,
people like to have coffee in the morning to energize them throughout the day,
the second highest picked is afternoon which is 35.3% meaning some people
buy coffee after or during lunch time, the third and the last is evening that has
33.3% means that some people purchase coffee after a long day of work or
some people are preparing for an all nighter to finish tasks. Concluding the
question majority of the respondents picked morning.
16
MARYMOUNT ACADEMY
Flavor Preferences
As you can see from this bar graph 55.9% of our respondents answered
mild coffee as the flavor of coffee they prefer following this 38.7% of our
respondents answered strong coffee as their prefered flavor for coffee products,
and lastly 35.3% of our customers answered that the coffee flavor they prefer is
chocolate based rather than strong or mild coffee.
17
MARYMOUNT ACADEMY
B. TARGET MARKET SEGMENTATION STRATEGY

In terms of age, the business choose to target the ages between 16-24
years old because these are percentages that gets 5% and above, based on the
survey that the business conducted and these are the potential customerssince
most of respondents were students.
In terms of places or areas, the business choose to target the top 2
villages inside the Bf Homes that gets the highest percentages,itis the Classic
Homes and Tahanan Village. Based on the result, most people more likely to
drink coffee are living there.In addition to that, sincen it is located inside the
Bfthen it is easy to approach them that we are selling coffee.While the business
also choses Masville as one of the places where there potential customers are
living besides that village is 15 minutes away only to Bf Homes.
In terms of employment status there are employed and unemployed, In
employed status, the business is targeting those people who are in the entry
position because based on the result it got the highest percentage which is
21.6%. While in terms of unemployed status, the business targets the students
that has the percentage of 52.9%. These two are the top two target of the
business since on the result they are people who are into coffee so it is easy for
the business to earn more money because it has a sure costumers.
18
MARYMOUNT ACADEMY
In terms of income, the business target are in the middle class and poor
because they got the highest percentages, it is easy to come up with them
because the business product are cheap and affordable but high quality.
C. INDUSTRY ANALYSIS
According to "2009 Philippine Standard Industrial Classification" the
industry description of our business was Section I which is Accommodation and
Food Service Activities that includes in beverage serving activities. Group 563
then Class 630 that has Sub class of 56303 which means that this includes the
activity of preparing and serving beverages for immediate consumption on the
premises.The business is in the Section I which is Accommodation and Food
Service Activities because it is Café or Coffee Shop that offers service for
customers to satisfy their need in terms of drinking.
19
MARYMOUNT ACADEMY
D. COMPETITION AND BUYING PATTERNS

Direct Competitors
Product/Servic
Competitors es offered Strength Weakness Promotional
similar to Strategies
Product/Servic
Catch-A-Cup
Ochado/Milk
Competitors esCoffee,
offered Affordable
Strength Lacking
Weakness in food Make our own
Promotional
tea similar to
Chocolate Price, has a options, too unique
Strategies
Catch-A-Cup
based, lot of options much options beverage that
Yellow Cab Pizza,and
Takoyaki Also offers
in terms of Some products
in terms of can beinfront
Fliers easily
Chicken, chicken and have small be recognized
of the place,
Fries drinks drinks can be
Pasta pasta which portions
overwhelming for the Online
is really price you
to some pay, advertising,
good the service
customers they also
most of the have their
time is slow own website
Moonleaf Milk tea The portions The Use you
which of
are big which environment of can fliers toall
view
is good, the place is too of the
advertise
cheap price bland, doesnt companies
the
have a products
satisfying companies
Bonchon Chicken and A good place Lack of Fliers around
Korean Food to eat with a atmosphere
Beverage product
the place,
Milk tea Really
lot good
of people Itoptions,
being a usepassing
of fliers in
portions
becauseper of stand,
quality of the front
customersof the
serving,
the bundle sometimes
food is not stand,
will notalsomissa
cheap price
options, drinks taste too
consistent it,lot of
online
Affordable much of water students
advertising
price recommend
happycup to
BigBetterBur Burgers Also have Expensive, Use of fliers
HappyCup their
gers different Service is slow and online
classmates
options which advertisemen
are rice t mainly on
dishes the facebook
platform
Indirect Competitors
20
MARYMOUNT ACADEMY
CHAPTER IV
STRATEGY AND IMPLEMENTATION SUMMARY
A. COMPETITIVE ADVANTAGE
Catch-A-Cup has the advantage of having the products in its finest quality
with the most affordable price in the market. Catch-A-Cup offers tasty coffee and
also tasty toasts that best matches the coffee that Catch-A-Cup offers, while
enjoying some quality coffee the customers can also relax with Catch-A-Cup's
comfortable environment. Aside from that, being an “environment friendly”
coffee shop is also one of its advantage since it will be using eco friendly
appliances and cooking utensils.
B. POSITIONING STATEMENT
“Catch the flavors you desire”
For individuals looking for high quality coffee, Catch-A-Cup offers a wide
variety of choices for coffee based products. Each product is made with care to
satisfy the consumer and give them a positive experience.
21
MARYMOUNT ACADEMY
C. PRICING STRATEGY
STRONG COFFEE MILD COFFEE

70 PESOS 80 PESOS
CHOCOLATE BASED COFFEE MUSHROOM TOAST
90 PESOS 150 PESOS
AVOCADO TOAST
150 PESOS
22
MARYMOUNT ACADEMY
Catch-a cup will be a new build business located at Pergola, Bf homes
therefore people are not yet familiar to the said coffee shop but in order to get
customers. They will be using two pricing strategies to attract people to buy form
them. It is the promotional and bundle pricing.
Promotional pricing where in the said business will be offering discounts
on a particular product, they will also provide their costumers a vouchers or
coupons that entitle them to a certain percentage off their products. In additional
to that this kind of pricing strategy allows the business to promote their products
and its quality as well as to sell their product faster while still making a profit. In
addition to that this kind of pricing strategy is applicable to the said business
because it is still new and needs to be promoted.
Bundle pricing will be used after a month, this is after the promotion period
where in they will be combining several productsinto a single comprehensive
package for an all-inclusive reduced price. Despite the fact that the items are
sold for discounted prices, it can increase profits because it promotes the
purchase of more than one item.
23
MARYMOUNT ACADEMY
D. PROMOTION STRATEGY
The business
chooses the sales promotion in media and non-media marketing communication
form. Where in they will be making their own official website and facebook page
used to inform people about their new produccts , “Tipid bundles”, Special offers
and sales as well as Catch-a-cup will also give
special coupons for a limited time only to their costumers after buying any
product to them. The business used this to get the attention of their prospect
customers and to promote their business and products as well. Through these
24
MARYMOUNT ACADEMY
strategies they are able to increase the consumer demand, stimulate market or
improve product availability.
E. DISTRIBUTION STRATEGY
PRODUCER CONSUMERS
Catch-a- cup choose to use the producer to consumer distribution channel
since it will directly sell the goods or provide the service directly to the consumer
and there is no involvement of the retailer, wholesaler, agent, and retailer. As a
new build business, Catch-a-cup has no other connections except to their
potential consumers and normally the business is not yet large to supply large
goods and services.
BUSINESS CONSUMER
The business is B2C or Business-to-Consumer target because as
a new build of business it will directly provide all the needs of a
customer based on the things that the business is offering. In this state
25
MARYMOUNT ACADEMY
of target, the business has to be more specific on what a customer need
so no need to involved any third party like another business.
Intensive Distribution
The business is a Intensive distribution because According to
2009 Philippine Standard Industrial Classification the business is inside
the Section I which is food and beverage because the business is
offering coffee. The business can produced mass of goods because it
has onlyone target which are the customers.
26
MARYMOUNT ACADEMY
F. SA
Five-Year Sales Forecast
LE
6%
5% S
4%
3%
2%
1%
0%
1st year 2nd year 3rd year 4th year 5th year
Five-Year Sales Forecast
FORECAST
27
MARYMOUNT ACADEMY
Year Sales Increase/Decrease
2020 2 % increase
2021 4 % decrease
2022 4 % increase
2023 5 % increase
2024 5 % increase
Since Catch- a- cup is planning to open their business this year (2020),
they are expecting that there will be a 2% increase only on their sales through
out the year since it will still be in its promotional period. While for its 2 nd and 3rd
year, they are visualizing that each year there will be a 4% increase on their
sales as a result of the different strategies that they used in promoting their
business. It is also expected that in the 4 th and 5th year of it on the run, their
sales would increase 5% each since their business that time would already have
regular costumers and the said coffee shop is already known within the Bf
Homes.
28
MARYMOUNT ACADEMY
CHAPTER V
PRODUCTION/OPERATION ANALYSIS
29
MARYMOUNT ACADEMY
A. PRODUCTION PROCESS
CHOCOLATE BASED COFFEE
30
MARYMOUNT ACADEMY
STRONG COFFEE
31
MARYMOUNT ACADEMY
MILD COFFEE
32
MARYMOUNT ACADEMY
MUSHROOM TOAST
33
MARYMOUNT ACADEMY
AVOCADO TOAST
34
MARYMOUNT ACADEMY
B. FACILITIES
35
MARYMOUNT ACADEMY
This is the floor plan layout of the business, as you can see there are
three doors: The main entrance, the backdoor and, the fire exit. The entrance
door is for the customers, the backdoor is for the employees and for the recieving
supplies while the fire exit will be used during emergency situation. The dining
area would be located right after the main entrance door, there would be six
tables with four chairs. In front of the dining area is the serving area, where the
products are displayed, ordered and served to the costumers, beside it is the
male and female comfortroom. At the back part of the serving area, this is where
the kitchen is found, the coffee and other beverages will be processed here. In
addition to that , you can obsereve in this floor plan. There are 2 fire extinguisher
one is located beside th fire exit and the other one is on the kitchen. There is also
a walk cooler used to store unprocessed products. Lastly, thisshows how big the
place is and the whole design and to secure how safe the place to make the
customers more comfortable. This is the design that they made since it is simple
and is easy to understand. The said business wants their costumers to fall in love
to the place within just one look as well as to be easily recognized all their
products because they know how beautiful the place is.
36
MARYMOUNT ACADEMY
C. GEOGRAPHICAL LOCATION
Catch-A-Cup coffee shop will be located at, A. Aguirre Avenue, Bf Homes,
Paranaque City, particularly Inside the Pergola. the businessmen decided that it
is the best location for their business since the place is crowded which is good for
thier business, so they can easily attract people, in this area also people who can
afford to buy their luxurios caffiene are found, which is the students, Millenials
and even the adults. In addition to that pergola can be the best location for the
business since it is a commercial area which is surrounded by many
establishments like schools, Malls and restaurants. Thus, a large population of
people is passing by there..
37
MARYMOUNT ACADEMY
D. ENVIRONMENTAL SUSTAINABILITY
Environmental sustainability is an act of protecting the natural world by
reducing the negative impact of businesses to the environment as well as lessen
the amount of toxics and wastes coming from the busisness. To be able to take
the lead, Catch-A-Cup will not use harmful materials that affects the environment,
the substitute materials that are going to be used will still satisfy the customers
needs, Catch-A-Cup will use eco friendly appliances such as the air conditioner,
wooden cooking utensils, and wooden spoon and forks. By using non harmful
materials. In addition to that within the coffee shop’s premises, proper waste
disposal will be strictly observe. Catch-A-Cup can contribute to environmental
safety, even if its a little contribution it will set a good example for the customers
and future businesses that even a small contribution can make a difference in the
world.
Through proper waste
disposal,Catch-A-Cup
Coffee Shop would be
able to lessen its
contribution to the
environmental pollution caused by excessive and improper waste disposal. This
38
MARYMOUNT ACADEMY
will be monitored strictly by Gladys Joy A. Casimo, she is the one incharge in
maintaining the cleanliness throughout the said business premises.
The usage of Coffee mug, plates and
utensils that is made up of woodis
much better for eco friendly living and it
manages to help you keep a healthy life.
Whether you like it or not, corn
starch utensils are still derived from GMOs. In
the case of wood, these wooden utensils tend
to be treated with a food-safe coating or wax
Utilizing eco-friendly air conditioning
systems reduces your energy bills in a
few different ways, including:Reduces
the power needed to operate the
pumping system;Reduces the power
needed to cool the air;Conserves cool
air and energy to be used later.
39
MARYMOUNT ACADEMY
CHAPTER VI
MANAGEMENT SUMMARY
- Well-formulated for chapter VI. Good work!
A. ORGANIZATIONAL CHART
B. MANAGEMENT TEAM
40
MARYMOUNT ACADEMY
POSITION RESPONSIBILTY
COMPANY OWNER/  He is one of company owner but he will
GENERAL MANAGER become the General Manager of the Catch-A-
(Melchor Batisla-on) Cap
 Ensure the creation and implementation of
a strategy designed to grow the business.
 Oversee daily operations of the business
unit
 Researching and identifying growth
opportunities.
 Schedule regular team meetings to discuss
about business updates, issues and
recommendations.
 Ensure that employees follow company
policies and procedures.
 Sustaining current market position and
growing market share.
 Anticipate client needs and develop solutions
to meet those needs.
41
MARYMOUNT ACADEMY
COMPANY OWNER/  He is one of the company owner but he will
ACCOUNTING MANAGER work as the Accounting Manager.
(Emyl Justin Bukid)  Ensure an accurate and timely monthly,
quarterly and year end close
 Monitors and analyzes department work to
develop more efficient procedures and use of
resources while maintaining a high level of
accuracy.
 Work with each direct report to establish
goals and objectives for each year and
monitor and advise on the progress to
enhance the professional development of
staff.
 Monitors and analyzes department work to
develop more efficient procedures and use of
resources while maintaining a high level of
accuracy.
42
MARYMOUNT ACADEMY
Human Resource  Informing job applicants of job duties,
(Gladys Joy Casimo) responsibilities, benefits, schedules, working
conditions, promotion opportunities, etc.
 Interview applicants about their experience,
education and skills
 Overseeing hiring process, which includes
coordinating job posts, reviewing resumes,
and performing reference checks
 Process paperwork like Preparing
government reports as to remain in
compliance and Maintaining accident records
 Manages a pay plan by conducting periodic
pay surveys; scheduling and conducting job
evaluations; preparing pay budgets;
monitoring and scheduling individual pay
actions; and recommending, planning, and
implementing pay structure revisions.
43
MARYMOUNT ACADEMY
Management and  Collect/search for info. that might open up
Information Manager opportunities for the business, or the
opposite, which are the threats that might
affect the business.
 Ensure that the business is updated about all
of the relevant events or changes on the
44
MARYMOUNT ACADEMY
( Jea Felipe) environment or surroundings that the
business is into.
 focus on consistently improving the
organization’s agility,
 Managers should also be aware of
changes to security threats and
adapt to them quickly.
45
MARYMOUNT ACADEMY
46
MARYMOUNT ACADEMY
Production/ Operation  Cleaning and maintaining work areas and
Manager Machinery
(Jian Vizcarra)  monitoring the production process and
carrying out basic testing and quality checks.
 Reporting equipment faults to maintenance
Staff
 Develop operations systems by determining
product handling and storage requirements;
develop, implement, enforce and evaluate
policies and procedures; develop processes for
receiving product, equipment utilization,
inventory management and shipping
47
MARYMOUNT ACADEMY
 Receive cash payments of customers

Cashier
 Issue receipts, refunds, or change due to
customers
 Greet customers entering the establishment.
 Give to the customers the product(s) they
want to avail
 Assist the customers on availing for the
service.
(To be hired)
48
MARYMOUNT ACADEMY
Janitor  Perform routine maintenance activities

 Notify management of need for repairs
(To be hire)  Perform heavy cleaning duties
 Incharge in keeping the place clean and in
good condition, inside and ouside premises of
the place.
 Also task to give to cashier the order of the
Kitchen Staff customer
(To be hired)  Maintain the hygiene and cleanliness of the
kitchen
 Responsible for arranging staffs in the
kitchen like the products and equipments.
C. PERSONNEL PLAN
49
MARYMOUNT ACADEMY
1. Recruitment Process
In order to employ the right and qualified people to their business the HR
department of Catch-A-Cup will be following this procedure:
ONLINE APPLICATION INITIAL SELECTION
FURTHER ASSESMENT
FIRST INTERVIEW
JOB OFFER ACCEPTANCE START OF THE JOB
50
MARYMOUNT ACADEMY
The very first step is to go to the official Catch-A-Cup website to view the
people who have submitted their online application form. The business chose to
do online application to save time and effort in assessing applicants personally.
With this, people will know that the said business is hiring through its facebook
page and hiring posters. Next is the initial selection, after evaluating all the
application forms, the HR manager will be selecting qualified persons for the job,
they will be the one who will be interviewed and assess by the HR manager
personally and then after that there will still be a further assessment to be able to
select the right person who is suitable for the job. Lastly, after being selected, the
person who is accepted to the position will start his job as soon as possible.
51
MARYMOUNT ACADEMY
Catch-A-Cup Facebook Page
Hiring poster
52
MARYMOUNT ACADEMY
Catch-A-Cup Official Online Application Website
53
MARYMOUNT ACADEMY
2. Employee’s Schedule
Catch-A-Cap will operate 12 hours Monday to Sunday; from 7:00 am- 7:00
pm of weekdays while 8:00 am-8:00 pm of weekends. Employees are required to
be on the coffee shop 30 minutes before the actual opening, to clean to place
and prepare the necessary things needed for that day .
EMPLOYEE DAY STORE OPENING EMPLOYEE’S
TIME SCHEDULE
All the employees Monday- Friday 7:00 am-7:00 pm 6:30 am-7:00 pm
All the employees Saturday-Sunday 8:00 am-8:00 pm 7:30 am-8:00 pm
54
MARYMOUNT ACADEMY
3. Compensation and Benefits
JOB POSITION SALARY PER DAY NO. OF DAYS TOTAL MONTHLY
SALARY
GENERAL MANAGER 1k 30 30k
Accounting/Finance 1k 30 30k
Human Resource 1k 30 30k

Production/Operation 1k 30 30k
Manager
Management and 1k 30 30k
Information Manager
Cashier 700 30 21k
Cashier 700 30 21k
Driver 700 30 21k
B. PAG-IBIG Contribution
55
MARYMOUNT ACADEMY
The maximum monthly salary used for Pag-IBIG contribution
computation is Php 5,000. This means if your monthly salary is Php 5,000 or
higher, your contribution is computed as follows: Employee's share: Php 5,000 x
0.02 = Php 100. Employer's share: Php 5,000 x 0.02 = Php 100.
JOB POSITION MONTHLY EMPLOYER’S EMPLOYEE’S TOTAL PAG-
COMPENSATION CONTRIBUTION CONTRIBUTION IBIG
RATE RATE CONTRIBUTION

GENERAL MANAGER 30k 100 100 200
Accounting/Finance 30k 100 100 200
Human Resource 30k 100 100 200
Production/Operation 30k 100 100 200
Manager
Management and 30k 100 100 200
Information Manager
Cashier 21k 100 100 200
Cashier 21k 100 100 200
Driver 21k 100 100 200
C. PHILHEALTH Contribution
JOB POSITION MONTHLY EMPLOYER’S EMPLOYEE’S TOTAL
COMPENSATION SHARE SHARE PHILHEALTH
CONTRIBUTION
GENERAL MANAGER 30k 550 550 1,100
Accounting/Finance 30k 550 550 1,100
Hu 30k 550 550 1,100
man Resource
Production/Operation 30k 550 550 1,100
Manager
Management and 30k 550 550 1,100
Information Manager
Cashier 21k 550 550 1,100
Cashier 21k 550 550 1,100
56
MARYMOUNT ACADEMY
Driver 21k 550 550 1,100
D. SSS Contribution
If your monthly salary is ₱30,000, your contribution will only be based on
₱16,000 (which is the highest monthly salary credit). You shall then pay the
amount of ₱581.30, while your employer will pay ₱1,208.70, for a total
contribution of ₱1,790.00 per month.
JOB POSITION MONTHLY EMPLOYER’S EMPLOYEE’S TOTAL
COMPENSATION SHARE SHARE PHILHEALTH
CONTRIBUTION
GENERAL MANAGER 30k 1,208.70 581.30 1,790
Accounting/Finance 30k 1,208.70 581.30 1,790
Human Resource 30k 1,208.70 581.30 1,790
Production/Operation 30k 1,208.70 581.30 1,790
Manager
Management and 30k 1,208.70 581.30 1,790
Information Manager
Cashier 21k 1,208.70 581.30 1,790
Cashier 21k 1,208.70 581.30 1,790
Driver 21k 1,208.70 581.30 1,790
57

Catch A Cup-C1-C6

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Catch A Cup-C1-C6

Uploaded by

Copyright:

Available Formats

MARYMOUNT ACADEMY

Elevated flavors of caffeine ready to get dunked into their mouth,

Catch-A- Cup coffee shop

will be located at, A. Aguirre Avenue, Bf Homes, Paranaque, particularly Inside

everyone in the BF Homes subdivisions are going to shop or even hangout..

The Catch-A-Cup Cafe will be run throughpartnership by two business

department, Jearis Felipe will become the Management and Information

manager, while Jian Vizcarra is the Production/ Operation Manager.

our customers palettes withing B.F. Homes.

The mission of Catch-A-cup is to give high quality caffeine with the

most affordable price to satisfy our customers.

1. Sales approaching and surpassing 10% by the end of the year.

3. To increase customer satisfaction by 10% by the end of the first year.

CHOCOLATE BASED COFFEE

wake up in the morning, or maybe a creamy mushroom toast, or perhaps your on

the healthy side, they also offer an avocado toast.

Sales literarture to be distributed to both current and potential customers

publish professional pieces at low cost. In addition to that, Jian Vizcarra is

Cup” to the customers.

All kind of coffee - Go Brewed Instant Drip Coffee

Coffee to be because it is close, it is cheap, and it is easy to make.

Bread - Pure Gold Southpark

The Local Coffee shop has chosen Puregold Southpark located at

because it is very close and convenient

Eggs, Avocados, and Mushrooms - Local Markets

cheaper than buying it at a bigger mall.

play it or support it.

flavorful touchdown on your tastebudsto represent a favorite US sport Great for

attracting fans of the sport, and maybe even foreign customers

Every sports competition has a medal to honor an athlete for an

Figure 1. Percentage Distribution of Potential Customers According to Age

their health but still want to drink coffe.

Table 1. Percentage Distribution of Potential Customers

Figure 2. Percentage Distribution of Potential Customers According to

Figure 3. Percentage Distribution of Potential Customers According to

Majority of the respondents which is the 25.5% is in the middle class

respondents’ answers are in low percentage meaning that the prospect

Figure 4. Percentage Distribution of Potential Customers According to

embrace by the masses.

Figure 5. Percentage Distribution of Potential Customers According to

Figure 6. Percentage Distribution of Potential Customers According to

potential costumers usually purchase coffee products is every Monday which is

to moved them to become more productive. In addition to that as observing the

the respondents are buying coffee products everyday.

Figure 7. Percentage Distribution of Potential Customers According to

The majority of the respondents which is 73.5% picked morning therefore,

question majority of the respondents picked morning.

Figure 8. Percentage Distribution of Potential Customers According to

chocolate based rather than strong or mild coffee.

B. TARGET MARKET SEGMENTATION STRATEGY

most of respondents were students.

In terms of places or areas, the business choose to target the top 2

living besides that village is 15 minutes away only to Bf Homes.

In terms of employment status there are employed and unemployed, In

the business to earn more money because it has a sure costumers.

industry description of our business was Section I which is Accommodation and

activity of preparing and serving beverages for immediate consumption on the

premises.The business is in the Section I which is Accommodation and Food

customers to satisfy their need in terms of drinking.

D. COMPETITION AND BUYING PATTERNS

comfortable environment. Aside from that, being an “environment friendly”

appliances and cooking utensils.