IIM Lucknow

announces a

Management Development Programme on

Corporate Communication and

Image Building

Duration
July 8-10, 2019

Venue
IIM Lucknow (Noida Campus)

Programme Director
Prof. Neerja Pande

Indian Institute of Management Lucknow

Prabandh Nagar, IIM Road, Lucknow 226 013
Noida Campus: Plot No. B-1, Sector 62, Noida 201 307
www.iiml.ac.in
INTRODUCTION
Corporate communication is the way by which a company, whether it is a self-sufficient
multinational or a one-man-a-word processor new business, continues to trade and make
profits. It is the way in which a company makes and keeps contact with all its stakeholders, who
affect its life and growth, salesmen and supervisors, dealers and analysts, bankers and
customers, visitors and politics. Included in this field are area such as corporate reputation,
corporate advertising and advocacy, employee communications, investor relations, government
relations, media management, and crisis communications. Much is said today about ‘company
image’ and ‘company culture.’ These are simply the outward face and the inward spirit of any
group of people working together, and both image and culture are enhanced by effective
Corporate Communication and Image Building initiatives.

OBJECTIVES
The programme will focus on the way CCIB initiatives are built, maintained and enhanced in an
organization. A good CCIB initiative needs two elements: (I) that it be a part of the corporate
strategy, not just a public relations or advertising slogan; and (II) that it be built from
differentiating and sustaining activities of the organization. Addressing these concerns, the
course has been designed to achieve the following objectives:

 Increase awareness about the recent developments in the Corporate Communication

initiatives
 Hone strategic skills, necessary for developing effective Media Relations
 Identify and bridge gaps in the successful implementation of CCIB initiatives
 Improve presentation skills for better CCIB initiatives
 Enhance organizational communication within and outside the organization.

CONTENTS
The programme will cover the following areas:
 Recent CCIB initiatives at the national and international level
 Corporate advertising and branding
 Strategies for internal and external communication
 Persuasive business presentations
 Effective media management
 Corporate social responsibility.

PEDAGOGY
This programme is designed to cater to the needs of managers, in the field of corporate
communication, media relations, public relations and advertising in understanding and applying
CCIB tools for the benefit of the organization. The programme will be conducted through the
combination of lectures, experience sharing, case studies, and role-playing and in an interactive
workshop mode.

EXPECTED PROFILE OF PARTICIPANTS

Executives, middle-level managers, programme managers, trainers and teachers involved in
Corporate Communication and Image Building (CCIB) initiatives.

DATE, VENUE, AND ACCOMMODATION

The programme is scheduled for three days during July 8-10, 2019 at the Institute’s Noida
campus at Plot No. B-1, Sector 62, Institutional Area, Noida. The residential participants
will stay in air-conditioned rooms at the campus on a single occupancy basis.

PROGRAMME FEE
Residential: The programme fee for residential participant is @ `45,000/- plus GST @ 18%
or as applicable as per the Govt. of India guidelines, which includes the cost of boarding and
lodging, tuition, course material, use of the Institute Library, Computer Center, and other
infrastructural facilities, etc.

Non-residential: The programme fee for the non-residential participant is @ `41,500/-

plus GST @ 18% or as applicable as per the Govt. of India guidelines, which includes the
cost of food during the programme, tuition, course material, use of the Institute Library,
Computer Center, etc.

The fee is payable in advance either by Demand Draft drawn in favor of Indian Institute of
Management Lucknow and payable at Lucknow or by NEFT to A/c No. 07231450000294 of
IIM Lucknow with HDFC Bank, A R Centre, Dr. B N Verma Road, Opp. Gulmohar Hotel,
Aminabad, Lucknow 226018 (IFSC code HDFC0000723). In the case of NEFT, the remitter
may inform us the UTR number and date of the transaction at mdpoffice@iiml.ac.in and
mdpfin@iiml.ac.in along with his/her name, the name of participant, name, and dates of the
programme against which the payment has been made, etc.

The GST number of IIM Lucknow is 09AAATI2622Q1ZC, and the SAC/HSN code is 998311
(Category: Management Consultancy). The nominating organizations are requested to
please share their GST number and the billing address at the time of nominating their
executives for the programme.

EARLY BIRD DISCOUNT

Nominations received along with the programme fee upto 30 days before the programme
date will be entitled to an early bird discount of 10%.

GROUP DISCOUNT
A group discount of 10% on programme fee is admissible provided an organization
nominates and attends a minimum of 5 or more of its executives for the programme.

Organizations sponsoring minimum 5 or more executives for the programme may avail
both the discounts subject to a maximum discount of 20% provided the nominations along
with the fee is received at our end 30 days before the programme date.

REGISTRATION
The registration form duly filled in along with the requisite nomination fee should reach us
at least 14 days before the commencement date of the programme.

In the event of cancellation of nomination, only 50 percent of the fee would be refunded
provided such information is received at our end at least ten days before the
commencement of the programme. However, the nominating organization could
recommend change(s) in the nominee(s).

The programme would be conducted in the case the Institute receives a sufficient number of
nominations upto 14 days before the programme date. In the event of a participant fails to
attend a confirmed programme, no refund of fee will be made. In the case of cancellation of the
programme by the Institute, the programme fee paid by the sponsoring organization/individual
would be refunded.

A confirmation of nomination letter/mail will be sent to the nominees after the due date.
Nominees/organizations are requested to make the travel plans only after receiving the
confirmation of nomination(s).

CERTIFICATE OF PARTICIPATION
The Institute issues a Certificate of participation on the conclusion of the programme.
FACULTY
The faculty members of the Institute will take the programme sessions, except for a few
sessions that may be handled by guest speakers from the industry.

PROGRAMME DIRECTOR
Dr. Neerja Pande is a Professor in the Business Communication
Area at Indian Institute of Management, Lucknow. She has more
than 27 years of rich academic, administrative and research
experience in premier national and international institutions. She
is credited with establishing the Communication Area at IIM
Lucknow in 1999 and has served as its dedicated Chairperson for
several years directing its various initiatives. Dr. Pande has been
associated with European School of Management Paris,
Fergusson College Pune, Lucknow University, IIM Ahmedabad,
Calcutta, Indore, Rohtak, Raipur, Ranchi. Sirmaur and Jammu
amongst many others as full-time or visiting faculty. Her two-
year assignment as Director, Jaypee Business School, run under
the aegis of a ‘not for profit’ trust, was a highly challenging and
satisfying experience.

A national scholarship holder and a UGC scholar, she earned her Masters and Doctoral degree
from the University of Lucknow, India and also holds a Diploma in Journalism. She became a
Harvard affiliate in 2010 when she was nominated as a high performer by IIM Lucknow and
went to attend the Global Colloquium on Participant-Centered Learning at Harvard Business
School, Boston.

Dr. Pande has the distinction of running some of the most sought-after electives on ‘Persuasion’
and ‘Leadership’ in the IIM system. One of her own favorite’s is ‘Leadership through Literature’
elective which aims at creating perspectives on leadership through literary pieces that bring out
human character and its various complexities. An accomplished communication consultant and
trainer Dr. Pande has successfully conducted numerous Management Development Programs
for Executives on ‘Effective Communication for Managerial Success,’ ‘Corporate Communication
and Image Building,’ ‘Advanced Communication Skills’ and ‘Leadership Development in Women’
for both public and private sector organizations.

Dr. Pande is credited with publishing high-quality research in internationally acclaimed

category journals in the area of mindfulness, leadership, corporate communication, and
persuasive communication. Her ‘Special India Edition’ Co-authored book ‘Business
Communication: Making Connections in a Digital World’ with McGraw Hill is a highly successful
book prescribed as a textbook in a number of IIMs and premier institutes of the country.

Dr. Pande loves reading classical literature, philosophy and listens to Sufi music in her spare
time. She can be reached at neerja@iiml.ac.in.

ABOUT THE INSTITUTE

 Indian Institute of Management Lucknow (IIML) is one of the premier business schools in
India. From the sprawling about 185 acres campus, the Institute offers world-class
education in major areas of management and provides an ambiance for genuine intellectual
pursuit, excitement, and professional growth.

 The Institute’s carefully designed and high impact Management Development Programmes
train business leaders, senior executives, and practicing managers from various sectors of
the economy in all disciplines of management education and thought. The Institute provides
cooperation and support to Industry and the Government through its large number of
prestigious Consulting Assignments and Research Projects.
 The Institute has an internationally acclaimed Postgraduate Programme in Management,
Agribusiness Management, & Fellow Programme in Management known for its quality, rigor
and global orientation.

 The Noida campus, as an extension of IIM Lucknow, has been established to provide globally
competitive management education to the professionals. The Noida campus has an evening
programme leading to PGDBM for Working Managers (WMP). Besides, the Institute has one
year full-time International Programme in Management for Executives (IPMX). In addition
to these, the Institute has launched distance learning programmes (e-MDPs), besides many
other short duration programmes.

 The Institute has well equipped air-conditioned Lecture Rooms, Library, Computer Centre
and comfortable on-campus air-conditioned board and lodging arrangements on single
occupancy basis for the Management Development Programme participants at both the
campuses.

 IIM Lucknow has collaboration with some Business Schools in Europe, Australia, and
Canada for Faculty and Students Exchange.

 The Lucknow campus is located about 19 KMs away from the Railway Station and 33 KMs
from the Airport, on the Lucknow-Sitapur highway and Hardoi-Sitapur bypass. The Noida
campus is located at Plot No. B-1, Sector 62, Noida near the Delhi-Ghaziabad highway (NH-
24) about 25 KMs away from New Delhi Railway Station and about 40 KMs from the
Domestic Airport.

To reach us, please contact:

The Sr. Administrative Officer (Academic Services)

Indian Institute of Management Lucknow
Prabandh Nagar, IIM Road, Lucknow 226 013
Phone: (0522) 6696282 – 3/6696288
Fax: (0522) 2734026/25
E-mail: mdpoffice@iiml.ac.in; or mdp@iiml.ac.in;
Website: www.iiml.ac.in