INDIAN INSTITUTE OF

MANAGEMENT, LUCKNOW

EXECUTIVE PROGRAMME IN
DIGITAL TRANSFORMATION
Starts September 11, 2021 | 10 Months
Live Online and In-campus Immersion | Executive Alumni Status*
OVERVIEW
Technology is transforming businesses globally. Emerging technologies, digital practices, and agile
business models are serving as change agents of this transformation. In order to stay ahead of the
game, companies are looking for professionals who understand the nature and impact of digital
transformation. The Executive Programme in Digital Transformation designed by the Indian Institute
of Management Lucknow, in collaboration with Eruditus Executive Education, is spread across seven
modules, delivered by senior IIM Lucknow faculty and industry practitioners who are thought leaders
in their fields. The programme is a blend of live online classes and on-campus immersion visit at IIM
Lucknow campus.

At least 40% of all businesses will die in the next 10 years… If they don’t
figure out how to change their entire company to accommodate new
technologies.
John Chambers,
Former Executive Chairman,
Cisco Systems

STARTS ON
11 September 2021

Duration
10 Months

PROGRAMME FEE
INR 2,95,000 + GST
WHO IS THIS PROGRAMME FOR?
The programme is designed to derive measurable impact from a strategic implementation
of digital transformation. The Executive Programme in Digital Transformation will be
beneficial to:

Business leaders and mid to senior executives who aspire to drive digital
transformation agenda or are in the midst of a digital transformation
initiative in their organisations

Consultants who work on IT/digital projects and are responsible for

proposing strategic solutions or value propositions leveraging digital
transformation frameworks

Entrepreneurs who are continually dealing with changing business

landscape and seeking to harness opportunities provided by the influx
of digital transformation in the workplace
PROGRAMME HIGHLIGHTS

10 Months 2-Day Campus Immersion 7 Engaging Modules

Explore Real-world Receive an IIM Lucknow Be Eligible to Receive Executive

Case Studies Certificate of Completion Alumni Status*

Group Project, Presentations & Become a Digital-ready Network with Experienced

Simulations Leader Peers & Alumni

*For more details please refer to Executive Alumni Benefits page

DIRECTOR’S MESSAGE

Prof. Archana Shukla

Director, Indian Institute of Management Lucknow

Established in 1984 as the fourth in the prestigious IIM family of management

schools, IIM Lucknow has grown leaps and bounds into a fully integrated global
management school today. Throughout, the guiding philosophy of the school
has been to create knowledge, influence management practices, and create
global integration. The objectives of imparting education, combined with the
creation, dissemination, and application of knowledge, are being met in an
integrated form. The Institute fosters and nurtures leaders capable of making a
difference in the management of corporate and non-corporate sectors. It
inculcates human values and professional ethics in the students, which help
them make decisions and create a good path not only for themselves, but also
for society, for the nation, and the world as a whole. To fulfil its mission in new
and powerful ways, each member of the IIM Lucknow community strives to
achieve excellence in every endeavour - be it education, research, consulting or
training - by making continuous improvements in curricula and pedagogical
tools. The Management Development Programmes (MDPs) at IIM Lucknow has
evolved over the years into a multi-disciplinary wing with an emphasis on
imparting world-class training to the professional development of executives
across sectors. Over the years, Blended Learning Programmes (mix of Online &
Campus modules) have strived to bring the world-class education offered at
the IIM Lucknow campus to working executives across the country.

A robust business model that is built on top of technology is key to digital

transformation and sustained value creation. This programme has been
conceived, designed and developed by IIM Lucknow faculty and industry
practitioners to address the question of building transformational business
models using technological advances.

The Institute fosters and nurtures leaders capable of making a difference in

the management of corporate and non-corporate sectors.
PROGRAMME DIRECTORS
Prof. Amit Agrahari
Associate Professor, Information Technology and Systems
Indian Institute of Management Lucknow

Prof. Amit Agrahari teaches courses on digital transformation and Information

Systems at the Indian Institute of Management, Lucknow. Before joining IIM
Lucknow, he worked with Infosys Technologies Limited in their research Labs
(SETLabs). He co-founded the Procurement Observatory and a FinTech
incubator (SCIFI) at IIM Lucknow. He is a member of the working group in
analytics (WGA) at the Government e-Marketplace and works closely with the
government and private sector. He received the Emerald/IAM Indian
Management Research Fund Award 2015.

Prof. Ashwani Kumar

Professor, Business Analytics and Information Systems
Indian Institute of Management Lucknow

Dr. Ashwani Kumar is a Professor, Business Analytics and Information Systems

at the Indian Institute of Management, Lucknow. Dr. Ashwani has designed
and developed new courses and programmes in Business Analytics, Enterprise
Systems and Digital Transformation. His articles have been published in
globally reputed international journals. He holds a PhD from IIITM, an MBA
from Melbourne Business School, MS from the National University of
Singapore, and a B Tech [EE] from IIT Kanpur.

Every industry and every organization will have to transform itself in the
next few years. What is coming at us is bigger than the original internet, and
you need to understand it, get on board with it, and figure out how to
transform your business.

Tim O’Reilly,
Founder & CEO
O’Reilly Media
PROGRAMME FACULTY
Prof. Anirban Chakraborty
Assistant Professor, Marketing and Design Thinking
Indian Institute of Management Lucknow

Dr. Anirban Chakraborty teaches design thinking and consumer behaviour at

IIM Lucknow. His course has been voted as the best PGP marketing elective and
he has also been voted as the InsideIIM's Professor of the Year at IIML. He has
conducted design thinking workshops for various organisations (Franklin
Templeton, Samsung India, Piaggio, Indian Armed Forces etc.). He is a Fellow of
IIM Bangalore. He has five years of managerial experience. His research has
been published in leading international journals like Journal of Business
Research, Journal of Retailing and Consumer Services, Journal of Services
Marketing, Journal of Macromarketing, Journal of Social Marketing, Philosophy
of Management, Vikalpa etc.

Prof. D Tripati Rao

Professor, Economics in Business Environment
Indian Institute of Management Lucknow

Prof. D Tripati Rao teaches Economics in Business Environment Area and has
been teaching Macroeconomic Environment, Managerial Economics and
International Economics for Business at IIM Lucknow. He has obtained his PhD
from the Department of Economics, University of Mumbai under the auspices
of RBI Monetary Economics Endowment Research Fellowship and M.Phil
degree in Applied Economics from CDS, Trivandrum, JNU. Besides teaching, he
conducts research and executive training. He regularly writes columns on
Indian Macroeconomy and Policy issues.

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
PROGRAMME FACULTY

Prof. Moutusy Maity

Professor, Marketing Management
Indian Institute of Management Lucknow

Dr. Moutusy Maity has conducted training programmes across various

organizations (Merck Pharmaceuticals, Indian Oil Limited, Indian Armed
Forces). She has consulted with with leading retailers on predictive analytics in
India. She worked with The Nielsen Company, handling clients like PepsiCo,
Frito Lay, and Eveready Batteries. Prior to this, she was an Assistant Professor at
IIM Bangalore, and at the University of Wisconsin, USA. She earned her doctoral
degree in business administration (PhD) from the University of Georgia, USA.
Her research has been published in international journals such as Journal of
Retailing, Journal of Business Ethics, International Journal of Technology
Management and Sustainable Development, Journal of Marketing Channels,
among others.

Prof. V. S Prakash Attili

Assistant Professor, Information Technology and Systems
Indian Institute of Management Lucknow

Dr. V. S Prakash Attili has 18 years of industry experience in IT Service Delivery as

a Consultant, Agile Coach, Corporate Trainer, Senior Manager, and Researcher.
He also has over a decade of management experience and six years of
client-facing roles in the USA. In the role of Learning Partner for Cyber Security
practice, he has supported multiple accounts to strengthen Cyber Security
awareness. As a part of the Infosys leadership teams, he received the Award of
Excellence for Most Valuable Contributor in 2016 and 2018. He is a graduate and
gold-medalist from Andhra University, holds Master’s degree from IIT Bombay,
and PhD from IIT Madras.

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
PROGRAMME FACULTY

Laxminarayanan G
Associate Director, Analytics & Cognitive
Deloitte India

Mr. Laxminarayanan G is a management consultant, helping clients solve

business problems with the help of technology. He is currently serving as an
Associate Director in the Analytics & Cognitive practice of a large consulting
firm, with extensive experience in providing AI and analytics consulting to
many Fortune500 companies over the last 14 years. He is a management
graduate from IIM Lucknow with a Post Graduate Diploma in AI/Machine
Learning from IIIT Bangalore. He is an avid speaker at different industry forums
and a regular guide to several MSMEs.

Sridhar Srinivasan
Enterprise Transformation, Business Analytics and Information Management
WinWire technologies Inc.

Mr. Sridhar Srinivasan is a Doctoral Scholar at IIM Lucknow and a Technology

Practice Leader with over 25 years of experience in the IT Services industry. He
has held leadership positions at Wipro Technologies, Brillio Technologies and
WinWire Technologies. He has an extensive industry exposure in BFSI, MFG,
Retail & CPG, Energy & Utilities, Healthcare & Life Sciences, Telecom and Media.
He has built and nurtured practices addressing Business Intelligence, Data
Warehousing, Analytics and Big Data. Sridhar holds an MBA from IIM Lucknow
and a BE from VNIT, Nagpur.

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
PROGRAMME FACULTY

Deepanshu Gupta
Key Managing Partner
SilverKey Partners LLP

Mr. Deepanshu Sharma is a Business Transformation Consultant, based out of

Gurgaon, with over 25 years of experience in the tech-industry. Previously, he
was Managing Director, Institute of Personal Leadership; Staff & Director
Business Operations, Microsoft India; GM Marketing & Strategy, Advanced
Micro Devices; Head of Marketing & Communications, Apple Computer India.
His expertise is in crafting and managing long-term business strategy;
business operations and transformation; mergers and acquisitions; culture and
leadership development. He combines practical business experiences with
proven consulting practices to help clients achieve their business goals.

Jerry Gupta
Senior Vice President
Swiss Re

Mr. Jerry Gupta is experienced in finding the Product-Market fit and

developing user experiences, and has launched new businesses both as an
entrepreneur and within Fortune 100 setting. He has conducted due-diligence
on transactions worth over $3B in aggregate value and has raised over $25M in
private placements. Additionally, he has served on the board and as an advisor
to several start-ups in the US and in Spain. Prior to Swiss Re, he was the Global
Head of Program Management at Amazon. He has created and managed the
Innovation and Venture groups at Liberty Mutual Insurance. He has an MBA
from MIT Sloan School of Management, a Master’s degree in Predictive
Analytics from Northwestern University and an MS in Computer Information
Systems from Bentley University. Mr Jerry is currently based out of Boston.

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
LEARNING OUTCOMES

After the completion of the programme, you will be able to:

Unravel the possibilities afforded by new technologies

such as robotics and automation, IoT, Blockchain, Machine
Learning and Artificial Intelligence

Lead, develop and execute

business transformation
initiatives in your organisation

Understand transformational business

models enabled by co-creation and an
innovation ecosystem along with their
impact on businesses

Develop and acquire the knowledge,

perspectives and skills to recognise and
adapt to disruption in the industry

Understand the correlation

between emerging technologies and their
impact on transforming businesses

Understand platform businesses, the impact and

opportunities of adopting platform businesses,
and how to compete on platforms

Understand strategic drivers of digital

transformation, the application of data and
analytics, and its impact on business processes
PROGRAMME MODULES
OVERVIEW OF DIGITAL TRANSFORMATION
• Disrupt or be disrupted.
• Building Blocks (SMAC/AMPS)
• Understanding Economic and Business Landscape

TECHNOLOGY-ENABLED PROCESS TRANSFORMATION

• Value Chain Fragmentation
• Technology Enablers

TRANSFORMATION USING ML-AI

• Economics of AI
• AI Canvas
• Creating a Data-savvy Organisation

ECOSYSTEM STRATEGY
• Shared Economy and Platforms

DESIGN AND DIGITAL

• Overview of Design Thinking and Digital Marketing

DIGITAL TRANSFORMATION ROADMAP

• Key Steps for Digital Transformation
• Change Management
• Digital Leadership and Adoption Issues

TOWARDS A CUSTOMER-CENTRIC ORGANISATION

• Agile
• Digital Product Development
• Emerging Technologies

Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
-The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.
PAST PARTICIPANT PROFILES

Work Experience

10% 33% 40% 15% 2%

06 to 10 Years 11 to 15 Years 16 to 20 Years 21 to 25 Years 26 to 30 Years

Functions Industries

52%
48%
44%

28%

10%
8%
2% 2% 6%

27 23 1 1

Management Sales IT & Services Banking Others*

Operations Technical Consulting Technology

*Others include Healthcare, Manufacturing, Education, Shipping, Chemicals, etc.

PARTICIPANT TESTIMONIALS
Manish Raj
Vice President, Sales & New Initiatives
Moveinsync Technology Solutions Pvt. Ltd

The programme has been a great experience of learning, collaboration and

implementation. The momentum was set on the day 1 and with each class it
only got more immersive with the programme focusing on peer learning,
discussions and insights by the Professors. The programme has been an
amalgamation of learning from IIM Lucknow faculty and the guest faculty from
renowned Corporations, giving us a hands-on learning of theory, practical
implementation and its outcome. The Online sessions were no less than
classroom learning, while the opportunity of campus learning was missed due
to the pandemic, the bonhomie among all the students grew manyfold over
the course of the programme. I feel more improved in my knowledge and
understanding of Digital Transformation, the tools and new age technology.
The frameworks taught will remain with me and I am sure it's going to help me
in the professional journey ahead. Great learning initiative by IIM Lucknow and
managed well by Team Eruditus.

Mayank Awasthi
Fund Analyst
Varistor Technologies

It is a great programme which gives an exhaustive overview of how to run

the digital transformation exercise for any incumbent organisation and to
understand what suits them best, and customise it likewise.
PROGRAMME CERTIFICATE
On successful completion of the programme, with a minimum 75% attendance and COPM
(Cumulative Overall Percentage of Marks) of 50% and above, participants will be awarded a Certificate
of Successful Completion. If a participant doesn’t fulfil the attendance criteria, then he/she will be
given a Certificate of Participation from IIM Lucknow. If a participant has less than 40% attendance, no
certificate will be awarded.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.
IIM LUCKNOW EXECUTIVE
ALUMNI BENEFITS
Upon completion of the programme, participants will need to register with a one-time registration fee
of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits
include:

MDP Alumni status of the Indian Institute of Management Lucknow

Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)

Details of Souvenirs available with MDP office

Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

Access to the IIM Lucknow Campus Library (onsite access)

10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow
and Noida campus)

10% group discount on the fee for referring participants (minimum group of five)
APPLICATION REQUIREMENTS
Experience Documents:
From Previous Organisation(s): Relieving letters
From Current Organisation: Current Salary Slip or Bonafide Certificate from the HR
department on company letterhead

Graduation and Post-Graduation Education:

Marksheet – Individual or consolidated (all semesters)
Passing Certificate – If Any
Diploma/ Degree

ID Proof:
Any Government issued photo ID like PAN Card/ AADHAAR Card, Driving License/ Passport, etc.

SYSTEM REQUIREMENTS
This programme includes live online classes conducted on Zoom. To attend a live online class
you will need to have a PC/ Laptop with:

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/ Laptop

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/
Laptops and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client. However, we
recommend that you attend classes from a PC/ Laptop.
PROGRAMME DETAILS
Programme Schedule

Academic Sep 19, 2021

Orientation
1st Academic Sep 26, 2021
Session
Campus TBD
Immersion
Live Online 3 Hours, Once a Week.
Sessions Sunday
10:00 AM - 11:30 AM
12:00 PM - 1:30 PM

Attendance - Attending the on-campus

immersion is mandatory
- Minimum of 75%
attendance is mandatory
for completion of
programme.

ELIGIBILITY
Graduate with a minimum of 7 years of work experience/
Post Graduate with 5 years of work experience.
Exceptional candidates who do not meet this criteria will
be considered.
Selection will be based on -
- Quality and relevance of academic background
- Work experience
- Statement of purpose

EVALUATION
Group projects & presentations
Individual assignments/ simulations
Participants are required to meet attendance
and grading criteria

PROGRAMME APPLICATION LINK

Click here to apply to the programme.

Note:
- The on-campus modules are subject to current unavoidable conditions. In case the situation
maintains status quo, adequate alternate options will be made available via online sessions.
- The actual programme schedule will be announced closer to the programme start.
PAYMENT SCHEDULE
Programme Fee INR 2,95,000 + GST

Instalment Schedule

Remarks Standard Fee

Booking Amount Within 7 days of selection INR 30,000 + GST
Instalment 1 Sept 15, 2021 INR 85,000 + GST
Instalment 2 Dec 15, 2021 INR 93,500 + GST

Instalment 3 Mar 15, 2022 INR 86,500 + GST

Round-wise Application Dates

Dates Application Fee

Round 1 Jun 18, 2021 INR 2,500 + GST
Round 2 Jul 13, 2021 INR 3,000 + GST
Round 3 Aug 6, 2021 INR 3,500 + GST
Round 4 Aug 30, 2021 INR 3,500 + GST
Note:
- Programme fee is exculsive of 18% GST and Executive Alumni Benefit fee.
- Only limited seats are available. Kindly secure your spot at the earliest.
ABOUT IIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of
management in India, involved in generating and imparting knowledge in the field of management.
IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable
faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a
burning desire to make new paths of its own.

4TH Best Business Schools in India

RANK
(NIRF, 2020)

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP
programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual
accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the
Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB’s
accreditation.

ABOUT ERUDITUS
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and
other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard
Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton
Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and
Emeritus. Our world-class executive education programmes, supported by eminent programme
experts, provide an immersive learning experience integrated with actionable insights and practical
business applications. The meticulously curated programmes are delivered in a different range of
formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4
day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning
journeys that run over 6-9 months, customised to an organisation’s requirement.
Apply for the programme here

APPLY NOW

For registration and any other information, please get in touch with us at
iiml@eruditus.com

WhatsApp an Advisor On +91 7208889990*

* This number does not accept any calls. Please message your queries.

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