HNC Music Business 2019/20

Music Business: Releasing a Record

Outcome 3:
Task 3a Promotional Strategy
Promotional Strategy proforma
Promotional Strategy/approach to method
method (Please describe how and why you will make use of this method to
(As a minimum you support the promotion of your release)
must consider both
physical and digital
promotional methods)

Physical Method 1: I would get Hollie to perform at a live event as she would be able to
sing her new song and then promote it to the audience. This would be
Play a live show
a good way of growing her fanbase as other acts that are playing
would be of a similar style, therefore the audience would like her
music. Hollie would also be able to promote her social media pages
which would increase her fanbase. Hollie would be able to tell the
audience where they can buy her music.

I would need to find a show for Hollie to play at in order for this
method to work.

Physical Method 2: I would create and print flyers with the artwork of the single, links to
stream the song and links to social media pages. Both Hollie and I
Flyers
would be able to hand these flyers out in town etc when people are
shopping or heading to work. This could be a good method as lots of
people are in town every day and therefore we would be able to hand
the flyers to a lot of people.

Digital Method 1: Social media is also a good place to promote Hollie’s song as it is free
and anyone would be able to view and copy the link to stream her
Social Media
song. This may increase her followers as someone could be strolling
through Facebook and come across Hollie, then listen to her song and
like it, therefore they would follow her son social media, resulting in
her fanbase growing.
 To promote on social media I will get Hollie to create a post for her
fans with links to the single.

Digital Method 2: I would like to get Hollie on the radio because lots of people listen to
the radio when they are driving, cooking etc and therefore would listen
Broadcast
to whatever the radio is playing. By getting Hollie’s song on the radio
and creating a good relationship with the producers, it may be easier
to get her new songs played in the future. Radio is a good way to
promote music as there are many people who like different styles
listening to it.

To get Hollie’s song on the radio I will create an EPK to send to them
which would include an artist biography, press release, images of the
artist, images of the product, audio and video files and also the record
company’s contact details.

(Please add more rows as required)