Get Set Yeti Marketing

Marketing Mix

Product Price
 An Album  Album will be free to stream on
YouTube, through Get Set Yeti’s
website.
Place Promotion
 Album will be available on YouTube  Social media, radio and bloggers.
and Get Set Yeti’s website.

Marketing Objectives

Specific  Improve social media followers from

255 to 300.
Measurable  Increase social media followers by
17%.
 Will keep a watch on social media
accounts to note when there is an
increase and by how much.
Attainable  We will achieve these goals by
posting more on social media,
updating fans on the albums
progress and posting sneak peeks.
Relevant  These goals are important as Get
Set Yeti want to help young children
with their growth mindset and they
do this by releasing music, so they
want as many people to see their
music as possible so they can reach
as many kids as possible.
Time-bound  We aim to reach these goals by the
time the album is released.

Competitive Analysis

Social Media Facebook Instagram Twitter TikTok Total

Following Following
Get Set Yeti 985 235 325 5 1550
Yogi Power 0 866 0 0 866
Young 506 2317 25 2848
Mindfulness
Mind 2900 1302 0 63 4265
Marvels
 Social Media Competitors
4500

4000

3500

3000

2500

2000

1500

1000

500

0
Get Set Yeti Yogi Power Young Mindfulness Mind Marvels

Facebook Instagram Twitter TikTok Total Following

Streaming Platform Competitors

Streaming Platform Following YouTube Total Following

Get Set Yeti 13 13

Yogi Power 5 5
Young Mindfulness 12 12
Mind Marvels 6 6

Streaming Platform Competitors

14

12

10

0
Get Set Yeti Yogi Power Young Mindfulness Mind Marvels

YouTube Total Following

Target Audience
 Demographics: Listened to by toddlers and young children, both male and female.
Listened to in schools, and also by parents.
 Psychographics: Listeners enjoy bright colours and catchy songs.
 Lifestyle Traits: Learning, going to school/nursery, playing.
 Behaviour: Listening to different kid’s songs.

Content Creation

 Video – Get Set Yeti are creating music videos to go with each song they release.
They will post promotional videos on social media on the lead up to the release.
 Social Media Posts – Get Set Yeti will post frequently on social media,
communicating with fans.
 Radio – Once the music has been released, I will try and get the Get Yet Yeti team
on the radio to promote the music.