Professional Documents
Culture Documents
Final Na Jud
Final Na Jud
INTRODUCTION
This study aimed to determine how feasible the “Ukay-Ukaya Ko Bi” business
highway and the marketability of its products and services. The said study
also considers the nature and extent of the market according to its production,
The proponents conducted the study in order to identify the current and future
Methodology
This study conducted through surveys by gathering all the necessary data and
random respondents that will give reliable results to the entire study and aided
them on how they answer the guide questions. Moreover, the researchers
interviewed some existing business that was the same from conducted study.
1
Scope and Limitation of the Study
recommendations.
2
Chapter 2
Executive Summary
clothes wherein revenue is derived from customers who buy the product
offered. The amount paid depends on the cost of clothes per kilo or bundle
with additional gross profit margin. The business will be located near
Magnaga National High School. The proposed business will offer clothes and
comfortable bedding that satisfies the needs and wants of the customers.
Table 1
Bachelor of Science in
Ana Jane R. Baret Accountancy
3
Bachelor of Science in
Elira Ji Villegas Accountancy
Chapter 3
MARKETING PLAN
suitable for any occasion. The said business guarantees its customer to
provide clothes that respond to current fashion trends and it also provides
pillow, pillow covers, curtains, bed sheets, etc. All of these products provide
price.
stylish. This is quite unique because the said location has a total population of
Location
Davao De Oro near Magnaga National High School. The proponents chose
this site because of its high population and this location is at the center area
4
MAGNAGA
BARANGGAY HALL
MAGNAGA
NATIONAL HIGH
SCHOOL
MAGNAGA
DEJAN’S ELEMENTARY
STORE SCHOOL
UKAY-UKAYA
THIS SITE
KO BI
5
Figure 1. Shows the vicinity map of the proposed business
Market Area
Main Customer
Total Demand
researchers regarding the trend of the Ukay-ukay to those consumers for the
past three (3) years. Consequently, the said data in table 2 were used as the
basis for the projected demand of the Ukay-ukay for the next three (3) years.
As you can see on table 2, the future demand for the Ukay-ukay is increasing
6
Historical Demand
Table 1 shows the historical demand of ukay-ukay for the past three (3)
years. The proponents gathered data with regards to the total student’s
populace patronized the business. There were 400 interviewees and 320 of
them responded that they are purchasing Ukay-ukay at least seven times (7)
a month.
Table 1
Historical Demand
Average Frequency
7
2018 1,600 1,280 24 30,720
Projected Demand
Table 2
Projected Demand
Projected
Demand
ukay)
8
3 48,000 23% 50,000
Historical Supply
For the historical supply, the proponents identified only one (1) existing
business with the same nature as the proposed business situated at the
center of the barangay near Catholic church that operates (5) days per week.
Table 3 shows the competitor’s supply for the past three (3) years.
Table 3
Historical Supply
Year Competitor
2016 26,000
2017 28,000
2018 30,000
9
Projected Supply
percentage increase in supply for the past two (3) years of business
operation. Base from the table above, it shows an average increase of 23%.
Table 4
Projected Supply
32,400
1 30,000 8%
8%
2 32,400 34,992
3 34,791 8% 37,791
10
Demand and Supply Analysis
this signifies that there is a need to create an ukay-ukay store in the area.
Table 5
Demand-Supply Analysis
Unsatisfied
Year Demand Supply
Demand
Historical Value
2016 1,620
20,240 19,500
2017 4,960
23,920 20,000
2018
9,720
29,440 21,000
Projected Value
1 32,400
6,000
38,400
2
34,992 13,008
48,000
3 37,791
11
50,000 12,209
Market Share
capacity by the unsatisfied demand. The base of getting the selling capacity is
Table 6
Market Share
Demand
6,000
1 30% 20,000
13,008
2 59% 22,000
12,209
3 51% 24,000
12
Projected Selling Price
Table 7 indicates the Projected Selling Price of each item of pants, jacket,
blouses and shirts, skirt and dress that is offered by “Ukay-Ukaya Ko Bi”. It is
Table 7
52.00
Pants 50.00 65.00
42.00
Jacket 40.00 55.00
32.00
45.00
Blouses and shirts 30.00
32.00
Skirt 30.00 45.00
42.00
Dress 40.00 55.00
13
Sales Revenue Forecast
Table 8 shows the sales revenue of the year 1 of the “Ukay-ukaya ko bi”
business. The data stated are based on the computation from the total
price to get the total sales. The total sales of the items are P650, 000.
Table 8
Sales Revenue
Year 1
Blouses and
6,000 25.00 150,000
shirts 30%
14
Sales Revenue Forecast
Table 9 shows the sales revenue of the year 2 of the “Ukay-ukaya ko bi”
business. The data stated are based on the computation from the total
price to get the total sales. The total sales of the items are P 869,000.
Table 9
Sales Revenue
Year 2
15
Sales Revenue Forecast
Table 10 shows the sales revenue of the year 3 of the “Ukay-ukaya ko bi”
business. The data stated are based on the computation from the total
price to get the total sales. The total sales of the items are P 1,260,000.
Table 10
Sales Revenue
Year 3
percentage
Summary of Sales
16
Table 11 shows the summary of total sales revenue for the years 1, 2, and
3.
Table 11
Summary of Sales
1 P 650,000
2 869,000
3 1,260,000
Marketing Strategy
17
build name and have better relationship with the target customers through
customers.
Table 12
Distribution Strategy
The business uses direct selling for distribution to the customer on which
the target market can directly acquire the products. The location is accessible
18
in the distribution of the product for the convenience of the students,
Pricing Strategy
anywhere from 500-1000 different articles of clothing, and may be sorted into
specific kinds like women’s blouses, men’s shirts, kid’s wear, pants, jackets
and others. The price of bales depends on the number of clothes each bale
has or the quality of clothes they carry. Some bales of 1000 pcs are sold at
Php11, 000-15,000, plus shipping price. At this rate, the investment is around
Basic “ukay” wares like shirts and blouses in Metro Manila are priced at
an average of Php75. Clearance sales may see the prices drop by at most
50%. But even when sold at a discount, entrepreneurs can still profit from a
sale because of the very low initial investment. Whether sold ‘fresh’ (within 3-5
days after the opening of the bale) or in a 3-for-100 bargain, the entrepreneur
can still profit or expect a return of investment amounting to 2-4x the original
customers while balancing the flow of income and the disposal of stocks.
these factors, then return of investment can be maximized for each bale.
19
Project contribution to the economy (Socio-economic aspect)
durable clothing material for those with relatively low incomes. Some people
would resort to buying ukay-ukay items because the latter are relatively
homogenous with the brand new garments and accessories that may be
textiles and garments are said to be 30 percent more expensive than their
counterparts in the market, due partly to the inefficient local production and
The textile and garments industry still needs adequate provisions for the
tougher for these local firms to compete against the ukay-ukay sellers. To
protect the local garments, textiles and clothing industries, President Gloria
market. This created discontent among their patrons, who look at ukay-ukay
goods as the most affordable in the market (Philippine Star 2002). This also
authorities have every legal right to confiscate and even burn such items,
and Industry (DTI) and the Department of Social Welfare and Development
(DSWD).
Chapter 4
Distribution plan
20
Distribution Aspect
This chapter shows the process of purchasing the products for the
business. The first step is purchasing second hand apparels like clothes,
bags, shoes and etc. Second, the proponents will set the price of the clothes,
bags, shoes and etc. Third, the items or products will display in the store and
lastly, the payment of the customers. Furthermore, this chapter discusses the
acquisition of Fixed Capital, Equipment and Furniture and Fixtures with their
corresponding cost and also the expenses of the business operation all
Source of Equipment
The equipment that is using can be found at the shopping malls in Tagum
City. The proponents will have an easily access to purchase the equipment
Purchasing
second hand
21
apparel
Pricing the
clothes
Display the
Items
Payments
Planned Capacity
22
Table 13 shows the planned capacity of the business and it will increase
Table 13
Planned Capacity
1 20,000
2 22,000
3 24,000
proponents will allocate the maintenance and repair of the equipment so that
Store Lay-out
de Oro. The beneficial of the proposed business is that, the place is easy to
access to the customers and the business is near from national road. Figure 3
23
Fitting Room
Stock Room
Cashier
Display
Area
ENTRANCE/EXIT
Figure 3
Store Lay-out
24
Fixed Capital
Table 14
Fixed Capital
Equipment
Sub-Total P 18,998.00
Sub-Total P 19,400.00
25
Table 15 shows the estimated life and corresponding depreciation of the
Table 15
Equipment
Estimated
Particulars Amount Life of Year 1 Year 2 Year 3
Asset
Ceiling Fan P 3,998.00 5 P 799.60 P 799.60 P 799.60
Total Purchases
26
Table 16, 17 and 18 show the total purchases of supply for the first three
Table 16
Year 1
Quantity Cost of
Particulars Selling Price Original Price
Purchases Purchases
Table 17
Year 2
Quantity Cost of
Particulars Selling Price Original Price
Purchases Purchases
Pants 15 82,500
5,500 55.00
Jacket 15 33,000
2,200 45.00
Blouses and
10 66,000
shirts 6,600 35.00
Skirt 15 66,000
4,400 35.00
Dress 15 49,500
3,300 45.00
TOTAL 297,000
22,000
Table 18
Year 3
27
Quantity Cost of
Particulars Selling Price Original Price
Purchases Purchases
28
Utility Expense
Table 19
TOTAL P 21,000.00
Utilities Expense
29
Table 20 shows the projected utilities expense for the first three years.
Table 20
Year Amount
1 P 21,000.00
2 22,050.00
3 23,152.50
Rent Expense
Table 21 shows the rent expense of the building where the business firm
Table 21
Rent Expense
Year Amount
1 P 60,000.00
2 63,000.00
3 66,150.00
30
The proponents make sure that they have purchased of high quality
that all of the equipment to be used would function well and it assumed to
Table 22
Year Amount
1 P 3,000.00
2 3,300.00
3 3,630.00
Supplies Expense
31
Table 23 shows expenses of supply that will be used by the business.
Table 23
Supplies Expense
TOTAL P 5,520.00
32
Table 24 shows the projected store supplies expense of the business. It
Table 24
Year Amount
1 P 5,520.00
2 5,796.00
3 6,085.80
that the business permit will increase by 5% due to the changes in capital.
Table 25
1 P 3,000.00
2 3,150.00
3 3,307.50
Transportation Expense
33
Table 26 shows the Transportation Expense of the business which is
used in purchasing necessary material for the operation of the business and
Table 26
Transportation Expense
1 P 24,000.00
2 25,200.00
3 26,460.00
34
Table 27 shows the salaries and wages of the employees where the
monthly salary of cashier is P 90,000.00 while the saleslady and sales boy is
P 72,000.00.
Table 27
TOTAL P234,000.00
Table 28 shows the projected salaries and wages of the employees where
Table 28
Benefits Contribution
35
Table 29 shows the Benefits Contribution of the employer where the total
Table 29
EE ER EE ER EE ER Total
Employees Monthly Monthly Monthly Monthly Monthly Monthly Yearly
Share Share Share Share Share Share Contributio
n
36
Table 30 shows the Total Projected Contribution and in every year there is
Table 30
Bookkeeper Honorarium
Table 31
Bookkeeper Honorarium
1 P 6,000.00
2 6,000.00
3 6,000.00
Summary of Expenses
37
Table 32, 33, and 34 shows the summary of operating expenses of the
proposed business.
Table 32
Year 1
Advertisement 2,250.00
TOTAL P 400,709.90
Summary of Expenses
38
Table 33
Year 2
Advertisement 2,250.00
TOTAL P 406,685.60
Summary of Expenses
Table 34
39
Summary of Operating Expenses
Year 3
Advertisement 2,250.00
TOTAL P 458,419.80
40
Chapter 5
owner or partner’s equity interest in the entity. Profits and losses earned by
the partnership agreement.
business.
41
MANAGER
Bookkeeper
Sales Cashier
Lady/Men
Figure 4
Organizational Structure
42
Management Qualification and Functions
The table below shows the qualification and functions of the workers. This
would help sthem to know their duties and responsibilities in order to do their
tasks properly.
cultivate an customers.
motivate employees
while establishing
appropriate
methods to evaluate
job performance.
Sales lady/Men ● Assist customers ● At least a high
43
concerns. customer service
provide helpful
information to
customers.
● Processing refunds
and exchanges,
resolving
44
complaints. Also,
wrapping purchases
to ensure safe
transport.
Bookkeeper ● Recording ● Accounting
outgoings, and
posting them to
various accounts.
Chapter 6
Financial Plan
Financial Aspect
45
Major Assumption
1. The Market share per year is 30%, 59% and 51% of the total unsatisfied
demand.
by 5% each year.
46
Pre- operating Expense
Business Permit P 3,000.00
Initial Fixed Capital Cost
Equipment P 37,566.00
Furniture and Fixtures 19,400.00 P 56,966.00
Initial Working Capital (one month)
Cost of Purchases P 14,167.00
Operating Expenses (one month)
Utilities Expense P 1,750.00
Repair and 250.
Maintenance 00
460.
Store Supplies 00
5,000.
Rent Expense 00
Transportation 2,000.
Expense 00
2,720.
Benefits Contribution 00
500.
Bookkepeer Honorarium 00
19,500.
Salaries and Wages 00
187.
Advertisement 50 P 32,367.50
106,500.
TOTAL 50
Add 43,499.
: Cash on Hand 50
P150,000
TOTAL INVESTMENT COST .00
Ukay Ukaya Ko Bi
Projected Income Statement
For the year ended December 31, Year 1-3
47
YEAR 1 YEAR 2 YEAR 3
Sale
s P 650,000.00 P 869,000.00 P 1,260,000.00
Less: Cost of Sales 170,000.00 206,800.00 268,800.00
Gross Profit P 480,000.00 P 662,200.00 P 991,200.00
Operating Expense
48
Ukay Ukaya Ko Bi
Less:Cash Outflows
49
Projected Balance Sheet
As of December 31, Year 1-3
ASSET
Owner's Equity
50
In determining the projected performance of the proposed business, the
financial ratios are important which will reflect the feasibility of the study.
The Gross profit ratio for the first three years of business operations of the
proposed business are 73%, 76%, and 78% respectively. Below show the
Gross Profit
P 480,000.00 P 662,200.00 P 991,200.00
The net profit ratios of the first three years of operation of the proposed
business are 22.44%, 33.20%, and 39.25% respectively. Below show the
proposed business will be efficient in converting the sales into actual profit.
51
Net Profit
P 79,290.40 P 255,514.40 P 578,825.10
Return on Investment
Return on Investment
Net Income
P 79,290.40 P 255,514.40 P 578,825.10
Divide: Total
Assets P 229,290.40 P 484,804.80 P 1,063,629.90
Annex A
52
Formula:
Total no. consumable per year less based year divided by based year.
Historical Demand
24,480 (2017)
= 25%
Historical Supply
28,000 (2017)
= 8%
Year 1
Year 2
Year 3
53