Quality Practices for Rice Vendors

A thesis Presented to
The faculty of Bachelor of Science and Business Administration
Kolehiyo ng Pantukan, Pantukan, Davao De Oro

In partial fulfillment of
The requirement for the degree
Bachelor of science in business administration

GENEROSO, GHADZALIE D.
BONIAO, CHRISTINE A.
ARCILLAS, RENAVIA L
CASTILLA, ROJEAN S.
GALING, NEIL S.

OCTOBER 06, 2020

 CHAPTER 1

Introduction

Rationale

Quality of practice has become an aspect of every rice vendor to gain the trust

of their customers. It has been proven by some researchers that quality practices are

related to customer satisfaction. Others used quality practices dimensions to

evaluate service quality, in line with this, ice Mill industries ensure that information

from institutional catering and other forms of quality practices are all verified in

accordance with the regulations.

Kipling's (2014) mentioned those goods and services they require for daily

business activity. This is important for rice vendors to update their expectations and

modify their relationships, to accommodate these changes. Limited use of

prerequisites measures and food safety management systems was identified.

Recommendations on regulating the general hygiene principles, implementation of

HACCP to strengthen the food sector, regular food safety and hygiene workshops

and training for food handlers that commensurate with their roles were made.

In the articles of Kotzab(2007), various researchers and authors have given

their definition about quality practices for rice vendors; factors rice vendors in the city

have remained stable in their selling process, in countries like Bangladesh,

Cambodia, Bhutan, Uganda, and Nepal.

Consequent, the need for the development of a training program for food

vendors reflects an increasing awareness of the fact that the eating quality of rice

commodities is determined by a logical sequence of events that starts at the

production of the food the germination of the seed, and culminates in its

consumption. From this point of view street food handler is inevitably involved in

certain aspects of nutrition, environmental health and psychology.

 Moreover, the purchaser and the supplier can be different person in some

cases; some can influence providing recommendation about the kind of rice they sell

in the market. Apart from the problems of handling and proper cultivation of rice

which seems likely that the rice miller will become increasingly concerned with

enhancing the biological value of traditional food. Further, there is the potential for

involving entirely new ways of preparation and handling as a result of the pressure of

increasing population diversity and demand. This is likely to produce and need for

the additional training of food handlers and health professionals. (Postrano et al

2014).

Barth & Toledo (2011), the rice mills Iloilo that purchase of no household food

preparation accounted for about 30% all food expenditures and that each purchase

are made in the immediate neighborhood of the respondents. Food customarily

served as an indication of a consumption pattern adapted to clients needs.

On a daily basis, a majority of the vendors in both cities were found to earn incomes

greater than the national minimum wage. Rice vendors offered traditional foods.

They were extensive users of domestic food supplies. They played a role in the

larger national government policy of increasing production and consumption of

domestically produced crops. Graham (2011).

The study will examine the quality practices of the rice vendors especially

those in localities. According to fardiani (2013) Philippines is considered as one of

the countries with huge land area for farming, most Filipino farmers have low income

just enough to sustain their needs. Countries rice supply will be significantly affected

by low income of rice farmers and thus loyal customers and provide good reference

of the product to others.

Purpose of the study

The purpose of this study is to describe perception of the rice vendors in the

quality of their practice especially those who started from hard and become
successful business growers. it is an intellectual mystery of conducting this study

were in only few choose to pick this real life topic such in relating to quality practices.

However, it is broad concept because of its concept and has various factors

affecting and contributing the quality of practices for rice vendors. Therefore, we will

have focused on the specific aspects that citing the quality of practices in rice

vendors. As a business administration students, I have a little incites regarding

quality of practices foe rice vendors.

However, show that in the earliest rice vendors were known to be the

primordial assets in our country. Our present government creating various programs

for the rebuilding the agricultural sectors especially rice businessmen which shall be

shown as the asset of our country.

In general, the aim of this case study is really is to explore more on what

would be the quality of practices for rice vendors.

Research Question

The following are the questions that will help the researchers obtain data

regarding the topic:

1. What is the factors contributing the quality of practices for rice vendors?

2. What is the government's program address to aid the agricultural sectors?

3. How do practices help then in promoting and pursuing their business?

Theoretical Lens

The Philippines is the 8 th largest rice producer in the world accounting for

2.8% of global rice production. It is also the world largest rice importer in 2010

(Briones 2010). The population of the Philippines is estimated at 97 million. It’s

annual growth rate around 2% (1991).

According to department of trade and industry (DTI), the main occupations of

Filipinos are rice farmers. The rice culture in the Philippines was believed to be the
wetland system of cultivation. Rice was originally grown in a wet land as a

component of shifting and subsistence farmin (flones,2003).

In addition, the Philippines is one of the largest importer of rice in the world

with 1.8 million tons in 2008 (world rice statistics, 2008). Rice is the important, food

in Asia. It also became self-sufficient rice country has to adopt existing technologies

such as improved varieties and to increased production (Hamilton ,2004).

Gradually, according to Fountas (2000) rice vendors , feel sad during

disasters. The Philippines has a total 300000 square kilometers of land area are

used for rice production. Rice quality is context-specific and consumers are

heterogenous with respect to how they perceive and differentiate quality (Custodio,

Demont, Laborte and Ynion2016).

Rice vendor farmers, cultivated good species for varietal improvement rice to

produce sufficiency , for high yield rice in the Philippines the culture of any land rice

in the Philippines (halls and scrivener 2006). So that visual characteristics of rice

grains are important search attributes that affect consumers purchasing decision are

used as some of the first selection criteria in the varietal improvement programs

(Raymi 1960).

Significance of the study

The researchers believed that the result of this study will serve as the basis

for the different quality practices of rice vendor owner. The result of this study could

help the rice vendors to improve their business and to understand better on how to

interact with their customer and more importantly, it could help them to enhance the

ability of the owners to handle business.

Definition of terms

In order for the reader to understand the terminologies used in the

study, the following are defined operationally.

Quality practices of rice vendor. According to total quality management concepts

the customer comes first and is of the highest priority. It is the desire for utmost

customer satisfaction that drives a company, organization or firm to work towards

quality. Vendors are too complacent with their stability; the focused on how to

expand their business only but they lack the need of customer. Eventually, customer

goes to another store that has good services.

Rice Vendor. The rice vendor farmers, cultivated good species for varietal

improvement, rice to produce sufficiency for high yield rice in the Philippines the

culture of dry land rice in the Philippines. The rice vendor displayed different variety

of rice.

Demand. It is an economic principle that describes a consumer desire and

willingness to pay a price for specific good or services. Holding all other factors

constant an increase in the price of a good of service will decrease demand and rice

versa. It is closely related to supply.

Supply. It is a fundamental economic concept that describes the total amount of

specific good or service that available to consumers. It can relate to the amount

available across a range of prices if displayed in a graph. This relates closely to the

demand for a good price of the supply provided by the producers rose rise.

Limitations and Delimitation of the study

This study focused only on the responses perceived by the customer and the

vendors of Pantukan Davao de Oro about the service and quality of rice and their

satisfaction. The respondents were only taken from Pantukan Davao de Oro which

does not represent the entire customers of population in pantukan.

Hence, the result may truly represent the reality of Pantukan Davao de Oro

population as perceived by the entire population of the said province and this will

eventually help the community of the said municipality in evaluating their services in

the said field.

Organization of the study

In this section, we appropriately and comprehensively arranged the

presentation of the study.

Chapter 1 introduced the rationale, its purpose of the study, research question, and

theoretical lens. We also articulated the limitations and delimitation of the study and

presented the related literature of this study which are in this section.

Chapter 2 presented the research design used in this study, the role of the

researcher participants as it is included in the method. We also attached the whole

page of the RRL.

Chapter 3 presented and introduced the methodology, research design, role of the

researcher research participants, data collections, data analysis, ethical

consideration and reference the most important of the chapter 3 is the survey

questionnaire.
 CHAPTER 2

Review Related Literature

The Philippines to become self -sufficient rice, country has to adopt existing

technologies such as improved varieties and to increased production ( Hamilton

2004). Rice vendors farmers, cultivated good species for varietal improvement rice to

produce sufficiency, for high yield rice in the Philippines the culture of any land rice in

the Philippines ( halls & Scrivener 2006)

In (2004 Roferos, Juliano & felix) reported the result of their study comparing

the grain and quality of rice with other commercial varieties known until 2002. They

employed the method of cluster analysis these varieties were classified based

onphysical attributes and physic- chemical characteristics of their grains.

On the other hand, in 2002 the rice program of the department of agriculture

(RPDA 2002). Conducted an informal survey to verify the top varieties planted by

farmers in the 79provinces of the country. The situation improved somewhat in late

1980s and smaller amount of rice were imported. In 1990 the country experienced a

severe drought output fell 1.5 percent.

According to( Arz Glipo V.V 2002) the probable cause of the current rice

crisis, is due to the consumers and producers move, about 68million Filipinos spends

24% of their income on rice. The effect of large price increases lowered the standard

of living because the more they spend on rice purchase they could hardly afford

other necessities of life.

(Toxis 2008) rice is one of the most important food crops as it is consumed by

more than half of the worlds population, despite its importance, the international rice

market is considered a "thin" market. It is highly segmented because rice consumers

have very specific preferences.

 Rice quality is judgement based on attributes which could be classified

several ways. Product characteristics could either be intrinsic, such a taste ,texture,

or color which extrinsic to the product such as packaging and brand ( Sepco 2009).

Rice is one the most valuable crops in philippine agriculture. Rice contributes about

17% of the total agricultural gross value added 2.6% of the gross domestic product,

which is the largest for any single agriculture commodity (NSCB 2009)

Rice is also the most extensively grown crop in the country planted in about 30% of

the total agricultural area harvested (Dawe 2003). For 2million families rice farming is

the source of over half of the household income. Philippine rice production tripled

from 5million tons in 1970 to more than 16million tons in 2008, with only a 44%

increase in the area harvested.

According to (Lemke 2010) communication encounter refers to the definite,

public, quick positive and affective processing of a transaction between the entire

enterprise and the customers. During a series of transaction customers judge that

the enterprise can sincerely maintain a positive relation between them.

(Trijiptono 2008) states that product is everything that a manufacture can

offer to be noticed, requested, sought, bought, used or consumers by the market to

fulfill relevant markets needs or wants. Product can be divided in to 2levels first is the

core product which offers the main benefits and uses that consumers needs, second

is expected productis a set of attributes and conditions that are expected when

consumers buy a product according to Kotler 2005.

(Stevenson 2005) the compatibility to specification conformance is the

conformity of product performance with the stated standard of a product. and also

the beauty of a product display that can attract consumers.

Therefore the total quality of the customer and the vendors experience relies

on the mutual support and differences habits will effectively help improve to cater the

customer through their buying a rice to the good quality of the product.
 CHAPTER 3

Methodology

This chapter presented a qualitative research method that focused on quality

practices of rice vendor. This paper aimed to introduced interpretative

phenomenological analysis (IPA), a methodology oriented towards exploring and

understanding the experiences of a particular phenomenon.

Research Design

Qualitative approach provided information about the lived experiences of the

rice vendors decision, perception, and experiences from their customer. The aim is

to get responses about the quality practices, though and feelings of the rice vendors.

Role of the researcher

In this study, we utilized the information gathered from IDI and FGD

conducted. We followed the procedures discussed as below. First, then we carefully

investigated, examined, and scrutinized the different resources to establish the

background of this paper. Second, we discussed the nature of the study to the

participants while providing them a comfortable place to give their satisfied answers.

After the data collection, common themes were established and analyzed by

chronological order and after the analytical phase, we drew meaning and

understanding of the experiences of the customers through product rice.

Research participants

The discerned participants of the study of quality practices of rice vendor are

currently registered in Kolehiyo ng Pantukan. There were five (5) customers

participants selected in-depth interview (IDI) and (10) participants for focused-group

discussion (FGD). In FGD, there could be no right and wrong answers but only the

differences in point of view and that participant do not need to agree with each other

but to listen as other shares their view.

Data collection

The data for this study were collected from both primary and secondary

sources. Primary data were collected from samples of the respondents. Sources of

primary data were smallholder farmer, traiders, brokers, retailers and rice millers.

The data collected through a questioner survey includes the following.

Documentary analysis will be done on the research guide questions and we

provided a voice recorder to the customers which were conducted at Pantukan

Davao de Oro employing guide questions to determine the work and performance of

the participants. Interviews will be audio recorded and transcribed verbatim. The

guide questions were the only instrument used in this inquiry. It also served as a

guide during the in-depth interview (IDI) and focused group discussion (FGP).

Generally, the queries were based on the research questions that revealed

the experiences, coping means and the insights of the customers and seller who

took rice field in Pantukan.

a). Data on quantity of rice marketed, price of rice supplied, total acreage of rice

cultivated, expenditure on factors of production, distance from market, size of output,

access to market, market information, livestock ownership, land holding, extension

service contact, were collected and these were used to analyze factors determining

marketable supply of rice.

b). Data on output produce and sold, production costs, input costs and marketing

costs, were collected and used to analyze the net returns (profitability) of rice

production and the cost and price information used to constract marketing and

margins.

c). Data on market information system, exchange arrangement, system of storage,

transport facilities, price setting strategy, purchasing strategy, selling strategy,

barriers to entry and capital were collected sample informants using a questioner,

and these were used.

d). Data on input usage, credit facilities, agriculture extension service, marketing

information, and institutional support activities were collected and used to analysis

production and marketing support services.

In addition to primary on the above issues secondary data like population number,

agricultural inputs and output prices, land used pattern, agro-ecology, list of license

and non-license traders, marketing agents and their role. Marketing directions,

conversion factors were collected from different sources.

Data analysis

In this study, both descriptive and econometric methods were used in

analyzing data from farmers and market survey.

Ethical consideration

This thesis focuses on the ethical consideration or workplace, customers

services and management. The aims of this research were first to map ethical issues

in workplace as they work each day. Second from a normative ethical perspective on

workers on how they serve customers, third the management on how will they keep

workers bind together treated equally.

In final analysis, researchers have identified three main themes as ethical

consideration. A strong expectation of loyalty and respect within a team and a best

service for customers and management develop strategy that can keep workers.

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Survey questionnaire:

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