APRIL 2020

Issue 1

THE OWL T H E O F F I C I A L H O O T E R S O F A M E R I C A

N E W S L E T T E R

CLASSIC
HOOTERS GIRL
LOOK GETS A
MAKEOVER
First Uniform change in two

decades

The classic white tank and orange shorts

have become more than a work uniform.The

worldwide recognized cheerleader look is

what the entire Hooters experiences is built

around. Customers love buying our replica

uniforms in store and the classic "Hooters

Girl" has become a common Halloween

Costume.
T H E O W L N E W S L E T T E R

In addition to the outfit, Hooters girls have all had to

abide by the same strict image standards. This

includes a full face of makeup, no jewelry, only french

nails, and full covering any visible tattoos before every TABLE OF
shift. CONTENTS
There has also always been the requirement that the girls

wear their hair completely down. Last week Hooters Uniform Makeover  P. 2

announced the updated nationwide uniform policies. 

These changes include different shirt styles and options Original Uniform P. 2

with sleeves, as well as more lenient image standards The

purpose of these updates is to allow diversity and

Hooters Spirits P. 3
expression that the brand has not previously.

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 Classic Hooters Girl Makeover
Continued from Page 1

A Hooters Girl is fun and bubbly ,but there

are no physical requirements. Hooters hopes

that the freedom of expression now allowed

in uniforms will bring more diversity and

satisfaction among employees.

Pictures of the new uniforms have not been

released, but it was announced that large

stores will start receiving the new uniforms

as early as May 2020. "This was a huge and

long overdue step in the right direction",

said Terrence Marks, CEO " This uniform

update has been a long time coming, and I

am thrilled to finally announce it company

wide". The entire company is excited to see

how these changes impact the Hooters

brand as we know it.

Interested in joining a The Classic Hooters

Hooters team near you?

Go to
Uniform
www.Hooters.com/careers

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 Hooters Of America Announces

Premium Liquor Brand

Hooter’s Spirits Line to Release This Spring

This weekend Hooters announced the release of its own line of premium spirits

including an array of gin, tequila, rum, vodka, and both cinnamon and traditional

American whiskey. The spirits will be available in Hooters locations across the

country starting March.27

. The line was created in partnership with leading private beverage company United

Inc. Hooters will also be releasing a new line of signature drinks made with

exclusively Hooters Spirits liquors The company promises that the spirits will be on

par with the high-quality experience that Hooters is known for.“After two years of

hard work we are excited for our premium spirits to finally be available for

purchase”, says CEO Terrance M. Marks ”The first release will include six various

spirits, but we are already working on new additions to be added later this year.

Throughout the entire distilling process, Hooters Spirits used only premium processes

ingredients. The dark rum is aged in barrels and made with choice Caribbean

blackstrap sugar cane molasses, and all whiskey is aged at least two years before

bottling.“The challenge was to produce high-quality spirits priced to where you can

serve it in a house well drink. That’s what we have accomplished with Hooters Spirits.

When people taste it, they will be blown away by it”, claims chief executive officer

and head of the project Richard DeCicco. Come into a Hooters Location this spring

to try out Hooters Premium Spirits for yourself.

Customers must be 21 or older to purchase.