Your Creative Peculiarity

Have you thought about your creative practice and who you
are? Does defining yourself by your area of practice help you
stand out from your peers? You may be an illustrator, designer,
interdisciplinary visual artist but beyond this, what are the
dream, themes, ideologies, reference points that frame you as a creative.
Who are you and what are you about? How do you communicate
this to an audience of potential employers and clients?

In contemporary society, what worth is there in a pretty logo

sitting alongside nice type as an identity? How useful is that and
think, how does it, or can it, communicate what we do and who we are?

What extra layers or elements might be required to push the

conceptual underpinning further? Does a single, fixed, inflexible
mark or logo type effectively communicate your practice and who
you are or want to be?
do
Task

Pair up.

In your pairs I would like you to take a maximum of five minutes

‘Your best idea may not be your best idea’ to think about and tell your partner about the themes underlying
your practice and what makes you unique as a creative.

Your partner will listen to you and give you a maximum of five
words that that they think represent elements of your practice /
creative character.

Please do not try and lead your partner to give you words that
you want — the point of this is that it begins to get you thinking
about working with clients and responding to key words /
themes / suggestions that your client may give you.

Once you have both done this section — this should take a
maximum of 10 minutes — I want you to spend the rest of the
session generating ideas and exploratory visuals for a personal
identity that responds to your given descriptors. I am not
expecting resolved outcomes at the end of the day but a range of
proposals with visuals and considered critical thinking to explain
the reasoning behind them.

We will spend roughly half an hour at the end of the day

presenting your outcomes to the class.

Recommendations

• Think quickly
• Work iteratively
• Play and think outside of your preconcieved ideas of ‘logo’
• Sketch and think of scale — large sketches will be more
effective than tiny boxes
• Utilise materials that allow you to generate ideas and visuals
in a way that is honest to you
• Think analogue over digital (digital work will take longer
than you think)
• Think about what you might need to research reference-wise
to allow you to develop these further
• Consider these outputs being the beginning of you
developing a personal creative identity that you can develop
and resolve over the rest of the year.
• I would like to see more than one concept — think through
idea generation and allow your intuitiveness to develop your
creative and critical ideas