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Locale of The Study

This chapter outlines the research methodology used in the study. A qualitative research design employing surveys and interviews was used to understand the marketing strategies of Pater-Al Kuwait. The study was conducted at Pater-Al Kuwait branches in Iligan City, Philippines where the researchers surveyed and interviewed at least 50 employees, including the owner, to learn about their marketing approaches.

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Andrea Nic
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77K views2 pages

Locale of The Study

This chapter outlines the research methodology used in the study. A qualitative research design employing surveys and interviews was used to understand the marketing strategies of Pater-Al Kuwait. The study was conducted at Pater-Al Kuwait branches in Iligan City, Philippines where the researchers surveyed and interviewed at least 50 employees, including the owner, to learn about their marketing approaches.

Uploaded by

Andrea Nic
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Research Method

Group 2 stcj

Chapter 3

RESEARCH METHOD

This study presents the research design, locale of the study, data

gathering procedure, sampling procedure and the instrument used in

this study.

Research Design

The design used in this study is a qualitative design, which aims to

know the marketing strategies of Pater-Al Kuwait. The researchers will be

conducting a survey and interview so, we will be getting the information

of the employees and owners.

Locale of the study

The study was conducted in the branches of Pater-Al Kuwait, such

as; Aguinaldo St. and Andres Bonifacio ave., Iligan City, Philippines. The

researchers chose this places since our study is all about Pater- Al

Kuwait and their marketing strategies.

Locale of the Study

The respondents will be at least 50 employees including the

owner of Pater Al-Kuwait, Iligan City. Thirty are female and the other
twenty are male. The researchers chose the respondents who are working

in Pater Al-Kuwait so they will be able to answer the uestion which

regards to the marketing strategies of their business.

Sampling procedure

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