QUIZ Marketing Research

True / False Statement : Highlight the Answer “BOLD”

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1) Marketing research is the systematic and objective
identification, collection, analysis, dissemination, and
use of information for the purpose of assisting
management in decision making related to the
identification and solution of problems (and
opportunities) in marketing.
Answer: TRUE FALSE
2) Marketing research is classified into two
areasproblem identification and problem solving
research.
Answer: TRUE FALSE
3) Once a problem or opportunity has been identified,
market potential research is undertaken to arrive at a
solution.
Answer: TRUE FALSE
4) Problem identification research provides
information about the marketing environment and
helps diagnose a problem.
Answer: TRUE FALSE
5) The findings of problem solving research are used
in making decisions that will solve specific marketing
problems.
Answer: TRUE FALSE
6) The task of marketing research is to assess the
information needs and provide management with
relevant, accurate, reliable, cheap, and current
information.
Answer: TRUE FALSE
7) Marketing researchers are becoming more
involved in decision making, whereas marketing
managers are not becoming more involved with
research.
Answer: TRUE FALSE
8) It is best to do marketing research even if the
resources are not available to conduct a quality
project.
Answer: TRUE FALSE
9) If a firm lacks the resources to implement the
findings arising from marketing research, spending
the resources to conduct the research may not be
warranted.
Answer: TRUE FALSE
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10) Marketing research suppliers can be classified as
internal or external.
Answer: TRUE FALSE
11) DSS differs from MIS in that the DSS is more
rigidly structured than the MIS.
Answer: TRUE FALSE
12) Most marketing research is conducted for clients
representing commercial firms.
Answer: TRUE FALSE
13) Problem definition is the most important step in
the marketing research project.
Answer: TRUE FALSE
14) The purpose of interviewing experts is to help
define the marketing research problem rather than to
develop a conclusive solution.
Answer: TRUE FALSE
15) Analysis of available secondary data is a non-
essential step in the problem definition process.
Answer: TRUE FALSE
16) Past information and forecasts of trends with
respect to sales, market share, profitability,
technology, population, demographics, and lifestyle
can help the researcher understand the underlying
marketing research problem.
Answer: TRUE FALSE
17) The management decision problem is action
oriented.
Answer: TRUE FALSE
18) To properly identify the marketing research
problem, it is best to state the problem in narrow,
specific terms and identify its broad concepts.
Answer: TRUE FALSE
19) Verbal, graphical, and mathematical models
depict the same phenomenon or theoretical
framework in different ways.
Answer: TRUE FALSE
20) SPSS can be used to perform forecasts and
"what-if" analyses to help the researcher in isolating
the underlying causes, identifying the relevant
variables that should be investigated, and formulating
appropriate research questions and hypotheses.
Answer: TRUE FALSE
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