FAR EASTERN UNIVERSITY

INSTITUTE OF TOURISM and HOTEL MANAGEMENT

1st Semester, A.Y. 2019-2020

Market Segmentation

Geographic Demographic

 Philippines  10 years old and above

 Rizal Memorial Coliseum  Male and female

(6,000 Capacity)  50 – 200 pesos

 Middle class to Upper class

 Any nationality

Psychographic Behavioral

 Fan of gymnastics  Those who want to support their

 Who loves sport country

 Who loves watching competition  To watch their Idol in gymnastics

 FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM and HOTEL MANAGEMENT
1st Semester, A.Y. 2019-2020

Target Market

Our target market would those who take interest in the sport from all genders. We will also be targeting

audiences from ages 10 – above, because most gymnasts start training at a young age so most likely the

audiences may vary between those who are inspired to be pro-athletes someday or those who are

entertained by the sport. The target market can also vary in terms of nationality for gymnastics is quite a

popular sport internationally and the audience of the sport also does not cater to only one nationality.

Though it is more popular to audiences outside the Philippines because other sports here are given

more benefits such as basketball and volleyball.

 FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM and HOTEL MANAGEMENT
1st Semester, A.Y. 2019-2020

Positioning

GKelite which is a popular brand for leotards used for gymnastics is under the Under Armour Company.

Under Armour built a brand that provides high quality products for different types of sport and

gymnastics is one of them. They positioned their brand as a brand that not only provides garments for

more popular sports such as basketball and football, so they are known as a brand that take account

sports
 FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM and HOTEL MANAGEMENT
1st Semester, A.Y. 2019-2020

that may also need high quality sports garments.