Prof.

Shantanu Dey
IIM-C MBA

August, 2019
Managerial Communication-I
PUBLIC SPEECH OUTLINE

HEADERS Illustration of how it should be written

1. Analyze Your Audience What are your audience’s needs?

2. Determine General Purpose You can mention any, some or all of these
i. To persuade ones as your purpose
ii. To inform
iii. To entertain
3. Specific Topic - narrowed Narrow your topic to something
 Can I manage to speak on manageable.
this within 3 minutes?
 What am I interested in? Specify your topic. Try and give it a point
 What is my audience of view - your own or some expert’s view
interested in? that you can comment upon.) Or, give it a
 Is the topic significant? slant or an angle.
 Can I find sources on my
topic?
4. Specific Purpose Mention your specific purpose – with
respect to your narrowed topic and the
nature of your specific audience who will
listen to you on your speech day!
5. Central Idea What is the essence of what you want to
tell your audience in this speech (one
sentence)
6. Gather Supporting Materials Indicate the kind of facts and figures you
Facts, testimony, figures, statistics, will provide as evidence. You may or may
narratives & examples not give any facts in the Outline depending
on your stage of research. However, if you
provide some facts/figures you will get
credit for doing so
7. Identify Main Points These are reasons why audience should
Pillars of Speech believe you

If the Main point is complex – divide it into

sub-points

9. INTRODUCTION Explain in brief your strategy/plan to

(Indicative Duration: 30sec- achieve (a)-(e) in your Introduction
45sec) - e.g. you can say will narrate an anecdote
a. Gain attention to gain attention – but you don’t need to
b. Establish credibility mention the whole anecdote
Prof. Shantanu Dey
IIM-C MBA

August, 2019
Managerial Communication-I
PUBLIC SPEECH OUTLINE

c. Orient audience to topic

d. Relate topic to audience
e. Preview main points
10. BODY Just mention the points you will be
(Indicative Duration: 105sec- mentioning in the Body of your Speech
120sec)
Main Points & Sub-Points with
Transitions
11. CONCLUSION How will you summarize?
(Indicative Duration: 30sec) Will you recap what you said in your Intro
Summarize Main Points – if you will, what will you refer to again?
End with Finality What’s going to be your Final Line?
12. Sources Mention the kind of sources you plan to
use. You will get credit if you mention
some specific sources you plan to use