Professional Documents
Culture Documents
0000112246
Part 2 6
Introduction Of Telecommunication 6
Telecommunication in Pakistan 6
Company background 7
Telenor in Pakistan 9
Human resource assessment 11
Part 3 13
Definition(why org. needs structure) 13
Work specialization 13
Departmentalization 14
Chain of command 17
Spain of control 18
Centralization & Decentralization 19
Formalization 19
Mechanistic Or Organic structure 20
Strategy 21
Technology21
Part 4 22
Hierarchical Levels 22
Telenor structure view 23
Strategy 24
Part 5 25
Conclusions & Recommendations 25
ACKNOWLEDGEMENT
All the praise is for Allah, the most merciful and beneficent, who blessed us with the knowledge,
gave us the courage and allowed us to accomplish this task. We are especially indebted to all our
teachers for instilling in us enough knowledge to be able to carry ourself efficiently during our
survey report.
Secondly,We are bound to thank Mr.Muhammad Sheeraz who is marketing manager and the
head of telenor franchise new Multan.
We dedicate this report to our parents and friends in recognition of their worth and to our teacher
Sheikh Hameed-ul-ah who is the guiding force for us and it is their effort and hard work that
showed us the path of success and prosperity which would be there for us for the rest of our life.
a) What is Telecommunication?
Telecommunication is derived from Greek word “Tele” which means over a distance,
“Communicara” which means the ability to share. Telecommunication literally means “the
sharing of information over a distance”. Telecommunication affects how and where you do
everything lives, work, play, socialize, entertain, serve, study, teach, rest, heal and protect. The
process of transmitting or receiving information over a distance by any electrical or electro –
magnetic medium. Information may take the form of voice, video or data.
b) Telecommunication in Pakistan
Company background
a) History of Telenor group:
For over 150 years, telecommunications has played a vital part in the development of modern
Norwegian society. As the incumbent provider, Telenor has been the driving force in the
development of a highly sophisticated home market and is now one of the largest mobile
operators worldwide.
b) The introduction of the telephone:
The years of 1855 to 1920 was a pioneering period in the history of Norwegian
telecommunications. During two generations, the Norwegian society experienced the
introduction of three new means of communications: the telegraph in the years of 1850, the
telephone around 1880 and wireless telegraphy – radiotelegraphy –at the turn of the century. The
spread and use of telecommunication was modest compared to later periods, but as entirely new
features they received a fair amount of attention.
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Grameenphone, Bangladesh
Telenor in Pakistan:
Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together
with Thailand, Malaysia and Bangladesh. Telenor Pakistan launched its operations in March
2005. Market share of Telenor is 21% currently.
We exist to help our customers get the full benefit of communications services in their daily
lives. The key to achieving this vision is a mindset where every one of us works together:
Making it easy to buy and use our services. Delivering on our promises. Being respectful of
differences. Inspiring people to find new ways.
b)
Largest direct European investment in Pakistan
Telenor as the single largest direct European investment in Pakistan is setting precedence for
further foreign investments in the telecom sector. The company has covered several milestones
over the past twenty eight months and grown in a number of directions, Telenor has grown to
The company has created 2500 direct and more than 25000 indirect employment opportunities
with 100,000+ retail outlets and 200+ franchises in addition. 99.9% of these employment
opportunities belong to Pakistanis.
Telenor offers exciting and challenging careers with competitive pay, excellent benefits and
exceptional advancement opportunities. Telenor care about its employees and provide them with
a relaxed and enriching working environment. Telenor training and further education programs
1. WORK SPECIALIZATION
The degree to which tasks in an organization are subdivided into separate jobs.
Division of labor
Then job enlargement (increasing the scope of a job through extending the range of its
job duties and responsibilities generally with in the same level and periphery.), job
enrichment (Vertical loading' of a job) and job rotation ( assigns trainees to various jobs
and departments over a period of a few years) gives greater efficiencies than does
specialization.
2. DEPARTMENTALIZATION
Basis by:
FUNCTIONAL:
PRODUCT:
PROCESS:
CUSTOMER:
BY CUSTOMERS
Com is the line of authority extending from upper organizational levels to lower levels, which
clarifies who reports to whom.
1. AUTHORITY
Authority refers to the rights inherent in a managerial position to tell people what to do and to
expect them to do it.
2. RESPONSIBILITY
As managers assign work to employees, those employees assume an obligation to perform any
assigned duties.
3. UNITY OF COMMAND(UOC)
SPAN OF CONTROL
There are less layers of management to pass a message through, so the message reaches
more employees faster
It costs less money to run a wider span of control because a business does not need to
employ as many managers
A narrow span of control allows a manager to communicate quickly with the employees
under them and control them more easily
Managerial abilities
Competence of subordinates
Nature of work
Delegation of authority
Degree of decentralization
CENTRALIZATION
DECENTRALIZATION
FORMALIZATION
How standardized an organization’s jobs are and the extent to which employee behavior
is guided by rules and procedures.
Work specialization
Departmentalization
Span of control
Chain of command
Formalization
MECHANISTIC
High departmentalization
ORGANIC
High departmentalization
STRATEGY
1. Innovation strategy:
A strategy that emphasizes the introduction of major new products and services.
3. Imitation strategy :
A strategy that seeks to move into new products or new markets only after their
viability has already been proven.
CLASSIFICATION OF TECHNOLOGY
In this, tasks are broken into a number of sequential and interdependent steps, where the
outputs of one unit become the input of the next. (E.g. Assembly line) this facilitates to
have high volume of output and efficiency. This technology calls for mechanistic
structures with high levels of specialization, standardization and formalization.
2. Mediating technology:
This links different parties who need to be brought together in a direct or indirect way
(e.g. Banks – use mediating technology to lend money to borrowers by taking money
from depositors).
3. Intensive technology:
It is used when a group of specialists are brought together to solve complex problems
using a variety of technologies (e.g. Hospital – parties are treated with the help of experts
Part 4
Seven layers do not create communication or motivation problems due to the open culture. There
are no instances of de-motivation though in certain areas like Customer Relationship Department
or Customer Service Centre different customer queries and complaints can raise frustration
levels. Managers in these departments intervene to solve problems.
Whenever an employee has a new idea, he/she is encouraged to approach the management and
share it with them. Idea drop boxes are also placed at various locations where employees leave
their suggestions. The Communications Department works out if the ideas can be implemented
and then discusses them with the employees. There is also a formal platform at the group level
known as SEED where innovation is encouraged and new ideas about revenue concepts and cost
efficiency can be discussed. Employees are welcome to participate and submit their ideas. If the
ideas handed in are feasible then they are implemented in the organization (at country level or
global level, depending on the nature of the proposal). Employees are then rewarded financially
for their helpful contributions.
Telenor Pakistan is based upon both specialist people and multi skill people. It varies
department to department. Some departments of Telenor require specialized skills and
some not. Like the IT department requires specialized person but Customer Relation
department doesn’t necessary require a specialized person.
i) Both specialist people and multi skill people require at Telenor Pakistan.
ii) If specialist person have some extra skills he will preferable given job at Telenor
Pakistan.
2) Departmentalization:
I. Commercial Division
II. Customer Service Division
III. Financial Division
IV. Corporate affairs
V. Financial service
3) Chain of Command:
4) Span of Control:
It also varies department to department. Like HRM and Finance has narrow spans of
control but Marketing and customer relationship department has wider span of control.
Centralization is there but you can say to some extent there is decentralization. As
employees are encouraged to give ideas but actions on these ideas require the agreement
of top level management that see the feasibility of the idea.
6) Standardization:
Rules and procedures are present to control the behavior of employees and to facilitate
smooth working of the organization but as new problem arises he discusses with his
manager.
Now we see that Telenor is getting what he wants and his strategy is supported by his
structure. As you can see following annual cellular subscribers table note that Telenor
Pakistan came late in market but his annual subscribers are greater than other cellular
companies.
Part 5
Conclusion:
In their workforce there should be a quota for the disabled people. This is
currently being practiced in the parent company. This would enhance the image
of the organization being socially responsible.
Introduction of employees stock options would further enhance the motivation
level because then the employees too would have a stake in the organization.
As Pakistan environment is changed rapidly so it should have flexible structure.
As Telenor is making an image in the mind of customers it should have organic
structure.