Reader Data 2015

MEDIA KIT

lewis aquatech

REader DEMOGRAPHICS Which magazines do you read

Female 68% regularly?
Male 32% Asked of ASID-DC Members:
Median Age 51.5 Home & Design 81%
Median Home Value: (avg. exceeds $1 million) $833,333 Architectural Digest 60%
Median Annual Income:(40% earn over $250,000) $214,130
The Washingtonian 49%
Own a car costing $50,000+ 42%
House Beautiful 46%
Have a swimming pool 19%
Veranda 30%
Have a home theater 21%
Own a 2nd Home 37% Elle Décor 29%
DC Modern Luxury 14%
what our readers plan to buy Capitol File 2%
Antiques & Accessories 21%
Bath Design 28%
Source: Gainen Research
Carpets & Flooring 29%
Cabinetry & Closet Design 29%
Furniture (traditional) 21%
Kitchen Design & Appliances 29% 12 of the 25 Wealthiest Counties
Landscape Design 29% in America are in
Lighting & Automation 20% HOME & DESIGN’s
Remodeling 23% circulation area.
Window & Door Treatments
014_MAST_1111 10/12/11 9:31 AM Page 14 28%
Source: Forbes (Top 25 Counties by average household income).
(Source: Reader Survey)

WASHINGTON DC • MD • VA

Home&Design
The Magazine of Architecture and Fine Interiors

P 240-328-6275 F 240-499-8362
PUBLISHER Tod Herbers
sales@homeanddesign.com
EDITOR IN CHIEF Sharon Jaffe Dan

SENIOR EDITOR Julie Sanders

Circulation 2015
MEDIA KIT

B A LT I M O R E

MARYLAND

80,000 COPIES in all the right places

• 58,000 AFFLUENT HOUSEHOLDS More copies mailed to highest income households
than any other local title

• 5,000 DESIGN INDUSTRY PROS AND EVENTS

Our Partners
◆ AIA (American Institute of Architects)
◆ ASID (American Society of Interior Designers)
◆ DC Design House
◆ IFDA (Intern’l Furnishings and Design Assoc.)
◆ LCA (Landscape Contractors Association)
◆ MBIA (Maryland Building Industry Association)
◆ NARI (National Assoc. of the Remodeling Industry)
◆ NKBA (National Kitchen and Bath Association)
◆ NVBIA (Northern Virginia Building Industry Assoc.)
◆ Washington Design Center

• 4,000 HOME BUYERS AND HOME SELLERS

through premier luxury real estate offices READ BY THE MOST AFFLUENT
Homeowners in DC, Maryland and
Virginia
• 13,000 PROMINENT RETAIL LOCATIONS
Airports, bookstores, supermarket • INCLUDING ALL Local Million-
chains Dollar-Home Owners with household
◆ Barnes & Noble Booksellers ◆ Harris Teeter
income over $400,000
◆ Books-A-Million ◆ Giant
WASHINGTON DC • MD • VA
◆ Whole Foods Market ◆ Safeway
◆ Balducci’s
◆ Wegmans
◆ Home Depot Home&Design
The Magazine of Architecture and Fine Interiors

P 240-328-6275 F 240-499-8362
sales@homeanddesign.com
Special Features Calendar 2015
MEDIA KIT

2 Ivy Lane Photo © Angie Seckinger

JAN/FEB—Winter 2016 Ads Due 11/5/15 SEPT/OCT—Fall 2015 Ads Due 7/9/15

• Annual Kitchen Issue • Architects Awards

• Designs for Condo Luxury • Spas and Baths
• Homebuilder Awards (NVBIA) • Landscaping Vision
• mbia Custom Builder Awards
MAR/APR—Spring 2015 Ads Due 01/8/15
Sourcebook 2016 Ads Due 08/13/15
• Luxury Remodeling
• NARI Awards Idea book of expert advice and luxury design suppliers.
• Landscape Awards Organized into these categories: Architecture & Custom
• What’s New in Home Tech Building, Audio/Video & Lighting, Closets & Organized
• Best of Furniture Stores Spaces, Fine Furnishings & Art, Floors, Windows & Doors,
Interior Design, Kitchen & Bath, Landscaping & Outdoor
MAY/JUN—Late Spring 2015 Ads Due 03/12/15 Living, and Remodeling.

• Great Outdoor Spaces • Ask about “Our Story”—-your own company profile feature
• NKBA Kitchen & Bath Awards
NOV/DEC—Late Fall 2015 Ads Due 09/10/15
• Chesapeake Views
Luxury Homes on the Bay, Shore Life, • Luxury Remodeling
Top Home Design Resources
• Top Custom Builders
Special circulation to shore communities!
• Smart Home Technologies
JUL/AUG—Summer 2015 Ads Due 05/7/15 • Artists & Galleries
• Chesapeake Views
• The Interior Designer Issue
014_MAST_1111 10/12/11 9:31 AM Page 14
Luxury Homes on the Bay, Shore Life,
• Furniture, Flooring & Lighting Top Home Design Resources
• DC Design House Special circulation to shore communities!

WASHINGTON DC • MD • VA

Home&Design
The Magazine of Architecture and Fine Interiors

P 240-328-6275 F 240-499-8362
PUBLISHER Tod Herbers
sales@homeanddesign.com
EDITOR IN CHIEF Sharon Jaffe Dan

SENIOR EDITOR Julie Sanders

Annual Sourcebook 2015
MEDIA KIT

A. Houck Designs, Inc. Photo © Lydia Cutter

The HOME & DESIGN SOURCEBOOK is the region’s most important reference to styles and luxury design resources. It’s
filled with ideas and advice that inspire and motivate readers with their home design projects. With separate distributions in
the Fall and Spring, the SOURCEBOOK works all year long to give your business exposure to million-dollar-home owners.

Six great reasons to advertise in the 2016 Home & Design Sourcebook
#1 Easy To Find YOUR COMPANY
Nine convenient sections with helpful planning tips
for any luxury home enhancement. (Architecture &
Custom Building…Audio/Video & Lighting…Closets
& Organized Spaces…Interior Design…Floors, Doors
& Windows…Furniture & Art…Kitchen & Bath…
Landscaping & Outdoor Living…Remodeling)
#2 All Luxury Homes, All Top Firms
Mailed to all million-dollar-home owners who know
they can find the most important firms inside… those
who know how to work with them and satisfy their
unique needs.
#3 Total Trade Coverage
Over 5,000 recipients within the local home design
trade, who use the Sourcebook to find project
#4 Same Rate As A Regular Issue,
10% Additional Circulation
Mailed to every million-dollar-home owner DC/MD/VA
plus targeted placement all year without a premium
charge. 88,000 copies produced.
#5 One Ad Brings Year-Round Visibility
Your ad appears in multiple editions all year long
in bookstores and on newsstands. Presence at home
shows and industry events.
#6 Advertisers Get Positive Results
This will be the 13th Edition of the Sourcebook, a
testimony in itself to the strong value it delivers for
advertisers.
H&D
HOME & DESIGN
HOME & DESIGN • 2015 ANNUAL SOURCEBOOK • homeanddesign.com

SOURCEBOOK
partners and recommend resources to clients. THE ULTIMATE
RESOURCE
The Ultimate
Resource Guide
for Luxury
GUIDE Design and
FOR LUXURY Fine Interiors
DESIGN AND
FINE INTERIORS


“The HOME & DESIGN Sourcebook is my go-to guide for
resources in the design trade…”
—DuVal Reynolds, Design Consultant, California Closets

“ …some of our best leads and actual sales have come

from our investment in the Sourcebook. Thanks!”
—Julie Kane, Vice President, Kane Landscapes
Annual
“I get excellent results from advertising in the Sourcebook
and I always reserve a full page and have
done so for the last 10 years…”
—David Cochran, Artist, Cochran Studios P 240-328-6275 F 240-499-8362
sales@homeanddesign.com
Ad Deadlines & Specifications 2015
MEDIA KIT

MaR/APR ISSUE MAY/JUNE ISSUE JULY/aug ISSUE Sept/OCT ISSUE

JANUARY March May July

Ad Due Ad Due Ad Due Ad Due

JAN MAR MAY JULY

8 12 7 9
sourcebook Nov/DEC ISSUE JAN/FEB ISSUE
August September November

Ad Due Ad Due Ad Due

AUG SEPT NOV

13 10 5

To Submit Your Print Ready Ad: Ad Sizes:

• Accepted File Types: PDF, Photoshop EPS, InDesign 5.5 Bleed Ads:
•C
 ritical Color ads must be accompanied by a color accurate Full Page Bleed………………………...............8.75”x 11.125”
proof. H&D will not guarantee exact color if a color accurate
(includes add’l 1/8” that will be trimmed)
proof is not provided (with all supporting images and fonts)
Spread Bleed…………………………............. 17.25”x 11.125”
• All files must be 300 dpi at printed size and be converted
to CMYK. Each image within the file must be 300 dpi.
1/8” Bleed Requirement beyond
trim for BLEED ads (will be cut
To Create an Ad For You: off when book trims)

(to be charged at prevailing rates): Page Trim 8.5” x 10.875”

Please provide the following:
• Images (including logos) at 300 dpi at printed size and
converted to CMYK
• Text as a Word Document
• Images downloaded from the internet cannot be accepted
due to standard low resolution
2015 ADvertising deadlines 2/3 Page—Vertical........................................4.75” x 9.875”
Issue ad due mail DatE
March/April 01/08/15 02/19/15
May/June 03/12/15 04/16/15
July/August 05/07/15 06/11/15
014_MAST_1111 10/12/11 9:31 AM Page
September/October 07/09/15 08/13/15
Sourcebook 2016 08/13/15 09/24/15
November/December 09/10/15 10/22/15
January/February 11/05/15 12/10/15
1/4” Safety margin for all text,
logos, etc. (keep all critical info
within 1/4” of page trim)
Non-BLeeds Ads:
Full Page (non-bleed)…………………...........7.375” x 9.812”
Spread (non-bleed)……………………........15.875” x 9.875”
1/2 Page—Horizontal...................................7.375” x 4.812”
1/2 Page—Vertical........................................3.562” x 9.875”
1/3 Page—Square........................................4.75” x 4.812”
1/3 Page—Vertical........................................2.375” x 9.875”
14
1/4 Page......................................................3.562” x 4.812”
MAGAZINE PAGE SIZE...............................8.5. ” x 10.875”
WASHINGTON DC • MD • VA

Home&Design
The Magazine of Architecture and Fine Interiors

All file materials can be sent to ftp@homeandesign.com. P 240-328-6275 F 240-499-8362

PUBLISHER Tod Herbers
For much larger files please use www.wetransfer.com. sales@homeanddesign.com
EDITOR IN CHIEF Sharon Jaffe Dan

SENIOR EDITOR Julie Sanders