LMCW1022 ASAS KEUSAHAWANAN DAN INOVASI

ONLINE MARKERTING PLATFORM RUBRIC (20%)

Marking Guide

Criteria Very Weak Fair Goo Very Good

Weak d
1-2 3-4 5-6 7-8 9-10
1) Entrepreneurial Unclear business idea Acceptable business idea Understands business Business idea is clear Able to mobilise the idea
skills/ to satisfied an identified without value idea with added value and able to fulfils the to become opportunity
entrepreneurial need and/or to solve a adding/solving customer but does not fulfil the customer needs according to the business
opportunity problem. needs and is not relevant realistic customer needs. according to the current strategy and fulfil the
(10%) to customer needs market needs. customer needs
(outcome-driven idea.)

1-2 3-4 5-6 7-8 9-10

2) Entrepreneurial Does not have a goal Has unclear goal and Has clear goal, but Has clear and realistic Has clear, realistic and
Skill/ Achievement and no effort. effort. the goal is but easily achievable high goal.
and Perseverance unrealistic. goal.
(10%)
1-2 3-4 5-6 7-8 9-10
3) Social Media Untidy work / the Untidy work / the Neat work / the Contents are well
Neat work / the contents
Marketing; Create contents are contents are too general contents are too arranged and explained /
are specific / correctly
Facebook Page incomplete / lack of / lack of data / wrongly general / correctly easy to understandable
arrange information /
(80%) data / wrongly arrange arrange information / not arrange information / the sentences / data are
understandable content
information / not understandable content understandable well organized
/ contents are support
understandable content
by data
content
To be continued…

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 3) Social Media Untidy work / the
Marketing; Create contents are
Facebook Page incomplete / lack of
(80%) data / wrongly arrange
information / not
understandable content
Untidy work / the
contents are too general
/ lack of data / wrongly
arrange information / not
understandable content
Neat work / the Neat work / the contents Contents are well
contents are too are specific / correctly arranged and explained
general / correctly arrange information / / easy to understandable
arrange information / understandable content the sentences / data are
understandable / contents are support well organized
content by
data

1-2 3-4 5-6 7-8 9-10

a. Custom URL FB 1-2 3-4 5-6 7-8 9-10

page (10%)
b. Business Name 1-2 3-4 5-6 7-8 9-10
(10%)
c. Profile Picture (10%) 1-2 3-4 5-6 7-8 9-10

d. Add Cover Photo 1-2 3-4 5-6 7-8 9-10

(10%)
e. Add Information on
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About (10%)
f. **Copywriting
1-2 3-4 5-6 7-8 9-10
(1st post) (10%)
g. **Copywriting
1-2 3-4 5-6 7-8 9-10
(2nd post) (10%)
h. ** Copywriting
1-2 3-4 5-6 7-8 9-10
(3rd post) (10%)
**copywriting that consist of the solution to customer pain with photo(s) for product or service on FB page.

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