Name: Abdullah Abid.

Reg.#:BEE193041.
Course: English 2 (communication skills).
Department: Electrical Engineering.
Section: 01.
Assignment#: 02.
Submitted to : Sir Inam Elahi.
Description: Advertisement of Jazz Super 4G.
Submission date: April 6th, 2020.

1
Contents:

Contents:..........................................................................................................................................2
1. Logos (Logic):.....................................................................................................................3
2. Pathos(Emotions):.............................................................................................................3
3. Ethos(Credibility):............................................................................................................4
4. Verbally:...............................................................................................................................4
5. Non Verbally:......................................................................................................................4
6. Functions:-...........................................................................................................................5
i. Differentiating Products From One Another:...............................................5
ii. Persuading Consumers to Buy:......................................................................5
iii. Creating a Brand:...........................................................................................5

2
 Advertisement of Jazz Super 4G

1. Logos (Logic):
Logos, or the appeal to logic, refers to the effort to
convince your audience by using logic and reason . In this jazz ad, the person
conveys the message of the importance of jazz having slogan “dunya ko bataa do”
which means tell the world. He is reflecting the attentions of the customer to buy
jazz SIM because it has the service of super 4G having fast internet and other
benefits packages for customers. In this ad, it is also seen that the person orders his
food via jazz super 4G in no time which concludes the result that jazz has fast
service.

 Referring to over 13,000 towers for a super 4G. This implies on the logic
that more towers will equal to better and faster internet (4G).
 Showing a speed monitor whose deal is over speeding to again refer to the
fast speed of jazz 4G.

2. Pathos(Emotions):
 Pathos refers to the emotional appeal of the
speaker In this jazz ad, it is being seen that the person seems to be happy which
means that jazz has many benefits regarding packages and fast internet signals for
their customers. Using a red color for this advertisement shows the emotion of
alertness. Red color is also used for desire and passion.

3
 3. Ethos(Credibility):
Ethos is an appeal based on the honesty or
trustworthiness of the speaker In this ad, the person name is Ahsan Khan. It is also
seen that the person seems to be very reliable, trustworthy and ethical for showing
the advantages of jazz super 4G to the customers.

4. Verbally:
The first one is “dunya ko bataa do” which conveys the message
of the importance of jazz 4G. Secondly, “13,000 Towers” gives the idea that jazz
gives the people the internet speed like no other. The third thing is “winner of
Ookla” which is the speed test award which goes to jazz for the fast internet speed
service.

5. Non Verbally:
The first thing is the mobile that the person is holding it. It
shows speed test of jazz which reflects the benefits of jazz super 4G on customers.
Second, a speed test of “Ookla” can be seen which proves that jazz super 4G has
won the speed test award. Non verbal cues can also be done by gestures.
Highlighting the number of towers is a non- verbal cue. Showing that the more
towers means that the internet will be available in many places all over Pakistan.

Highlighting the font of “Jazz Super 4G” is also a non-verbal cue. The smile on the
face of a person shows that he enjoys using the fast internet provided by Jazz.

4
 6. Functions:-

i. Differentiating Products From One Another:

In this advertisement,
jazz used the slogan “dunya ko bataa do” which differentiates itself from the other
companies.

i.

ii. Persuading Consumers to Buy:

In this advertisement, jazz used “super

4G” which gives the importance of this fast brand and therefore persuades the
consumer to buy.

i.

iii. Creating a Brand:

Jazz already had 3G service, but now it has 4G service

that is also seen in this advertisement which reflects the attention of their
consumer to buy this brand.

5
6