Professional Documents
Culture Documents
By:
Arvin Acuña
Manilyn Eulogio
Angelie Hernandez
Ann Camille Joaquin
Mary Josel Ordan
Claudine Quizon
Eymard Siojo
October 2014
INTRODUCTION
Commercial advertisements are included in our daily consumption. A lot of
people, not only in the Philippines, are victims of these catchy slogans, emotional clips,
high impact music, and well-thought our wordings. If we don’t fall prey on this
advertisements, most of the commercialized products of today will go extinct. The skin
care industry uses this same method. Big companies are here to make the most profit
and people often think that they are really getting those promised “natural” product for a
cheap price. The truth is, the skin care industry is not protected from lies.
The truth is that the term “soap” is heavily regulated by the US Food and Drug
Administration. Big companies in the US are not allowed to use the word “Soap” unless
it is truly a real handcrafted bar of soap (Us Regulation: 21 CFR 701.20.). If you are
familiar with commercial products that is heavily advertised in your local TV which is in
the skin care industry, they often use the term “beauty bars”, ”dry skin cleaners”, and
“anti-aging moisturizing bars”. Unfortunately, we just rip the whole bar term and let it be
known as regular “Soap”, but in fact, it is basically a Detergent.
We are fully aware that the majority of the soaps that are advertised and sold in
stores contain plenty of chemicals that most of the people didn’t know. The Filipinos are
becoming more health conscious. People of all ages are now tending to prefer organic
products.
This business plan aims to enter the market as a promoter of health and wellness
by pursuing the patronization of the usage of organic and herbal soaps.
Business Name
Tivona Organic Soap
The proponents chose the name “Tivona Organic Soap” as their business name.
It is well creatively researched to represent a brand in the skin care industry. “Tivona”
came from a Hebrew word meaning “Love’s Nature”. It directly reflects the proponent’s
intention in providing 100% organic soaps.
Slogan
“Fresh from nature!”
The slogan supports the proponent’s objectives. It clearly states the products of
“Tivona Organic Soap” came from nature.
Business Logo
The logo includes a human who seems hugging the leaf to symbolize love of
nature. It is simple yet attractive and will leave an impact to the consumers of our
organic soap.
Business Address
The proponents will have a small factory and a store located at #220 Partida,
Norzagaray, Bulacan. The majority of the raw materials are organic, thus the ingredients
should be fresh and free from any kind of toxins and Bulacan is a good place because
of its unpolluted environment, inexpensive production materials and labor.
Name of the Principals
Arvin Acuña
Manilyn Eulogio
Angelie Hernandez
Ann Camille Joaquin
Jocel Ordan
Claudine Quizon
Eymard Siojo
Nature of Business
The nature of business is under DG Manufacture Chemicals, Prods and Man-
Made that falls in the category of Manufacture soap and detergents, polishes etc. It is
also under Retail sale via stalls and markets.
Analysis of Competitors
The proponents listed five companies that offer high quality organic soaps in the
Philippines. Companies are chosen based on community interviews on social media
sites.
Name Green Magic Organic Soap Soap Scentral Zenutrients Milea
Unit 2B La Rychean 57 East Capitol
Manila Bank Corp. Bldg., in
Bldg 176 Tunasan Natl Drive Bario
Location Ayala Avenue Makati City Makati
rd, 1770 Muntinlupa, Kapitolyo, Pasig
Philippines
Rizal, Philippines City 1603
Sole
Form of Business Sole Propriertorship Sole Propriertorship Sole Propriertorship
Propriertorship
Contact Info 0916 839 1871 9175199830 2345565 917888439
Cucumber, Papaya,
Guava Soap, Tomao Soap, Tea Tree soap, Lemon
Sweet Pea, Milk, Calamansi,
Papaya Soap, Banana and Poppy Seed,
Products Green Tea, Charcoal, Milk,
Soap, Choco Scrub Soap, Cinnamon, Milk,Carrot,
Oatmeal, Pepermint, Guava, etc
etc.Blemish Balm etc
etc
Avg. Product's Price Php 65.00 Php 58.00 Php 130.00 Php 75.00
Market Segmentation
The company segmented their market according to the demographic
segmentation. In these segmentation criteria, it is segmented the customer according
to: Age, Sex, Income, and Occupation.
Market Segmentation
Demographically, the company's main
target is the people who lives in the
Demnographic
Philippines, the secondary market is the
global population.
Age 16 - 35
Sex Female
Income Middle Income Group
Occupation Any
Industry Forecast
Organic and herbal soap is just an emerging market in the Philippines, known
brand are mostly concentrated with the commercial soap and whitening soap. It is very
timely to enter the healthy competition in the market.
DESCRIPTION OF VENTURE
Our business name is Tivona Organic Soap. We have different varieties of
soap. We are located in Norzagaray, Bulacan.
Malunggay contains long list of vitamins and minerals. It has 7 times more
vitamin C than orange, 4 times more vitamin A than Carrots, 4 times more calcium and
2 times more protein than milk and 3 times more potassium than bananas. It is very
nutritious for the skin.
Green tea can be regarded as storehouse of benefits for the skin. It contains
antioxidants which are against free radicals. It is also effective in safeguarding the skin
from sunburn and tan.
Coffee Soap
Coffee is proven to have skin benefits other than just waking you up. It contain
antioxidants, it protects your skin from UV rays, it makes your skin smooth and bright,
and it enhances blood circulation.
Tomato Soap
Tomato is a natural astringent that helps to clean your skin pores. Tomatoes are
also very rich in antioxidants that help your skin look young and fresh for long.
Carrot Soap
Carrots are high in beta carotene, an antioxidant that is converted to vitamin A
inside the body. It helps repair skin tissue and protects against sun’s harsh rays.
Size of business
This business will produce and provide consumer products and organize a small
size business.
Office Equipment
As a small business, we start our business with some necessary equipment. Our
main office in a 30 squares ft. space garage. We arranged Laptop, tables, chairs and
fans for the office operation including marketing the products online. While other basic
office supplies such as accounting books, ball pen and others are needed for inventory
and accounting purposes.
Personnel
For the new established business, there will be two or three workers that will
assist the proprietor in the soap making process.
Background of Entrepreneur
The proprietor attended soap making seminars from professionals.
PRODUCTION PLAN
Manufacturing of organic soap will be maintained by the proprietor and
personnel. All raw materials will be gathered and/or purchased from the local market.
Manufacturing Process
The basic discipline that the proprietor will use is the cold process soap making.
This method uses the saponification process.
MARKETING PLAN
Pricing
Product costing (1kg for 1 liter formula)
Direct Cost
Particulars Cost
Raw Materials P433.00
Labor Cost/5kgs/day production
(P320/day) 64.00
Water and Electricity 50.00
Total Direct Cost P547.00
Indirect Cost
Particulars Cost
Transportation Cost P100.00
Production Cost
Particulars Cost
Total Direct Cost P547.00
Add: Total Indirect Cost 100.00
Estimated Production Cost P668.00
* Finished product will result in 10 bars of (100 grams/bar) One worker can
produce 5 kgs of soap/day (1kg for 1 liter formulation)
Distribution
The products of Tivona organic soap will be promoted though direct selling so the
business can be able to penetrate the existing market and encourage users to resell the
products aswell.
Promotion
Tivona organic soaps will be promoted through online marketing. The proprietor
will provide website and social media accounts to spread the product promotional
materials.
ORGANIZATIONAL PLAN
Form of Ownership
Sole Proprietorship
Management Team Background
The Sole Proprietor will be the one managing the business, at the same time he
will be hands on also to the business’ accounting and marketing aspect.