SERVICIO NACIONAL DE APRENDIZAJE- SENA

TECNOLOGIA EN GESTION DE MERCADOS

BRIEF

AUTORES:

Estefanía Gómez Rojas

Owegmar Velasco Hormaza

Carol Vanesa Arias Galvis

2020
OUR NAME AND COMMERCIAL ACTIVITY: The company WESERVICES
provides the service of installation, repair and maintenance of air conditioners and
security cameras, its services offer its customers a safer life for their companies or
homes and also to be able to be more satisfied under the possibility of a colder
environment in hot moments.

ECONOMIC ACTIVITY AND CHARACTERISTICS OF OUR SERVICES: Our

company is a company that is dedicated to providing its services, which is why our
group of homogeneous people is basically classified as individuals, companies,
businesses and even residential units, well, in a few words, the public In general,
based on the one who wants and can acquire our services and products, but the
important thing for us is not only to provide the service when you require it, but the
important thing is to create the need for the client to want to contract our services.

OUR HISTORY: The company WESERVICES was born in 2004 on the basis that
our Founder and owner Welinton Felipe Agudelo required to carry out services,
tenders with other companies and individuals, for the year 2018 the registration is
done before the camera and commerce in order to legalize our company. The name
WE Services is chosen by W for Welintos our founder and owner and E for Estefania
his wife, colleague and partner of the company.

DOFA MATRIX:
WEAKNESSES: We do not OPPORTUNITY: we manage
have enough capital to affordable prices which gives
invest in equipment, and us the opportunity to obtain
thus acquire a new good contracts.
income from sales

STRENGTH:
Guarantee and
quality are offered
in all services, which gives
THREATS: It is not widely
us the opportunity of a new recognized as other companies
contract with the same that provide the same service, nor
company according to their does it have the same years of
level of satisfaction. experience.

MARKET DIAGNOSIS

Today, having a system is an optimal solution to keep thieves away and protect the
business or the home and its inhabitants. The constant progress of technology has
led the security sector, especially in recent years, to offer the market increasingly
efficient products for all needs and at very competitive prices.
We can satisfy our security from a simple surveillance camera that we can buy at
an economical price to really complex systems that stand out for their efficiency
and home automation.

Although we must bear in mind that it is not the first option for security in homes
and businesses.

As for air conditioners, it is an air cooling system that is used in a domestic way to
cool the rooms when the ambient temperatures are very high and hot. The air
conditioning, although it refers to the air itself, is a device that is installed in
houses, premises and other closed spaces with the aim of providing fresh air that
is permanently renewed. Despite being a very useful device for daily comfort, its
effects can sometimes be adverse not only in the health of individuals but also in
the environment in general due to its constant expulsion of hot air out.
Air conditioning has had a market niche more in the commercial part than in the
home, this is because its prices can be high for an average home and its
maintenance costs can be high in both energy use and maintenance general.
ECONOMIC ENVIRONMENT In this aspect, we characterize that at the product
level, both security cameras and air conditioners are the first options when acquiring
or solving security and air conditioning problems in Colombia, since apart from their
investment costs, we have to think about the costs mainly as consumption of
electrical energy in the country are high compared to other countries, especially
Europe and North America, which are very low. At the company level, the services
and their products are being disclosed. This requires living practically daily and
maintains a catalog of products that are acquired as the sales and installation
contracts are compared to other established companies with capital. working high
and they can have the equipment display.

GEOGRAPHIC ENVIRONMENT The Colombian geography, its different climates

and its customs establish different parameters at the time of purchase, it is
necessary to acquire ventilation systems in areas such as the coasts, the eastern
plains and the region surrounding the Magdalena River, unlike areas such as Boyacá
and Nariño or Bogotá that due to their cold climate are not so necessary. For this
reason, the largest marketers of this product focus on warm areas. Compared to
countries that are not in the tropics and that enjoy the 4 seasons, whose use in winter
and autumn is almost mandatory. The security cameras focus their
commercialization nowadays in big urban centers, capital cities, since when
concentrating high demographic insecurity problems appear. They are also being
used for farms that are far away since the inhabitants are not generally found on
them daily.

POLITICAL ENVIRONMENT With the acceptance of free trade agreements and the
implementation of increasingly higher taxes on national products, it has allowed
Chinese products to enter the market with low prices, but still its quality is low, which
makes it open a price gap that is noticeable at the time of purchase. This has allowed
importing companies to penetrate the market with excellent profits compared to
companies that market internal

SOCIAL AND CULTURAL ENVIRONMENT

Culturally speaking, the need to be protected or have the feeling of protection and
well-being has changed through the ages, guaranteeing the protection of our assets
and the possibility of having improvement systems for our homes and businesses
has allowed people to take an interest more for electronic systems, since traditional
security and welfare systems, padlocks, plates, bars, fans, are being seen as
inefficient in the current social environment.
Every day more neighborhoods through their community action boards have taken
measures such as the implementation of surveillance cameras to avoid areas that
become vulnerable for their residents.
LEGAL ENVIRONMENT
The installation of security cameras is subject to law 1581, which is the law that
dictates the provision of the processing of personal data, where it establishes the
conditions and parameters that must be taken into account when installing
surveillance cameras and the respective responsible for the manipulation of the
information.
Companies engaged in the export, sale and installation, maintenance and control of
security cameras must be must be authorized by the surveillance superintendency.
For the installation of air conditioners, the technical building code must be complied
with, which gives the norms and specifications that the area where the equipment is
to be installed must have.
The minimum requirements for the company must be met, such as registration in the
RUT, chamber of commerce.

BUDGET FOR OUR CAMPAIGN DESIGN

Two million five hundred thousand Colombian pesos ($ 2,500,000)