1.

Product Lines & Service Quality

a. Accuracy of Deliveries is good:

20%
Strongly disagree
Disagree
Fair
Agree
Strongly agree

80%

In the matter of Accuracy of deliveries, among 30 stores in this survey were included, above pie
chart shows positive results toward delivery accuracy to these stores, 20% strongly agree and
80% agree on this matter, showing SILOTI’s accurate delivery system.
 b. Timeliness of Deliveries:

Timeliness Deliveries is good

7% 13%
Strongly disagree
Disagree
Fair
Agree
Strongly agree

80%

“Timeliness of Deliveries” refers to the accurate time table of product deliveries regarding
projected timeline. For this factor the chart above shows 80% positive results toward SILOTI’s
time accuracy regarding deliveries.
 c. Product quality:

Product quality is good

13% 10%

Strongly disagree
Disagree
Fair
Agree
Strongly agree

77%

Product Quality refers to the actual product quality regarding tea stall usage & retail store’s
consumer responses. For this factor the conducted survey received 77% agreed & 13% strongly
agreed, which shows positive results toward product quality.
 2. Sales & Marketing
a. Sales & Marketing Materials are good:

Sales & Marketing Materials are good

20%

Strongly disagree
40% Disagree
Fair
Agree
Strongly agree

40%

Sales & marketing materials refers to the sales assisting or promotional materials provided by the
Firm to increase it’s own & sellers sales activity and product awareness. For this factor, the chart
shows mixed results, including 40% disagreed to good marketing support, 40% showed fair
response and 20% agreed that provided marketing material were effective, which indicates that
sales & marketing materials are still not promising for retailers.

b. Outside Sales Reputation is good:

 Outside Sales Reputation is good

10%

Strongly disagree
Disagree
30% Fair
Agree
60% Strongly agree

Outside sales reputation very essential for new products to survive in a competitive market.
Where SILOTI according above chart performed very well, showing 60% good results among
sellers(retailers+whole sellers+tea stalls), on the other hand 30% showed fair response and 10%
disagreed.
 c. Ease of Ordering admirable:

Ease of Ordering admirable

3%

Strongly disagree
Disagree
43% Fair
53% Agree
Strongly agree

Ease of ordering refers to seller’s flexibility of communication for ordering products from the
firm. The chart above shows very positive results, where 53% strongly agreed & 44% agreed that
they found ease of ordering admirable.

3. Business Operations Performance

 a. Phone System Operations are available

Phone System Operations are available

Strongly disagree
37% Disagree
Fair
Agree
63% Strongly agree

Phone System Operations refer to the firm’s whole business operations are available to be
conducted through telecommunication. SILOTI provide all the stores with phone numbers of
certain area managers to assigned sales representatives available for any support necessary. Here
in this chart shows

b. Responsiveness to Inquiries/Needs is good

 Responsiveness to Inquiries/Needs is good

Strongly disagree
Disagree
43%
Fair
Agree
57%
Strongly agree

Responsiveness toward customers/retailers needs refers the rapid response or keenness to

provide services as soon as a problem or need emerges. For this factor total response drives
toward 100% positivity for SILOTI’s responsiveness.
 c. Payment facilities are good:

Payment facilities are good

Strongly disagree
Disagree
47% Fair
53% Agree
Strongly agree

Payment facilities are all the support, flexibility & options provided by firm to sellers regarding
payments. For SILOTI, this shows not a better result. 53% held fair ground where 47%
unsatisfied toward Payment facilities.
 4. Overall Satisfaction:
a. Reputation of SILOTI:

Reputation of SILOTI is good

3%

33% Strongly disagree

Disagree
Fair
Agree
Strongly agree
63%

This shows perceived reputation is pretty good among seller, 63% agreed that to them the
reputation is good enough.
 b. Recommend SILOTI and its products and services:

Recommend SILOTI and its products and services

3% 7%

Strongly disagree
27% Disagree
Fair
Agree
Strongly agree

63%

This above chart indicates that 63% would recommend SILOTI products & its services to other
sellers, 7% disagreed & 27% showed fair response.
 c. Buying products and service from SILOTI in the future:

Buying products and service from SILOTI in the future

3%
17%
23%
Strongly disagree
Disagree
Fair
Agree
Strongly agree

57%

The chart above indicates new potentials, because 57% agreed & 17% strongly agreed that they
would buy SILOTI Tea products & services in the future.