Questionnaire

This questionnaire is being carried out on the title “Impact of Marketing Mix on
Customer Satisfaction. A Case Study on City Express Convenience Stores in
Yangon.” for Research Journal of Strategy First University. Any information you present
will be kept absolutely confidential and will be used only for research purpose. Your
cooperation and on time response will be highly appreciated. (Please tick the box that
corresponds to your answer to each question.)

Part I: Customer Information

1. Gender
Male
Female
2. Age
3. Occupation
Employee (Government)
Employee (Private Business)
Self-employed
Unemployed
4. How often do you shop at our store?
daily
once a week or more
once a month
2 - 3 times a month
Others ……………………………..
5. Income Level
<= 100,000 Kyats
100,001 - 300,000 Kyats
300,001 - 600,000 Kyats
>= 600,001 Kyats

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Part II: Customer views on Marketing Mix of City Express Convenience Stores
With regard to Marketing Mix of City Express Convenience Stores, please circle
the appropriate number to indicate the extent to which you agree or disagree with each
statement. The item scales are the Likert scales as below.

Disagree
Strongly

Strongly
disagree

Neutral

Agree

agree
Attitudes towards Marketing Mix

1. This store offers several brands to choose from 1 2 3 4 5

in a product category. (Product)

2. The price of the product is reasonable. (Price) 1 2 3 4 5

3. This store layout makes it easy for me to find 1 2 3 4 5

what I need. (Place)

4. The promotions are always attractive. 1 2 3 4 5

(Promotion)

Strongly agree
Disagree
Strongly
disagree

Neutral

Agree

Customer Satisfaction

1. Overall, I am satisfied with this store. 1 2 3 4 5

Would you like to be a loyal customer of City Express?

Yes No
If you have some comments, please leave below.
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(Thank you very much for your valuable time.)

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