LOVELY PROFESSIONAL UNIVERSITY

ONLINE ASSIGNMENT NO. 1

PRESENTATION

Mittal School of Business

Name of the faculty member: Dr. Pretty Bhalla

Course Code: MKT518 Course Title: Integrated Marketing Communication
Class: MBA
Max. Marks: 15
Date of Allotment: 5th August,2020 Date of Submission: 11th October, 2020

S.N Roll No. Objectives Topic Details Evaluation Expected

o of Parameters outcomes
Academic
Activity
1. All students To give an Each student will make 05 minute presentation on a current Content-5 marks, Students would
opportunity to topic. Students would be picked up at random in the lectures and Communication- 5 marks, learn their
students to get tutorials to make their presentation on a latest news item from Confidence- 5 marks understanding
familiar with the business world. Every student must come prepared in every
to practically
the latest class/tutorial for the presentation. If the student is not prepared
happenings in for the presentation, he/she will be awarded zero marks out of apply the
the world of five and no second opportunity will be provided. It is suggested concepts
business and to that students should regularly read the newspaper, news/articles. learned in the
enhance their class
confidence
along with their
communication
and presentation
skills.

Evaluation: Rubric

Category 5 marks 4 marks 3 marks 2 marks 1 marks

Low Degree of No Fluency,

Good Degree of Moderate Degree of
High Fluency, Speech flowed Fluency, Speech Speech appeared to
Communication Fluency, Speech was Fluency, Speech was
well. Transitions were used. appeared to have have no
organized. somewhat organized.
little organization organization.

Moderate Quality, Poor Quality,

Good Quality, Every
Some points Points were
major point was
High Quality, Every major Low Quality, Lack
supported with facts,
point was well supported with were supported with of support or
Content statistics and or not supported.
several relevant facts, statistics facts and statistics of examples were not
examples, but the
and or examples. provided.
relevance of some was  
questionable. questionable relevance.
   
Good level of Moderate degree of
Highly Confident, Speaker
Confidence, Speaker Confidence, Speaker
Not confident,
usually used gestures, Speaker rarely
consistently used gestures, eye Low Confidence,
eye contact, tone of sometimes used made eye contact
contact, tone of voice and a Speaker used few
voice and a level of gestures, eye contact, with the audience;
Confidence level of enthusiasm in a way gestures, and made
enthusiasm in a way tone of voice and a Present ability did
that kept the attention of the little eye contact
that kept the attention level of enthusiasm not keep the
audience with the audience
of the audience attention of the
    in a way that kept the class
attention of the
audience

Note: Each of the parameter of evaluation will carry 5 marks. Total 15 marks are for 05 minute Presentation.
General Guidelines:

 Each student will make 05-minute presentation on a current topic.

 The presentations will start from 3rd August,2020 onwards.

 The topic of presentation must be related to the course and the concurrent topic

 Student will be randomly chosen for the presentation, so every student must come prepared in every class/tutorial for the
presentation.

 If the student is not prepared for the presentation, he/she will be awarded zero marks out of five and no second opportunity
will be provided.

 It is suggested that students should regularly read the newspaper news/articles and prepare at least a two-page document to
capture the essence of the issue.