Chapter 3

METHODOLOGY

This chapter presented the research design selection, description of respondents,

research instrument, data collection procedure and statistical treatment used.

RESEARCH DESIGN

In order to see the general picture of Impact of social media marketing to the
buying behavior of ABM students of Gen Santos Foundation college incorporated. The
Research used descriptive approach to answer to the problem of this study .Descriptive
research is define as research method that describes the characteristic of the population or
phenomenon that is being studied.( Adi. Bhat 2020)

RESEARCH LOCALE

The Study was conducted at Gen Santos foundation incorporated , Bulaong

Extension , Brgy. Dadiangas North General Santos City , Philippines 9500.It is an
institution many of the Grade 11 and 12 ABM students are purchasing goods . thought
social media.

Research Respondents

The respondents of this study were the selected grade 11 and 12 ABM students of
Gensantos Fondation Incorporated , Bulaong Extenion,Brgy. Dadiangas North, Genearal
Santos City , Philippines ,9500.
Research Instrument

A question was used in gathering data .The questioner was constructed by the
researchers based on the statement of the problem.The questioner consisted of items that
determine the Impact of Social Media Marketing to the Buying Behavior of ABM students of
Gensantos Foundation Incorporated .

Data Gathering Procedure

The Researchers collected and reviewed the existing documents and materials
pertaining to the Impact of Social Media Marketing to the Buying Behavior of ABM students
of Gensantos Foundation Incorporated through reading of Related Literature and Studies

The Researcher prepared and made a questioner that was submitted to the
respondents. After the respondents answered the questions, the retrieval immediately
followed. After the retrieval of the questioners, the researchers tabulated, analyze and
interpreted the data gathered.

Statistical Treatment Data

The ABM students respondents of GFI were statistically analyze with the data
requirements of the study using the data instrument of the study with use of frequency
count , mean score , weighted mean , percentage and rank .

Frequency distribution and percentage measured the data of the respondent profile.
Pearson Product Moment of Correlation was used to know if there is a correlation between
the independent and dependent variables .

Frequency Distribution Displays the Frequency of various outcomes in a sample.

A. Mean the central tendency of a collection of numbers taken as the sum of

the numbers divided by the size of the collection
B. Pearson Product Moment of Correlation :