ID POW

OL E

R
S

SINCE 1974

SWARAJ
 FOLDER NO.
INDEX PAGE NO. (PEN DRIVE)
Introduc on to Company ............................................................................. 3-6
1. Product por olio
1.1 Tractors-Range & Leaflets ..................................................................... 7 1.1
1.2 Farm Implements ................................................................................. 8 1.2
2. Swaraj Dealership
2.1 CIP-Sales and service
2.1.1 External branding-Signage
2.1.1a Showroom front signage .............................................................. 9 2.1.1a
2.1.1b Service area signage .................................................................... 10 2.1.1b
2.1.2 Internal branding-Catalogue & internal posters
2.1.2 a Internal flooring, ceiling, shu er ................................................. 11 2.1.2a
2.1.2 b CIP-Ambience ............................................................................. 12 2.1.2b
2.1.2 c Chairs .......................................................................................... 13 2.1.2c
2.1.2 d Milestone poster ...................................................................... 14 2.1.2d
2.1.2 e Engine & Harvester Poster ......................................................... 15 2.1.2e
2.1.2 f Logo - Mera Swaraj .................................................................... 16 2.1.2f
2.1.2 g Tractor Model Pictures .............................................................. 2.1.2g
2.1.3 Corporate Poster (Mere Swaraj) ..................................................... 17 2.1.3
2.1.4 CVP Poster. .................................................................... 18 2.1.4
2.1.5 Mera Swaraj..........................................................................................
App 19 2.1.5
2.1.6 3S 20 2.1.6
3. Workshop Norms
3.1 Workshop Paint and layout norms ........................................................ 21-26 3.1
3.2 Warranty Policy ..................................................................................... 27-28 3.2
3.3 Tools ...................................................................................................... 29-30 3.3
3.4 Labour Charge Chart ............................................................................. 31-32 3.4
3.5 Dealer service capability index-Manual pdf. ......................................... 3.5
4. Digital Processes At Swaraj
4.1 CDMS-Managing from beginning .......................................................... 33-34 4.1
4.2 Sparks-Caring for your team .................................................................. 35-36 4.2
5. Sta onery Formats
5.1 Le er head/visi ng card ...................................................................... 37 5.1
5.2 Quota on ............................................................................................. 38 5.2
5.3 Invoice tractor ....................................................................................... 39 5.3
5.4 Invoice spare part .................................................................................. 40 5.4
5.5 Installa on form ................................................................................... 41 5.5
5.6 PDI format ........................................................................................... 42 5.6
5.7 Job card format .................................................................................... 43 5.7
5.8 CMS account details. ............................................................................. 44-45 5.8
5.9 OEM’S Helpline no’s .............................................................................. 46 5.9
5.10 Regional offices & HO .......................................................................... 47-48 5.10
5.11 Logis cs/Depot helpline no ................................................................. 49 5.11

1
Dear Channel Partner,

We Welcome You To Swaraj Family.

Channel partners play a vital role in providing pre and post - sale services to our
esteemed customers which further strengthens the bond with the customers and
improves loyalty.

A business really creates itself by way of the image and the iden ty that it
presents to the rest of the world. Physically speaking things like brochures,
le erheads, business cards help create this corporate iden ty design along with the
behaviour and par cipa on of the business associates. Corporate iden ty design is
important because these days there are so many different op ons for consumers to
choose from. A Corporate Iden ty will help create a very dis nct iden ty and
presence in the business world.

This manual is designed to provide you useful informa on regarding corporate

iden ty program, artworks for leaflets of tractors & implements, important format
for sale & service.

Along with this manual you would have also got one pen drive having all required info
in the printable version.

Kindly get in touch with your respec ve channel manager for any support.

Looking forward to long and frui ul associa on with Mera Swaraj.

Channel Team

2
Overview-Swaraj Brand

In 1965, Seed of Swaraj was

Sown in CMRI, Durgapur

In 1970, Punjab Govt. took over &

established PTL to manufacture tractors

In 1974, first tractor rollout

In 2007, Mahindra & Mahindra Ltd.

acquired majority stake in PTL

In Feb 2009, Merged into M&M as &

the Swaraj Division of Mahindra Mahindra

3
Overview-Swaraj Brand

Product range from <20 HP category - 60 HP

category tractor & Implements range from
Land preparation - Harvesters -Residue Mgt.

More than 15 Lac satisfied customers in the country.

Swaraj is ranked No.2 in Domestic Tractor industry

in volume terms.

Annual Sales of Tractor more than 1Lac.

Over 5000 employees and network of 850+ dealers.

4
 15 Lakh+
Customers
850+ Dealers
2 state of Art
Manufacturing
Facilities
Dedicated R&D
Exclusive Engine
Plant

5
 Manufacturing Facili es

Plant -1, Mohali

(Tractor Manufacturing Plant)

Plant-2, Chapper Cheri

(Tractor & Combine
Manufacturing Plant)

Swaraj Foundry Division, Majri

Swaraj R & D

6
 Swaraj Product Range

<20HP 20-30 HP 30-40 HP 40-50 HP >50 HP

• SW-717 • 825XM • 834 XM • 841XM • 855 FE
• 724 XM • 735 FE • 843 XM • 960 FE
• 724 XM • 735XT • 744 FE • 963
Orchard • 744 XM
• 724 XM • 742 FE
Orchard/NT
New

Ref: Folder No. 1.1 7

 Implements Range

Rotary Tillage (Land Preparation Implements)

Seeders, Planters & Seed bed preparation

Harvesting & Post Harvest Solutions

Residue Management

Material Handlers

Rotavator Plough Seed drill

Thresher TMCH SPCH- Wheel type

SPCH- Track type Baler Straw Reaper

Ref: Folder No. 1.2 8

 Front Signage

Should be placed end to end in the Front

of the dealership.

Available in All Languages

Available size : As per your Specification.

DESCRIPTION

Creative Type - Front Fascia Caution while sizing–

Media Used – Star Flex
Other Media Available – Star Back lit
Write the exact Size to be installed
Below and will make the creative
Accordingly, according to the Company
Norms.
Framing size details will also be provided
• All measurements should be in Feet
• If both in feet and in inches then
Please Specify feet and inches separately
As 8 feet and 6 inches
and not 8.5 feet

Ref: Folder No. 2.1.1a 9

 Service Signage

Service Area

Service Area
DESCRIPTION
Creative Type - Service Fascia
Media Used – Star Flex
Other Media Available – Star Back lit
Write the exact Size to be installed
Below and will make the creative
Accordingly, according to the Company
Norms.
Framing size details will also be provided
Service Area
Ghidia Agro Pvt. Ltd.
Prabha Tractors
• Top one to be placed if the Service Board
Is more than 15 feet and the service Area is
A bit Away from the Main Dealership.
• Middle one to be placed if the service
Board is between 10 to 15 feet in Width and
• Last one to be placed if the board is up to
10 feet in width and the service area is with
In the premises of the dealership.
Caution while sizing–
• All measurements should be in Feet
• If both in feet and in inches then
Please Specify feet and inches separately
As 8 feet and 6 inches
and not 8.5 feet
Ref: Folder No. 2.1.1b 10
Showroom CIP

Ref: Folder No. 2.1.2a 11

AMBIENCE

Ref: Folder No. 2.1.2b 12

Chairs

Nilkamal blue chairs

Novella 07 SS

Ref: Folder No. 2.1.2c 13

Milestone Poster

Ref: Folder No. 2.1.2d 14

Engine & Harvester Poster

Ref: Folder No. 2.1.2e 15

 Logo Strip

Logo Strip – Normally Placed on the door glass , window glass Logo Strip - Normally Placed on the door glass with More that
minimum size is 2 feet width X 10 inches height 3 feet 6 inches width, The height is uniform 10 inches For these Strips .

Logo Strip- A bigger version to be placed on the beams on the roof the width can be as per specifica on
And the height can be any thing between 10 inches to 2 feet - This needs to be placed edge to edge

DESCRIPTION
Creative Type – Logo Strip
Media Used – Eco Vinyl with
Lamination and on beams with
Sun board.
Other Media Available – None

Size to be customized Accordingly

Ref: Folder No. 2.1.2f 16

Corporate Poster

Available in Hindi, English, Marathi,

Gujarati, Punjabi, Tamil, Telugu, Bengali.

Ref: Folder No. 2.1.3 17

CVP Poster

Available in Hindi, English, Marathi,

Gujarati, Punjabi, Tamil, Telugu, Bengali.

Ref: Folder No. 2.1.4 18

Mera Swaraj App

Available in Hindi & English.

Ref: Folder No. 2.1.5 19

3S Poster

Ref: Folder No. 2.1.6 20

Infrastructure Category

Ref: Folder No. 3.1/3.5 21

 WORKSHOP PAINTING

WORKSHOP PAINTING PATTERN

OFF-WHITE
Asian Paint Shade : 0942

BLUE 4 inch
Asian Paint Shade : 7325
RED 4 inch
Asian Paint Shade : X120

GREY
Asian Paint Shade : 8254
5 ft.

SERVICE ENGINEER VISIT BOARD

SIGN OF FACILITY

1 ft. Next Visit Of

Service Engineer :
4 inch LETTERS :
CUSTOMER LOUNGE
BRILLIANT WHITE

BASE : MINT GREEN

1½ ft.
NOTE
Language to be English or Local NOTE
BASE : WHITE/LIGHT GREY
LOGO : SWARAJ MINT GREEN
LETTERS : BLACK

Ref: Folder No. 3.1/3.5 22

 Proposed Layout Plan For
Dealership Area 60’X100’

CATEGORY - A+/A
GROUND FLOOR
A/c & GENERATOR
WARRANTY ENGINE MECHANIC’S
COMPUTER & COMP.
ROOM ROOM ROOM
ROOM ROOM
(10'X10') (10'X10') (10'X10')
(10'X10) (10'X10')
GREEN AREA/
LANDSCAPING
10' WIDE OIL/
GREASE
RECEPTION PAINT
(5'X5')
BAY 3 AREA
(10'X15')

PARTS SECTION
(40'X20')
SHOWROOM BAY 2 BAY 4
(50'X30')

60'

BAY 1 BAY 5
(10'X10') (10'x15')

GLASS FRONT
UP WORKSHOP
SERVICE USED OIL /
SECURITY TOILET MANAGER’S
RECEPTION SCRAP AREA
(10'X5') ROOM
(10'X10') (10'X15')
(5'X5') DN (10'X10')

10' WIDE DRIVE IN WASHING

ENTRANCE BAY
(10'X15')

100'

Ref: Folder No. 3.1/3.5 23

 Proposed Layout Plan For
Dealership Area 60’X100’

CATEGORY - A
FIRST FLOOR

CONFERENCE
ROOM
(10'X15')

PROP. ROOM
(10'X15')

SHOWROOM STAFF TOILET WORKSHOP

DOUBLE HEIGHT BELOW ROOM
(10'X10')
(5'X7')
DOUBLE HEIGHT BELOW
(50'X30') (50'X40')
60' TOILET
PANTRY (5'X8')
(5'X10')

PASSAGE
5' WIDE
CUSTOMER'S
UP LOUNGE
(15'X10')

DN

100'

Ref: Folder No. 3.1/3.5 24

 Proposed Layout Plan For
Dealership Area 60’X100’

CATEGORY - B

TOILET W'SHOP USED OIL /

TOILET MECHANIC’S ENGINE
MGR'S SCRAP
(10'X5') ROOM ROOM
ROOM AREA
(10'X10') (10'X9')
(10'X6') (10'X10')
GREEN AREA/ PROP. ROOM
LANDSCAPING (10'X15')
10' WIDE OIL/
GREASE
PAINT
(5'X5')
BAY 3 AREA
(10'X15')

PARTS SECTION
(40'X20')
SHOWROOM BAY 2 BAY 4
(50'X30')

60'

BAY 1 BAY 5
(10'X10') (10'x15')

GLASS FRONT
RECEPTION
GENERATOR
A/c & WARRANTY CUSTOMER
SECURITY TOILET PANTRY & COMP.
COMPUTER ROOM LOUNGE
(10'X5') (10'X7') ROOM
ROOM (10'X10') (10'X10')
(5'X5') (10'X10')
(10'X10)

10' WIDE DRIVE IN WASHING

ENTRANCE BAY
(10'X15')

100'

Ref: Folder No. 3.1/3.5 25

 Proposed Layout Plan For
Dealership Area 50’X80’

CATEGORY - C
TOILET USED OIL / MECHANIC’S ENGINE
GREEN SCRAP AREA ROOM ROOM
AREA/ (10'X10') (10'X10') (10'X10')
RECEPTION
LANDSC-
-APING PROP. ROOM PARTS SECTION
10' WIDE (10'X15') (20'X20')

BAY 3

PASSAGE 4' WIDE

50'
SHOWROOM
CUSTOMER BAY 2
(40'X20') PANTRY
LOUNGE TOILET
(6'X5') (6'X10')
(6'X10')

GLASS FRONT A/c &

COMPUTER BAY 4 BAY 1
ROOM (10'X15') (10'X15')
SECURITY
(10'X10)

(5'X5')

10' WIDE DRIVE IN WASHING

BAY
ENTRANCE
(10'X15')

80'

Ref: Folder No. 3.1/3.5 26

WARRANTY POLICY
( M&M LTD – SWARAJ DIVISION )

M&M Ltd – Swaraj Division (hereinafter called “Swaraj”), warrants that each new Swaraj tractor
manufactured in India by Swaraj & sold by an authorized Swaraj dealer will be free from any defects in
material & workmanship at the time of manufacture subject to following terms & conditions:

1. Term:

The term of warranty shall be 2 years or 2000 hours (whichever occurs first) from the date of
delivery to first owner.

2. Swaraj's Warranty Obligation:-

If any defects should be found in a swaraj tractor within the term stipulated above, Swaraj's only
obligation is to repair or replace at its sole discretion any part shown to be defective , with a new part or
the equivalent at no cost to the owner for parts or labour, when swaraj acknowledges that such a defect
is attributable to faulty material or workmanship at the time of manufacture. The owner is responsible for
any repair or replacements which are not covered by this warranty.

3. Limitation:
This warranty shall not apply to:

1. Replacement in case of parts getting damaged due to accident and gross negligence, on the
part of customer.

2. Any tractor which has been modified or altered or the parts or accessories not approved by
Swaraj have been used.

3. Normal maintenance services, such as engine tune up, fuel system cleaning, wheel brake
and clutch adjustments.

4. Normal replacement of service items (for example, filters, fuel injectors, brake or clutch
linings.)

5. Parts of the tractor those have been altered or replaced in an unauthorized manner, which
in the sole judgment of Mahindra (Swaraj) affects its performance or reliability.

6. Any expenses of transportation or other costs which might be involved.

7. Any damage from environmental conditions such as air borne fall out, sea area operation,
hail/windstorm, lightning, flood and the like, so as in the judgement of the company ( whose
decisions are final) to affect adversely its stability or reliability.

8. Any failure of product caused by improper field application of, its implements or attachments
due to overloading.

9. Any Economic loss, including lost profits, crop loss, equipment rental or other expense.

10. Any items used for repairs include, solvents, cleaners, anti –seize lubricants, oil dry shop
towels, special tools.

Ref: Folder No. 3.2 27

11. Warranty claims of proprietary items such as Tyres, Tubes, Fuel injection equipment, Battery,
Instrument gauges and Electrical equipment, etc. should be preferred by the dealer directly upon
the respective manufacturer as per their warranty terms and Mahindra (Swaraj) shall not be liable
in any manner for the same .

Owner's warranty responsibilities:

1. Owner to maintain his tractor & get service done from authorized dealer as per it's maintain
schedule by using genuine oil & spare parts used during service.

2. Approach dealer and release his tractor for repairs within a reasonable period of time from the
reported failure. Should he fail to do so, any consequential damage that may occur due to the
delay may not be covered under this warranty policy.

Parts Covered (2 Years / 2000 Hours whichever occurs first) :

All Major Assemblies & Items as listed below

– Engine Assy
– Water Pump
– Transmission (Flywheel housing, Gear box assy, Rear Axle, Differential)
Assy
– Hydraulics Assembly
– Hydraulic Pump
– Steering & its Linkages
– Front/ Rear Wheel Rim & Disc
– Front Axle Assy
– Radiator Assy

Parts Covered (1 Year / 1000 Hours whichever occurs first) :

• Clutch & its related parts Brakes assy,

• Oil Seals, electrical items (Gauges, Switches etc.),
• Sheet metal and its related parts

Parts Not Covered:

• Maintenance Service Items like bulbs, fuses, coolant, Filters, Grease, Lubricants, gaskets etc.
• Parts Subject to Normal wear & tear like brake & clutch Liner,
• Driver's Seat cover, Ball Joints etc.
• Rubber Parts (Hose pipes, O-rings, bushes, drive belts etc)
• Fasteners

Note :- Mahindra( Swaraj ) reserves the right to update or change working policies, procedures and
operating systems at any time.

Ref: Folder No. 3.2 28

 Special Tools

Special Tools Special Tools

S.No. Descrip on S.No. Descrip on
A ENGINE ASSY. C DIFFERENTIAL ASSY.
1 Valve li er 1 Needle Bush (M22516) pressing tool for BPS (LT)
2 Dog Nut Spanner 2 Oil seal (M77792) pressing tool for Trumpet End Cover
3 Bearing Puller for Hydraulic Pump 3 With drawl Nut (252006) ghtening & loosening tool
4 Main Oil seal pressing fixture 4 Oil Seal (M77680) pressing tool for BEMCO
5 Gear end oil Seal pressing fixture 5 Pre-loading Bar for TPC & Tail Pinion Assy
6 Puller for Cylinder Liner 6 Rubber Boot fitment tool (Wet Brake)
7 Tool for opening Hydraulic Filter 7 Oil Seal (M77668) pressing tool for Seal Carrier
8 Cone Pressing tool for Trumpet Housing
9 Puller for Rear Axle Taper Roller Bearing
10 Oil seal pressing tool for Trumpet Housing
11 Oil Seal pressing tool for Trumpet End Cover
B GEAR BOX ASSY. 12 Seal pressing tool for Seal Carrier
1 Needle Bush pressing tool for Intermediate Sha (722022A) 13 Tail Pinion cone dismantling Tool
2 Oil Seal (M77629) pressing tool for C A Guide (702003B)
3 Oil Seal (M77650) pressing tool (DC) for CA guide (722012B)
4 Oil Seal (M77650) pressing tool for C A Guide(702003D) - 540 rpm
5 Special Box Spanner for Lock nut- Lay Sha of Single Clutch
6 Tool for Lay Sha Nut (DC)

Special Tools Special Tools

S.No. Descrip on S.No. Descrip on
D REAR COVER ASSY. F CLUTCH AND STEERING
1 Bush fi ng tool for Rock Sha 1 Puller for Drop Arm
2 Ring expanding tool for Piston 2 Clutch alignment tool for Single Clutch & Dual Clutch
3 Bush pressing tool for Rock Sha 3 Dual Clutch (LUK) finger adjustment tool
4 Dismantling tool for Spring Dowel Sleeve in Clevis 4 Steering Wheel Puller for old Models
5 Distance Se ng Gauge for Posi on & dra gap adjustment 5 Wheel Alignment Gauge
6 Ring expanding tool for Pistor 6 Dismantling tool for Cover Assy. (11")
7 Hydraulic piston fi ng tool 7 Steering Wheel Puller for new Model
8 Hydraulic piston fi ng tool
9 Higher capacity Hydraulic Piston ring expanding tool
G COMMON TOOLS
1 Hammer 5 lb
2 Hammer 10 lb
3 Mallet Brass
4 Mallet Nylon / Plas c
E KING PIN STUB AXLE ASSY. 5 Files Assorted one set
2 Cone (M21510) pressing tool for Axle Hub 6 Chiesel Set
3 Cone (M21511) pressing tool for Axtle Hub 7 Socket Set
4 Seal pressing tool for Axte Hub 8 Ring Compressor
9 Ring Extractor
10 Hacksaw 12"
11 Number Punch set

Ref: Folder No. 3.3/3.5 29

 Workshop Equipment

S.No. Descrip on S.No. Descrip on

A MECHANICAL A MECHANICAL
1 Work Bench 16 21 Funnel Large
2 Bench vice with so jaws 17 Funnel Small
3 Par ng Trolley 18 Inspec on lamp with wire and cage
4 Cleaning Trolley 19 Air Blowing Nozzle
5 Engine Servicing Trolley 20 Bench Grinder
6 Tool holder Table 21 Nozzle Tester
7 Mechanic Trolley 22 Engine Test Bench
8 Fixed Jack Small (Ghori) 23 Exhaust Smoke pipe arrangement
9 Fixed Jack Big (Ghori)
10 Workshop tray's 2' x 4' Electrical
11 Workshop tray's 1.5' x 3' S.No. Descrip on
12 Mech. Screw Type jack 5T B Electrical
13 Hydraulic Jack 5T Ba ery Charger
14 Mobile crane 1 T Capacity Ba ery Hydrometer
15 Tractor washing Apparatus Wooden Ba ery Stand
16 Air Compressor 5 HP, Working pressure. 10ka/em2 Mul meter
17 Pneuma c Grease Gun 50 kg Water Cooler
18 Pneuma ce nut runner Refrigerator
19 Bucket type grease gun 10 kg Generator
20 Oil cane 150ml

Ref: Folder No. 3.3/3.5 30

 Labour Cost & Standard
Time Chart

Standard Labour Cost (in Rs.)

Sr No. Job Descrip on Time in
Hours 825 724 834/735 744/855 843/841
ENGINE
1 Tappet adjustment 0.5 25 50 50 50 50
2 Engine overhauling 24 2500 2500 3500 3500 3500
3 Ring Job (Replacement of piston rings) 6 400 600 700 800 1000
4 Cylinder Liner Shim replacement 4 400 600 700 900 --
5 Cylinder Head Gasket replacement 3 -- -- -- -- 250
6 Cylinder Head O-Ring replacement 2 250 250 250 250 --
7 Replacement of Top/Bo om push rod 1 -- 250 200 -- --
rubber seals
8 Main Oil Seal replacement 3.5 400 400 400 400 400
9 Timing Seal replacement 1.5 200 200 200 200 200
10 1.5 100 200 200 300 300
FIP repairing (removal & refitment of FIP,
ming se ng along with spill cut off)
11 Water Pump repair 1.5 200 200 250 250 200
12 Radiator removal & refitment 1 50 50 100 150 150
13 Removal & refitment of engine 0.5 100 150 150 150 150
accessories(silencer, air cleaner assy,
alternator or self starter etc.)
TRANSMISSION
14 Clutch removal & refitment 4 200 350 350 500 400
15 Clutch Brake pedal bush replacement 2 100 100 100 100 100
16 Brake repairing (one side) 1 150 100 100 100 100
17 Brakes repair with seal replacement (one 1 100 100 300 300 300
side)
18 Input Sha Seal replacement 2 300 400 400 400 400
19 Gear replacement/repair 3 500 700 700 800 800
20 Rear Axle bearing /seal replacement (one 3 450 450 450 450 450
side)
21 Crown wheel/Tail pinion replacement 8 800 800 800 800 800
22 Differen al repairing 8 1000 1000 1000 1000 1000
23 PTO Sha Bearing /Seal replacement 1 100 100 100 100 100
24 Replacement of BP Sha & Bull gears only 8 500 600 600 600 600
along with bearings
25 Replacement of Trumpet housing (one side) 2 500 600 600 600 600

Ref: Folder No. 3.4 31

 Labour Cost & Standard
Time Chart

Standard Labour Cost (in Rs.)

Sr No. Job Descrip on Time in
Hours 825 724 834/735 744/855 843/841
HYDRAULICS
26 2.5 400 400 500 500 500
Hydraulics repairing (control valve,response
valve, ram cylinderPC & DC adjustments)
27 Sensor Tube adjustment 0.5 50 50 50 50 50
28 Rock Sha O-Ring replacement (side) 0.5 25 25 25 25 25
29 Overhauling of Response including 0.5 50 50 50 50 50
replacement of relief valve
30 Relief valve replacement (for one relief 1 200 200 200 200 200
valve)
OTHERS
32 Greasing 0.5 120 120 120 120 120
33 Complete Service 1.5 200 200 200 200 200
34 1 300 300 300 300 300
Replacement of water mixed gear oil
(including cleaning of housing with diesel)
35 Ba ery charging 24 50 50 50 50 50
36 1.5 250 250 250 250 250
250 hrs. scheduled maintenance service
37 1.5 300 350 350 400 400
1000 hrs. scheduled maintenance service
38 2 350 400 400 450 450
1600 hrs. Scheduled maintenance service
39 Front Axle bush replacement 4 350 350 350 350 350
40 Front Axle bearing /seal replacement (one 0.5 50 50 50 50 50
side)
41 Removal & refitment of front wheel rims & 1 150 150 150 150 150
rim plates (both sides)
42 Removal & refitment of rear wheel rims & 3 250 250 250 250 250
rim plates (both sides)
43 2 200 200 200 200 200
Steering repairing (except Power Steering)
44 Steering Seal replacement 0.5 75 75 75 75 75

Note : Labour Charges for miscellaneous work will be charged according to the merit of work.

Ref: Folder No. 3.4 32

CDMS-Managing from beginning

CDMS – Key benefits

Simple—Mobile based
Dealer
App

Role Based UNIQUE App

Secure Central Data Pool

Dashboards for Monitoring

Real me data update

24*7 Any me Anywhere

SMS To
Customer

Enquiry to call centre

-Interested Model
-Customer Mobile Number
-Date Of Delivery

Ref: Folder No. 4.1 33

CDMS-Managing from beginning

• Customer Can book

Service
• Customer Can Check out
video on DIY

• Customer Can Check out

new Swaraj Products
through Video
• Customer can Select
tractor through “ Product
Selector”
Customer App

Ref: Folder No. 4.1 34

Sparks-Caring for your team

SPARKS
Swaraj Protec ng Parterships Amplifying Abili es
Recognizing Knowledge & Skills

Ref: Folder No. 4.2 35

Sparks-Caring for your team

Ref: Folder No. 4.2 36

 Office Sta onery

20 mm

ABC Tractor Agencies

Xyz Road, ABC Building,
Mohali - 160055
Distt. Mohali
297 mm

CMYK Values

Red Vivid Green Dark Grey

(M100+Y100) (C80+Y100) (K70)

Regd. Office: Gateway Building, Apollo Bunder, Mumbai 400 001 India

210 mm
VISITING CARD 25 mm 10 mm
ENVELOPE 30 mm 10 mm

10
mm
DEALER
10 A. B.C. Singh
mm
ABC Tractor Agencies
Envelope Size : 9"x4" Xyz Road, ABC Building,
Font : HELVETICA Size : 8pt. Bold & Light Mohali - 160055
Distt. Mohali
Logo Colour : Vivid Green & Text : Black

ABC Tractor Agencies

Xyz Road, ABC Building, Tel : 012222222
Fax : 01222222
5 mm

Mohali - 160055
Distt. Mohali Email : xyz@yahoo.com

Font : HELVETICA size : 9pt. Bold & Light: Logo Colour : Vivid Green Text : Black

NOTE : Mahindra & Swaraj logo to be printed only in approved RED, DARK GREY & GREEN

Ref: Folder No. 5.1 37

 Quota on Sample

Dealer Name
(Authorised Dealer for Swaraj Tractor Sales, Service and Spares)

GSTIN - Mobile No. -

SALES TERM

NPCC No : Sales Term No. :

NPCC Date : Sales Term Date :
Customer Name : Branch Location :
Father Name : SalesMan Name :
Address : Mode Of Sale :
Village : Showroom/Branch Name :
Tehsil : Mode Of Payment :
District : Margin Money :
Mobile No. : Expected Payment Date :

Sr. No. Model Name Qty. Rate Amt (Rs.)

Total

Total Discount
____________________________
Total Amount
____________________________
TOTAL INVOICE VALUE (IN WORDS) :

E & OE PREPARED BY CHECKED BY

Terms & Conditions:

For Dealer Namer

Customer Signatory

Authorised Signatory.

Date: Time: Created By :

Ref: Folder No. 5.2 38

 Invoice Sample - Tractor

Dealer Name
(Authorised Dealer for Swaraj Tractor Sales, Service and Spares)

GSTIN - Mobile No. -

Tax Invoice
Customer Name : Invoice No :
Father Name : Date :
Mobile No. : Branch Location :
Address : Mode of Payment :
District :
Tehsil :
Village :
Cust. GSTIN :

Tractor Details
Desc. of Goods HSN Code Qty Selling Price Disc. Taxable Value CGST SGST IGST Total
Rate Amt Rate Amt Rate Amt
Model Code :
Material Code :

Chassis No :
Engine No :
Total
HSN/SAC Code Details
Sr. No. Code Taxable Amount CGST SGST Total Tax Amount
Rate Amt Rate Amt

Total

Terms & Conditions:

Description Total
Tractor Details
Round Off
____________________________
Net Bill Amount
____________________________
Rupees InWords :

For Dealer Name,

Customer Signatory
Authorised Signatory.
Date: Time: Created By :

Ref: Folder No. 5.3 39

Invoice Sample - Parts

Dealer Name
(Authorised Dealer for Swaraj Tractor Sales, Service and Spares)

GSTIN - Mobile No. -

Tax Invoice (Cash Bill)

Cust. Name: : Chassis No. : Invoice No. :

Father Name: : Engine No. : Invoice Date :
Mobile No.: : Model : Invoice Type :
Address: : Date of Sale : JC No. :
District: : Reg. No. : JC Date :
Tehsil: : Job Type : Branch Loc. :
Village: : Service Type : Mtr. Reading :
Cust. GSTIN : Service Sub Type : Due date :
Due hours :

Part Details

S. No. Desc. of Goods HSN Qty Selling Price Dis. Taxable Value CGST SGST Total
Code
Rate Amt Rate Amt

Parts Total
Labour Details
S. No. Labour Description SAC Code Rate Disc. Taxable Value CGST SGST Total
Rate Amt Rate Amt

Labour Total
HSN/SAC Code summary
S. No. Code Taxable Amount CGST SGST Total Tax Amount
Rate Amt Rate Amt

Invoice Amount

Terms & Conditions: Sub Total Amount Description Total

Taxable amount @
Part Discount
Part GST @
Labour Taxable Amt
Labour Discount
Round Off
____________________________
Grand Total
____________________________
In Words :

Amount of Tax subject to Reverse Charges For Dealer Name

Customer Signatory
Authorised Signatory.
Date: Time: Created By :

Gatepass Details
GP Number : Date : Job Card : Amount
Cust.Name : Model : Bill No :
Tech. Name : Reg.No : Bill Date :

Customer SIgnature Store Manager/ Service Manager

Ref: Folder No. 5.4 40

Installa on Cum History Card

INSTALLATION CUM HISTORY CARD

Tractor detail Component Detail Customer Detail

Model: ....................................... FIP Make:................................ No.:................... Name: ........................................

Chassis No. ........................... Battery Make: No.: S/O

Engine No Alternator Make: No.: Village:

Swaraj Invoice No Self Starter Make: No.: P.O.

Date Hydraulic Pump Make: No.: Tehsil

Received Date Front Tyres Make: No.: Distt.

Date of Installation : LH State:

Dealer Invoice No: Rear Tyres Make: Contact No:

Dealer Invoice Date: LH Tractor Application:

Average Hrs Run / month:

Tools Details: Accessories Details:

S.No Description Quantity S.No Description Quantity

1 1
2 2
3 3
4 4
5 5
6 6
7

Dealer Signature Customer Signature

Ref: Folder No. 5.5 41

 PDI Format

Dealer Name
(Authorised Dealer for Swaraj Tractor Sales, Service and Spares)

GSTIN - Mobile No. -

Tractor Pre - Delivery Inspection

PDI Report No. : Transport GR No. :
Name of Transporter : Date of Receiving :
Dealer Code : InvoiceNo/Date :
Vehicle Reg.No. : Inspected By :

Tyre Make/No.
Chassis No. Engine No. Tractor Model FIP No. Battery No. Battery Name
Front Rear
LH LH
RH RH
Sr. No. Check List Name Comments
1 Engine Oil Level
2 Radiator coolant/water level of sub tank
3 Radiator ap
4 Engine Low/Hi idle RPM
5 Engine oil pressure at Low/Hi idle RPM
6 Air cleaner & oil filter
7 Air cleaner connections
8 Instruments & guages
9 Transmission oil level
10 Steering oil level
11 Clutch free play & clutch operation
12 PTO clutch function (In DC variant)
13 PTO lever function
14 Brake pedal free play & brake operation
15 parking brake working
16 Hydraulic operations
17 Front wheel alignment
18 Water & Oil leakages
19 All electrical Switches & Horns
20 Battery Specific gravity & electrolyte
21 Condition of tyres
22 Carry out road test

Remarks :-

PDi done by

Driver's Name & Signature Receiver's Name & Signature

Date: Time: Created By :

Ref: Folder No. 5.6 42

Job Card Sample

Dealer Name
(Authorised Dealer for Swaraj Tractor Sales, Service and Spares)

GSTIN - Mobile No. -

JOB CARD

Dealer Code :
Job Card No. : Date :
Location Inside/Main Dealership
StandBy : Time :

Customer
Tr. Chassis No. AWDD Hr.Mtr.
Material description Tr.Reg.No. Name Village Mobile No.
Engine No. (Dt. of Del.) Reading
Father Name

Part Details:-

S. No. Desc. of Goods HSN Code Qty Selling Price Dis. Taxable Value CGST SGST Total

Rate Amt Rate Amt

Parts Total

Service History/Type of Job:-

Service 1(st) 2(nd) 3(rd) 4(th) 5(th) 6(th) 7(th) 8(th)

Date

Hours

Free Service Paid Service Accident Repairs Doorstep Service Customer Failure Date Failure Hour

Complaints as reported by the Customer :-

Yes No If 'YES' please record as 'REPEAT' complaint
Any complaint on earlier Jobs Carried Out :-

Additional Repairs advised by The Service Advisor. Gaurav Ntz

Customer Declaration:- (at Job card opening) Tyre Pressure values in PSI
I/We hereby authorise the above work to be done along with the necessary Fr.Rh. Fr.Lh. Rr.Rh. Rr.Lh.
spares/material at my cost.Any additional work if required shall be done at my/our
cost. I/we authorise the Tractor to be stored, repaired, tested & driven at my risk /
cost.
Fuel Level in Tank.

Estimated Cost of Expected Time of Battery E 1/4 H 3/4 F

Repairs Delivery Customers/Drivers Information
Signature Voltage(11.9-
Date Time Battery Check: Cell Specific Gravity(1190-1240)
12.8 Volts)
I II III IV V

A) Labour Charges:-
Remarks:-
Operation Standard Exact Description of Labour / Job for rectification of the Failure / Labour
Warr./Sublet/OE
No. Time. Customer Complaint Charges.
Name

A) Total 0

Bay Mechanic Job Start Job Finish Next Service Due-Hours and Frt. Line Advisor-
Time In
No. Name Date Time Date Time Date Sign

General Checklist Details :

Engine Oil : Oil Filter : Diesel Filter : Water Seperator :
Air Cleaner : Fan belts Tension : Air Breather : Tappet :
Clutch & Brake Padal : Steering Play : Tie rod end : Sensor Spring :
All nuts & bolts : Grease & Bolts : Washing :

Customer Signature Service Advisor Signature

Ref: Folder No. 5.7 43

 CMS Account Details

SUBJECT: REMITTANCE OF FUNDS THROUGH RTGS/NEFT

This is to inform you that we have tied up with HDFC Bank for collections through below modes:
1. Electronic Cash Management Services – Payment thru RTGS/NEFT/Fund Transfers

2. Physical Collection – Payment thru Cheques/DD’s

Electronic Cash Management Services [ECMS] , wherein the Dealers [as covered under
ECMS], will make payments through RTGS/NEFT from their respective bank location.

For facilitating easy identification and reconcilia tion, Unique Virtual account numbers -
Productwise (Tractors/Spares/Implements/Combine/Combine Spares) etc have been generated
dealer wise.

Virtual Account No is alphanumeric and total length is of 15 characters (wherein last 9 digits
will be your dealer code). For E.g

Payment on account of Virtual Account No

Tractors MMSD01DealerCode

Spares MMSD11DealerCode

Implements MMSD21DealerCode

Combine MMSD76DealerCode

Combine Spares MMSD75DealerCode

We feel pleasure in informing you that you have been covered under the captioned scheme and
therefore you are required to make all the payments through RTGS/NEFT. You can also make
Fund Transfer (HDFC to HDFC) by using “ transfer to ECMS virtual account ” option in HDFC
Bank net banking & E-Net facility.

Ref: Folder No. 5.8 44

CMS Account Details (Sample)

For making RT GS/NEFT request to your bank, you will need to give the below mentioned
details to your bank:

Beneficiary Name Mahindra & Mahindra Limited (FES) - Swaraj Division

Beneficiary Bank Name: HDFC Bank Ltd

Beneficiary Branch Name: SANDOZ BRANCH, MUMBA I

IFSC CODE HDFC0000240

Beneficiary A/c No - Tractors MMSD01BUN202556

Beneficiary A/c No - Spares MMSD11BUN202556

Beneficiary A/c No - Implements MMSD21BUN202556

Beneficiary A/c No – Combines MMSD76BUN202556

Beneficiary A/c No - Combine Spares MMSD75BUN202556

Physical Collection -CMS wherein you will deposit the Cheques/DD’s issued in favor of
Mahindra & Mahindra Limited (FES) -Swaraj Division in the nearest HDFC Branch located in
your area. Cheques/DD’s will be deposited along with the CMS deposit slip (attached for your
reference) with the following details

Client Code Client Name

MHNDSWRJDV Mahindra & Mahindra Ltd.(FES) Swaraj Div

Note : CMS account is opened within one month of code opening.

We hope that this tie up will go a long way in speedy remittance of payments and will also save
time. Looking forward for full co-operation from your side.
Thanking You,

Ref: Folder No. 5.8 45

 OEM'S Helpline Numbers

Name of Part Toll Free no

OEM
BOSCH Fuel pump 18001081081
Good Year Tyres 18002666767
MRF Tyres 18004194888
CEAT Tyres 1800221213
Apollo Tyres 18002127070
JK Tyre Tyres 180030001100
Exide Ba ery 18001035454
Amaron Ba ery 18004254848

Ref: Folder No. 5.9 46

 Branch Office
UP(EAST)-LUCKNOW
MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION
NAWAN CHAMBER, CP-11, FIRST FLOOR
VIRAJ KHAND, GOMTI NAGAR
LUCKNOW - 226010
RAJASTHAN-JAIPUR
MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION
PLOT NO. 378, 2ND FLOOR
GURU JAMBESHWAR NAGAR
QUEENS ROAD
VAISHALI NAGAR
JAIPUR – 302021
RAJASTHAN
GUJARAT-AHMEDABAD
MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION
203-205, 2nd FLOOR, ADVESH HOUSE
OPP.GURUDWARA NEAR THALTEJ CROSS
SARKHEJ
GHANDINAGAR HIGH-WAY
AHMEDABAD-380054
BIHAR & JHARKHAND-PATNA
Mahindra & Mahindra Ltd.
Farm Equipment Sector,
Swaraj Division
3rd Floor, Orchid Mall
Opposite A N College
Boring Road,
Patna-800001 (LL: 0612-3246473)
CHHATTIGARH-RAIPUR
MAHINDRA AND MAHINDRA LTD
FES, SWARAJ DIVISION
Office No. – 323 & 324, 3rd Floor, Magnato
Offizo,
Magnato Mall, G.E. Road, Labhandi,
Raipur – 492001
CHATTISGARH
M.P. - BHOPAL
MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION
1ST FLOOR, VMG LANDMARK BUILDING
E8 EXTENSION
ABOVE PUNJAB NATIONAL BANK, GULMOHAR
RAJEEV GANDHI COLLEGE ROAD
BHOPAL- 462039, MADHYA PRADESH
(LL-0755-2560075, 0755-2560079)
MAHARASHTRA-PUNE
MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION
7TH FLOOR, PRIDE IKON, SR. NO: 22/1/1A
BYE PASS ROAD, KHARADI
PUNE - 411014
MAHARASHTRA
KARNATAKA-HUBLI
MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION
R.S.NO. 97/4+5, POLT NO: 19
3RD FLOOR, SRI SAI ARCADE, AIRPORT / GOKUL
ROAD
MANJUNATH NAGAR CROSS
HUBLI-580030
Ref: Folder No. 5.10 47
 Branch Office
T.N. & KERALA - CHENNAI RAJASTHAN-BIKANER
MAHINDRA AND MAHINDRA LTD MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION FES SWARAJ DIVISION
ADWAVE TOWERS, 1st FLOOR 1ST & 2ND FLOOR, ABOVE UCO BANK
9 SOUTH BOAG ROAD, T-NAGAR 4-D-12 MAIN ROAD, JNV NAGAR
CHENNAI - 600017 BIKANER -334003
TAMIL NADU

A.P. - SECUNDERABAD U.P(WEST)-NOIDA

MAHINDRA & MAHINDRA LTD MAHINDRA AND MAHINDRA LTD
FES SWARAJ DIVISION FES SWARAJ DIVISION
PLOT NO. 1, SURVEY NO.105, 2ND FLOOR PLOT NO B-4, 6TH FLOOR, MATRIX TOWER,
MALLAREDDY COMPLEX, BESIDE CINEPLANET SECTOR -132, ADJACENT TO JAYPEE HOSPITAL
KOMPALLY EXPRESSWAY NOIDA, NOIDA
SECUNDERABAD - 500014 DISTT.GAUTAMBUDH NAGAR - 201301
DISTRICT RANGAREDDY, TELANGANA UTTAR PRADESH

ODISHA - BHUVANESVAR ANDHRA PRADESH - VIJAYAWADA

MAHINDRA & MAHINDRA LTD MAHINDRA & MAHINDRA LTD.
FES SWARAJ DIVISION (FES) SWARAJ DIVISION,
PLOT NO.388, GROUND FLOOR 3RD FLOOR, SIRI ARCADE,
(BACK SIDE OF AXIS BANK) NAGARJUNA NAGAR,
GAUTAM NAGAR, VIVEKANANDA MARG MAHANDU ROAD,
NEAR BMC CORPORATION OFFICE VIJAYAWADA-520008
BHUBANESWAR – 751014

WB & ASSAM - KOLKATA JHARKHAND-RANCHI

MAHINDRA & MAHINDRA LTD MAHINDRA & MAHINDRA LTD
FES SWARAJ DIVISION FES SWARAJ DIVISION
Unite No – ECSU-0504, “Eco Suite”, Off.No.304,3rd Floor
5th Floor, Plot No. – IID/22, Vasundhara Mega Mart,Opp.Mahi Resturerent
Ac on Area – II, New Town, Near Argora Chowk,
KOLKATA – 700156 RANCHI, JHARKHAND

H.O. - MOHALI (CHANDIGARH)

Mahindra & Mahindra Ltd.
Farm Equipment Sector,
Swaraj Division
Phase IV, Industrial Area, SAS Nagar (Mohali)
Punjab - 160055 Ph : 0172-2271620-27

Ref: Folder No. 5.10 48

 Depot Address-Pan India
Depot Address
Ahmedabad Mahindra & Mahindra Ltd. Swaraj Division C/O Shaikh & Co. Survey No 194, Near Amber Tower.
Opp Kadari Party Plot, Juhapura, Sarkhej, Ahmedabad 380055
Bareilly Mahindra & Mahindra Ltd. Swaraj Division Delhi Bareilly Byepass, Near Takurdwara, Fa ehganj
Bareilly 243501
Bargarh Mahindra & Mahindra Ltd. Swaraj Division Near Vikash Knowledge Hub, Barahaguda Canal Chowk,
Bargarh 768028
Bas Mahindra & Mahindra Ltd. Swaraj Division Village Naudad Rani, PO Old Bas , Bas 272002
Bikaner Mahindra & Mahindra Ltd. Swaraj Division C/O Mehrab Motors Pvt Ltd. Plot No4, 5-9Shri Sai Farm
House Near Shana School Village Udasar, Jaipur Ganganagar Bye Pass Bikaner 334022
Chatarpur Mahindra & Mahindra Ltd. Swaraj Division C/O Grace Logis cs, Mahoba Road, Village Niwari,
Chhatarpur 471001
Daund Mahindra & Mahindra Ltd. Swaraj Division Gat No 125 Siddhtek Road, Near Shivsai Siddhi
Petroleum, Shirapur, Daund 413801
Dharwad Mahindra & Mahindra Ltd. Swaraj Division C/O Esteem Integrated Logis cs Pvt Ltd, Wagner Trident
Plot, Belur Industrial Area, Dharwad 580011
Ghaziabad Mahindra & Mahindra Ltd. Swaraj Division Khasra No 1138, Near Morta Police chowki, Delhi-
Meerut Road, Morta, Ghaziabad 201003
Guna Mahindra & Mahindra Ltd. Swaraj Division C/O Ajit Iron Store, Nanakheri, Near Lucky Petrol Pump,
AB Road Guna 473001
Guntur Mahindra & Mahindra Ltd. Swaraj Division C/O D No 287/3 Lalupuram, Village Ankiredy Palem
Nallapadu, Guntur 522017
Guwaha Mahindra & Mahindra Ltd. Swaraj Division C/O JAY ESS Roadlinks Pvt Ltd. Village Deochatal,
Guwaha , Kamrup 781035
Indore Mahindra & Mahindra Ltd. Swaraj Division C/O Archit Autolinks, 101/3/1K Lasudiya Parmar, Center
Point Petrol Pump, Near Samsung Stockyad, AB Road Indore
Jaipur Mahindra & Mahindra Ltd. Swaraj Division C/O Mehrab Motors Pvt Ltd, Village Mahela Near
Shahid Ka Ga a, NH8 Ajmer Road Tehsil Dudu, Jaipur 303007
Lucknow Mahindra & Mahindra Ltd. Swaraj Division, Khasra No 3401, Industrial Area Amausi,
Lucknow 226008
Malda Mahindra & Mahindra Ltd. Swaraj Division C/O Durga Machinery Mart, Mahananda Pally,
Jhaljhalia, Malda 732102
Mohali Mahindra & Mahindra Ltd. Swaraj Division A-44 Industrial Area, Mohali 160055
Nagpur Mahindra & Mahindra Ltd. Swaraj Division Plot No 56, Nagalwadi, Waddhamna Road, Near
Gajanan Maharaj Mandir, Higna Nagpur 440016
Panagarh Mahindra & Mahindra Ltd. Swaraj Division C/O Associated Automobiles & engineers, GT Road,
Panagarh 713148
Patna Mahindra & Mahindra Ltd. Swaraj Division Patna Gaya Road, Gopalpur, Illahibagh, Gate No 7
Patna 800007
Raipur Mahindra & Mahindra Ltd. Swaraj Division C/O Singh Transport Co. Khasra No 19/1 NH 6
Nandanwan Road Chandandih, Raipur 22
Ranchi Mahindra & Mahindra Ltd. Swaraj Division C/O JAY ESS Roadlinks Pvt Ltd. Plot No 510 NH33 Plandu
Rampur Bazar Namkum 834010
Salem Mahindra & Mahindra Ltd. Swaraj Division C/O Sri umar & Co. 2/298, Dalmiya Main Road, Salem
Bangalore Bye Pass, Vellakkal Pa Salem 636012
Varanasi Mahindra & Mahindra Ltd. Swaraj Division C/O Manoj Enterprises, S-15/243-K, Shivpur Tarna
Varanasi 221003
Warangal Mahindra & Mahindra Ltd. Swaraj Division Survey No 517/3 520/2, Timmapur Village, Warangal

Toll Free No. - 18002090840

HELPDESKLOGISTICS@mahindraswaraj.com
HELPDESK.LOGISTICS@mahindra.com

Ref: Folder No. 5.11 49

Reach @ h p://www.swarajtractors.com
h p://www.swarajchannel.co.in