I.

Executive Summary

Inihaw ni Kuya is a carenderia restaurant that offers cultural and native food,
providing affordable menu to the customers who are frequently working or living
nearby. This restaurant serves as an avenue where customers can have the ability to
purchase in just the right amount of price for their daily needs. Inihaw ni Kuya is
located at Don Alfaro Street Tetuan Zamboanga City Philippines, it is a Sole
proprietorship type of business owned by Mr. Radin A. Tawasil who has been
running the business for almost 4 years since 2016. The target market to be
considered are the residences and workers who are living and working at Tetuan.

The proponents conducting this study are the students from Ateneo de
Zamboanga University who are currently taking up Marketing Management.
Although Inihaw ni kuya has progressed throughout the years, it still seeks to grow
and established new marketing strategy by developing and improving new product
as well as improve the branding of the business to encourage more customers and
ensure the business will still continue to grow and gain more profit. This
Marketing strategy will enhance the enterprise itself considering that Tetuan has a
lot of competitors in terms of food enterprise that is near within it.

Every month, the sales of business generates almost P200, 000.00, expenses are
not yet excluded from here. At this point, the basis for our cost estimation is base
form the survey answers of the customers towards the new product development.
Base on the defined market area the cost estimate for this marketing will cost
around P 67, 050.00 which includes the expected expenses for the Flyers,
Additional recipe and renovation. The expected sales return for the new recipes
will be around P27, 000.00.
VI. Month-to-Month Marketing Budget

ITEM QUANTITY AMOUNT

FLYERS
Flyers one (1) side 5.5in x 8.5in 300 P 1,725.00
Flyers one (1) side 3in x 5in 300 P 900.00
Tarpaulin 2 P 750.00
Customized 5ft Standee 1 P 4,500.00
FOOD
Beef Kulma Ingredients: P 1,191.00 x 15 days P 17, 865.00
 Stock of Beef 3 Kilos
 Garlic 1 kilo
 7 pcs of Onion
 Lemon 3 pcs
 Salt
 3 Curry Powder
 Tomato 1 kilo
 3 Coconut
Chicken Piyanggang P 1, 711.00 x 10days P 17,110.00
 Stock of Chicken 3 Kilos
 2 Canola Oil
 3 Coconut
 7 pcs. Onion
 Salt
 Ginger 1 kilo
 Garlic 1 kilo
RENNOVATION
Reflective Tempered 1 P 16, 800.00
GlassWall sqm
Clear Tempered Glass Wall 4 P 7, 400.00
sqm
TOTAL: P 67, 050.00

VII. Forecast Month-to-Month unit sales and revenue

 Product Unit Cost No. of Units Sold Subtotal
Inihaw na Isda P130.00 20 P2, 600.00
Squid P40.00 13 P 1, 170.00
Pancit P20.00 12 P 240.00
Rice P12.00 30 P 360.00
Agar-Agar P25.00 15 P 375.00
Ampalaya P15.00 13 P 195.00
Bubuk P15.00 14 P 210.00
Syanglag P20.00 10 P 200.00
Tortang Talong P20.00 8 P 160.00
Chicken Curry P50.00 10 P 500.00
Chicken Tinola P50.00 11 P 550.00
Coke 120z P15.00 22 P 330.00
Sprite 120z P15.00 19 P 285.00
TOTAL: P 7,175.00
Inihaw Ni Kuya
Daily Sales