1. Q1. Are you smartphone user?

Yes -> Go to Q2
No -> Go to Q10

2. Which brand are you using?

Apple iPhone
Samsung Galaxy S
HTC-One
RIM-Blackberry
Nokia-Lumia
Others

3. What is your main purpose of using smartphone?

Keep touching with friend & family
Browsing Internet
Taking photos
Scheduling/Calendar/Watch
Movie/Music
Playing Games
Social Media
Calling/Texting

4. How dependant on smartphone are you in your daily life?

0 (Not at all) 1 2 3 4

0 (Not at all) 1 2 3 4
5. What considerations are important to you when you buy smartphone?
Brand
Design
Price
Reputation
Opinion of friends/family
Advertising
Specification of product (width of screen, OS, camera...)
Special Offer (Sales, free items...)
6. Which brand do you prefer?
Apple-iPhone
Samsung-Galaxy S
HTC-One
RIM-Blackberry
Nokia-Lumia
Others

7. Will you buy your current brand of smartphone for next purchasing?
Yes ->Go to Q8
No ->Go to Q9

8. Why do you want to use same brand again?

Get used to using this brand
This brand is popular
Connection with other devices I have
Expectations for upgrading
No need to change brand
Quality
Services
Others

9. Why do you want to change smartphone brand next time?

Lack of applications
Limited fuctions
Less popularity of the brand
Poor Service
Expectation for new technology of other brands
Poor Design
Poor Quality
Others

10. Do you know Samsung Galaxy S?

Yes -> Go to Q11
No -> Go to Q14
11. Where did you see Samsung Galaxy S advertising?
TV
Street
Airport/Stations
Internet
In Stores
Social Network (FaceBook, Twitter, LinkedIn...)
Others

12. When you recall Samsung galaxy S, how these words strongly relevant to this brand?

  0 (Weak) 1 2 3 4

Innovative Innovative 0 (Weak) Innovative 1 Innovative 2 Innovative 3 Innovative

Strong/Less Strong/Less Strong/Less Strong/Less Strong/Less Strong/Le

breakdown breakdown 0 (Weak) breakdown 1 breakdown 2 breakdown 3 breakdown 4

Easy to Use Easy to Use 0

Easy to Use 1 Easy to Use 2 Easy to Use 3 Easy to U
(Weak)

Technological Technological 0
Technological 1 Technological 2 Technological 3 Technolog
(Weak)
13. Can you recall advertising of Galaxy S easily?

0 (Not at all) 1 2 3 4

0 (Not at all) 1 2 3 4
14. Can you recall Samsung logo easily?

0 (Not at all) 1 2 3 4

0 (Not at all) 1 2 3 4
15. Which brand feels more technological?
Apple
Samsung
HTC
Nokia
BlackBerry
Others
16. Which brand feels trendy?
Apple
Samsung
HTC
Nokia
BlackBerry
Others

17. Which brand has variety of applications?

Apple
Samsung
HTC
Nokia
BlackBerry
Others

18. Please select images when you recall Samsung Galaxy S

Technological
Innovative
Young
Professional
Imitative
Cheap
Popular
Second-in-common
Active/Dynamic
Old/Boring
Unique
Future

19. Do you own any devices below?

MacBook
iPad
Galaxy Tab/Galaxy Note
 Kindle Fire
Samsung laptop
HTC products
Sony laptop
BlackBerry phone
Tablet PC from other brands

20. What is your gender?

Male
Female

21. In which age group are you?

16 to 24
25 to 34
35 or over