Brand Image Questionnaire

Name of the consumer: _______________________

Address: Street address __________ City ___________

State____________ Zip code ________

Mobile number: ____________

Email id: _____________________________

Q1. What are the factors that you look for in a brand in order to analyze the
image of the brand?

_________________________________

Q2. What kind of image do you have about our brand?

a)   Impressive image

b)   Not so impressive image

c)   No image at all

Q3.  What kind of image do you have about the quality of our brand?

a)   Excellent quality

b)   Good quality

c)   Average quality

d)   Bad quality

Q4. What kind of image do you have about the pricing of our brand?
a)   Very expensive

b)   Expensive

c)   Somewhat expensive

d)   Correctly priced

e)   Not expensive at all

Q5. What according to you is the best aspect of the image of our brand?

______________________

Q6. What according to you is the worst aspect of the image of our brand?

___________________________

Q7. Would you like to suggest any changes in the image of our brand?

a)   Yes

b)   No

Q8. If yes, what changes would you like to suggest to bring improvement in
the image of our brand?

__________________________
Brand Image Questionnaire:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. How much do you care about using brands?

a)   Slightly

b)   Strongly
c)   Not much

d)   Never

Q2. List down a few brands of the product

______________________________________________________

Q3. What is the image of our product in your mind?

______________________________________________________

Q4. Do you know our company vision?

______________________________________________________

Q5. Can you identify our logo?

______________________________________________________

Q6. How do you differentiate our products from our competitors?

______________________________________________________

Q7. Do you trust in our products?

a)   Yes

b)   No

c)   Can’t say

Q8. Do you think our products get good word of mouth publicity?

a)   Yes
b)   No

c)   Don’t know

Q9. Do our products align with the values and beliefs of people?

a)   Yes

b)   No

c)   Can’t say

Q10. If no, then describe which products go against your values

_______________________________________________________

Q11. Do our products provide a sense of self-esteem to you?

a)   Yes

b)   No

c)   May be

d)   Can’t say

Q12. Apart from the direct benefit of the product, what else do you look for
in the product?

a)   Image of the product

b)   Identification with other users of the brand

c)   Other ________________________________________________