HI6006 Student Assessment Details

Assessment 1: Individual Assignment – 20 marks – week 5

Assessment 1 Length and Marks Criteria

1. Individual Assignment 1200 words; 20 Marks Comprehensive discussion

Write an essay explaining
the main strategy
development tools and how
they are used
of any 4 of the following:
Individual PESTEL, 5F, PROFIT,
SWOT, Generic, Ansoff,
Ghemawat, with academic
references and practical
examples.

Write an essay explaining what the main strategy development tools are and how they are
used in business.

Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include
Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic
journals and practical examples from industry.

Be sure to use paragraphing. In this essay, sub-headings are permitted.

Be sure to reference your sources in-text and provide a list of references at the end in Harvard
style.

Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.

Ensure your Student Number and Name appears on the Cover Sheet.

Your final submission is due Friday of week 5 at midnight.

Criteria Marks
Discussion of Strategy Tools Not Basic, Evidence Evidence of
Evident correct of Ability to
(any 4)
Mention Understanding Apply
PESTEL 0 1 2 3
Five Forces 0 1 2 3

1
 PROFIT (may include 0 1 2 3
VRHN)
SWOT (may include CIA) 0 1 2 3
Generic Strategies 0 1 2 3
Ansoff’s Model 0 1 2 3
Ghemawat’s AAA Model 0 1 2 3
Essay Quality Length Average Good Excellent
and style quality paragraphing, Written work,
is interesting Evidence of
adequate writing style, comprehensive
2 Good detailed understanding
1 discussions 4
3
Referencing Significan Only No error and Outstanding
t errors minor good effort,
(in-text and listed at end) OR errors foundation Excellent
Inadequate OR literature literature,
literature Just without any
1 adequate 3 errors
2 4
Remember that late submissions attract penalties at the rate of 5% per day, unless prior
approval (for medical reason) was obtained.
TOTAL /20
HI6006 Assessment 1 Marking Guide
Maximum 20 marks