INTERNACIONAL COLEGIO DE TECNOLOGIA

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CN201540111

ELECTRICAL INSTALLATION
AND MAINTENANCE NC II

NAME: ______________________________________________________
GRADE & TRACK/STRAND: __________________________________
ADDRESS: __________________________________________________
CONTACT NUMBER: ________________________________________

STEEVE MARK L. MASAYON S.Y: 2020-2021

Teacher

Writer:
Celeste C. Indoyon
Francisco Ramos National High School

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 DAY 1

I. Mini Lesson / Lecturette

1. Consumer Profile: Defining the Ideal Customer

A consumer profile is a description of a customer, or a set of customers, based on
the characteristics that they have in common. Before marketing a product to potential
customers, you will need to define your target customer based on their lifestyle, age,
location, income, interests, buying patterns, purchasing preferences &. stage of life.

Trade Terms:
1. Costumer- is the recipient of a good, service, product or an idea - obtained from a
seller, vendor, or supplier via a financial transaction or exchange for money or
some other valuable consideration.
2. Consumer- is a person or a group who intends to order, orders, or uses
purchased goods, products, or services primarily for personal, social, family,
household and similar needs, not directly related to entrepreneurial or business
activities
What Is the Difference Between a Customer and Consumer?
Though the words customer and consumer sound similar, the meaning behind
the
two terms is slightly different. While customers are individuals (or businesses) who buy
and pay for other company’s products or services, they don’t necessarily have to become
users of those goods. A gift, for instance, is usually bought by one person (a customer)
and used by the other (a consumer).
Four Types of Customers

How to How to sell

Types Strengths Weaknesses recognize them
Drivers- * dominant & *have a low *poor *Keep it short
most dynamic controlling level of listening skills * Show them how
and active * decisive type empathy *outspoken you’ll help them
personality of *visionaries *insensitive and comments achieve their
all types of * disciplined, harsh * need for goals
customers. *independent, *tend to rush control * Be professional
productive and decisions *Eliminate small
confident without talks
*willing to take anticipating the *Don’t push
the risk consequences
*hate admitting
that they’re
wrong

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Four Types of Customers
Analysts- *think quality *they tend to *poor *speak with data
highly focused over quantity overanalyze listening skills *Expect long
on details. *tend to take *don’t like to * A lot of sales process
Analysts are their time with be rushed inquiries *Avoid putting too
often serious decisions *moody, much pressure
and low- *don’t like to be critical, and *Help them to get
energy rushed. have a off details
individuals. *don’t tend to get negative *show both sides
along with attitude.
Drivers
*strength lies in
attention to
detail.
*set up a high
level of
standards
Amiable- *highly emphatic *unassertive *informal *build a personal
someone who *great listener and hold back language connection
is sociable and *ask personal *absent *act as personal
great at questions minded advisor
forming *they’re good *needs *give them a
relationships with people, and explanation personal
with other they’re easy to assurance
people, calm, get along with. *Show interests
friendly, and in their needs
outgoing. *Be the man of
your word
*Tell them about
the benefits
Expressive- *highly sociable *undisciplined *speak with *Explain how
Emotional type *charismatic *talkative confidence they’ll benefit
of customer, *persuasive *lose focus of *responsive from your product
full of positive *ambitious their goals *Dreamy or service
energy, talk a *Aim for a long-
lot & love to term partnership
get attention. *Speak based on
your experience
*show social
proof

Customer Profiling
One of the most important parts of any business is understanding who your
customer is. Customer profiles are “customer types,” which are created to represent the
typical users of a product or service, and are used to help make customer-focused
decisions without confusing the scope of the project with personal opinion.
Customer profiling is a way to create a portrait of your customers to help you make
design decisions concerning your service.

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II. Facilitating Activities

Activity 1 Me and My Motto!

Directions: Based from the concept you have learned above, find out which motto
in column B corresponds to the kind of customer in column A. Provide reasons of

Steps to follow when creating your own customer profiles

1. Understand your products, services, and the way they’re actually being used.
2. Get feedback from your customers.
3. Identify the customer based on demographics, psychographics, behavioral and
environmental factors, and more.
4. Keep your customer profiles up to date; consistency is key.
5. Survey your customers to gain insight on changing habits, preferences, and
interests.

your answer in column C. Write it in your answer sheet.

Picture Motto Reasons

a.
“I have a gut feeling about
this one, let’s do it!”

b.

“Let’s do it together.
Teamwork!”
c.
“I will do it in the right way!”

d.
“Let’s do this right now!”

Activity 2. I conclude…
Directions: Write your conclusion of the topic.
Scoring Rubric
Criteria Score Total
(3) 5 3 1 Score
(15)
Content All ideas/concepts Two (2) No
are completely ideas/concepts idea/concept
stated Are missing stated
Spelling/Grammar All spelling and Two (2) Almost all are
grammar are Errors in misspelled
correct spelling/grammar and
grammatically
wrong.
Cleanliness Written neat and Two (2) erasures More
clean erasures
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III. Evaluation
Directions:Read the questions carefully. Then answer the question by writing the
letter of your choice in your answer sheet.
1. "Scandinavians are the largest _________of rye”. What is the correct word to
complete the sentence?
a. marketer c. customer
b. consumer d. purchaser
2. Below are bases of targeting potential customer Except______
a. lifestyle c. marketing styles
b. buying pattern d. location
3. Which motto best describes an analyst type of customer?
a. “Let’s do this right now!”
b. “I have a gut feeling about this one, let’s do it!”
c. “Let’s do it together. Teamwork!”
d. “I will do it in the right way!”
4. What type of customer is expected if data is needed?
a. Drivers c. expressive
b. Analysts d. amiable
5. What is the best way of improving your customer service?
a. Sell your goods at the cheapest price
b. Allow long term credits
c. Get feedbacks from customers
d. All of the above
IV. Reflection
Directions: Reflect on !
What have you learned from this lesson? Write your answer in the box in
paragraph form.

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DAY 2

I. Mini Lesson / Lecturette

1. Needs and Wants of People under Electrical

Everyone has his or her own needs and wants. However, people have different concepts
of needs and wants. Needs in business are important things that every individual cannot
do without in a society. These include:
1. Basic commodities for consumption
2. Clothing and other personal belongings
3. Shelter, sanitation and health
4. Education and relaxation
Basic needs are essential to every individual so he/she may be able to live with dignity
and pride in the community of people. These needs can obviously help you generate
business.

Wants are desires, luxuries and extravagances that signify wealth and an expensive way
of living. Wants or desires are considered over and above all the basic necessities of life.
Some examples are the eagerness or the passion of every individual which are non-
basic needs like; fashion accessories, designer shoes, designer clothes, travelling around
the world, eating in an exclusive restaurant; watching movies, concerts, plays, having
luxurious cars, wearing expensive jewelry, perfume, living in impressive homes, and
others.

Needs and wants of people are the basic indicators of the kind of business that you
may engage into because it can serve as the measure of your success. Some other good
points that you might consider in business undertakings are the kind of people, their
needs, wants, lifestyle, culture and tradition, and social orientation that they belong.
Defining Consumer Analysis
Consumer Analysis is the initial steps in the marketing research that identify and collect
information on the target market needs, profiles, consumer behaviors in order to establish
market segmentation.
Consumer research analysis helps marketing research professionals determine the wants
and needs of their consumer. Once these desires are known, companies can develop
marketing strategies to meet the consumers wants and needs.
The conduct of Consumer analysis be done through:
1. Identify the target customer
2. Understand the needs or wants
3. Show the company’s product or service meets the customer’s needs and wants.

Methods to be used in Consumer Analysis are observation, interviews, focus group

discussion and survey.
• Observation is a systematic data collection approach.
• Interviews is a qualitative research is a conversation where questions are asked to
elicit information.
• Focus group discussion involves gathering people from similar, backgrounds or
experiences together to discuss a specific topic or interests.
• Survey is a technique of gathering data by asking questions to people who are
thought to have desired information.

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II. Facilitating Activities
Activity 1- Mini Survey!
Directions: Conduct a mini survey in your immediate family. Gather pertinent data
on population across age brackets as suggested in the matrix below. Opposite each
age group, indicate their probable needs and wants.
Age Bracket Population Needs Wants
Example: 5 and 35 Toys, coloring Wooden toys, glossy
below books, pajamas coloring books, etc.
fashionable pajamas

Activity 2. Interviewing in a nutshell!

Directions: Conduct an online interview about community needs and wants to
develop a marketing strategy of satisfying them as your future customer (EIM).
Please be mindful of the following:
1. Determine what you want to know.
2. Discuss the kinds of questions you want to ask (open ended: How do
you feel about...) or (close ended: Which do you like better: A or B?).
3. Draft your interview questions.
4. Determine who you'd like to interview (samples) Train your
interviewers so they will all ask the same questions the same way.
5. Contact the people you want to interview.
6. Make appointments and follow up on them unless you are soliciting
people on the street or in a mall, for instance.
7. Collect and analyze the data.

SCORING RUBRIC
Criteria Score Total
(3) 5 3 1 Score
(15)
Interview Content All the needed 1-2 content are More content are
content for missing not included
interview are
included

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 Communication * Eye contact *Eye contact was Eye contact was
Delivery excellent with adequate, but not adequate
each interviewer inconsistent * Spoke too
* Spoke at an * Spoke at times quickly or slowly
appropriate pace too quickly or too * Non-verbal
* Non-verbal body slowly body language
language * Non-verbal body was distracting,
complimented the language was e.g., moved
interview mostly around in chair,
*Communication complimented fiddled with pen,
style, grammar during the jewelry, hair,
and language was interview, but materials
appropriate for the sometimes *
audience distracting Communication
*Communication style, grammar or
style, grammar or language was
language was inappropriate for
often good, but the audience
sometimes
inappropriate for
the audience
Data Collection & All data are Lacks two (2) data Improper data
Reporting properly collected, and not properly collection,
documented and documented and documentation
reported reported and reporting

III. Evaluation
Directions: Read the questions carefully, then choose the letter of your answer.
Write it in your answer sheet.
1. Which of the choices is NOT considered a need?
a. Clothing b. shelter c. education d. international trip
2. Below are considerations in making business undertakings
except_______
a. Needs and wants c. social orientation
b. Culture d. educational background
3. What is the first step in conducting market analysis?
a. Understand the needs or wants
b. Show the company’s product or service meets the customer’s
needs and wants.
c. Identify the target customer
d. Data collection and reporting
4. Which method of consumer analysis involves gathering people from
similar, backgrounds or experiences together to discuss a specific
topic or interests?
a. Observations c. interview
b. Focus group discussion d. survey
5. What is the purpose of conducting consumer analysis?
a. To generate business idea
b. Help in determining needs and wants of the costumer
c. Augment company’s income
d. All of the above
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IV. Reflection
Directions: Self-Reflection Challenge !
I want you to self-assess your everyday lifestyle. How did you segregate
needs your self-realization.

DAY 3
I. Mini Lesson / Lecturette

Now that you have done analyzing your customer’s needs and wants, I will
bring you to the exciting part of this competency, the exploration of generating
business.

I. Generating business ideas

Here are some ways by which you may generate possible ideas for business.
A. Examine the existing goods and services.
Are you satisfied with the product? What do other people who use the product says
about it? How can it be improved? There are many ways of improving a product from
theway it is made to the way it is packed and sold. You can also improve the materials
used in crafting the product. In addition, you introduce new ways of using the product,
making it more useful and
adaptable to the customers’ many needs. When you are improving the product or
enhancing it, you are doing an innovation. You can also do an invention by introducing
an entirely new product to replace the old one.
Business ideas may also be generated by examining what goods and services are
sold outside by the community. Very often, these products are sold in a form that can
still be enhanced or improved.
B. Examine the present and future needs.

Look and listen to what the customers, institution, and communities are missing in
terms of goods and services. Sometimes, these needs are already obvious and felt at
the moment. Other needs are not that obvious because they can only be felt in the
future,in the event of certain developments in the community. For example, a town will
have its electrification facility in the next six months. Only by that time will the
entrepreneur could think of electrically- powered or generated business such as photo
copier, computer service, digitalprinting, etc.
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C. Examine how the needs are being satisfied.
Needs for products and services are referred to as market demand. To satisfy
these needs is to supply the products and services that meet the demands of the market.
The term market refers to whoever will use or buy the products or service, and these may
be people or institutions such as other businesses, establishments, organizations, or
government agencies. There is a very good business opportunity when there is absolutely
no supply to a pressing market demand. Businesses or industries in the locality also have
needs for goods and services. Their needs for raw materials, maintenance, and other
services such as selling and distribution are good sources of ideas for business.
D. Examine the available resources around you.
Observe what materials or skills are available in abundance in your area. A
business can be started out of available raw materials by selling them in raw form and by
processing and manufacturing them into finished products. For example, in a copra-
producing town, there will be many coconut husks and shells available as “waste”
products. These can be collected and made into coco rags/doormat and charcoal bricks
and sold profitably outside the community. A group of people in your neighborhood may
have some special skills that can be harnessed for business. For example, women in the
Mountain Province possess loom weaving skills that have been passed on from generation
to generation. Some communities there set up weaving businesses to produce blankets,
as well as decorative items and various souvenir items for sale to tourists and lowland
communities. Business ideas can come from your own skills. The work and experience
you may have in agricultural arts, industrial arts, home economics, and ICT classes will
provide you with business opportunities to acquire the needed skills which will earn for you
extra income, should you decide to engage in income-generating activities. With your
skills, you may also tinker around with various things in your spare time. Many products
were invented this way.
E. Read magazines, news articles, and other publications on new products and
techniques or advances in technology.
You can pick up new business ideas from Newsweek, Reader’s Digest, Business
Magazines, Go Negosyo, KAB materials, Small- industry Journal. The Internet serves as a
library where you may browse and surf on possible businesses. It will also guide you on
how to put the right product in the right place, at the right price, at the right time. Listing of
possible businesses to set up in an area may also be available from banks or local non-
government organizations.
2. Selecting the Right Idea
Once you have embarked on identifying the business opportunities, you will eventually see
that there are many possibilities that are available for you. It is very unlikely that you will
have enough resources to pursue all of them at once. Which one will you choose? You
have to select the most promising one from among hundreds of ideas. It will be good to do
this in stages. In the first stage, you screen your ideas to narrow them down to about five
choices. In the next stage, trim down the five choices to two options. In the final stage,
choose between the two and decide which business idea is worth pursuing.

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In screening your ideas, examine each one in terms of the following factors:
1. How much capital is needed to put up the business?
2. How big is the demand for the product? Do many people need this product and
will continue to need it for a long time?
3. How is the demand met? What are the products to meet the need? How much of
the need is now being met (current level of supply)?
4. Do you have the background and experience needed to run this particular
business?
5. Will the business be legal, not going against any existing or foreseeable
government regulation?
6. Is the business in line with your interest and expertise?
7. Your answers to these questions will be helpful in screening which ones from
among your many ideas are worth examining further and worth pursuing.
3. Environmental Scanning
There is a need to conduct environmental scanning to identity the needs and wants of
people, the niche for your business mission, and to give attention to trends and issues.
This may also serve as an evaluation of the type of entrepreneurial activity that is
appropriate in the community.
Environmental scanning is defined as a process of gathering, analyzing, and
dispensing information for tactical or strategic purposes. The environmental scanning
process entails obtaining both factual and subjective information on the business
environments in which a company is operating.
Environment in the community can be viewed according to its technological,
political, economic, and social aspects. For example, in the past, people in the community
used personal computers but the transmission of development in terms of technology was
interrupted because people were not satisfied with what they have today. They still look
for the changes in their life and the corresponding in their environment.
As a future entrepreneur, you must be well-versed in this kind of advancement
and progression of your environment particularly in technology so as to secure the
success of your future business. Always think of something new, something novel,
authentic, reinvent the existing ones, and create your new version of goods/products, and
services. For instance, your own hair straightening is 12 herbals, while in the other salons
it is made of synthetic chemicals. This kind of changes being made will affect the existing
principles in business and industries that can be easily adapted to the changes in
producing the products/services to meet the needs and wants of people in the community.

III. Facilitating Activities

Activity 1- Strategic Analysis Process!

Directions: Get the data of your survey in Lesson 4. List down all the probable
business opportunities which you may wish to venture in. Use the suggested matrix
below to indicate your choice. Write your answers in your paper.
Example: Selling Lamp Shade.

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 Activity 2. Generating Strategies thru Vicinity Mapping.
Directions: Now that, you have all the information, are you ready to test your ability
to generate your own electrical business idea? Start studying the sample vicinity
map of a community with a population of two thousand people. A new housing
project will be constructed adjacent to DaangHari St, close to Old Molino St., its
main road. This housing project targets the homeowners who are young couples
with two kids.

In this activity, you need to answer the questions that may lead to the
generation of a probable business. Your answers to these questions will serve as
the bases in formulating your own business ideas.
1. Who do you think are your target consumers/markets?
2. Where is the most ideal location to situate your business?
3. Which products or services would appeal to your target
consumers/markets?
4. Can you say that you have seized the most feasible business opportunity?

III. Evaluation
Directions:Give what are being asked in each of the following items.
1. Basic Needs of Man
a. b. c.
2. Give the acronym of SWOT-

3. Ways in generating business ideas

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 a. b. c.

IV. Reflection
Directions: Outline your learning from this lesson!
___________________________________________________________________
_________________________________________________________
______________________________________________________________
_____________________________________________________________

References
Bailey, K. (1994). Methods of social research. New York, NY: The Free Press.
Berg, B. (1998). Qualitative research methods for the social sciences. Boston: Allyn and Bacon.
Cueto, Marino C,et;al; Electricity, Entrepreneurship. Electricity-Industrial Arts pp 1-7.

Pietruszewska, Maria; The Four Types of Customer. https://www.tidio.com/blog/

https://www.buxtonco.com/blog/what-is-customer-profiling-a-5-step-beginners-guide

Quality Assured/Evaluated by the Following:

Celeste C. Indoyon
Editha M. Durban

EstrelitaAmpo-Peǹa
Education Program Supervisor, English
Kindergarten & Senior High School Division Coordinator

Reviewed By:

Evelyn F. Importante
OIC- CID Chief EPS

Raymond M. Salvador
OIC- Assistant Schools Division Superintendent

Jerry C. Bokingkito
OIC- Assistant Schools Division Superintendent

Dr. Jeanelyn A. Aleman, CESO VI

OIC-Schools Division Superintendent

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