BUSINESS

Plan

Submitted by: Katrina Anne C. Ninobla

Angel Rose Cabintoy
Rena Mae Masangcay
Teofilo Banan III
 
 
 

Submitted to: Ms. Jennylyn Gamboa

I.
A. Buko-Chugug is conceptualized as a food serving refreshments.
BukoChugug is a sweet, creamy and chock-full of shredded coconut, nata decoco,
gelatine, evaporated and condensed milk, and sago to make the perfect school
refreshment. This brand will provide the public products that is affordable but
with better value.
Buko-Chugug follows a business model of offering the lowest possible price
so it can sell more products but ensures higher quality products while earning
a higher profit per products.
 
B. The vision of Buko-Chugug is to “establish a well-recognized brand” in
Notre Dame Institute.
Buko-Chugug will make its best effort to introduce its product to the
students and teachers of Notre Dame Institute. Its business tagline is “Chugug
na chugug sa sarap, chugug na chugug sa saya!”
Buko-Chugug aims to establish a strong market presence in Notre Dame
Insitute; turn in profits from the first week of operation and build a solid
base of loyal customers.
 

II.
Buko-Chugug will serve and offer Buko with Nata de Coco, Sago, creamy
evaporated and condensed milk, and Gulaman via a “seller-to-buyer” style
specifically targeted to students and even adults who wanted to get the
refreshment they needed. Instead of customers coming to us, we will be the one
to come to their place and serve the finest Buko-Chugug. Buko-Chugug will roam
around the campus of Notre Dame Institute to build a core group of repeat
customers. The enterprise will purchase products grown from local farms for use
as ingredients. Purchasing from local grown farms will ensure that
nutrients are present in Buko-Chugug. Students are often stressed with their
academic concerns but we will ensure that our product will drive the stress
away. The product will be affordable at ₱10.00
The enterprise will be owned and managed by Teofilo Banan III, Angel Rose
Cabintoy, Rena Mae Masangcay and Katrina Anne Ninobla. In order to promote the
business effectively, the owners will use social media as a platform to
introduce their products to their target customers. The owners will provide
₱200.00 start-up funds. The remaining capital will be saved for emergency
purposes.