PRINCIPLES OF MARKETING – BMK10103

PRINCIPLES OF MARKETING
BMK10103

ASSIGNMENT 1

NAME ID COURSE PICTURE

AHMAD AKMAL 012020091933 DIM

BIN NOR HASDI

MUHAMMAD 012020091572 DIM

HAZIQ IQBAL BIN
AMIRUDDIN

Prepared for
NORHIDAYAH BINTI AZMAN
 PRINCIPLES OF MARKETING – BMK10103

1. INTRODUCTION

2.    PRANK FRIES

 
MICRO-ENVIRONMENT

The Company

Supplier

Marketing Intemediaries

Public

Competitors

Customers

MACRO-ENVIRONMENT

Demographic

Prank Fries HQ is located at Jalan Bunga Raya, Kampung Jawa, 75100 Melaka. Prank Fries
HQ is the first ever franchise opened in Malaysia. Melaka is one of the famous state in Malaysia,
as Melaka is known as the historical city. There are so many attraction in Melaka that not just
attract people to Melaka, but also foreigners. Melaka is a busy state that can guarantee a food
business as the foods are one of the important aspect in tourism. Prank Fries also opened a few
franchises in Kuala Lumpur, Selangor and Johor. These few places are also a strategic places to
open a food business.
 PRINCIPLES OF MARKETING – BMK10103

Economic

Prank Fries is a food-based business that only relies on their product for the profits of the
company. While it may not seem like a good thing for a company to rely on just one thing as
its source of income, it is actually a good thing for the company, as even during an epidemic,
food business never dies. This is because food is one of the things that human beings
require for their lives. Humans will never deny their need for food.

Technology

Prank Fries should have use technology such as fries mixer to save more time mixing fries
with the powder. Therefore,
 PRINCIPLES OF MARKETING – BMK10103

Political

Cultural

Malaysia is well known as French fries are originated from Belgium, a federal state in
Western Europe.

3.    FAM’ FRIES KITCHEN

 
MICRO-ENVIRONMENT

The Company

Supplier

Marketing Intemediaries

Public

Competitors

Customers

MACRO-ENVIRONMENT

Demographic

Fam’ Fries Kitchen’s headquarter is located in Kuala Lumpur, which is the centre of focus in
not even Selangor, but even in the whole Malaysia. Its strategic location itself helps Fam’
Fries Kitchen promote their brand to the world. Fam’ Fries also have franchises located in
big cities such as Shah Alam, Wangsa Maju and Petaling Jaya. These locations are full of
people crowd, which are good for the foods to sell. Fam’ Fries Kitchen can also reach not
even just Malaysia citizen, but also foreigners that come to visit the country.
 PRINCIPLES OF MARKETING – BMK10103

Economic

Fam’ Fries Kitchen is a food-based company, which means they just depends on the sale of
their food as the company income. Even though it might sound like not a good thing for a
company to depends on just one thing as their sources of income, it is actually a good thing
for the company, as food business never die even during an apocalypse. It is because of
foods are one of the things that human needs for the living. Human can never deny foods
from their needs.
 PRINCIPLES OF MARKETING – BMK10103

Technology

Prank Ffries do not using and technology the business accept for the marketing which is by
using social media such as Instagram, Twitter, and Facebook. Prank fries will have a good
apportunity to make the company to produce the product faster with using technology also it
can safe budget. Prank Fries can use
 PRINCIPLES OF MARKETING – BMK10103

Political

Cultural