BUSINESS

NAME HERE

First Name Surname

Company
Address
Suburb, State, ZIP Code

[date]

Dear [first name],

Thank you for your recent inquiry about our company and what services we can provide to your business.

We believe that our industry experience can make a big difference to your company’s optimization efforts as
we’ve worked on numerous businesses, just like yours with great success. Our business consists of a number of
highly qualified individuals with many years of shared SEO experience, so you can rest assured that we will
provide the best level of service to you and your business.

Over the past [insert time frame here] we’ve worked with the following businesses that have seen dramatic
improvements with not only search placement, but also traffic, conversion rates and sales.

 [insert client web address here]

[insert decription of improvement here]

We pride ourselves on being experts within the SEO industry, and have even published blog posts and industry
research papers on our website [link to material].

All in all we can assure you the utmost of professionalism and quality of work. You can speak to any of our staff
during our hours of operation [insert hours of operation here] about your campaign should you have any
questions.

To give you a better idea of how SEO can help your business, please see over page to the attached document.

We look forward to taking your business to the next level.

Yours sincerely,

Name
Title

Street Address, City, ST ZIP Code (543) 555-1234 (543) 555-1235 fax [your web address]
1. WHY SEARCH ENGINE OPTIMIZATION (SEO) FOR YOUR WEBSITE?

Every day, millions of people turn to their computers and look for information on the Web via search
engines. It’s estimated that more than 350 million English language Web searches are conducted
every day.

Statistics from many sources indicate that almost 70% of new visitors to a website will find it via a
search engine.

Statistics on how people use search engine indicate that 80% of users never look past the first page.

This means that effectively if your site isn't in the top 20 sites in the search engine for your particular
key phrase you will get negligible traffic to the site.

Imagine being in top rank position, while people searching for your service type. Your brand name will
receive an extensive international exposure and your company’s sales will increase overnight.

2. WHY SEO WITH [insert your business name here]?

SEO with [insert your business name here] is free of any risk. Unless you spam or make obvious
mistakes, it cannot damage your business.

SEO with [insert your business name here] is relatively affordable, especially In comparison to
expensive banner ads which will work until the marketing budget depletes

Our optimization process could improve the ranking of your website with the following benefits.

 Higher Visibility of your products/services on the World Wide Web

 Increased targeted traffic
 Increased number of Leads
 Increased Customers
 Increased Sales

[insert your business name here] Search Engine Optimization (SEO) Process is content-driven and
proven to achieve results across the major search engines. Our customized solutions are:

 Viable for the long term

 Tailored to your needs

3. WHAT DOES THE ACTUAL SEO PROCESS INVOLVE?

Our Search Engine Optimization process can be described by the following seven steps

WEBSITE AUDIT

It’s a first step of optimization, through website analysis we will come to know that your website is SEO
friendly or not, In this process we will check the SEO friendliness of your website design, website
content, Url friendliness, checking broken links (404 Error Pages ) etc..

Street Address, City, ST ZIP Code (543) 555-1234 (543) 555-1235 fax [your web address]
KEYWORD ANALYSIS

Keyword analysis also known as keyword research, keyword analysis utilizes a variety of search
engine data to determine which search words and phrases are most likely to bring the greatest ROI for
your website, a proper Keyword Analysis is always the major step to a successful search engine
optimization process. The purpose of the analysis is to determine under which search terms your
website should be marketed.

META TAG WRITING

Meta tags were designed to provide additional info about a page. Amongst other things, they tell the
search engine what your page is about, helping it to index your page more accurately, and some
search engines use the content of the description tag as the site description in their search results
lists. They also look in the description for keyword matches. The keyword tag tells the search engine
what keywords are important for that page, we write SEO friendly meta tags for good ranking for your
website.

ON PAGE OPTIMIZATION

We believe that the search engine optimization has gone through many different phases over time and
that many new techniques to achieve better ranking have come and gone. But on page optimization
has remained the same and has always been instrumental in increasing the ranking of a website.

In our on page optimization process we are inserting keywords in title tag, meta tags, adding header
tags ( h1 to h6 ) , adding alt tags , proper navigation of inner links, adding bread crump, maintain
proper keyword density, adding footer with important pages, page renaming, Integration of Google
Analytics etc.

Benefits of Our on page optimization as follows:

 It is long term and does not need to be altered

 An easy and cost effective way to rank higher
 On page optimization if done from the making of the website can be very fruitful and will
not need redesigning
 It will increase web visibility with targeted keywords

OFF PAGE OPTIMIZATION

Off Page Optimization is most important phase Search Engine optimization Process. Off Page
Process ensuring that your website has the better web visibility as compare to your competitors.

Natural or manual Off Page Optimization give you chance not to only Quality internet Traffic, but also
help to generate quality back links with the relevancy, Our off page optimization process is Completely
Manual it includes link building, directory submission , blog commenting, forum submissions, article
submissions etc..

REPORTING

We provide you a monthly report which tells you where your website rank/position is in a search
engine for your selected Key phases. However, first report will be provided only after 15 days.

Street Address, City, ST ZIP Code (543) 555-1234 (543) 555-1235 fax [your web address]
MAINTENANCE

We believe that good website maintenance is very important. The benefits of having a well maintained
website are numerous. These include:

 Higher rankings across the major search engines.

 More visitors coming to your website.
 More repeat visitors to your website.

But of course, website maintenance is about more than just bringing in more traffic. A well maintained
website tells your visitors that you are open for business. It sends out a clear signal to everyone that
your website is very much active and successful. Indeed, if somebody was to list all of the benefits that
come from having a well maintained website then you'd probably think it was all too good to be true.
But the surprising thing is, few website owners appear to be taking advantage of these simple truths.

Street Address, City, ST ZIP Code (543) 555-1234 (543) 555-1235 fax [your web address]

Street Address, City, ST ZIP Code (543) 555-1234 (543) 555-1235 fax [your web address]