STRATEGY

Tutorial Session – Team Project

In class Finalization part (a)

External and Internal Analysis

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 Good evening Sabaḥu Al-khair

你们好
Nǐmen hǎo! Marhaba ‫مرحبا‬

Buenos días Chào em

Buongiorno Bom dia

Guten Tag Kalimera

‫ صباح الخير‬sabah alkhyr

नमस्ते
Namaste γειά σου geiá sou

‫שלום‬

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 COURSE OUTLINE

What Format and topics Required readings (Textbook)

Lecture session (3 hours)
Session 1 Chapter 1
Introduction to strategy
Lecture session (3 hours)
Session 2 Chapters 3 & 4
Environmental analysis
Tutorial session: Case study 1 (3 hours) “Ford and the World Automobile Industry
Session 3
Case study on environment and industry analysis in 2015” (Case 11, p.542)
Lecture session (3 hours)
Session 4 Chapter 5
Internal company analysis
Tutorial session: Case study 2 (3 hours) “Wal-Mart Stores Inc., June 2015”
Session 5
Case study on internal company analysis (Case 6, p.487)
Tutorial session: Teams’ project (3 hours)
Session 6
In-class group work on part (a): industry analysis
Lecture session (3 hours)
Session 7 Chapters 7 & 10
Business strategy
Lecture session (3 hours)
Session 8 Chapters 11, 13 & 14
Corporate strategy
Tutorial session: Case study 3 (3 hours) “Google Is Now Alphabet—But What’s
Session 9
Case study on strategic choices at business and corporate levels the Corporate Strategy?” (Case 21, p.668)
Tutorial session: Teams’ project (3 hours)
Session 10
In-class finalization of part (b): strategic choices
Date TBD Individual written (final) exam

30 Apr Submission deadline for final complete draft of the team project

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 Detailed Schedule and Key Dates

Name Dates Time schedule Session Topic Place Room Nr

STRATEGY TD2 27/01/2020 16h45 - 20h00 Session 3 “Ford and the World Automobile Industry La Défense - Salle E 812
STRATEGY TD2 26/02/2020 13h15 - 16h30 Session 5 “Wal-Mart Stores Inc., June 2015” La Défense - Salle E 714/715
STRATEGY TD2 17/03/2020 16h45 - 20h00 Session 6 Teams’ project - Part (a) Ind Analysis La Défense - Salle E 714/715
STRATEGY TD2 26/03/2020 08h00 - 11h15 Session 9 “Google - Alphabet" - What’s Strategy La Défense - Salle E 714/715
STRATEGY TD2 02/04/2020 08h00 - 11h15 Session 10 Teams’ project - Part (b) Strategic choice La Défense - Salle E 714/715

The teams’ composition should be definitively fixed, no more change will be accepted.

The draft version part (a) of your team report will be initiated during session 4 and submitted by email to me no
later than March 20, 2020.

A draft of part (b) will be finalized during session 10. The final complete version of the report [parts (a) and (b)]
will be submitted by email no later than April 30, 2020.

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 TD2 – Class Members List
Nbr NAME First Name Email Skema Team Project Nbr NAME First Name Email Skema Team Project
1 LU Kai kai.lu@skema.edu G1 MUJI 26 JAIN Shuddhita shuddhita.jain@skema.edu G6 HUAWEI
2 PENMETSA Naveena naveena.penmetsa@skema.edu G1 MUJI 27 LUO Cai cai.luo@skema.edu G6 HUAWEI
3 SAINI Rahul rahul.saini@skema.edu G1 MUJI 28 RUN Yuhan yuhan.ren@skema.edu G6 HUAWEI
4 THIOUX Alice alice.thioux@skema.edu G1 MUJI 29 SOLOMON Miracline miracline.solomon@skema.edu G6 HUAWEI
5 VERGNIAUD Eléonore eleonore.vergniaud@skema.edu G1 MUJI 30 ZHANG Yu yu7.zhang@skema.edu G6 HUAWEI
6 AMRANI Soukaina soukaina.amrani@skema.edu G10 LA POSTE 31 BABU Prajeeth prajeeth.babu@skema.edu G7 TATA
7 CHEN Jinhua jinhua.chen@skema.edu G10 LA POSTE 32 BOINAPALLY Sravan sravan.boinapally@skema.edu G7 TATA
8 ROCHD Othmane othmane.rochd@skema.edu G10 LA POSTE 33 PINNOJU Raja raja.pinnoju@skema.edu G7 TATA
9 WAJIH Yasmine yasmine.wajih@skema.edu G10 LA POSTE 34 RAYARAPU Yaswanth yaswanth.rayarapu@skema.edu G7 TATA
10 ZHAO Ziqi ziqi.zhao@skema.edu G10 LA POSTE 35 CHOPDA Satvik satvik.chopda@skema.edu G8 CARREFOUR
11 BENIHOUD Yasmine yasmine.benihoud@skema.edu G2 AUDI 36 LI Dongfang dongfang.li@skema.edu G8 CARREFOUR
12 DE MEAUX Anne-frédérique annefrederique.demeaux@skema.edu G2 AUDI 37 SHUKLA Ruchi ruchi.shukla@skema.edu G8 CARREFOUR
13 KHIATI Sanae sanae.khiati@skema.edu G2 AUDI 38 WANG Ting ting.wang@skema.edu G8 CARREFOUR
14 OUGUIR Rania rania.ouguir@skema.edu G2 AUDI 39 ZHEN Yuexin yuexin.zhen@skema.edu G8 CARREFOUR
15 SHARMA Anupam anupam.sharma@skema.edu G2 AUDI 40 GUO Yujiao yujiao.guo@skema.edu G9 BLABLACAR
16 BACHA Théo theo.bacha@skema.edu G3 XIAOMI 41 HEDAU Shruti shruti.hedau@skema.edu G9 BLABLACAR
17 LI Changqi changqi.li@skema.edu G3 XIAOMI 42 LAKHAPATI Siddhi kiran siddhikiran.lakhapati@skema.edu G9 BLABLACAR
18 LIU Jingjie jingjie.liu@skema.edu G3 XIAOMI 43 WANG Meiyi meiyi.wang@skema.edu G9 BLABLACAR
19 SONG Yifei yifei.song@skema.edu G3 XIAOMI 44 ZHUANG Ziyang ziyang.zhuang@skema.edu G9 BLABLACAR
20 WANG Leilei leilei.wang@skema.edu G3 XIAOMI 45 ECHRIGUI Maher maher.echrigui@skema.edu HERMES
21 GAO Zeqi zeqi.gao@skema.edu G4 LOUIS VUITTON 46 ELZEIN Fadwa fadwa.elzein@skema.edu HERMES
22 MARTEAU Julia julia.marteau@skema.edu G4 LOUIS VUITTON 47 NADIRI Amin amin.nadiri@skema.edu HERMES
23 PIQUET Anais anais.piquet@skema.edu G4 LOUIS VUITTON 48 XIE Taoli taoli.xie@skema.edu HERMES
24 RAHMAN Maariyah maariyah.rahman@skema.edu G4 LOUIS VUITTON 49 YANG Heqi heqi.yang@skema.edu HERMES

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 Team project (50% of the final grade)

A team project is a report analyzing

the strategy by a company of your choice

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In small teams, you will collect and analyze information about the company’s strategy from external
available sources, and write a Word doc report aimed at /

- analyzing (a) the company’s external environment and its competitive advantage,

- and (b) its business and corporate strategic choices.

The instructor will advise and supervise you during tutorials and office hours.

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 What we expect for that first part A of your report
First, you have to analyze the external environment of

- Including its macro environment (i.e. PESTEL analysis) and the industry (Porter Five
Forces analysis).
- To this aim, you should also identify the industry or the sector organization (what are
the industry's boundaries? Which are the main competitors?).

Second, you have to analyze your selected company internal environment, including its
resources and competencies and its capabilities (VRIN framework and Value Chain
analysis). How they create some value, how they propose that value?

In sum, part (a) of the report you should conclude on what are the external and internal
sources of your selected company’s competitive advantages (if any) in front of their
market opponents.

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A complete guideline on the team project

(e.g., writing format, words limit, examples of what we expect as a report,

deadlines and penalties for missing a deadline) is available

in the course folder on K2.

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The final version of the team project must include the following sections,

1. Title page. The first page of your report must mention /

the title of your team project,

the full names of your team members and their email addresses,
the name of your chosen company,
the number of your TD group in the strategy course, that of your tutorial instructor and your campus location

2. Introduction. The introduction section should contain a few brief paragraphs introducing

(a) the context of your report and an explanation of why the chosen company is interesting
and relevant to study;

(b) the objective of the report;

(c) a description of the methodological and analytical approach the report follows to achieve this objective;

(d) a description of the main findings;

(e) a summary of the main conclusions and recommendations

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To achieve clarity, you can end the introduction section with a paragraph annotating the structure of the report,
for example

"The next sections are organized as follows.

In section 2 we analyze the firms’ changing environment.

In section 3 we analyze the firm’s industry…”

3. External and Internal analysis (i.e., part [a] of the team project – see the course syllabus)

In this part you will report results from your strategy analysis of the business environment of the chosen firm.

You will develop two subsections.

First, you will report results from your analysis of the external environment (e.g., applications of PESTEL and
Porter’s five Forces frameworks) in order to highlight the external influences that impact on the company’s
decisions and performance.

Second, you will report results from your analysis of the internal environment (e.g., applications of VRIN
framework) to highlight how the firm’s resources and capabilities match with the opportunities that arise from the
external environment.

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 GUIDELINES FOR THE TEAM PROJECT

Either when choosing, you have identified a strategic problem at the firm or you will discover

The selected problem needs to be strategic in nature, meaning that it will require at least a partial rethinking
of how a firm creates and captures value, thus changing the business and/or corporate strategy.

A few essential points about data collection and analysis:

Data sources at your disposal

The SKEMA library (http://library.skema.edu/fr/category/bases-de-donnees/) provides you access to
available databases Amadeus, Factiva Dow Jones, or Xerfi Knowledge

Google Finance (www.google.com/finance),

OECD data (www.oecd.org),
World Bank data (www.worldbank.org)
Societe.com

Analytical tools at your disposal

Several analytical tools for your strategy analysis
PESTEL, Porter’s Five Forces, SWOT analysis, VRIN framework and other

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 Team work and submissions
Each team must collect information on the company’s strategy in France and overseas (if relevant) it
must carefully cite the sources from which information on the case has been drawn.

A list of business-critical information sources is available in the team project guideline

on K2 database.

Based on this information, the team will work on a report (Word doc) composed of two parts:

(a) external and internal analysis;

(b) and (b) strategic choices

A draft of part (a) will be finalized during session 3 and submitted by email to your tutorial instructor
no later than March 20th, 2020.

A draft of part (b) will be finalized during session 10.

The final complete version of the report [parts (a) and (b)] will be submitted by email to your tutorial
instructor no later than April 30th, 2020

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 Project evaluation
Teams’ projects will be evaluated based upon quality of the written analysis
(submitted Word doc) by:

- means of variety of the data sources (25%)

- relevance of your analysis (25%)
- clarity of your writing and logical flow (25%)
- relevance of your discussion (25%)

All submission deadlines are strictly enforced. Late submissions will be assigned with a
one point malus on the team project grade for each day of delay.

The team projects must be an original work.

Each project will be checked for plagiarism through URKUND prior grading. If a minimum
of 20% of the project’s text comes from other students’ works or other sources, it will be
considered as plagiarism and students in the team will receive a failing grade for the
course.

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 Team project (50% of the final grade)
The team will work on a report (Word) composed of two parts:

- external and internal analysis

- and (b) strategic choices

A draft of part (a) will be finalized during session 3 and

submitted by email to your tutorial instructor no later than
March 20th, 2020.

A draft of part (b) will be finalized during session 10. The final
complete version of the report [parts (a) and (b)] will be
submitted by email to your tutorial instructor no later than
April 30th, 2020
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 Team project (50% of the final grade)

As your instructor my mission during that three hours session will be to

advise you and to try to reply at your questions from respective team work.

9 teams therefore in average 20 mn each

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