Group 1

Assignment 1
Social Media Marketing - BBA 7

1. Select a category in which you want to launch your blog/vlog, and give reasons why
you selected that particular industry. Give a brief account of competition in that
category (Note: blog/vlog can represent a business or can be in a category where you
can use your expertise and passion to influence consumers)

Answer: We have started our vlog a while ago and as we have diverse hobbies and
interests therefore it’s not specific to one category instead it covers multiple categories.
Such as entrepreneurial blogging, situational analysis, gaming and even food vlogs. We
cover everything from a wide angle which enables us to attract people that have different
interests and this way they can watch a video that they like. As YouTube is the top
platform for uploading vlogs therefore the competition on YouTube is way too high in a
specific targeted Category. Therefore we took this idea of uploading different content
based on different stories and categories to penetrate the YouTube community with
diverse content. This strategy is applied by every rising vlogger on YouTube.

2. Identify social consumers’ need(s) that have not been/ fulfilled by the competitors.

Answer: Normally, our competitors that vlog and upload diverse content normally stick
to outdoor vlogs, food vlogs etc. and skip the major part of combing it with gaming vlogs
as well. Which plays a huge role in the YouTube community as the viewer base for
gaming category is one of the highest.

3. Segment the market. Specify the bases for segmentation, and how those bases are
appropriate for segmenting the market.

Answer: Our market is social media, and the people that use social media. The social
media has users of different ages; from kids to teenagers, and from teenagers to adults
Upto old age. We segment the market on the basis of age and their needs. Then focus on
the one which cover most of the social media market. Which are the kids, teenagers and
young adults. These three groups show interest in all the categories such as
Entrepreneurial blogging, situational analysis, gaming and food travel vlogs. These bases
for this segmentation is appropriate, because current generation is interested in all of
these things, and so is the coming generation.

4. Evaluate the segments and select a particular segment and provide reasons for
selecting that segment. What social networks would be more appropriate to reach
out to your target audience?
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Answer: We will be going with all of these three segments which concludes kids,
teenagers, and young adults. They all have something in common with each other, and it
won’t be a tough job to make content for all of them. I.e. gaming is something you can
find common in all three, entrepreneurial blogging is where teenagers and young adults
can show interest. Food and travel vlog is something everyone likes to watch. We will
target our audience mostly through Instagram, YouTube, and Facebook. These three are
best for these categories. We can touch twitter as well as it is more professional. Good
content plus good penetration into audience with proper social media marketing is where
we can hit the bull eyes, and that’s what we are aiming for.

5. Name your vlog/blog. Is this name available on various social networking sites?

Answer: The name of our Vlog is “A bit of everything” and it’s live on YouTube and has
an active Facebook Page as well.

6. Position your blog/vlog (Explain how the content you’ll be creating would be
different (and valuable) from existing bloggers/vloggers in that category.

Answer: As we are operating from Pakistan and sharing content related to Pakistani community
therefore we will be targeting the Pakistani community as a whole. Our content will be different
from Pakistani vlogs in a way that Pakistani vloggers vlog what they do in their daily life instead
of highlighting what happens around them and what the Pakistani community is going through
overall. So instead of just vlogging ourselves we will focus on every aspect of Pakistan that is
important to share. This is how the content we create will be different and valuable from existing
bloggers/vloggers that falls under our category.

7. Capture the screenshot of first look of your vlog/blog and paste.

Answer:
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The gaming Facebook page for our vlog