Module1_Lesson2: Learning Tasks/Activities

1. For submission: Case Analysis Number 1: The Not So Wonderful

World of EuroDisney-Things Are Better Now at Disneyland Resort
Paris.
 Analyze and solve the problem in case number 1. The case is
found under appendices.
Or you can find it here:
https://mulyaningrum.files.wordpress.com/2015/09/5-
case_2_1_the_not_so_wonderful_world_of_eurodisney.pdf
 The case outline is also found under appendices. Please
follow the format provided.
2. To grasp more about the environmental effect in the international
marketing mix, please watch the video presentation of Oreos in China
(Example of Product Adaptation Strategy in Global Marketing) here:
https://www.youtube.com/watch?v=U48nmKPJclA\
3. Further readings on POLITICAL ENVIRONMENT, LEGAL
ENVIRONMENT, and CULTURE are necessary. Please refer to the links
below.
a.

https://www.academia.edu/34677447/_Book_International_Marke
ting_15th_McGrawHill
b.

https://www.academia.edu/36242435/International_marketing_st
rategy_and_theory_4th_edition