FACTS & FIGURES

th
Event Name The 5 International Exhibition & Conference on Facility and Property Management,
Building and Plant Maintenance held in Thailand for the Asia Market
[BMAM (Maintenance) Expo Asia 2012]
nd
The 2 International Exhibition & Conference on Green Building & Retrofits
held in Thailand for the Asia Market [GBR Expo Asia 2012]
*Part of Construction and Building Technology Week

th st
Event Date 19 – 21 September 2012
Venue Hall 7, IMPACT Exhibition Center, Bangkok, Thailand

Show Organizers IMPACT Exhibition Management Co., Ltd.

CMC Exhibition Services Pte Ltd
Exhibition Area 6,750 sqm.
30,000 sqm - Construction and Building Technology Week

Exhibitors 126 Exhibiting Companies

486 Exhibiting Companies - Construction & Building Technology Week

Visitors 3,309 Trade Visitors

15,618 Trade Visitors - Construction & Building Technology Week

Conference 1,117 Conference and Seminars Attendees

Show Website www.maintenance-asia.com
www.greenbuilding-asia.com

Co-located Shows Construction and Building Technology Week:

CONSTECH 2012 (Construction Machinery, Equipment and Technology)
Green Building & Retrofits Expo Asia 2012 (Green Building)
INSTALL/PALME Thailand 2012 (Professional Audio Lighting & Installation)
Pool&SpaTech Asia 2012 (Pool & Spa)
BMAM (Maintenance) Expo Asia 2012 (Maintenance)

Government Ministry of Industry, Thailand

Endorsement Ministry of Industry, Department of Industrial Works, Thailand (DIW)
Ministry of Interior, Department of Public Works and Town & Country Planning, Thailand (DPT)
Ministry of Energy, Department of Alternative Energy Development & Efficiency, Thailand (DEDE)
Ministry of Natural Resources & Environment, Pollution Control Department, Thailand (PCD)
Thailand Convention & Exhibition Bureau
Conference & Thailand Green Building Institute
Seminar Partners Thailand Facility Management Association
Bangkok Metropolitan Administration Bangkok City
The Engineering Institute of Thailand
The Building Safety Inspectors and Office Association
Thai Appraisal Foundation
Solar Thermal Association
National Fire Protection Association
The Safety Officer Association
ASIS Thailand Chapter
Asean Professional Security Association
Supporting Associations Industrial Estate Authority of Thailand
Property Management Association of Thailand
Lift Association of Thailand
Thai Electrical & Mechanical Contractors Associations
Environmental Engineering Association of Thailand
Energy for Environment Foundation
Thailand Environment Institute
Illuminating Engineering Association of Thailand
 OPENING CEREMONY

IMPACT Exhibition Management Co., Ltd., together with Thai Contractors Association Under His Majesty The
King Patronage, CMC Exhibition Services Co., Ltd., and IIR Exhibition Co., Ltd., jointly organize Construction &
Building Technology Week on 19-21 September 2012 at Hall 5-8 IMPACT Exhibition and Convention Center.

Ms. Pornphan Bulner, Assistant Director, IMPACT Exhibition Management Co., Ltd.,
said that “Construction & Building Technology Week is the latest concept for Thai
construction and building industry. We group 5 big shows in construction, green
building, pool & spa, installation and maintenance together under one roof. Construction
& Building Technology Week, which take place during 19-12 September 2012, will be
the platform for professionals in construction and building industry to meet face-to-face
with world leading suppliers of construction and building machinery, equipment and
technology under one roof.”

“Construction & Building Technology Week comprises CONSTECH 2012 - Thailand’s largest construction and
mining machinery exhibition; GBR Expo Asia 2012 - Asia’s leading green building and retrofit exhibition;
INSTALL/PALME Thailand 2012 - the international showcase of cutting-edge audio visual installation &
integration technologies, Pool&SpaTech Asia 2012 - Southeast Asia’s dedicated exhibition for pool and spa
industry; and BMAM Expo Asia 2012 - the building maintenance and asset management exhibition. These 5
shows are interrelated. Bringing them together will greatly benefit the construction and building industry
professionals,” said Ms. Pornphan.

MR Pongsavas Svasti, Minister of Industry, who presided over the opening ceremony,
said that “Construction & Building Technology Week will benefit not only the construction
and building industry but also Thailand’s industry as a whole based on the fact there are
varieties of up- and down-stream industry within its value chain including building materials
and property development.”
 OVERVIEW B MAM Expo Asia 2012 & GBR
Expo Asia 2012 showcase the latest
technology , solutions and services
dedicated to facility owners and
operators in the hospitality sector
(hotels, resorts, serviced apartments
etc.) Facility owners and operators
that attend will gain benefit in
greening their facilities and the
regulations and incentives provided

by various government agencies. The exhibition also help them to

better manage their existing facilities, improving on energy
consumption, security, fire safety and M&E of their facilities. Lastly
visitors who are undergoing new development projects or
retrofitting/renovation works will benefit from the Construction and
Building Technology Week 2012 which presents the entire Building
Life Cycle from Construction, to Green Building Materials and
Technology, to Audio Visual and Lighting Installations, to Pool and
Spa Technology, to Interior Furnishing and Fittings and to
Maintenance and Operations.

EXHIBITORS’ PROFILE

Facility & Property Management

Building Cleaning & Maintenance
Facility Security
Facility Fire Safety
Plant Maintenance

EXHIBITORS’ PROFILE
Building Material & Systems
Building Systems, Structure & Substructure
Energy Efficiency & Energy Harvest
Exterior Works & Landscaping
Finishing Product & Materials
Building Mechanical & Electrical Services Management
Fittings
Interior finishing
Professional Services
Waste & Toxic Management
Water Efficiency Management
 EXHIBITOR STATISTICS
BMAM Expo Asia 2012 and GBR Expo Asia 2012 occupied 6,750 sqm. There were 126 exhibiting companies
from local and international.

EXHIBITORS’ REASON FOR EXHIBITING

Generate sales leads 24%

Enter a new market / Identify new customers 17%
Launch / Introduce new products 11%
Retain customers / Penetrate current accounts 9%
Promote corporate image / Build awareness 8%
Educate customers about products & Services 7%
Engage high quality customers 7%
Recruit channel partner / Sales agents 7%
Networking 5%
Support Suppliers 3%
Conduct market research / Surveys 2%

EXHIBITORS’ TARGET GROUP BY INDUSTRY

Builders, Contractors, Civil Engineering 8%

Architechture 8%

Hotels & Resorts 7%

Maintenance Engineers 7%

System Intergration, Design and Consulting 6%

REITs. Real Etate, Industrial Park Estate 6%

Importer, Exporter, Distributor, Wholesaler 6%

Developers, Landlords, Building Owners 6%

Ministry, Government, Military 6%

Healthcare 6%

Manufacturing 6%

Shopping Malls & Entertainment Facilities 5%

Consulting, M&E Engineers 4%

Facility Management, Plant Management 4%

Education 4%

Financial Services 3%

Critical Facilities (Airport,Ports) 3%

Oil & Gas 3%

Food & Beverage 2%

Transportation & Utilities 2%

 EXHIBITORS’ VOICE EXHIBITORS’ FEEDBACK
“Since we joined this event for the first year, the Somewhat
Dissatisfied
providing facilities are all excellent and the officers were
7%
professional in consulting on the how we could run the
event smoothly. This opportunity provides us a chance
to present our security solutions to the potential
customers and, also, to portrayed our ever-since-
reputation, gathered from the first day till the last.” Very
Satisfied
ISARIYA VITHYAVIRANONT 42%
Marketing Communication Executive
Diebold (Thailand) Co., Ltd.
Satisfies
51%

"BMAM Expo Asia as the place for leader in industry to

do business, exchange experiences and also show the
innovation of products. Visitors were treated to some
Over 90% of exhibitors satisfied the show
impressive presentations and demonstrations by many
companies. We meet with the decision makers and
target clients of security section. This is a perfect
No
change for us to get a lot of connections. We hope to 13%
participate for the next event."

SURAPHAN DECHNARONGWUT
Chief Executive Officer
Auvis (Thailand) Co., Ltd

Yes
87%

“As an exhibitor of GBR Expo Asia 2012, we are happy

to be an integral part in this show. This exhibition is the
good opportunity for us to show our technology of Solar
thermal in market which we are confidently in consulting
the best direction in term of energy saving. In addition,
we also met with decision maker, key visitor and got a
lot of networks.”
87% of exhibitors found the show as a
valuable tool in reaching customers and sales
VIKORN VALLIKUL prospects
Marketing Director
Ravotek Co., Ltd.

78% of exhibitors rate the quality of

visitors at good

"We were very pleased with the exhibit program. We

had a great location and there was a great quality in
the booth traffic. Moreover, BMAM Expo Asia 2011 and
GBR Expo Asia 2011 provided us with a great
opportunity to meet good quality visitors and
strengthening Lighting and Equipment Public Co. Ltd
as the leader of lighting industry in Thailand.”

EKLUK BORIMASPORN
Export Manager
Lighting & Equipment PCL.
 VISITOR STATISTICS

VISITORS BREAKDOWN
• AUSTRALIA • MYANMAR
Overseas
• AUSTRIA • NEPAL
13%
• BANGLADESH • NETHERLANDS
• BRAZIL • PHILIPPINES
• BRUNEI DARUSSALAM • QATAR
• CAMBODIA • RUSSIA
• CANADA • SINGAPORE
• CHINA • SOUTH AFRICA
• DJIBOUTI • SPAIN
• FRANCE • SWEDEN
• GERMANY • SWITZERLAND
Local • HONG KONG • TAIWAN
87% • INDIA • THAILAND
• INDONESIA • TURKEY
• JAPAN • U.A.E
• KOREA SOUTH REPUBLIC • U.S.A
There are total of 3,309 trade visitors from • LAOS • UNITED KINGDOM
• MALAYSIA • VIETNAM
37 countries around the world • MALDIVES

VISITORS’ JOB FUNCTION

M & E Engineer 16%
Purchasing 15%
Facility Manager 12%
Sales 11%
Marketing 9%
Architect 8%
Technician 7%
Civil Engineer 7%
Building Manager 5%
IT / MIS 4%
Factory / Plant Manager 3%
Interior Designer 2%
Real Estate Manager 2%
VISITORS’ MAIN OBJECTIVE OF VISITING
Source for New Products, Services and Technology 29%
Seek New Agencies / Joint-Venture Partners / Distribution… 18%
Place Orders, Contracts / Negotiate Deals 18%
Gather Market Information 14%
Meet Existing Suppliers 10%
Attend Conferences and Seminars 7%
Evaluate show for future participation 4%

VISITORS CLASSIFIED BY BUSINESS NATURE

Manufacturer / Exporter 29%
Distributor / Importer 11%
Civil Engineering / Construction 10%
System Integrators / Consultancy 9%
Architectural 7%
Interior Design / Decorator / Landscaping 6%
Facility Management / Property Management 5%
Local Dealers / Resellers 4%
Hotels / Resorts / Serviced Apartments 3%
Hospitals / Medical Centers 3%
Government and Public Facilities 2%
Place of Worships (Temple, Church, Mosque etc) 2%
Shopping Malls, Mixed Developments, Megaplex 2%
Commercial / Office Buildings 2%
Condominiums, Villages, Residential 2%
Schools / Universities 1%
REITs / Industrial Estates / Real Estates 1%
F&B Chain, Supermarkets, Hypermarkets 1%

VISITORS’ MANAGEMENT LEVEL

Department
Head /
Manager CEO / GM /
31% President / VP
19%

Employee
22%
Owner
28%
VISITORS’ FEEDBACK VISITORS’ VOICE
“BMAM Expo Asia is the best platform for conducting
business activity. The exhibition was well prepared. I’m
looking forward to see what next year BMAM will
No showcase.”
19%
WORAWAIS TRICHADTKUL
Yes Offshore Production Process Controller
81% Chevron Thailand Exploration & Production Ltd.

“BMAM Expo Asia 2012 offered me a great deal. I gain

a lot of information and experienced with new
technology. I’m highly recommended people who never
visit the show to visit next year! I wish BMAM Expo Asia
success and grow onward.”

Over 80% of visitors involve in purchasing AMNART THAWORNWONG

or recommending products for their company Project Engineering Manager
CP-Meiji Co., Ltd.

70% of visitors describe the show excellent or good

72% of visitors visit the show to placed order or contact
established
“The show was perfect. I’m very impressed since last
year I visited the show, this year I saw that the show
was much grower than previous year. I find many LED
companies that very useful for me. I wish to see what
next year the show will be.”

SASAWAN KINGKAEW
Architect
81% of visitors will attend BMAM & GBR Expo Asia 2013 Metropolitan Watermarks Authority (MWA)

“This year BMAM & GBR Expo Asia run the course and
conference perfectly. NFPA 101 Certification Course
that I attended give an excellent content beside that it
offers a great opportunity to meet thought leaders in a
variety of industries”

FLT.LT PERMPUD BOONCHUM

Fire Officer
Airport of Thailand
 CONFERENCE & SEMINARS 3 major conferences covering
from facility management to
green building construction were
being held alongside with a total
of 6 intensive certification course
& seminars organized by local of
Thailand associations. Delegates
can gain the deep insight from
those professionals including
sharing knowledge from the
industry peers. There are a total
of 1,117 delegates from both
international and local.

3 Major Conferences
Thailand Facility Management Conference
Thailand Green Building Conference + Post Conference Workshop
Facility Fire & Security Summit

6 Intensive Certification Course & Seminars

Certification Course: NFPA 101: Life Safety Code
Building Safety Regulation + Case Study of Tiger Pub
Workplace Safety for Industry
Energy Savings for Industrial and Commercial Facilities
Real Estate Market Updates
Corporate Social Responsibilities
Conference and Seminar Partners:

NETWORKING NIGHT
 MARKETING & PROMOTION
BMAM & GBR Expo Asia 2012 were promoted extensively through multiple of marketing channels that targeted
exclusively to professional and trade visitors.

Constant exhibitor and visitor promotion advertisements announcements, press releases, editorials, press
conferences, show updates and newsletter were carried as the main tool to get messages to target audiences.

TRADE PUBLICATION
Intensive advertising of BMAM & GBR Expo Asia 2012 in the relevant international, regional and local
publications and portals.

Supporting Publications Region Circulation

Southeast Asia Building Around the world 60,000
Security Solutions Today Around the world 36,000
Lighting Today Around the world 23,000
Eco-Business.com Around the world Online
Asia Pacific Plant Management Asia 22,000
Asia Pacific Metal Working Asia 22,000
Construction and Property Thailand 40,000
Construction Variety Thailand 40,000
Electricity and Industry Thailand 30,000
Engineering Today Thailand 50,000
Green Network Thailand 50,000
MM Electronics Magazine Thailand 30,000
MM Machine Market Thailand 50,000
Modern Manufacturing Thailand 50,000
Thailand Industrial Today Thailand 70,000
QM Thailand 30,000
Innomag / Technology Promotion Thailand 50,000
B1 Thailand 70,000
Security Thailand Thailand N/A
Industrial World Thailand N/A
Purchasing Industrial Directory Thailand N/A
PUBLIC RELATION
Press release and event information were distributed regularly to all major publications within the industry in
Thai, English and Chinese language. The exclusive interviews were conducted frequently throughout the
year.

TELEMARKETING
Direct telemarketing officers were also engaged to promote the exhibition directly to our targeted VIPs as the
pre-registration visitors and delegates from both Thailand and Asia region.

RADIO ADVERTISEMENT
BMAM & GBR Expo Asia 2012 spend over 500,000 THB to advertising on many radio channels including
FM 101 (PR One), FM 102.5 (Get FM) and FM 103.5 FM One for 6,4 and 5 spots respectively from 10-21
September 2012 to attract trade visitor.

NEWSPAPER ADVERTISEMENT & COVERAGE

TV ADVERTISEMENT & COVERAGE
BMAM & GBR Expo Asia 2012 were advertising through multiple channels of television.

SOCIAL NETWORK
Social network is the new trend of marketing campaign to turn communication into interactive dialogue. It
provide both visitors and exhibitors the comprehensive information and show updates.

BILLBOARD
Billboard advertising is the perfect
advertising medium to create the
exposure of the show. BMAM & GBR
Expo Asia 2012 dedicated the budget to
putting up billboard advertising along the
express way for 1 month before the show
and during the show day.
WEBSITE
Internet is one of the marketing channel that can provide the
significant sources by linking all the related websites.
BMAM Expo Asia 2012: www.maintenance-asia.com
GBR Expo Asia 2012: www.greenbuilding-asia.com
EMAIL & FAX CAMPAIGN
Email & Fax campaign with the constant show update can reach to the targeted visitors and exhibitors to
exhibit the show, visit the show and attend the conference.

DIRECT MAIL CAMPAIGN

Over 60,000 invitation cards were sent out from BMAM and GBR database and supporting organizations,
associations and supporting media partners to their members and readers to visit the show.
 EXHIBITOR INDEX
• ANTHONY CORP.
• AMPELITE FIBREGLASS (THAILAND) CO.,LTD.
• ANHUI SENTAI WPC NEW MATERIALS CO., LTD
• ANJI ZHENGYUAN WPC DECORATION MATERIAL
CO.,LTD.
• APL ASIA CO.,LTD.
• ASAHI-THAI ALLOY CO.,LTD.
• ASD DISTRIBUTION CO., LTD.
• ASEAN PROFESSIONAL SECURITY ASSOCIATION
(APSA)
• ASIA AMRO INDUSTRY CO.,LTD.
• ASIA FORESTRY MANAGEMENT CO.,LTD.
• ASIA PLANTATION (THAILAND) CO.,LTD
• ASIS THAILAND CHAPTER (ASIS)
• ASSET MANAGEMENT RESOURCES SDN BHD
• ATF RESOURCES CO., LTD
• ATHEN PRODUCT CO., LTD.
• AUVIS (THAILAND) CO., LTD. (ROBERT BOSCH)
• AVERA CO.,LTD
• BANGKOK OA COMS CO.,LTD (SAMSUNG)
• BEYOND PACIFIC RESOURCES CO.,LTD
• BITEC ENTERPRISE CO.,LTD
• BRAINTHAI ENTERPRISE CO.,LTD.
• C.G.S. (THAILAND) CO.,LTD.
• C.L.P ENGINEERING CO.,LTD.
• CERA C-CURE CO.,LTD.
• CHUBB DIRECT COMPANY LIMITED
• CLEAN AIR (THAILAND) CO.,LTD.
• CTN COM INTERNATIONAL CO.,LTD.
• DEPARTMENT OF ALTERNATIVE ENERGY
DEVELOPMENT AND EFFICIENCY
• DEPARTMENT OF INDUSTRIAL WORKS
• DEPARTMENT OF PUBLIC WORKS AND TOWN &
COUNTRY PLANNING
• DIEBOLD (THAILAND) CO.,LTD.
• DIGITAL FOCUS CO.,LTD
• ENERGY FOR ENVIRONMENT FOUNDATION
(EFORE)
• FINE TECHNIX CO.,LTD.
• FRESH FLOW SERVICE CO. LTD.
• FRONTIER OPTICS SOLUTIONS PTE LTD
• GEKKO INDUSTRIES CO.,LTD.
• GEONOISE THAILAND CO., LTD.
• GO GREEN TECH CO.,LTD.
• GREEN BOARD CLADDING CO.,LTD.
• GREEN LED 2U (THAILAND) CO.,LTD.
• GREENARC THAILAND CO., LTD.
• HANGZHOU SENHANJIE SANITARY WARE CO., LTD
For more information please contact Tel: (66) 2833 5210 (THAI) / (66) 2833 5334 (ENGLISH)
Email: info@maintenance-asia.com Web: www.maintenance-asia.com
• I.E.TECHNOLOGY CO., LTD.
• IBCON CO.,LTD
• ID CATCH (THAILAND) CO., LTD.
• ISET (THAILAND) LIMITED
• J LED CO.,LTD.
• KT MAX MANAQEMENT CO.,LTD (KRUNGTHAI
AXA)
• LIGHTING & EQUIPMENT PUBLIC COMPANY
LIMITED (L&E)
• LUXY IMPORT EXPORT CORPORATION CO., LTD.
• NETSPHERE SOLUTION (THAILAND) CO.,LTD.
• NEXG BUILDERS MART PTE LTD (LUMENEXT)
• NORDFAB DUCTING CO.,LTD.
• PANASONIC SIEW SALES(THAILAND) CO.,LTD.
• PHILIPS ELECTRONICS THAILAND LTD.
• POWERADE CO.,LTD.
• PREMIUM EQUIPMENT AND ENGINEERING
CO.,LTD.
• PRODIGY PACIFIC CO.,LTD.
• PROPERTY MANAGEMENT ASSOCIATION OF
THAILAND
• PURADIGM (THAILAND) CO., LTD.
• RAVOTEK CO.,LTD.
• SFTEC TECHNOLOGY CO., LTD.
• SIAMESE ECOLITE CO.,LTD.
• SIERRA ODC PRIVATE LIMITED
• SODEXO SUPPORT SERVICES (THAILAND) LTD.
• SOLAR THERMAL ASSOCIATION (STA)
• SOLOCELL INTERTRADER CO., LTD.
• SUMMIT TECHNOLOGIES LIMITED
• SYLER GROUP CO.,LTD.
• TECH UNITED AIR-CONDITIONING & ELECTRIC
CONTRACTORS
• THAI SEKISUI FOAM CO.,LTD.
• THAINET CO.,LTD.
• THE BUILDING SAFETY INSPECTORS AND
OFFICERS ASSOCIATION (BSA)
• THE SAFETY OFFICER ASSOCIATION
• TOUCHWOOD FORESTRY CO.,LTD.
• TPI POLENE PUBLIC COMPANY LTD.
• VERSET CO.,LTD.
• VISTA INNO CO.,LTD.
• WALL TECH TECHNOLOGY CO.,LTD.
• WIN WIN WORKS (2002) CO.,LTD.
• WINDOPLUZ CO.,LTD.
• WINTON PLASTICS INDUSTRY CO., LTD
• XTI LIGHTING AND INTERIORS CO.,LTD.