A

Project iReport
iOn

A Study on business
i i i

development program for

i i i

i agricultural products with i i

buyers at Netherlands
i i i ii

At
Lotus Agril Export i i

Submitted to i

Global iBusiness iSchool iand iResearch iCentre,

iPune

Dr. DY Patil Vidyapeeth

i i i

In Partial fulfillment of the degree in

i i i i i i

Master of Business Administration

i i i i

Submitted by i

Sejal Radhakrishnan Nair

i i

PRN No. - 190501116

i i i i

Import & Export Management i i i

Under guidance of i i

Dr. Aparajita Priyadarshini Singh

i i i

Associate Professor
Batch 2019-2021 i

1
 iiiiiiiiiiiiiiiiiiiiii Dr. D.Y.PATIL VIDYAPEETH, PUNE
i i i

(Deemed to be University)
iiiiiiiiiiiii i i i i

(Re-accredited iby iNAAC iwith iACGPA iof i3.62on ifour ipoint iscale iat i‘A’ igrade)
iiii

i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i ( iAn iISO i9001:2008 iCertified iUniversity) i

iiiiiiiiiiiiiiiiiiiiiiiiiiii GLOBAL BUSINESS SCHOOL & RESEARCH CENTRE i i i i i iiiiiiiiiiiiiiiiiiiiiiiii

iiiiiii
iii

Director i

Ref:- i iGBSRC/ i i iii Date: i23/10/2020

CERTIFICATE
This is to certify that Ms. i iiiiiiiiii Sejal Radhakrishnan Nair
i i

i is a bonafide student of the MBA program of Global Business

ii ii ii ii ii ii ii ii ii ii iiiiii School
i & Research Centre, for the academic year 2019 -2021 having M.B.A
i i i i i i i i i i i i i i i i i i

i PRN Roll No. 19050116 has completed

i i i i i i i i i his/her Summer Internship i i

i Project titled – ii i i

A study on business development program for agricultural products with

i i i i i i i i i

i buyers at Netherlands towards partial fulfillment of the Master of Business

i i i i i i i i i i

i Administration degree. i

This Project has been checked for plagiarism in the specified software
i i i i i i i i i i

i (Ihenticate) under supervision of the SIP Guide and it is (** %) within

i i i i i i i i i i i i

i specified limit. i

Sign: Sign:
Guide : Dr Aparajita Singh Dr. iChetan iChaudhari
Associate Professor Director

iiiii Survey iNo.87-88, iBangalore-Mumbai iExpress iWay iBy-pass, iTathawade, iPune i– i411 i033, iMaharashtra, iIndia.
Ph.- i020-67919400 i i i i i i i i i* i i i i i iE-Mail i: i- iinfo.gbsrc@dpu.edu.in i i* iWeb i:- i igbsrc.dpu.edu.in
iiii

2
3
 iiiiiiiiiiiiiiii Declaration
I Sejal Radhakrishnan Nair hereby declared that all the facts and figures
i i i i i i i i i i i

i included in the report are result of my own study research and investigations
i i i i i i i i i i i i

i including formal analysis of the entire project work and the same has not been
i i i i i i i i i i i i i

i previously submitted to any examination of this University or any other

i i i i i i i i i i

i University.
The material borrowed from other sources and incorporated in the Thesis has
i i i i i i i i i i i

i been duly acknowledged and/or referenced.

i i i i

I understand that I myself could be held responsible and accountable for

i i i i i i i i i i i

i plagiarism, if any, detected later on.

i i i i i

This declaration will hold good and in my wise belief with full Consciousness.
i i i i i i i i i i i i

Date: i21/07/2020
iPlace: iPune-411 i033
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

Sejal iRadhakrishnan iNair

MBA II year
Div – B Roll No. IBM 10
1. Student 2. Internal Guide 3. Class Coordinator 4. Professor Research Coordinator
Sejal R. Nair Dr Aparajita Singh Dr. Aparajita Singh Dr. Shailendrakumar Kale
MBA II year Associate Professor Associate Professor
Div B
Roll No. IBM 10
 ACKNOWLEDGEMENT

I, iSejal iRadhakrishnan iNair i, iundersigned iexpress imy isincere, igratitude ito ifollowing ipersons
i who ihelped ime iin icompleting ithe iproject iwork. iI ithank iDirector iDr. iChetan iChaudhari iof
i GBS&RC iand iMy iProject iGuide: iDr iAparajita iPriyadarshini iSingh ifor iher iconstant isupport
i and iguidance. iI ithank iMr. iAkshay iParkhe, iDirector iof ithe iIndustrial iUnit: iLotus iAgril iExport.
i Without itheir ivaluable iguidance ithis iproject iwould inot ihave ibeen icomplete isuccess. iMy isincere
i thanks ito imy ifamily imembers, ifriends iand icolleagues ifrom iwhom iI iwas iinspired.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

Date: i21/07/2020 i i i i i
iPlace: iPune i411 i033
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiii

Sejal iRadhakrishnan iNair

MBA II year
Div – B Roll No. IBM 10

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Table of Contents
i i

S No. Item Page No

i

1 Cover iPage 1
2 College iCertificate 2
3 Company iCertificate 3
4 Declaration iby iStudent 4
5 Acknowledgement 6
6 Table iof iContent 7
7 Index 8
8 Executive iSummary 9-11
9 Chapters i1: iIntroduction 12-16
10 Chapters i2: iLiterature iReview 17-20
11 Chapters i3: iCompany iProfile 21-23
12 Chapters i4: iResearch iMethodology 24-25
13 Chapters i5: iData iAnalysis i& iInterpretation 26-27
14 Chapters i6: iFindings i& iSuggestions 28-30
15 Chapters i7: iConclusion 31-32
16 Bibliography i& iReferences 33-35
17 Annexures 36
Appx- iA i– iLimitation iof ithe istudy 37
Appx- iB i– iScope ifor iFuture iStudy 38
Appx- iC- iPhotographs, iDrawings 39-40
Appx- iD- iMap iof ithe iCompany 41
 INDEX

Sr. Contents Page

1 Introduction 12

1.1 iIntroduction ito iAgricultural iProducts iof iLotus iAgril iExport 13

iiii

1.2 iIndian iand iInternational iScenario iof iAgriculture i i14-15

1.3 iObjective, iScope, ineed i& iSignificance iof ithe istudy 16

2 Literature iReview 17-20

3 Company iProfile 21

3.1 iIndustry ibackground i 22

3.2 iCompany ibackground i 23
4. Research iMethodology ii 24-25

5 Data iAnalysis 26

5.1 iAnalysis iof iobjectives iof istudy i 27

6 Findings i& iSuggestions 28

6.1 iFindings 29
6.2 iSuggestions 30
7 Conclusion 40-41
Executive Summary
i
 Executive Summary i

i Chapter I - Introduction
i i i

An overview of the agricultural products of Lotus Agril Export.

i i i i i i i i i i

Chapter II - Literature Review

i i i i

This chapter is the review of literature for the cognizance of concepts,

i i i i i i i i i i i

i opinions and findings of various researchers related to the field of

i i i i i i i i i i

i Agriculture.

Chapter III - Company Profile

i i i i

This chapter includes industry background and company background. It

i i i i i i i i

i contains mission, vision, history, organization chart, turnover , products &

i i i i i i i i i

i services offered and achievement.

i i i

Chapter IV - Research Methodology

i i i i

This chapter includes the data collection methods, objectives of the study.
i i i i i i i i i i
Chapter V – Data Analysis and Interpretation
i i i i i i

This chapter includes the solutions to the objectives of study.

i i i i i i i i i

Chapter VI – Findings & Suggestion

i i i i i

This chapter includes the learnings and take away of the concerned topic. It
i i i i i i i i i i i i

i gives concise overview of the project work for similar project reports
i i i i i i i i i i

i undertaken in the future. i i i

Chapter VII – Conclusion i i i

This chapter includes the current issues of the concerned topic and how
i i i i i i i i i i i

i these issues need to be given due consideration while undertaking future

i i i i i i i i i i

i problem statements. i
iiiiiiiiiii

Chapter I -
iiiiiiiiii i i

iiiiiiiii Introduction
Introduction to the agricultural products of Lotus Agril Export
i i i i i i i i

Fresh Red Onion

i i

High-quality iand iFresh iRed iOnions iare icultivated iusing inatural imanures iby iexperts ithat iensure ihigh
i nutritional ivalue, iunmatched iaroma iand inatural itaste. iThe irange, ioffered iis isafe ito iconsume iand iuse ias
i it iis ifree ifrom iany ikind iof iharmful ipesticides, iinsecticides, ichemicals, iand iother iproducts. iIn iaddition
i to ithis, ithey iare ihygienically ipacked iusing ifood igrade imaterials iensuring ino iexternal icontaminants ias
i well ias iquality ideterioration. iWith ia ihuge iwarehouse, ithe icompany iis icapable ito ideliver ihealthy
i onions iin iany iquantities iwithin ithe istipulated itime iframe.

Red Chili Powder

i i

Fresh iand inatural iRed iChili iPowder iis iprepared ifrom ihigh-quality ichilly ito iensure ito iprovide ithe ibest
i flavor ito ievery icuisine. iThis ipowder iis ia iperfect icombination iof itaste iand iaroma. iIt iis iavailable iwith ia
i humid iand igentle iflavor ito ienhance ithe iquality, icolor iand itaste iof ithe icurry idishes. iIn iaddition ito ithis,
i it ialso iacts ias ia inutrient ienhancer iin ithe idishes. iIt iis iprovided iin iquality iair-tight ipackaging imaterials ito
i ensure ilong ishelf-life iof ithe imasala. iIn iaddition ito ithis, iit iis iavailable iin i100% ipure iform iwith ino
i artificial icolors, iharmful ichemicals, ietc. i

Fresh Pomegranate
i

The icompany iprovides inatural iand iFresh iPomegranates iin ideep ired icolor iwith isweet itaste. iThey iare
i grown iwithout iusing iany isingle ichemical iinput ior ipesticide ispray. iIn iaddition ito ithis, ithey iare ialso ifree
i from ichemical iweedicide iand ipolluted iwater. iThe i100% ipure iand ioriginal ipomegranates iwork
i wonders ion ithe ihealth. iThey iare irich iin ivitamins iand iother inutrients ito iprovide imaximum inutritional
i benefits ito ithe iusers. iMoreover, ithe icompany iprovide ithese iFresh iPomegranates iin ibulk iquantities
i according ito ithe ineeds iof ithe iclients.
Turmeric Powder i

Made ifrom ifresh iand inatural iturmeric, ithis i100% iquality-tested iTurmeric iPowder iis
i available ito iadd ia ibeautiful igolden icolor ito icuisines. iThis iis iprepared ifrom iselected iturmeric
i sticks ito iensure ito iprovide i100% inatural ipowder iwith ino iadulteration. iIt icomes iin imoisture
i proof ipackaging ito ikeep ithe itaste iand icolor iof ithe ipowder iintact ifor ilong. iThis iis iavailable
i without iany iadulteration iensuring ito iprovide ithe ibest. iBesides ithis, iTurmeric iPowder iis
i available iin ipremium ipackaging imaterials ito ikeep ithe ifreshness iand iquality iintact ifor ia
i longer iperiod iof itime. i
Indian and International scenario of Agriculture ii i i i i

While agriculture’s share in India’s economy has progressively declined to less than
i i i i i i i i i i i

i 15% due to the high growth rates of the industrial and services sectors, the sector’s
i i i i i i i i i i i i i i

i importance in India’s economic and social fabric goes well beyond this indicator. First,
i i i i i i i i i i i i

i nearly three-quarters of India’s families depend on rural incomes. Second, the majority
i i i i i i i i i i i

i of India’s poor (some 770 million people or about 70 percent) are found in rural areas.
i i i i i i i i i i i i i i i

i And third, India’s food security depends on producing cereal crops, as well as increasing
i i i i i i i i i i i i i

i its production of fruits, vegetables and milk to meet the demands of a growing
i i i i i i i i i i i i i

i population with rising incomes. To do so, a productive, competitive, diversified and

i i i i i i i i i i i

i sustainable agricultural sector will need to emerge at an accelerated pace. i i i i i i i i i i

India is a global agricultural powerhouse. It is the world’s largest producer of milk,

i i i i i i i i i i i i i

i pulses, and spices, and has the world’s largest cattle herd (buffaloes), as well as the
i i i i i i i i i i i i i i

i largest area under wheat, rice and cotton. It is the second largest producer of rice, wheat,
i i i i i i i i i i i i i i i

i cotton, sugarcane, farmed fish, sheep & goat meat, fruit, vegetables and tea. The country
i i i i i i i i i i i i i

i has some 195 m ha under cultivation of which some 63 percent are rainfed (roughly
i i i i i i i i i i i i i i

i 125m ha) while 37 percent are irrigated (70m ha). In addition, forests cover some 65m
i i i i i i i i i i i i i i

i ha of India’s land.
i i i

So far, world agriculture has been able to respond to the rising demand for crop and
i i i i i i i i i i i i i i i

i livestock products. Although the world's population doubled between 1960 and 2000
i i i i i i i i i i

i and levels of nutrition improved markedly, the prices of rice, wheat and maize - the
i i i i i i i i i i i i i i

i world's major food staples - fell by around 60 percent. The fall in prices indicates that,
i i i i i i i i i i i i i i i

i globally, supplies not only kept pace with demand, but even outstripped it.
i i i i i i i i i i i

Although global demand for agricultural products has continued to rise, it has done so
i i i i i i i i i i i i i

i less rapidly in recent decades. Between 1969 and 1989 demand grew at an average of 2.4
i i i i i i i i i i i i i i i

i percent a year, but this fell to only 2 percent in the decade from 1989.
i i i i i i i i i i i i i i i
Apart from temporary factors (foremost among them a decline in consumption in the
i i i i i i i i i i i i

i transition economies in the 1990s), there were two more enduring reasons for the
i i i i i i i i i i i i

i slowdown:

 The growth rate of world population peaked in the late 1960s at 2 percent a
i i i i i i i i i i i i i i

i year and slowed thereafter.

i i i

 A rising proportion of the world's population had reached fairly high levels of
i i i i i i i i i i i i

i food consumption, so the scope for further increase was limited. By 1997-99,
i i i i i i i i i i i

i 61 percent of the world's population were living in countries where average

i i i i i i i i i i i

i food consumption per person was above 2 700 kcal per day.
i i i i i i i i i i
Chapter II- Literature
i i

i Review
The activity termed "agriculture" encompasses several different elements
i i i i i i i

i such as crops, livestock, fisheries, aquaculture and forestry. Spedding (2012)

i i i i i i i i i

i notes that the first issue to clarify is "What is agriculture?" Although there is
i i i i i i i i i i i i i

i general agreement as to the types of things, people, plants and animals that can
i i i i i i i i i i i i i

i be included in the concept, this is inadequate if the objective is the

i i i i i i i i i i i i

i measurement of agricultural sustainability. Even so, few attempts have been i i i i i i i i i

i made to formulate a precise definition that is measurable, nationally relevant

i i i i i i i i i i

i and internationally comparable. There are many useful umbrella terms for
i i i i i i i i i

i sustainable agriculture that cover numerous different elements, but their

i i i i i i i i

i usefulness may be limited if they are defined too rigidly.

i i i i i i i i i i

Agriculture is a major human activity, and one that has a purpose. In an overall
i i i i i i i i i i i i i i

i perspective, agriculture is defined as an activity carried out primarily to

i i i i i i i i i i

i produce food, fibres, fuel and other commodities through the controlled use of
i i i i i i i i i i i

i mainly terrestrial plants and animals (Spedding, 2012).

i i i i i i i

The Spedding definition attempts to cover all systems of agriculture i.e. –

i i i i i i i i i i i

i crops, livestock, fisheries, aquaculture and so on – but each system has

i i i i i i i i i i i

i individual characteristics which creates some difficulties with regard to

i i i i i i i i

i measurement. A number of production systems, for example, are based in i i i i i i i i i i

i buildings and use little or no land: they do handle biological organisms,

i i i i i i i i i i i

i usually in highly controlled environments, and yet nobody would classify

i i i i i i i i i

i them as farming. The major crop-production systems are designed to produce

i i i i i i i i i i

i food for human consumption, feed for animals, fibres for fuel, construction or
i i i i i i i i i i i

i manufacturing, and miscellaneous products such as tobacco and ingredients i i i i i i i i

i for perfumes and drugs.

i i i i
In terms of land area used, seven major crops – wheat, rice, maize, pulses,
i i i i i i i i i i i i i

i roots and tubers, sugar and cotton – occupy the largest proportion of the
i i i i i i i i i i i i

i word's cultivated areas. Their importance is evident in that they contribute

i i i i i i i i i i

i substantially to the energy intake of the world's population (Spedding, 2012).

i i i i i i i i i i

i Ten Napel et al. (2011) show that the practice of agriculture started
i i i i i i i i i i i

i approximately 10,000 years ago when humans sought to produce food, feed i i i i i i i i i i

i and other useful biomass through the management of biological and

i i i i i i i i i

i ecological systems, with technical inputs. In this context, livestock

i i i i i i i i

i production or farming systems constitute one of the most importanti i i i i i i i i

i agricultural sectors. i i

Smith and McDonald (1997) consider the scope of agriculture in terms of

i i i i i i i i i i i

i spatial scale, emphasizing that at the field scale agriculture is largely

i i i i i i i i i i

i concerned with soil conditions, nutrient levels, water availability and plant
i i i i i i i i i

i growth. At the farm scale, agriculture is concerned with crop and livestock
i i i i i i i i i i i

i production and management, and the organization and viability of farm

i i i i i i i i i

i operations. At the regional scale, agriculture is a major factor in natural

i i i i i i i i i i i

i resource use and land use. And at the national and global scales, agriculture
i i i i i i i i i i i i

i involves trade, equity (such as equitable distribution of income) and the

i i i i i i i i i i

i supply of sufficient food.

i i i i

Since the first agricultural revolution approximately 10,000 years ago, crop
i i i i i i i i i

i growing and livestock raising have been the primary causes of loss and
i i i i i i i i i i i

i degradation of natural ecosystems. Today, 37 percent of the Earth’s land

i i i i i i i i i i

i surface other than Antarctica is dedicated to growing food: 12 percent is

i i i i i i i i i i i

i cropland and 25 percent is grazing land. Most current changes in land-use

i i i i i i i i i i i

i involve forests, wetlands and grasslands being converted into farms and
i i i i i i i i i
i pastures: for example, agriculture was responsible for about 80 percent of
i i i i i i i i i i

i tropical deforestation between 2000 and 2010 (Reytar et al., 2014).

i i i i i i i i i i

"Faming" and "Agriculture" are used interchangeably. But, it should be noted

i i i i i i i i i i

i that they are different concepts. This study follows the measurement of
i i i i i i i i i i

i agricultural sustainability as a whole and farming is considered as a distinct

i i i i i i i i i i i

i (common) form of agriculture. i i i

Rao and Rogers (2006) state that an agro-ecosystem is an ecological and

i i i i i i i i i i i

i socio-economic system comprising domesticated plants and/or animals and

i i i i i i i

i the people who husband them with a view to producing food, fibre or other
i i i i i i i i i i i i i

i agricultural products. Agro-ecosystems defined in this way are hierarchical,

i i i i i i i i

i starting from cropping systems and livestock systems to farming systems,

i i i i i i i i i

i village systems and global-level systems

i i i i i

i
Chapter III- Company
i i

i Profile
Industry Background i

The agriculture industry is made up of companies and corporations that are involved in
i i i i i i i i i i i i i

i the production of food or crops for consumption purposes. This includes both firms that
i i i i i i i i i i i i i

i specialize in raising animals and enterprises in growing crops. The animal production
i i i i i i i i i i i

i segment is not limited to traditional beef, dairy, chicken, or pork farms, but also apiaries
i i i i i i i i i i i i i i

i (bee farms) and aquacultures (fish and seafood farms). Similarly, plant production
i i i i i i i i i i

i comprises not only food crops but also includes greenhouses, nurseries, and field crops
i i i i i i i i i i i i

i such as tobacco and cotton. Agriculture is both an old and new industry; it has been in
i i i i i i i i i i i i i i i i

i practice for thousands of years, but the forms of production have been under constant
i i i i i i i i i i i i i

i evolution. The agriculture industry also includes the agriculture support businesses that
i i i i i i i i i i

i produce the seeds, farm equipment, and other goods and services that have helped the
i i i i i i i i i i i i i

i agriculture industry become more efficient and productive over the years.
i i i i i i i i i
Company Background i

Standing tall on grounds of supplying quality agricultural commodities at scheduled

i i i i i i i i i i

i time is Lotus Agril Export, a newly formed Pune, Maharashtra (India) located company.
i i i i i i i i i i i i

i Its global presence makes it a quality company as it serves nothing below superior
i i i i i i i i i i i i i

i quality Pulses, Onion, Rice, Red Dry Chilli, Ground Nut, Organic Pulses and many
i i i i i i i i i i i i

i other agro products. To become a famous agricultural commodities supplying company

i i i i i i i i i i

i on a global platform, the company follows a strict quality norm at at levels of production
i i i i i i i i i i i i i i i

i and packaging. Swift deliveries to meet urgent requirements of customers are made by
i i i i i i i i i i i i

i the company to well-meet requirements of customers residing in India and Abroad.

i i i i i i i i i i i i

Business Specifics of Lotus Agril Export:- i i i i i i

Nature of Business i i i Exporter, Manufacturer, Supplier & Trader i i i i

Year of Establishment i i 2018

Company Branches i 01
No. of Employees
i i 10
No. of Designers
i i 06
No. of Production Units
i i i 02
Monthly Production Capacity i i Depends On Order i i

Production Type i Manual i

Warehousing Facility i Yes

Export Percentage i 100%
Importers/ Exporters Code i i EVBPP4991K
Bankers Axis Bank i

Annual Turnover i Rs. 10 Lakh

i i

Niche Market i India

Standard Certifications Detail i i IEC Certificate & APEDA Certificate
i i i i
Chapter IV- Research
i i

i Methodology
 Secondary Data is collected via Magazines, Articles, Research Journals and
i i i i i i i i i

i Company reports. i

 Primary data is collected from the manufacturers of agricultural products in

i i i i i i i i i i

i Netherlands via questionnaire sent through emails.

i i i i i

 Location is Netherlands and the sample size consists of the potential buyers of
i i i i i i i i i i i i

i agricultural products in Netherlands.i i i

Objective, Scope, need & Significance of Study

i i i i i i

 To identify International buyers in Netherlands and discover effective means

i i i i i i i i i

i for customer engagement and relations.

i i i i

 To study the requirements of the potential buyers in Netherlands.

i i i i i i i i i

 To understand the product mix of agricultural products offered by the

i i i i i i i i i i

i manufacturers in Netherlands. i i
 Chapter V- Data
i i

i Analysis &i

i Interpretation
Objective 1: To identify international buyers and discover effective i i i i i i i i

i means for customer engagement and relations

i i i i i

The buyers were identified through the official website www.europages.com which
i i i i i i i i i

i serves as a directory and contains the information regarding B2B companies all over the
i i i i i i i i i i i i i

i world. E-Mail Marketing was discovered as an effective medium for customer

i i i i i i i i i i

i engagement and relations. i i

Objective 2: To study the requirements of the potential buyers in i i i i i i i i i i

i Netherlands
The buyers in Netherlands need the sellers to comply with European legal standards and
i i i i i i i i i i i i i

i requirements. Pesticide residues are one of the crucial issues for fruit and vegetable i i i i i i i i i i i i

i sellers in the Netherlands. The European Union has set a legal limit of maximum
i i i i i i i i i i i i i

i residual value and regular safety inspections are carried out by the Dutch authority. The
i i i i i i i i i i i i i

i minimum pre conditions is that the sellers should comply with Global G.A.P
i i i i i i i i i i i

i certification and HACCP certification in order to sell fresh fruits and vegetables in
i i i i i i i i i i i i

i Netherlands. The buyers pay a lot of attention when it comes to checking certifications,
i i i i i i i i i i i i i

i managing paperwork and sourcing the right product. i i i i i i

Objective 3: To understand the product mix of agricultural products i i i i i i i i i

i offered by the manufacturers in Netherlands i i i i i

The manufacturers in Netherlands produce mostly cereals (wheat in particular), feed

i i i i i i i i i i

i crops (such as fodder maize) and fruits and vegetables. The four most important organic
i i i i i i i i i i i i i

i fruit and vegetables are potatoes, onions, carrots, and mushrooms. Other major and fast
i i i i i i i i i i i i

i growing items include cabbage, lettuce, cucumber and kiwi fruit, followed by apples and
i i i i i i i i i i i i

i pears. Some of the other crops are barley, corn, sugar beets, and wheat.
i i i i i i i i i i i i
Chapter VI- Findings
i i

& Suggestions
i i
Findings
1. Through this study it was found that the buyers could be easily identified on
i i i i i i i i i i i i i

i websites and networking sites and that E-Mail marketing is the most effective
i i i i i i i i i i i

i medium for customer relations

i i i i

2. This study also helped to know that the buyers in Netherlands dealing in
i i i i i i i i i i i i

i agricultural products are very particular when it comes to sourcing of the right
i i i i i i i i i i i i

i products. They are also very particular when it comes to documentation and paper
i i i i i i i i i i i i

i work . i

3. The agricultural products offered by the manufacturers in Netherlands are mainly

ii i i i i i i i i i

i fruits, vegetables, feed crops and cereals.

i i i i i
 Suggestions

 Research is vital. Identify the markets with a little desk research. Find the
i i i i i i i i i i i i

i consumption / import figures of products similar to your own and the economic
i i i i i i i i i i i i

i growth rate of a potential new market. Look up the demographics, cultural and
i i i i i i i i i i i i

i religious practices and your potential competition.

i i i i i

 Understanding the legal and regulatory environment in all countries to which i i i i i i i i i i

i you would like to export is vital.

i i i i i i

 Travel to International trade fairs. This is a more expensive option, but the
i i i i i i i i i i i i

i people at these fairs will be more serious to buy your products.

i i i i i i i i i i i

 Add your products to as many trade marketplaces as possible. They are free
i i i i i i i i i i i i

i and buyers all over the world can find you and message you directly.
i i i i i i i i i i i i

 Never disappoint clients, ensure timely delivery and avoid delays

i i i i i i i i

. Timely delivery plays an important as it showcases commitment and

i i i i i i i i i i

i respect towards one another . Many clients could be lost due to untimely
i i i i i i i i i i i i

i delivery.
 It is very crucial to be available round the clock when dealing in import
i i i i i i i i i i i i i

i export business. It is quite appreciable when the interests of the clients are
i i i i i i i i i i i i

i even heard at ordeal times.

i i i i

 It is evidently important to secure your Facebook and Instagram pages in

i i i i i i i i i i i

i order to avoid misuse of confidential data and to avoid security breach.

i i i i i i i i i i i
Chapter VII-
i

iConclusion
Conclusion

Despite its small size, the Netherlands is a major hub for international food processing
i i i i i i i i i i i i i

i and trading, and is the second-largest exporter of agricultural and food products in the
i i i i i i i i i i i i i

i world. Including agriculture-related goods, such as machinery for the food industry.
i i i i i i i i i i i

The most exported agricultural goods of were horticulture including cut flowers, bulbs,
i i i i i i i i i i i

i plants and nursery products, dairy, meat and vegetables. If only domestic produce is
i i i i i i i i i i i i

i taken into account, the same goods can be found in the top four. Fruit ranks fifth on the
i i i i i i i i i i i i i i i i i

i list of top agricultural export goods, although this is largely re-exports of foreign
i i i i i i i i i i i i

i produce.

More than half of the nation’s land area is used for agriculture. The Dutch agricultural
i i i i i i i i i i i i i i

i sector is diverse; it covers a wide range of livestock and plant-cultivation sectors that
i i i i i i i i i i i i i

i include, arable and dairy farming, cultivation under glass, tree-growing and pig farming.
i i i i i i i i i i i

There are businesses active in the primary agricultural sector engaging themselves in
i i i i i i i i i i i

i animal husbandry, agriculture (crop growing) and horticulture. The number of farms
i i i i i i i i i i

i have declined while at the same time the agricultural land area have declined . In
i i i i i i i i i i i i i i

i contrast productivity per farm has increased. Agricultural know how is also a key global
i i i i i i i i i i i i i

i export product. i
Bibliography & i

i References
 i Bibliography & References
i i

 https://study.com/academy/lesson/importing-and-exporting-in-
i a-global-market.html

 https://www.bplans.com/import_export_business_plan/executiv
i e_summary_fc.php

 https://2016.export.gov/basicguide/eg_main_085592.asp

 https://shodhganga.inflibnet.ac.in/bitstream/10603/165993/11/11
_chapter%207.pdf

 https://www.waystocap.com/blog/how-to-effectively-advertise-
i your-export-import-business/

 https://emergeapp.net/sales/improve-your-import-export-
i business-now/

 https://www.impexperts.com/blog/how-to-find-success-in-the-
i import-export-business/

 https://www.chamber-international.com/exporting-chamber-
i international/ten-steps-to-successful-exporting/

 https://www.lyfemarketing.com/blog/email-segmentation/

 https://www.investopedia.com/articles/personal-
i finance/090815/basics-business-development.asp
 https://mayrsom.com/2014/05/16/business-growth-strategies-
i conclusion/

 https://www.cambridge.org/core/books/rise-of-the-global-
i company/conclusion-international-business-in-
i time/1A23C157FC791244B678142C85495DD8

 https://www.optimalthinking.com/business-development-plan/

 https://www.infoentrepreneurs.org/en/guides/customer-
i relationship-management/
Annexure
Appx - A : Limitation of Study
i i i i i i

 Sample size – sample is too small, to find significant relationships from the
i i i i i i i i i i i i

i data, as statistical tests normally require a larger sample size to ensure a

i i i i i i i i i i i i

i representative distribution of the population and to be considered representative

i i i i i i i i i

i of groups of people to whom results will be generalized or transferred. Sample

i i i i i i i i i i i i

i size is less relevant.

i i i

 Lack of available and/or reliable data - lack of data or reliable data

i i i i i i i i i i i i

i limited the scope of analysis, the size of sample, was a significant obstacle in
i i i i i i i i i i i i i

i finding a trend and a meaningful relationship .

i i i i i i

 Lack of prior research studies on the topic - citing prior research studies
i i i i i i i i i i i i

i , there may be little, if any, prior research on topic.

i i i i i i i i i i

 Measure used to collect the data - gathered data inhibited ability toi i i i i i i i i i i

i conduct a thorough analysis of the results.

i i i i i i

 Access – Access to people, organizations, data, or documents was denied or

i i i i i i i i i i i

i limited in some way. i i i

 Longitudinal effects – constraint of due date of project report. Excessive i i i i i i i i i i

i amount of time required to complete the literature review, apply the

i i i i i i i i i i

i methodology, and gather and interpret the results. i i i i i i

Appx - B : Scope of future Study
i i i i i i i

 Agriculture is a substantial contributor to local economies. Economic output

i i i i i i i i i

i and value-added economic impacts can be substantial. Important non-

i i i i i i i i

traditional economic impacts of local agriculture are created through tourism,

i i i i i i i i i

i wildlife viewing, fisheries, hunting, and recreation. Many people are engaged
i i i i i i i i i

i in full-time employment tied directly or indirectly to agricultural activities.

i i i i i i i i i

i Agricultural land and agribusinesses provide taxes to support governmenti i i i i i i i

i services. i

 Agriculture is one of the largest industries in many states. The agriculture

i i i i i i i i i i i

i industry generates large cash receipts within most states and provides many
i i i i i i i i i i

i jobs. In addition, agriculture has a large economic multiplier effect, so it

i i i i i i i i i i i

i contributes positively to other sectors of the economy. i i i i i i i

 For much of the world’s population, agriculture is a subsistence activity.

i i i i i i i i i i

i Roughly 90 per- cent of the food produced in the world is consumed in the
i i i i i i i i i i i i i i

i country producing it. However, trade of agricultural goods on a global basis

i i i i i i i i i i i

i has increased. Trade lowers costs of agricultural goods and widens choices.
i i i i i i i i i i

i Trade, along with aid and technology, can enlarge agriculture’s role in the
i i i i i i i i i i i

i global economy, resulting in greater food security, economic development,

i i i i i i i i

i and environmental sustainability.

i i ii
Appx - C : Photographs & Drawings
i i i i i i

White Beet Sugar i i Red Onions

i Green Chilly
i

Potatoes Garlic Fresh Pomegranates

i

Red Chilli Powder

i i Ginger Garlic paste.
i i Cotton Bales
i
Rice Raisins Dry Red chilly
i i

Peanut Candy
i Ginger
Appx - D : Map of the company
i i i i i i i