DEBOPRIYo Roy

MBA2004

n
T t was announed in 2014 4hat IKEA anoup wa pwsuug
amed to doube s a l s by 2o20
ag8neie arowh strotega hat
of its
uhile dojing so it aimed at inuLasing matut shane
9F
Stores
Stores well
openint 200 nau .

un 303 as as

plansHw ambitious prout emuging maiets ihe Jap an

China anol Indi'a. The u h o l gvouwth and expans lon
strodqt
stradegt

nevoltioníne
dud no ocaus oult on opening nw stove> but rather
Thus CSO
the nage and suppt and pvduuh on proeses.
nad betome
Steve Howmd dutumined hat gustaaloility
i'ntegral to EA wre bus ines Strateg

the coupauys
PLanet shrategy uhih fuubeol
on
The People and

enhre value ham, O m its ow matua sourung to ertyla

o s conswmons This strotegt pnimani t to e u a t s on

a moN Sutoaunade te at home tbr Conums ,

asputs
Compay and beete
ruso u and nt indiptnduMLe tUY a

t tor ptopl oT wwumuniia touuhed 64 CEA

KEA albo addumes the point a ustomen onitntahon

ontnahon btby

o a l wstomíahon in dyeloping couutniu t

adophn
woLs togehen win small local antupnsed to pmduuue
Local and tnendt produls as pin nLquuument

A)so, anofhen major o n c e tor lkEA to auhiu +hen

Suptaunaloiut} oaiA woo to Source wooct atunalt

Soures. Owning more tovest would alo uw KEA to hane
 DEBOPRIYO ROY
MBA LO094

tomplute confrtl ovm h pruhises un alLordant to the

foret Stwands ounul (Fsc) uthuh wos vuaded in 1993

and embodud a tonoultadiue appro ach to sol ving duDresnhon

toreot would
und a st o 1D pinuplu. 0uning mon

and moAmD nen the use

help KEH
hlp
IkEA in
h
owing toplate wntntl
uhtth is about 20 heopu
saycd wod oT ponheluboand
wih 4EA's buoinu
one atunadjues thot duinitey Ht

produuing bttn qualu at low pnus without

mwdul a

plan wa WAY uhudh

Anoh p mt at hur swntounalojlthy,

lKEA way a Purhasing Produuts t matuals and

u w

ping updated on the

Serviu wh tps [kEA on

munium
enteSupply dan . T sefs he
Suatana l
tonditions and anviroumeutal
aceptadle shondonDs tor woiung
supplls nd Thus twu pius EA a lot monL
pweion a
ha
Contyl own t pnwSeS and ulhmatty up amue

berel qualuhr at tow

pnu
aget o produng
e we can be se that 1KEA oA
Th anoy ung L
lan In its busines modil
inwpevod sunranabil
wihour wwvoimieina iks uomp etiHwe adv nnge

seung at ww p L lbut a goed qualully

 alAGEmate
DEBOPRIYo Roy
MBA 20044

Many lage compans induding ikE one to Cmtoun Asian

CowntiuD in duudna India to ga cop ethue advonlag e

ow abour wst abundane o natunal
dur to VCt
usource and uni unt nguloions ad Polru

Kuping in mind KEAS

Vision to u a e bet eveuy doy

ue tor many pople EA tan come up wh Hue

ouowin Soual initiotiue to set tem apon-

and prefitabls Laboun Lous ond peliu
A) Ensumng healuhy
abundan o labv ur prLsenk it esential
In ndia with

to howe propu impltmentotion a pouu pmteuhin them).

worms anl eployed to nesluue wst.
Also unden age
Morepn dul to plunot Supp Loboun most ol them

belbu he mu'ni wum w0qe). KEA

A wilting eto worn
ini trahive
Can COe uP with the
AUspO M jblL opo
Onol via latibn of {hur
t prot est talbovlr Dm torlne
nD wokplaA diserimnahion tancl
nuamts and. ew unna
LabeuY f cmpe yedhoud be
by h e . Also unduAg
KEA CON t* to be a tandwnark bv Yathun
ountshabke
Lab0ur veDowru
pion in houw a owp AY chuld manoqe thur
 DEBOPRIY RoY
MBA2044

shoeldhuldnen.
B) Fduahon of
duldscun
Indha has Lols at poor
a duloping tpunty
Agan bung aduuakion.
popet
oppuvtuntt to qgeh
a
he
who do not qe childatn
e s e poor
an inifatin to Sulp
Can put up
(KEA
e eduudion

C W o m e ne b o w e r m u n t

lk£A should
householol aukiviho
stnttly AtMe t t o
As soun
poweL
woUnan by uoiug
iniNie to
Come uo wrh move
an
t Cploting
them tut
nweuvaibns tor teAnpoying
aos Hhe kive &uptt haun
women diceriminaked
one hol
ALhoulol be taken 80 that u y
uaye peuad Lcves ek.
Peudleeves eb.
allowmuL
Hor mstuny
and aien propu
DTmmunl2atton
mitakiaked by G01
haue betn
driws
Lots o imnuni2ation oVonbUs
in deumA
home (one a long Uay
and u not atesvaible tor
disaoes Suh 0s polr'd but sHL I
dnno
dnw an be
viags. Pror
Pmrt
pevpie wving in
ma batle
Huis
i'nitiated by |KEA to hulp gn

E) Numtion
b&en uthhh
needs to be adeyMed
Cnohu MayoY pro
ANutition bung to
miccanukge
diseaoe), Muscau
aldnen uhth uads
Wome)
and
tor peoY to reduue
uld stat inihahue nelp
ee. (KEA o
Stunt gvow h peo p la
how fo uoch fese poo
ovollhe ns and shategi2e
4hwe
 MBA20094
DEBOPRIYo Roy

uhen itE A Anoue adopted 4he neuw Swslaunabiltty ctvategyt

thot fouscd on ts entire valuue choun e m its metnials

Sourunt to t n l"teskyle of iks end us tbmev

The idLa wa to CLake

Cain
KEA Valule

Fim JYooru/une
Human Ropowrw
ppot
auhvitius.
TeuwnoloY
ro emant

Inbounda operahon 0uound |Moluhig|Sevnie

Log shs Logishus
Saus rima
ah'viiu

to Late a more ur culor euonomy begax

WEA in ordiuL

initiahiue towmds suatu'nailky in tfs entre

with s
value chan.

about pvnauno wond EA wa

moving auway
TaLuLeng
wod tom Ruma but rul ouun tne
drom prv tuvin
oun tornf n e On (n Complame to fSC Can

pro duL wo0c n a Yahu SwD Cinalole manvnn r d u u ' n g

thi coubOn tootpnint

 DEBDPRIYd Roy
MBA L004

|k£A wad uaning towaud

o4echnoly too
Tntanwa bal ia the
wood. uhuth would
Lome

dweloping nuydabla
deboamd. Thus
pauh
duelp munt
was
Anothul
Squteun.
inuoe Sustounabila
duhnologital
advouLlmunks hupeO
on
ahviHus IKEA in 2012 Houuped
fhL pnma
Talung about
more Hthnougi' tally adapt
Suotouinabi lty by uaing
Was
waotoge
ontWAnd Loql'sh ts so hat
inwmd and home
LOLDUO with HL wnupt o am embly at
minimid
beant ownall inoie
oLogichs
tL whote pros
and RD touved on pmduks
swotouinakle Als produuuts
the
t e poclutt
pwdutt ufespan
ufespay
aniu tu upu
aund. malung
tho me

wil ntualty hauL a pocihine

wuh
m n longu

inpcut on dhe souk

,biogas,
dumne pdiití IKEA uoed renebabll enuat
To beone toetpnwt
neduue cabon
us enalollna to
wing LED ugnts uwe at ho
mtail, prdult
produuhon tYOMDpOYt,
o
and prodult snd lie
and pnfnina
Supplis
ColLaborotion with ustomns ,

AsD in the
emmu mons
and bnn positiw eHut
COn nedue

Soue
 Milestonu Kay Peuomanu Awmbition
IndiLaorg
Pople ond indupenden poum
Planot Posihive Suppl,Sustauinabe
To beom MDena
Tnitiaie natmal AADourd
Curulen g u s l a u n a b l l

o d e ol(ondutt, ele eLon omy

wehu [KEA
2000

IwAY chn ond

enire supply dhaun enhire sup ply
Purchas lvg Prodeuhs, Cnoune mi'nimal a l o n
mauals and Swotounoloillt allow to
foopint and
Sorvius AV p t i s in
SUA F a u i M a b l l mann
fsC Timber manageunt
(foveot Stundship prauhges
CDunul

in a Cedible wuay
nvouus eucuy thing
eucus fhu
Manounina prognum
prbduls
maunina the gutaunalbil1hy pEAlomare
om
to raeng dhangs
tn people beuus and midet.
KEA e s ,
Sals ttaws to ntatly nduusoud
9tmeans going beuyend the
howe on pops uws and the plounatt
the input we

kEA Nange ohuydud unaBuals

INEA Con-inud to dunelop s a
Pmgnas to
numone singu we panhus

in npving eneng4 iueuy al eluLal uniks

7 Prognws
and wa LED butbs
made in dma of pwduuna
Toundor Lal prognus
potutub0ond auuuh coulC Acdu uage a hondwod
 alASSMAte
7neduing waole bt produths pmduud and inuuaning auraty
and oliutny

|KEA uhile wovlung wtth standandisotion and dumgn plapm

in meas menends anl towponenks an uull a
winuling
availabilty spoe ponks and uoe ocaoil Sepeuakle,
Nnwabll or r y d gonds qnLaly (huwse 4he poíbr'

Y euse, adapHbn, repan and returbichuntnt Ttuis in tu rm

hups produuls to be u e o ov a onpu
 LalaesmAte
5 The exenhal elumerhs a Sustauinalde Deuelomant qoato one

and in all ad
end powary and hunq toms
(A) Propte
enbue dignittauno egualut
Profut o Planet's natunal Msouyte and cRaimake
( ) Plant
or tulume geatious.

agenda Hhough a solid

(c)Paumunsp: inple ment me

alobal poakeship.
asd tnduoine souehu.
(D) PLa fost peasul , jwst

prsprnous
and uflling wes In

E) frospult endne

amout with naBun .

inkgrae me suataunabla
in Its etloYts naut tned t
KEA
iniiakd unuuhple prjuk
or
and have
DeeloMnt Coals
inihours

Paopta and Ptan

e Suatlnable StYakegy ol
Tho ftvsE beling
valu than
enhire
that touwed on copays
atHie
raw matual Sourcna to Itfoty efCustomuws,
tom
ywons to beuomL a uru
unde t u strateqy itpnim
b reduugconbon tvelpint woin
Swtouinakli eononmy
hmam rsourCID eke. SF
feumological CLdvoe nts,

inpus the Planet , te Pople and bnirgs pospuity.

 nlaesimate
Seubndly tht WAY whih woo the Sustounabla way d punchaoíug
prrduu matuals and cewit t spuihed me min
euvírdueutal
auupfablt standands tor wovun CondiHbws and
proferhon at its mawautuning Supplius. Rgnlan audats
Ne clone to hek whfnn {h nhíve value haln was

EEA aho
focuwd on hese yaluues o s taunalde gouth
intvoduund wAY Standand tor toreatng prauhises spanníng
wod
eihre supp chaw T prehubited Sburung

jlLgally nanveoled

Conuthed sa
wpitaSublp/cal MgioWD Couvuteo to Hubu planlakroay

Hig Couervahon Ualuue foreaf.

Stunrd sip Counuil) wao akd in

firaty He fCo rent

NGo's to cuhiee a consenous

wae ol foilunt af gvCua

dorealahon. 9F enboded a

On meoomto to ut
efor
govunnd by muti
-
s
uwws
coaulthue alvooh ard
F wa0 inauoi osuuk pautuonchip
SHaluhdd memen.
Counun1H e.
btuoin uo's, tinbu 11aana,
ttmb manage n a at
Stt o Jb pinuplsb FsC for
Thne uue
un oAe
manhond o
OnoK a l elumank
tor Suaanalbiu*