Evaluate communication in terms of target customer, brand message

it wants to deliver and effectiveness to the communication.

Daraz

Target Customer: Middle Class working people (Who can wait for the special December offer.)
Who has very little amount of time to go to shop and buy things for himself.
What Message: Special Discount, Availability of every product.
Effectiveness: No. We have to wait for long (50 seconds in a 1.04 minute advertisement.) to get
the actual message. Daraz name came very late. Viewers may switch channel before getting the
message. Communication could be better.

Apex
Target Customer: Fashionable young girls.
What message: Comfortable (you can even dance wearing apex-hill-shoes), Stylish, Elegant.
Effectiveness: Pretty effective for young girls.

Xtreme Mosquito Coil

Target Customer: Mass people

What message: Special stand, it lasts 8 hours because the coil is not brittle.
Effectiveness: Message is clearly portrayed. Other coils break so easily but the xtreme coil.

Mr. Noodle
Target Customer: Children and New family
What Message: Easy to make, Tasty, Children’s first choice
Effectiveness: It has delivered the message well. Well made. Good communication
Savlon
Target Customer: Parents and children
What Message: To teach the people how to wash hands by using Savlon.
Effectiveness: Advertisement was fast. Sometimes the zingle wasn’t audible clearly. But it is
effective in the sense that it can make an impact on viewers’ mind. To wash the hand is more
prominent in this advertisement rather than buying the actual product.