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1.

0 ACKNOWLEDGEMENT

Assalamualaikum,

First of all we want to say “Alhamdulillah” to our Allah because give our strength, patience to
do this report and finish our assignment that was given to us smoothly without any problems.
Besides, we would like to thanks our parents for their support in term of financial, advice and even if
they are away from us we still can be very happy and be able to prepare and complete this task
properly.

Other than that, we feel grateful to our beloved lecturers Dr. Hazliza Bt Harun who teach us
on subject ENT300 which is Fundamental of Entrepreneurship. She never neglected to treat our
patience and give us a lot of knowledge that we do not know during the progress in the terms of
finishing our assignment on time . Without her guidance and advices, we could not finish it on time .
Every week they will wait for us patiently to check on our progress so that we can make some
improvement regarding to our report that should be submitted later.

Furthermore, we would like to thanks to all our friends especially AP1194A because they are
willing share the knowledge. Every time when we seek for a help, they surely will give a good
commitment anytime. A very unforgettable good deed that has contributed to finish this assignment.

Finally, we would like to thanks for those who involve directly or indirectly during the session
to complete this assignment. Hopefully that, this assignment will be the best assignment.

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Chapter 1: Introduction

CHAPTER 1: INTRODUCTION

INTRODUCTION TO THE BUSINESS

i.

Name of the business

: KINGCOCO CRAFTS

ii.

Nature of business

: PARTNERSHIP

iii.

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Industry profile

: CRAFTING

iv.

Business Location

: BANDAR UNIVERSITI, SERI ISKANDAR

v.

Date of commencement

: 19TH DECEMBER 2016

Factors in selecting the proposed business:

Profit

Expand crafting in business industry

Bring variation in crafting industry

vii. Future prospect of business:

To make crafting product in Malaysia reach in the worldwide market

Create job opportunity for community especially to youth who like art .

Exposing the richness of Malaysia’s nature material to the world.

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Chapter 1: Introduction

PURPOSE OF BUSINESS PLAN

To allow the entrepreneur to view and evaluate the proposed business venture in an objective,
critical and practical manner

To analyze and evaluate the viability of a proposed venture and

To convince relevant parties of the investment potential of the project and to show the possibility of
making profit from the business.

As a guideline for managing the business to make a successful entrepreneur and

To allocate business resources effectively and to maintain the sustainability and

BUSINESS BACKGROUND

i.

Name of the business

: Kingcoco Crafts

ii.

Business address

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: Jalan Lb 1 , Taman Iskandar Bistari , Sri Iskandar , Perak , Malaysia

iii.

Correspondence address

: Jalan Lb 1 , Taman Iskandar Bistari , Sri Iskandar , Perak , Malaysia

iv.

Website address

: www.kingcoco.crafts@blogspot.com

v.

E-mail address

: k1ngcoco1crafts@gmail.com

vi.

Telephone number

: 01-34462645 // 014-8419758

vii.

Fax number

: 03-9644553

viii.

Form of business

: Partnership

ix.

Main activity

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: Produce and selling products based on coconut

x.

Date of commencement

: 16th March 2017

xi.

Date of registration

: 16th March 2017

xii.

Registration Number

: In Progress

xiii.

Name of Bank

: MAYBANK

xiv.

Bank account number

: 162777211947

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Chapter 1: Introduction

PARTNERS BACKGROUND

General Manager

NAME

: MOHAMAD RADHUAN BIN ABDUL RAZAK

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IDENTITY CARD

NUMBER

: 970817015897

PERMANENT ADDRESS

: LADANG ULU PEDAS 71409 PEDAS NEGERI SEMBILAN

CORRESPONDENCE ADDRESS

: LADANG ULU PEDAS 71409 PEDAS NEGERI SEMBILAN

EMAIL ADDRESS

: iwan970817@gmail.com X

TELEPHONE NUMBER

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: 0134462645

DATE OF BIRTH

: 17th AUGUST 1997

AGE

: 20

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN BUILDING SURVEYING

COURSE ATTENDED

SKILLS

: GOOD IN TEAMWORK

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EXPERIENCE

: WORK IN PLASTIC FACTORY AS SKILLED WORKER

CAPITAL CONTRIBUTION

: RM 10 000

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Chapter 1: Introduction

Administration Manager

NAME

: MUHAMMAD ZULKIFLI BIN ABD RAHIM

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 20


MALAYSIA
IDENTITY CARD NUMBER

: 970829-10-6139

PERMANENT ADDRESS

: NO 36 JALAN INDAH 1/2 PUCHONG INDAH 47150 PUCHONG, SELANGOR DARUL EHSAN

CORRESPONDENCE ADDRESS

: NO 36 JALAN INDAH 1/2 PUCHONG INDAH 47150 PUCHONG, SELANGOR DARUL EHSAN

EMAIL ADDRESS

: zlkflirhm97@gmail.com

TELEPHONE NUMBER

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 21


MALAYSIA
: 012-6704158

DATE OF BIRTH

: 29-08-1997

AGE

: 20

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN BUILDING SURVEYING

COURSE ATTENDED

SKILLS

: HAVE GOOD COMMUNICATION SKILLS

EXPERIENCE
KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 22
MALAYSIA
: HAVE RUN A BURGER STORE

CAPITAL CONTRIBUTION

:RM 10 000

Chapter 1: Introduction

Marketing Manager

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 23


MALAYSIA
NAME

:MUHAMMAD ASYRAAF BIN SHOHAR

IDENTITY CARD NUMBER

: 970808-14-5745

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 24


MALAYSIA
PERMANENT ADDRESS

: 1-406, JALAN 2/9B, APT MAS AYU, BANDAR BARU SELAYANG, 68100 BATU CAVES,
SELANGOR.

CORRESPONDENCE ADDRESS

: 1-406, JALAN 2/9B, APT MAS AYU, BANDAR BARU SELAYANG, 68100 BATU CAVES,
SELANGOR.

EMAIL ADDRESS

: asyraafshohar97@gmail.com

TELEPHONE NUMBER

: 014-2604575

DATE OF BIRTH

: 08-08-1997

AGE

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 25


MALAYSIA
: 20

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN BUILDING SURVEYING

COURSE ATTENDED

SKILLS

: GOOD COMMUNICATION SKILLS

EXPERIENCE

: WORK AT ADIDAS MARKETING

CAPITAL CONTRIBUTION

: RM 10 000

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 26


MALAYSIA
Chapter 1: Introduction

Operation Manager

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 27


MALAYSIA
NAME

: MUHAMMAD ADIB HIZAMI BIN MOHD SHARIFFUDDIN

IDENTITY CARD NUMBER

: 970610-10-6759

PERMANENT ADDRESS

: NO 18 , LORONG 13 TAMAN BERJAYA PERMAI , KAMPUNG KEMPADANG , 25150 KUANTAN


PAHANG

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 28


MALAYSIA
CORRESPONDENCE ADDRESS

: NO 18 , LORONG 13 TAMAN BERJAYA PERMAI , KAMPUNG KEMPADANG , 25150 KUANTAN


PAHANG

EMAIL ADDRESS

: muhd_adib10@yahoo.com.my

TELEPHONE NUMBER

: 014-8419758

DATE OF BIRTH

: 10.06.1997

AGE

: 20

MARITAL STATUS

: SINGLE

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 29


MALAYSIA
ACADEMIC QUALIFICATION

: DIPLOMA IN BUILDING SURVEYING

COURSE ATTENDED

SKILLS

: GOOD COMMUNICATION SKILL

EXPERIENCE

: HAVE WORK IN F&B

CAPITAL CONTRIBUTION

:RM 10 000

Chapter 1: Introduction

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 30


MALAYSIA
Financial manager

NAME

: MOHAMAD HAFIQ DANIAL BIN HAMDAN

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 31


MALAYSIA
IDENTITY CARD NUMBER

: 971109 – 01 – 5129

PERMANENT ADDRESS

: NO.14, JLN HARMONI 3, NUSA DAMAI, PASIR GUDANG, JOHOR

CORRESPONDENCE ADDRESS

: NO.14, JLN HARMONI 3, NUSA DAMAI, PASIR GUDANG, JOHOR

EMAIL ADDRESS

: hafiqdanial66@gmail.com

TELEPHONE NUMBER

: 018 – 7608743

DATE OF BIRTH

: 09. 11. 1997


KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 32
MALAYSIA
AGE

: 20

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN BUILDING SURVEYING

COURSE ATTENDED

SKILLS

: HAVE SKILLS IN ACCOUNTING

EXPERIENCE

: HAVE WORK IN FACTORY IN QUALITY CONTROL

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 33


MALAYSIA
CAPITAL CONTRIBUTION

:RM 10 000

Chapter 1: Introduction

1.4.6 Administration Executive

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 34


MALAYSIA
NAME

: MUHAMMAD NAJIB BIN KHAIRUL ANUAR

IDENTITY CARD NUMBER

: 961013-08-5991

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 35


MALAYSIA
PERMANENT ADDRESS

: SUNGAI NIPAH DARAT JALAN RUNGKUP 36200 SELEKOH PERAK

CORRESPONDENCE ADDRESS

: SUNGAI NIPAH DARAT JALAN RUNGKUP 36200 SELEKOH PERAK

EMAIL ADDRESS

: ajeepjinggo@gmail.com

TELEPHONE NUMBER

: 013-4823117

DATE OF BIRTH

: 13-10-1996

AGE

: 21
KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 36
MALAYSIA
MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA OF BUILDING SURVEYING

COURSE ATTENDED

SKILLS

: ICT SKILL

EXPERIENCE

:EXPERIENCE WORKER

CAPITAL CONTRIBUTION

:RM 10 000

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 37


MALAYSIA
Chapter 1: Introduction

BUSINESS LOCATION

Factors influencing choice of Business Location

Affordable price of rental

For the start , don’t use any additional worker

500 meter from housing area

All basic amenities are provided in the premise

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 38


MALAYSIA
Office Location

Figure 1.5.2.1. Location plan of premise

Figure 1.5.2.2. Front elevation of premise.

Chapter 2: Organizational Plan

CHAPTER 2: ORGANIZATIONAL PLAN


KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 39
MALAYSIA
INTRODUCTION TO THE ORGANIZATION

Vision

: To ensure the usage of local crafting products known by the community in the country

Mission

: To expand the business of crafting products to several branches in Malaysia

Objectives

: To achieve the required sales target to establish the company in crafting industry

Logo & Description

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 40


MALAYSIA
The coconut tree logo represents our company which produces a product made from natural substances

which is eco-friendly and reduce world’s pollution.

KINGCOCO CRAFTS | JALAN LB 1 , TAMAN ISKANDAR BISTARI , SRI ISKANDAR , PERAK , 41


MALAYSIA
Chapter 2: Organizational Plan

ORGANIZATIONAL STRUCTURE

General Manager
Mohammad Radhuan b Abdul Razak

Marketing Manager Finance Manager Production Manager Admin and Human Resource Manager
Muhammad Asyraaf b Muhammad
Shohar Adib Hizami b Mohd Shariffuddin
Mohamad Hafiq Danial b Hamdan
Muhammad Zulkifli b Abd Rahim

Executive 1
Muhammad Najib b Khairul Anuar

ADMINISTRATIVE MANPOWER PLANNING

Table 1: Position and number of personnel


Position

Number Of Personnel

General Manager

Administration Manager

1
Marketing Manager

Production Manager

Financial Manager

1
Administration Clerk

Total

6
Chapter 2: Organizational Plan

SCHEDULE OF TASKS AND RESPONSIBILITIES

Table 2: Schedule of Tasks and Responsibilities

POSITION

TASKS AND RESPONSIBILITIES

General Manager

To plan, implement and control the overall management of the business

To plan and monitor the strategic progress of the business

Administration Manager

Oversee the support operations of an organisation.

They ensure that there is effective information flow and the resources are employed
efficiently through a business.

Marketing Manager

Oversees the marketing department

Plans and coordinates marketing activities

Developing marketing plans

Operation Manager

Managing both raw materials and personnel

Oversight of inventory ,purchasing and supplies

Financial Manager
Developing budgets

Performing cost reduction research

Handling accounts

Administration Clerk

Writing contracts

Using database systems

Chapter 2: Organizational Plan

SCHEDULE OF REMUNERATION

Table 3: Schedule of Remuneration


POSITION

No.

Monthly

EPF

SOCSO

Total

Salary

Contribution

Contribution
(RM)

(RM)

(RM)

(RM)

General Manager

2200

176

11

2387
Administration Manager

2100

168

11

2279
Marketing Manager

2100

168

11

2279
Operation Manager

2100

168

11

2279

Financial Manager

2100
168

11

2279

Administrative Clerk

1800

144

9
1953

TOTAL

12 400

992

64

13 456
COMPENSATION AND BENEFITS

Salary, EPF and SOCSO

The profit that we get from the sale provides us some money to give the salary.

Maternity Leave, Paternity Leave

When the unexpected case happen we give our employee a day leave

Bonus

Every year we give the bonus full salary for a month

Annual Leave

The employees can request for the annual leave for the 14 days in a year

Working Days

We open the store on the weekday (Monday – Friday) start from 8.00 am to 5.00 pm

Others
The best employee can get the craft products due to their performance

Chapter 2: Organizational Plan

LIST OF OFFICE FURNITURE AND FITTINGS

Table 4: List of Office Furniture and Fittings


Item

Quantity

Price/per unit

Total Cost
(RM)

(RM)
Office furniture and

1 set

2200
5350

fittings
File cabinet

1 unit

400

400
Air conditioner

1 unit

1200

1200
Total
6590
LIST OF OFFICE EQUIPMENT

Table 5: List of Office Furniture and Fittings


Item

Quantity

Price/per unit

Total Cost

(RM)
(RM)
Computer

2 sets

800

1600
Fax Machine

1 unit

1000

1000
Total

2 600
Chapter 2: Organizational Plan

2.9. ADMINISTRATOR OFFICE


Chapter 2: Organizational Plan

.1 ADMINISTRATIVE BUDGET

ADMINISTRATIVE BUDGET

Fixed
Assets

Monthly

Other

Total

Expenses

Expenses

Expenses

Particulars

(RM)

(RM)

(RM)

(RM)

Fixed Assets

Land & Building

Office Furniture and fittings

3 800
3 800

Office Equipment

2 600

2 600

Premises Renovation

Vehicle (office use only)

Working Capital
Remuneration

13 456

13 456

Utilities

600

600

Premises Rental

950

950

Travelling expenses

100

100

Office supplies

Stationaries

100
100

Other Expenditure

Course attended

400

400

Medical allowances

80

80

Pre-Operations

Deposit (rent, utilities, etc.)

2 000

2 000

Business Registration & Licenses


500

500

Insurance & Road Tax for Motor

Vehicle

Other Pre-Operations Expenditure

200

200

Total

24 446
Chapter 3: Marketing Plan

CHAPTER 3: MARKETING PLAN

3.1 INTRODUCTION TO MARKETING

vi. Marketing Objectives

1. To achieve and increase sales target for the following years

2. To attracts customers from various category in community

3. To increase company profit from the sales of products

3.2 INTRODUCTION TO PRODUCT OR SERVICE

i. The proposed product/ service : crafts from coconut material

ii. Brand : KC Crafts

iii. Selling Price : RM 150 .00

iv. Product / service features : Made from natural material and eco-friendly

v. Product / service benefits : Long- lasting , attractive , can be a souvenir

vi. Product / service uniqueness : Can be customized on customers wants / needs

List of product or service : Hanging Lamp

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 80
Chapter 3: Marketing Plan

3.3 MARKET AREA AND BUSINESS LOCATION

Our premise is between two famous cities in Perak which are Ipoh and Lumut
so the location is strategic for our business. In addition, the location of our store is near with offices
and residential area. Moreover, this is the place where the point of stop-over that people between
the two cities.

3.4 COLLECT INFORMATION AND DATA OF CUSTOMERS

From our survey, the awareness of nature living among community is high so we are
providing our customer a unique product established from natural source. So, our coconut craft is
giving our customer advantages to the natural sources. Furthermore this product can prevent from
the pollution that may harm the natural ecosystem

3.5 SEGMENTING THE MARKET

1. Geography – Perak Tengah District , Perak , Malaysia ,

2. Demographic – moderate income person


- High income person

3.6 PSYCHOGRAPHIC - CRAFTING PRODUCTS COLLECTOR


- Housewives who loves to decorate their house

- For businesses that want to decorate their office

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 81
Chapter 3: Marketing Plan

3.7 TARGET MARKET

We have segmented the market due to reasonable target and it divided to three parts which
is geography, demographic, psychographic.
In this case, we choose people who love our lovely nature and with crafting, we can
show people that our nature are unique and beautiful. Other than that, we choose people
that their side income are stable based on salary ranges.

1. Based on survey: The community care and love the nature. Because our product are
made from natural resources, the community will show their support to use natural
made product to show their care for the nature. This product also are eco-friendly
they also do not like the things that will cause the pollution.

2. Because our product are made from coconut, the raw materials can be found in the
village. Therefore, this will give the villager an income by becoming our supplier.
They also will gain benefit and profit by supplying raw materials that is coconut.

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 82
Chapter 3: Marketing Plan

3.8 MARKET SIZE

Table 6: Market size – 26 000

Market Segment Population Target Market Target Market


(%)

Household 25 000 30 7 500

Business 20 000 40 8 000

Market Segment Target Market Potential Total Potential Purchase


Purchase (yearly)

RM RM

Household 12 500 1/year (1 pcs x RM150) x 7 500=


1 125 000

Business 10 000 2/year (2 pcs x RM150) x 8 000=


2 400 000

TOTAL 3 525 000

Market
RM size per year = RM 4 875 000

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 83
Chapter 3: Marketing Plan

3.9 COMPETITORS

3.5.1 Analysis of Competitor

Table 7: Competitor Strengths and Weaknesses

Competitor Strengths Weaknesses

 Variety of lamps product


Competitor 1 base Not good in services
Mr. Lighting

 Already a great
Competitor 2 name in marketing Not specific in selling lamp
MR DIY shop in billion

 Have a big place Low in marketing


Competitor 3
because the shop is
Happy Home
a corner lot

Threats

Opportunities Threats

1. Specialty in products which is different 1. Competitors have regular customers and


from usual crafting products hard to accept new products from another
and attract customers to buy S store

2. Marketing and customer services 2. the increasing of the price of material from
Strategies using internet are accepted by supplier
customers

Chapter 3: Marketing Plan

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 84
4.0 MARKET SHARE
4.1.1 Market Share before entry of “KingCoco Crafts”

Table 9: Market Share before entrance

Competitors Market Share Market Share/ yearly


(%) (RM)

Mr. Lighting 50 1 762 500

MR DIY 30 1 057 500

Happy Home 20 705 000

Total 100 3 525 000

(same as total Market size)

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 85
Chapter 3: Marketing Plan

4.1.2 Market Share after entry of “KingCoco Crafts”

Table 9: Market Share after entrance

Competitors Market Loss of Market Market Share/ yearly


Share Market Share (RM)
Share

(%) (%) (%)

Mr. Lighting 50 5 45 1 586 250

MR DIY 30 2 28 987 000

Happy Home 20 1 19 669 750

Kingcoco Crafts - - 8 282 000

Total 100 9 100 3 525 000

(same as total market size)

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 86
Chapter 3: Marketing Plan

4.2 SALES FORECAST

Table 10: Sales Forecast for three consecutive years

SALES PROJECTION / FORECAST


Year Month Sales Collection

Month 1
11 750

Month 2
14 100

16 450
Month 3
18 800
Month 4
21 150
Month 5
23 325
Month 6
23 500
Month 7
23 500
Month 8
23 500
Month 9
30 585
Month 10
37 670
Month 11
37 670
Month 12
2016 Total Year 1 282 000

2017 Total Year 2 (increase by 3%) 290 975

2018 Total Year 3 (increase by 4%) 302 614

CASH COLLECTIONS FOR SALES

In the month of sale 100%

1 month after sale -

2 months after sale -

Total 100%

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 87
Chapter 3: Marketing Plan

4.3 MARKETING STRATEGY

4.3.1 Product or service strategy


 KC CRAFTS
 Good
 Easy to be recognize by customers. Have product trademark.
 Packaging ( packed inside box), easy to be use ( 2 pin plag)
 Product differentiation, attractive to customer
 Labeling ( have company labels on packaging)
 Delivery services (carriage outward cost)

4.3.2 Price strategy (choose one strategy)

1. Cost based pricing

RM 150 = RM 100 + RM 50

2. Based on the survey done by us to the customers, the price range that customers
are willing to pay are below RM 100. This is because the customers seen that the
price for a lamp should be low if it use raw material.

3. This table shows the comparison of price range of products from our competitors.
Our product’s price range are from RM 100 – 150

Competitors Price Range


RM 2 – 10
MR DIY
( not specific in selling lamp)
Happy Home RM 100 - 200
Mr. Lighting RM 200 - 500

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 88
Chapter 3: Marketing Plan

4.3.3 Distribution strategy

4.3.4 Direct to customer people come in to shop

4.3.5 Selling through retailers made an agreement to any shop to sell them..

4.3.6 Selling through wholesalers so they can supplied to any shop.

4.3.7 Selling through wholesalers and retailers or agent

4.2.4 Promotion strategy


4.2.5 Advertising made fliers or the activity or profession of producing
advertisements for commercial products or services.

4.2.6 Online promotion promote our product through media social such as
Facebook, Instagram, Whatsapp or others.

4.2.7 Early bird promotion make reservations 7 days or above in advance to enjoy
20% discount on best available rates.

4.2.8 Public relations made a friendly relationship and great social with customer.

4.2.9 Publicity get an attention from public to made our product well known.

Chapter 3: Marketing Plan


KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 89
4.3 MARKETING PERSONNEL

Table 11: Position and number of personnel

Position Number Of Personnel


Marketing manager 1
Total 1

SCHEDULE OF TASKS AND RESPONSIBILITIES

Table 12: Schedule of Tasks and Responsibilities

POSITION Tasks and Responsibilities


Sales Assistance Promote customer service and
receptionist

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 90
Chapter 3: Marketing Plan

3.10 MARKETING BUDGET

Fixed
Assets Monthly Other Total
Expenses Expenses Expenses
Particulars (RM) (RM) (RM) (RM)
Fixed Assets
Signboard 1 500 - 1500
Motor Vehicle - -
Office Furniture and fittings - -

Office Equipment - - -
Working Capital
Travelling expenses 100 100
Office supplies - -
Stationaries 50 50
Other Expenditure
Promotion Expenses 300 300
Medical allowances 80 80

Pre-Operations
Deposit (rent, utilities, etc.) 2 000 2 000
Business Registration & Licenses 500 95
Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure 200 200
License Signboard 20 20
Total - - - 4 345

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 91
Chapter 4: Operational Plan

CHAPTER 4: OPERATIONAL PLAN

4.0 OPERATION PLAN


The operation plan is one of the most important factors to consider in a business. Like others
companies, our target are to ensure that our products/services are the best in quality and
able to satisfy our customers’ need and wants. Hence, a systematic operational plan is
formed so that our business runs smoothly and achieves its objectives.

4.1 OBJECTIVES
The objectives of our operational plan are as follows:
 To ensure the business operation system runs smoothly order to maintain the quality
of the products and services to customers.
 To optimize customer satisfaction and fulfill their expectations towards our ability to
provide high quality products and timely services.
 To achieve consistency and stability in our production and services.
 To ensure the quality of our products/services meet the established standards.
 To ensure our business is profitable and successful.

Chapter 4: Operational Plan


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4.2 OPERATIONAL PROCESS

4.2.1 Activity chart


The process of the coconut lamp
1. Transfer the raw material (coconut shell and trunk) from supplier
2. Check the quality and the quantity of the raw material.
3. Clean the raw material
4. Transfer the cleaned raw material to storage area.
5. Service to client order.
6. Key-in information from the client order.
7. Give temporary receipt to client.
8. Transfer the raw material to workshop.
9. Design the raw material based on client demand.
10. Cut the raw material using the grinders and drill based on the design.
11. Clean the product using the sanders and air compressors.
12. Combine the parts of the products using PVA glue.
13. Let them dry for a day
14. Clean again the product with sanders.
15. Continue with cleaning process and spray them using air compressor with clear colour base
to highlighting the originality.
16. Let it dry for a day.
17. Put one finished product as a sample on the rack and the rest is ready to sell.
18. Packaging process
19. Deliver the client product
20. Kept the copy of client receipt for evidence and report
21. Take orders for next manufacture.

Chapter 4: Operational Plan


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4.2.2 Process Chart

Service to client order

Show the product samples

Key-in the information

Give temporary receipt to client

Put copy of the receipt into the client’s apparel bag

Transfer the craft package

Check and diagnose the craft product

If damage
Call the client

Change to another same type of product if the stock available

If out of stock

Call the client

Make a new same type of craft product

Put into a plastic

Put the copy of receipt into the plastic

Put it on the rack

Deliver the client’s apparel

Keep the copy of the receipt for report and evidence

Chapter 4: Operational Plan

4.2.3 Flow Chart

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Production of Coco Lamp

Transfer the raw material (coconut shell and trunk) from supplier

Check the quality and the quantity of the raw material.

Clean the raw material

Transfer the cleaned raw material to storage area

Transfer the raw material to workshop

Design the raw material based on client demand

Cut the raw material using the grinders and drill based on the design

Clean the product using the sanders and air compressors

Combine the parts of the products using PVA glue and let them dry for a day

Clean again the product with sanders

Continue with cleaning process and spray them using air compressor with

clear color base to highlighting the originality

Let it dry for a dry

4.3 OPERATIONS LAYOUT

4.3.2. OPERATION AREA

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GROUND FLOOR

STORAGE
AREA

DRYING
AREA
WORK
SHOP

G
IN
K
A
R
E
O
R
W
A
DISPLAY DISPLAY

WAITING COU
TABLE AREA N
TER

Chapter 4: Operational Plan

4.4 PRODUCTION PLANNING

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 The production planning is important to produce output or to provide services that are
enough to fulfill the market demand or sales.
 The business will determine how much output to produce for a certain period of time such as
in a day, a week or a month
 The business may need the information from the marketing plan, e.g.: average sales forecast

4.4.1 Calculation for output per day

Average sales / month : RM 23 500


Price / unit : RM 150
No. of Output / month : RM 23 500 / RM 150
= 157 units / month
Working days : 26 days
No. of Output / day : 157 units / 26 days
= 6 units

Planned rate of production per day : 6 units


Worker production time per day : 3 hours
: 6 units x 3 hours
= 18
Worker standard time / unit : 8 hours
: 18 / 8 hours
= 3 workers

Chapter 4: Operational Plan

4.4.2 Position and number of personnel

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Position No. of personnel
Operation manager 1
Skilled worker 3
Total 4

4.4.3 Schedule of Task and Responsibilities

Position Task and Responsibilities


Operation Manager  Managing both raw materials and
personnel
 Oversight of inventory ,purchasing and
supplies
Skilled worker  Design the products
 Cutting process
 Finishing work

Chapter 4: Operational Plan

4.4.4 Schedule of Remuneration

POSITION NO. MONTHLY EPF SOCSO TOTAL


SALARY CONTRIBUTION CONTRIBUTION (RM)
(RM) (RM) (RM)
Skilled 3 4 500 360 30 4 890

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worker
Total 3 4 500 360 30 4 890

4.5 MATERIAL PLANNING

MATERIALS QUANTITY SAFETY TOTAL PRICE TOTAL


STOCK MATERIAL (RM) PRICE
REQUIREMENT
Coconut 156 14 170 0.40 68.00

PVA glue 8 4 12 15.00 180.00

Bulb 100 20 120 2.00 240.00

Wire 40 m 40 m 80 m 1.00 80.00

Cable tight 100/pack 100/pack 200 15.00 30.00

Spray paint 20 5 25 20.00 500.00

Total 53.40 1098.00

Chapter 4: Operational Plan

4.5.1 FUNCTION OF MATERIAL

Material Function
Coconut Main material to do the product
PVA glue To attach the material together
Bulb As lighting
Wire To conduct the electricity
Cable Tie  To cover the bulb
 To hold the coconut shell

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Spray paint Aesthetic value

4.6 MACHINE AND EQUIPMENT PLANNING

Item Quantity Price per unit Total cost (RM)


Grinder 1 unit 300 300
Sander 1 unit 250 250
Compressor 1 unit 1500 1500
Driller 1 unit 900 900
Total 2950

Chapter 4: Operational Plan

Grinder needed
Planned rate of production per day : 6 units
Machinery production time per day : hours
: 6 units x 0.5 hours
= 4.5
Machinery standard time / unit : 8 hours
: 4.5 / 8 hours
= 1 grinder
Sander needed
Planned rate of production per day : 6 units
Machinery production time per day : hours
: 6 units x 0.5 hours

KINGCOCO CRAFTS | JALAN LB 1, TAMAN ISKANDAR BISTARI, SRI ISKANDAR, PERAK, MALAYSIA 100
= 4.5
Machinery standard time / unit : 8 hours
: 4.5 / 8 hours
= 1 sander
Compressor needed
Planned rate of production per day : 6 units
Machinery production time per day : hours
: 6 units x 0.5 hours
= 4.5
Machinery standard time / unit : 8 hours
: 4.5 / 8 hours
= 1 compressor
Driller needed
Planned rate of production per day : 6 units
Machinery production time per day : hours
: 6 units x 0.5 hours
=
Machinery standard time / unit : 8 hours
: 4.5 / 8 hours
= 1 driller

Chapter 4: Operational Plan


4.6.1 List of Suppliers

LISTS OF MACHINE FUNCTION OF SUPPLIERS ADDRESS


MACHINE
Grinder To shape and cut Hup Seng
the material Hardware
Sander To smoothen the
Trading Co.,
surface of material
No.1483-B,
Compressor Clean and paint to
BOSCH Jalan
using air brush
Besar,43300
(finishing work)
Seri
Driller To drill the hole on
Kembangan,
the material
Selangor.

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4.7 BUSINESS AND OPERATION HOUR
4.7.1 Business Hour

Day Time
Monday – Thursday 9.00 a.m. – 5.00 p.m.
Friday 9.00 a.m. – 12.30 p.m.
2.30 p.m. – 5.00 p.m.
Saturday 9.00 a.m. – 2.00 p.m.
Sunday Closed

4.7.2 Operation Hour


Day Time
Monday – Thursday 8.30 a.m. – 5.30 p.m.
Friday 8.30 a.m. – 5.30 p.m.
Saturday 8.30 a.m. – 2.30 p.m.
Sunday Closed

Chapter 4: Operational Plan


4.8 LICENSE, PERMITS AND REGULATIONS

1. Registration of a new business to be done within 30 days from the date of


commencement of the business.
2. Registration can be done at any SSM counter or through online via Ezbiz Online services
at ezbiz.ssm.com.my.
3. Complete the Business Registration Form (Form A). Refer to Guidelines For New
Business Registration

Business may be registered using personal name or using a trade name.


i. Personal Name - Business name using personal name as stated in the
identity card is not required to apply for business name approval.
ii. Trade Name - Complete business name approval form (Form PNA.42). Refer
to Guidelines for Business Name Application.

4. Business names approval is according to Rules 15, Rules of Business Registration 1957.
5. Business Registration can be made for a period of one (1) year and not more than five
(5) years.

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Chapter 4: Operational Plan
4.9 OPERATIONS OVERHEAD

No. Overheads Cost (RM)


1. Repairs and maintenance 400
2. Utilities 1500
3. Transportation 300
TOTAL 2200

4.10 OPERATION BUDGET

Item Fixed Assets Monthly Other Expenses


Expenses (RM) Expenses (RM) (RM)
Machinery and equipment 2 950
Vehicle (lorry 1 tonne) 56,000
Remuneration 4 890
Raw Materials 1 098
Overhead 2 200
Other expenditure:
Road tax 1 200
Insurance 300
TOTAL 68 638

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Chapter 4: Operational Plan

4.11 IMPLEMENTATION SCHEDULE


 Explain the time frame for each activity involved in operation plan by using Gantt chart

Activities Deadlines Duration


Incorporation of business Nov-Dec 2015 2
Application for permits & Nov 2015-April 2016 6
license
Searching of premise Feb-April 2016 3
Renovation of premise May-June 2016 2
Procurement of machine and July-September 2016 3
raw material
Recruitment of labors Oct 2016 1
Installation of machine Nov-Dec 2016 2

G BUDGET

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Chapter 5: Financial Plan

CHAPTER 5 : FINANCIAL PLAN

5.0 INPUT

1. Projected administrative, marketing and operations expenditure :

NAME OF BUSINESS/COMPANY KINGCOCO CRAFTS

MARKETING EXPENDITURE ADMINISTRATIVE EXPENDITURE


Fixed Assets
RM
Fixed Assets RM
Land & Building  

signboard 1,500 Furniture & Fittings 3,500

marketing van - renovation -

    Office equipment 5,350

       
Working Capital   Working Capital  

Salaries/EPF/SOCSO - Salaries/EPF/SOCSO 13,456

Travelling expenses 100 Utilities 600

Stationaries 50 office spplies -

    Stationaries 50

    Travelling expenses 100

    Rental for shop 950

       

Other Expenditure   Other Expenditure  

Other Expenditure 380 Other Expenditure 480

Pre-Operations   Pre-Operations  

Deposit (rent, utilities, etc.) 2,000 Deposit (rent, utilities, etc.) 2,000

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Business Registration & Licences 95 Business Registration & Licences 500
Insurance & Road Tax for Motor Insurance & Road Tax for Motor
Vehicle - Vehicle  

Other Expenditure 220 Other Expenditure 200

TOTAL 4,345 TOTAL 27,186

Chapter 5: Financial Plan

OPERATIONS EXPENDITURE

Fixed Assets RM

machine & equipment 2,950

factory renovation -

Vehicle 56,000
   
Working Capital  

Raw Materials 1,098

Carriage Inward & Duty -

Salaries, EPF & SOCSO 4,890


Other Expenditure  
Other Expenditure  
Pre-Operations  

Deposit (rent, utilities, etc.) 2,200


Business Registration & Licences  
Insurance & Road Tax for Motor
Vehicle 1,500
Other Expenditure  

TOTAL 68,638

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Chapter 5: Financial Plan

2. Projected sales and purchases:

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3. Collection for sales & payment for purchases:

COLLECTIONS FOR SALES PAYMENTS FOR PURCHASES


In the month of sale 100% In the month of purchase 80%
1 month after sale 1 month after purchase 20%
2 months after sale 2 months after purchase
Total 100% Total 100%

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Chapter 5: Financial Plan

4. Economic life of fixed assets &


depreciation method:

FIXED ASSETS Econ. Life (yrs) FIXED ASSETS Econ. Life (yrs)
Furniture & Fittings 8 5
renovation 5 5
Office equipment 5 machine & equipment 7
- 5 factory renovation 7
signboard 2 Vechicle 5
marketing van 10 5

DEPRECIATION METHOD (1=straight line, 2=declining b alance) 1

5. Increase in working capital (if any):

INCREASE IN WORKING CAPITAL (%)


Year 2 2%
Year 3 3%

6. Ending stock for raw materials


and finished goods:

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ENDING STOCK OF RAW MATERIALS RM ENDING STOCK OF FINISHED GOODS RM
End of Year 1 3,238 End of Year 1 9,000
End of Year 2 3,303 End of Year 2 7,200
End of Year 3 3,436 End of Year 3 5,400

Chapter 5: Financial Plan

8. Business background:

9. Sources of finance:

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TERMS OF LOAN (if required)
Interest rate 6%
Loan duration 6
Interest payment method* 1
* Method: 1 = flat rate 2 = annual rest kadar tetap

TERMS OF HIRE-PURCHASE (if required)


Interest rate 5%
Hire-purchase duration 8

Click here to allocate the sources of finance

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Chapter 5: Financial Plan

5.1 PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

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5.2 BUDGET

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Chapter 5: Financial Plan
5.3 TABLES

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Chapter 5: Financial Plan

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Chapter 5: Financial Plan

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Chapter 5: Financial Plan

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Chapter 5: Financial Plan
5.5 INCOME STATEMENT

KINGCOCO CRAFTS
PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3


Sales 282,000 290,975 302,614
Less: Cost of Sales
Opening Stock of Finished Goods 9,000 7,200
Production Cost 83,152 87,981 90,372
Less: Ending Stock of Finished Goods 9,000 7,200 5,400
0 0 0
74,152 89,781 92,172
Gross Profit 207,848 201,194 210,442

Less: Enpenditure
Administrative Expenditure 181,872 185,509 191,075
Marketing Expenditure 1,800 1,836 1,891
Other Expenditure 860 877 904
Business Registration & Licences 595
Insurance & Road Tax for Motor Vehicle 1,500 1,500 1,500
Other Pre-Operations Expenditure 420
Interest on Hire-Purchase
Interest on Loan 1,209 1,209 1,209
Depreciation of Fixed Assets 2,258 2,258 1,508

Total Expenditure 190,513 193,189 198,086


Net Profit Before Tax 17,335 8,005 12,357
Tax 0 0 0
Net Profit After Tax 17,335 8,005 12,357
Accumulated Net Profit 17,335 25,340 37,697

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Chapter 5: Financial Plan
5.6 BALANCE SHEET

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\

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Chapter 5: Financial Plan
5.7 FINANCIAL PERFORMANCE

KINGCOCO CRAFTS
FINANCIAL RATIO ANALYSIS
Year 1 Year 2 Year 3

LIQUIDITY
Current Ratio 145 154 157
Quick Ratio (Acid Test) 114 133 143

EFFICIENCY
Inventory Turnover 6 8 10

PROFITABILITY
Gross Profit Margin 73.71% 69.14% 69.54%
Net Profit Margin 6.15% 2.75% 4.08%
Return on Assets 14.50% 6.44% 9.26%
Return on Equity 16.93% 7.25% 10.07%

SOLVENCY
Debt to Equity 16.79% 12.62% 8.72%
Debt to Assets 14.38% 11.21% 8.02%
Time Interest Earned 13 6 9

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Chapter 5: Financial Plan
5.8 GRAPH

FINANCIAL RATIOS

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Chapter 5: Financial Plan

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