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  • Author Jasmin Velasquez Ramirez: Proposal in English Language of A Product or Service Company

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    The document proposes a bakery and dessert company targeting the Putumayo department of Colombia. It will segment the market by municipality, sex, age from 5-60 years old, socioeconomic stratum from 1 and above. The benefits highlighted are quality ingredients, variety of products, freshness, and consistent taste. Locations will be found across Colombia but primarily in Mocoa where the headquarters are located and there is high market movement for these products. The income segmentation is owners who can earn up to 5,000,000 pesos per month after expenses. The behavioral segmentation is medium to high income consumers between 5-60 years old across Mocoa.

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    The document proposes a bakery and dessert company targeting the Putumayo department of Colombia. It will segment the market by municipality, sex, age from 5-60 years old, socioeconomic stratum from 1 and above. The benefits highlighted are quality ingredients, variety of products, freshness, and consistent taste. Locations will be found across Colombia but primarily in Mocoa where the headquarters are located and there is high market movement for these products. The income segmentation is owners who can earn up to 5,000,000 pesos per month after expenses. The behavioral segmentation is medium to high income consumers between 5-60 years old across Mocoa.

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    © All Rights Reserved
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    8 views3 pages

    Author Jasmin Velasquez Ramirez: Proposal in English Language of A Product or Service Company

    Uploaded by

    DEIVER SANCHEZ
    The document proposes a bakery and dessert company targeting the Putumayo department of Colombia. It will segment the market by municipality, sex, age from 5-60 years old, socioeconomic stratum from 1 and above. The benefits highlighted are quality ingredients, variety of products, freshness, and consistent taste. Locations will be found across Colombia but primarily in Mocoa where the headquarters are located and there is high market movement for these products. The income segmentation is owners who can earn up to 5,000,000 pesos per month after expenses. The behavioral segmentation is medium to high income consumers between 5-60 years old across Mocoa.

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    © All Rights Reserved
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    of 3

    PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE COMPANY

    AUTHOR
    JASMIN VELASQUEZ RAMIREZ

    2104677

    SENA
    TECHNOLOGY IN MARKET MANAGEMENT MOCOA PUTUMAYO
    2020
    PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE COMPANYDESSERTS AND
    BAKERY

    VARIABLE DEFINITION
    The total market for our product is the Colombian company in
    the Putumayo department, and due to its large size we have
    GEOGRAPHIC decided to segment it taking into account the following
    SEGMENTATION factors:

    - Division by municipalities starting large campaigns in Mocoa,


    AGE AND LIFE - CYCLE Puerto Asís, Villa Garzón, Orito, among others. To go on
    OF acquiring markets in all the municipalities of the country.
    SEGMENTATION - Sex: the product will be sold to men, women and young
    people.
    - Age: our product will be sold to people between 5 and 60
    years old.

    POPULATION - Socioeconomic stratum: the product will be sold from


    SEGMENTATION stratum 1 onward
    There are many factors that have influenced this fact, but
    today we want to talk about some of the main advantages
    and benefits of this type of product.
    • Top quality ingredients. ...
    BENEFIT SEGMENTATION • Great variety of products. ...
    • Products always freshly made. ...
    • Very controlled processes to achieve the same taste as
    always.
    •
    LOCATION
    SEGMETATION Consumers can be found anywhere in Colombia since we have
    offices in different municipalities. Our main headquarters are
    located in Mocoa in this city there is a high movement in the
    market for this product.

    The average salary of a bakery owner can be up to 5,000,000


    INCOME SEGMENTACION million pesos per month outside of all expenses.

    BEHAVIORAL
    SEGMENTACION Our target market will be consumers from the entire city of
    Mocoa Putumayo with medium and high income would be
    people between 5 and 60 years old.

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