Name : Merifa Rahmawati

NIM : 12203173106

Class :TBI 7A

If I as new corner in developing a business (Enterpreneur). I choose in (A) Pawon

Menul of Lava Wings.

A. Reasons

The reason I chose the pawon business of Lava Wings. This is because food is a basic
human need. Therefore, everyone must buy food for them to eat. The need for food,
especially ready-to-consume food, is on the rise. This was triggered by increased
welfare and community activity. People need more practical food, both in the way of
making, serving and consuming it.

B. Strategy

In the midst of the corona pandemic that is increasingly widespread in the

country, the business world is also one that is affected, especially the culinary business.
To overcome this, the following marketing ideas can be a way to attract customers in
the midst of the corona pandemic. One of the impacts of physical distancing is the low
level of public purchases of culinary products. This of course arises because of public
concerns about hygiene and health. People are increasingly worried about buying food
outside for fear of contracting the COVID-19 virus. This condition is bad for culinary
entrepreneurs, especially those on a small scale. So, if you are a culinary business
owner, the following marketing steps in the midst of the corona pandemic are
1. Focus on online food delivery.
The only way you can do this in the middle of the Work from Home policy is by
selling through online food delivery.
2. Give attractive promos.
Providing promos can be one way to keep attracting customers. Even though this
method seems to burn money, it is effective in keeping the business running. You
don't need to give a big promo.

3. Take advantage of social media.

 The existence of social media must be maximally utilized to market a business.
Small business actors can continue to market their business without leaving the
house only through social media. The existence of content marketing can be a
way to quickly attract customers. You only need to make good use of the moment
to make a promotion. For example, continue to upload to WA, IG and FB.
C. Logo/label