GRAGEDA_DALEJOSHUA_BSTM3-1_TOUR121_Midterm

Grageda, Dale Joshua V.

BSTM 3 – 1
MIDTERM EXAMINATION (TOUR121)

1. Why is tourism such an information intensive industry? Explain four reasons and elaborate by giving
example/s. (20 points)

- The tourism industry is an information intensive industry because it thrives on information. The size of
the industry alone suggests that it generates a big number of volumes of information to be communicated
and processed. As a passenger or tourists are taking on a trip, bunch and bunch of pieces of information
and messages must be exchanged. From the schedules, itineraries, payment modes, destinations,
passenger and product information; but the tourism industry possesses many other unique qualities, which
makes the need for the IT applications used by different tourism sectors, agencies, travelers and many
more. The table below shows different characteristics that makes it a reason for tourism to be a very
information-intensive industry.

CHARACTERISTICS DESCRIPTION EXAMPLE

Heterogeneity Travel products and service Travel service that
cannot be standardized and vary transports the consumer
enormously. Coordination and from his home to the
cooperation between each province of Batangas.
organizations, agencies and the
consumer are necessary to create
a heterogenous experience called
“trip”.

Intangibility Services cannot be touched, Natural attractions (e.g.

experienced, sampled or felt Mt. Talamitam, Maria
before a purchase. Instead they Cristina Falls, Enchanted
needed a detailed information River etc.)
about the destination or
experience to substitute for the Man-made attractions
lack in tangibility. (e.g. Luneta Park,
Intramuros etc.)

Perishability Unsold hotel rooms, aircraft seats Singapore Airlines only

and tours cannot be reposited for sell seats on airplane prior
later sale due to the time-sensitive to the departure.
nature of tourism products.

Inseparability Production happens alongside Guest consumes a stay in

consumption. As the service or Marriot Hotel as it is
product is delivered, at the same being produced by the
time it is being consumed. For the service providers.
stated example, Information plays
an increasingly important role in
assuring that the co-production
and co-creation of tourism

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experiences is proficient and of

high quality.
Global The international movement of Different international
people on a mass scale is included airline operations (e.g.
in the industry of tourism. It is One World Alliance
central to it and contributes which consists of 13 full
further to its information members of airlines.
intensity.

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