Leisure and Recreation Analysis: (Restaurant)

QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino
www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160
DEPARTMENT OF HOSPITALITY MANAGEMENT
LEISURE AND RECREATION

ANALYSIS
“HEALTH CORNER”
(RESTAURANT)
Prepared by:
ARIANE D.RAMOS
BSHM-3
MAY 2020
VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate
and prime catalyst for a progressive and sustainable appropriate knowledge and technologies to meet the needs of
Quirino Province and Southern Cagayan Valley. Quirino Province and Southern Cagayan Valley.
“Molding Minds, Shaping Future”

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
TABLE OF CONTENT
CHAPTER I.CONCEPT LOCATION AND DESIGN.....................
A. The Concept
The Name of the Enterprise.........................
Vision.............................................
Mission............................................
B. Location of the establishment.............................
CHAPTER II.MARKETING PLAN.................................
I. Marketing Mix.......................................
A. Product.....................................
B. Pricing.....................................
C. Promotional Mix.............................
D. Place.......................................
II. Target Consumer....................................
III. Benefits of the business to the Target Market.....
CHAPTER V. THE Menu.......................................
A. Pricing.................................
B. Brochure/Menu Lay-out and Design(Create your
brochure)
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
CHAPTER I
Concept, Location and Design
A.THE CONCEPT
The Health Corner is a new restaurant designed to offer

a proper balance diet in a cool, friendly and serenity
downtown Dubinan West, Santiago City, Isabela( In front of La
Salette Hospital).
Health Corner will be serving healthy, fresh, and

fairly priced vegetarian meals prepared, meat and fishes and
sold in the business premises. The business will pride itself
in the competent staff comprised of fresh talents from
colleges and others equipped with the necessary experience
with many of them coming with experience from similar
oppositions elsewhere.
The Name of the Enterprise
The name of the business is Health Corner. The owner

decided to have this kind of business because Isabelinos are
fond of eating nutritious food. Health Corner regular menus
will be simple, but creatively prepared with varying
ingredients. I choose this name because everybody is familiar
with Health Corner means.
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
QqqQ7QA
Vision
To be the universal trusted standard for healthy and

delicious dining outside the home ensuring that every customer
has a fresh, nutritious, affordable food.
Mission
To provide at a fair price- nutritional, well- prepared

meals; deliver the real taste and delicacy of good and
healthier food; encourage conscious lifestyle for better
health and better tomorrow for everyone.
B. Location of the project

The Health Corner will be located at Dubinan West,
Santiago City, Isabela
( In front of La Salette Hospital).The chosen place is near la

sallete,hospital,offices and all some churches.
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
CHAPTER II
Marketing Plan
I.MARKETING MIX
To attract customers and win their loyalty will be

enhanced by our marketing mix. The business will be promoting
healthy eating and this will be our brand identity. To achieve
the objective of a market study, it is essential to identify
the 4p’s of marketing. Basically it is significant in dealing
with our customers such as the product that we offers, the
price of the product, promotion to be used and the place where
we established our business.
A. Product
 Description
The main focus in the product strategy is the needs of our

target market and how to satisfy them by providing healthy high
quality of food. We will also be providing excellent fast service
in the restaurant, for take away, and for delivery in order to gain
customer satisfaction. Furthermore, our product will fit perfectly
in the product line of other restaurants that are located on Dubinan
West, Santiago City, Isabela ( In front of La Salette Hospital)
since they are priced at about the same level. Moreover, as for
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
branding, we chose “Health Corner” to be our brand name of the

restaurant since it can show and point out clearly the main benefits
that our customers can expect, which is eating healthy clean food.
As for the brand familiarity, for the short run we want to be able
to reach brand preference with our customers against our
competitors, and for the long run we are aiming to reach brand
insistence especially with our target market. Moreover, as for
the packaging strategy, to make sure that deliveries are sent
out in an excellent shape of packaging to achieve efficiency
and customer loyalty. As for the product life cycle, it is
expect to enter the market at the growth stage.
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
Product Offering
Appetizers:
1. Pumpkin Okoy
2. Baked Buttered Tahong
3. Tomato-basil Skewers
4. Pickled Papaya
5. Pickled Pipino
6. Banana Corn Fritters
7. Crispy Fried Kangkong
 Main Course
1. Pochero de Keso
2. Stir-fry vegetables
3. Chicken, veggies and stuffing
4. Salmon Parcels
5. Lamb, Tomato and Bean Casserole
6. Spiced Fish and Shrimp
7. Healthy Fried Chicken
8. Omega-3 rich trout stuffed with sage
9. Pork Kebabs with Chile-mango salad
 Dessert
1. Taho
2. Cassava Cake
3. Malunggay Cake
4. Banana Cake
5. Carrot Cake
6. Rice Cake
VISION MISSION

CABARROGUIS CAMPUS
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0917-126-9160
7. Fruit Salad
8. Buko Pandan
 Soup
1. Mushroom Soup
2. Cream of Pumpkin Soup
3. Corn Soup
4. Potato soup
5. Mango and pineapple soup
6. Spinach soup with wild garlic toasts
7. Tomato soup
 Juices
1. Fresh orange/citrus juice
2. Pineapple juice
3. Carrot-apple juice
5. Guyabano juice
6. Fresh buko juice
7. Kalamansi Juice
8. Pomelo Juice Mango Juice
 SHAKES
1. Dragon Fruit shake

2. Banana shake
3. Mango Shake
4. Papaya Shake
5. Four Seasons Juice /Shake
 COFFEE
1. Rice Coffee
2. Mungo Coffee
3. Okra Coffee
4. Cocoa Coffee
 TEA
1. Salabat
VISION MISSION

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2. Mangoosteen
3. Lagundi
4. Malunggay
 MILK
1. Cow’s Milk
2. Goat‘s Milk
3. Soya Milk
4. Carabao’s Milk
 Snacks
1. Meatless Burger
2. Potato Fries
3. Crispy Sweet Potato
4. Chicken Sandwich
5. Bilo Bilo
 Other Products
Value Meals
Choices of Vegetables:
(Monday, Tuesday, Wednesday, Thursday)
 -Munggo
 - Chopsuey
 - Tortang Talong
 - Dining ding w/ tinapa
 - Adobong Sitaw
(Friday, Saturday, Sunday)
 - Ginataang gabi
 - Ginisang Upo
 - Ampalaya w/ egg or tuna
 - Adobong talong w/ pork/ fish
 - Ginisang malunnggay stick
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
 - Dinakdakang puso ng saging
Choices of Meat:
 - Adobo de keso
 - Menudo
 - Pork Giniling
 - Sinigang na baboy
 - Chicken Nuggets
 Choices of Fish:
 - Fried Galunggong
 - Boneless Bangus
 - Steamed Fish
 - Relyenong bangus
B.PRICING
One of our goals is to create more revenue over time to

be able to pay for all the expenses and suppliers we need.
Moreover, in order for our restaurant to be in the market and
until we achieve awareness among our target market we will not
be gaining high profits. However, only for the short run, we
should be making enough profit to be able to pay our staff and
employees. Furthermore, one of our pricing strategies will be
dealing with discounts; we will have discounts on special
occasions and major holidays, such as in New Year’s Day,
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
National Day, Thanksgiving Day, Christmas, Eid al-Fitr, and

Eid al-Adha. Moreover, the specific tactic we will be using in
our restaurant will be applying the one-price policy, which is
to sell with the same price to everyone. By using this
strategy, we will be able to carry on the goodwill with our
target market. In addition, to achieve brand preference and
customer loyalty among our competitors we will have our food
delivery service free of charge.
C. Promotional Mix
There will be vigorous promotional activities including

advertisement, gift vouchers to loyal customers, and terrific
days with special daily offers. Community services will also
be utilized fully to increase Health Corner’s publicity.
Marketing Strategy
Health Corner will initiate marketing programs that will

increase its publicity. All though radio and print mediums may
not be effective enough, the company will complement its
marketing medium with other creative ways. These include
sponsored community projects and events with much publicity of
Health Corner featured and distribution of menus downtown.
Other initiatives will include sale of t-shirts and mugs with

Health Corner logo and images of healthy people. There will be
signage posters with variety vegetarian dishes along the
avenues from both directions towards the location of the
business premises.
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
D. Place /Location
Health Corner’s strategic location will enable access

to the target customers. The place will be accessible both by
pedestrians and an ambient and secure parking will be provided
free of charge to driving customers.
II. Target Consumer
The majority of our target market comprises the

families, students, government and private employees,
travellers and health conscious people. The minority of the
market includes the motorist and others.
III .Benefits of the Business to the Market
(Identify the benefit of the establishment to the target

market in form of sentence not in bullet )
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
CHAPTER III
The Menu/Brochure
The menu is the most important internal marketing and

sales tool a restaurant has to market its food and beverage to
customers. It is the only piece of printed advertising that
you are virtually 100 percent sure will be read by the guest.
Once placed in the guest’s hand, it can directly influence not
only what they will order, but ultimately how much they will
spend. Menu design directly influences sales revenue.
Management is constantly forecasting business volume to
estimate how much to buy, keep in inventory, and prepare. A
properly designed menu makes these kinds of decisions easier
and more accurate.
Well-designed menus market the food the restaurant

prepares best and wants to sell by making those items stand
out from the others. This article will discuss menu design
techniques to help you increase the effectiveness of your
“silent salesperson” to boost check averages and guest
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
loyalty. Menus can tell you everything you need to know about
a restaurant.
A. Menu Pricing
Menu Products Selling Price

Appetizers:
Pumpkin Okoy
Baked Buttered Tahong
Pickled Papaya P 45.00
Pickled Pipino
Banana Corn Fritters
Crispy Fried Kangkong
 Main Course
10. Pochero de Keso

11. Stir-fry vegetables
12. Chicken, veggies and
stuffing
13. Salmon Parcels
14. Lamb, Tomato and Bean P 190.00
Casserole
15. Spiced Fish and Shrimp
16. Healthy Fried Chicken
17. Omega-3 rich trout
stuffed with sage
18. Pork Kebabs with Chile-
mango salad
 Dessert
9. Taho
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
10. Cassava Cake P 45.00

11. Malunggay Cake
12. Banana Cake
13. Carrot Cake
14. Rice Cake
15. Fruit Salad
16. Buko Pandan
 Soup
8. Mushroom Soup
9. Cream of Pumpkin Soup
10. Corn Soup
11. Potato soup P 50.00
12. Mango and pineapple
soup
13. Spinach soup with wild
garlic toasts
14. Tomato soup
 Juices
9. Fresh orange/citrus juice

10. Pineapple juice
12. Carrot-apple juice P 50.00
13. Guyabano juice
14. Fresh buko juice
15. Kalamansi Juice
16. Pomelo Juice Mango Juice
 SHAKES
6. Dragon Fruit shake

7. Banana shake
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
8. Mango Shake P 90.00

9. Papaya Shake
10. Four Seasons
Juice /Shake
 COFFEE
5. Rice Coffee
6. Mungo Coffee
7. Okra Coffee P 45.00
8. Cocoa Coffee
 TEA
5. Salabat
6. Mangoosteen
7. Lagundi P 45.00
8. Malunggay
 MILK
5. Cow’s Milk
6. Goat‘s Milk P 45.00/per glass
7. Soya Milk
8. Carabao’s Milk
 Snacks
6. Meatless Burger
7. Potato Fries
8. Crispy Sweet Potato P 35.00
9. Chicken Sandwich
10. Bilo Bilo
Value Meals
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
P 45.00
Choices of Vegetables:
(Monday, Tuesday, Wednesday,

Thursday)
 -Munggo
 - Chopsuey
 - Tortang Talong
 - Dining ding w/ tinapa
 - Adobong Sitaw
 - Ginataang gabi
 - Ginisang Upo P 45.00
 - Ampalaya w/ egg or tuna
 - Adobong talong w/ pork/
fish
 - Ginisang malunnggay stick
 - Dinakdakang puso ng saging
Choices of Meat: P 45.00

Thursday)
 - Adobo de keso
 - Menudo
 - Pork Giniling
 - Sinigang na baboy
VISION MISSION

CABARROGUIS CAMPUS
www.qsu.edu.ph
0917-126-9160
 - Chicken Nuggets
 Choices of Fish: P 45.00

Thursday)
 - Fried Galunggong
 - Boneless Bangus
 - Steamed Fish
 - Relyenong bangus
All dishes have a signature

pineapple slice for decoration
and eating pleasure.
Table 3.7 Menu List
Attached here your actual Menu/ Brochure
VISION MISSION

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QUIRINO STATE UNIVERSITY

LEISURE AND RECREATION

“Molding Minds, Shaping Future”

CHAPTER I.CONCEPT LOCATION AND DESIGN.....................

The Name of the Enterprise.........................

B. Location of the establishment.............................

CHAPTER II.MARKETING PLAN.................................

II. Target Consumer....................................

III. Benefits of the business to the Target Market.....

CHAPTER V. THE Menu.......................................

“Molding Minds, Shaping Future”

Concept, Location and Design

The Health Corner is a new restaurant designed to offer

Health Corner will be serving healthy, fresh, and

The Name of the Enterprise

The name of the business is Health Corner. The owner

“Molding Minds, Shaping Future”

To be the universal trusted standard for healthy and

To provide at a fair price- nutritional, well- prepared

B. Location of the project

( In front of La Salette Hospital).The chosen place is near la

“Molding Minds, Shaping Future”

To attract customers and win their loyalty will be

The main focus in the product strategy is the needs of our

“Molding Minds, Shaping Future”

branding, we chose “Health Corner” to be our brand name of the

“Molding Minds, Shaping Future”

“Molding Minds, Shaping Future”

1. Dragon Fruit shake

“Molding Minds, Shaping Future”

(Monday, Tuesday, Wednesday, Thursday)

(Friday, Saturday, Sunday)

“Molding Minds, Shaping Future”

 - Dinakdakang puso ng saging

(Monday, Tuesday, Wednesday, Thursday)

(Friday, Saturday, Sunday)

(Monday, Tuesday, Wednesday, Thursday)

(Friday, Saturday, Sunday)

One of our goals is to create more revenue over time to

“Molding Minds, Shaping Future”

National Day, Thanksgiving Day, Christmas, Eid al-Fitr, and

There will be vigorous promotional activities including

Health Corner will initiate marketing programs that will

Other initiatives will include sale of t-shirts and mugs with

“Molding Minds, Shaping Future”

Health Corner’s strategic location will enable access

II. Target Consumer

The majority of our target market comprises the

III .Benefits of the Business to the Market

(Identify the benefit of the establishment to the target

“Molding Minds, Shaping Future”

The menu is the most important internal marketing and

Well-designed menus market the food the restaurant

“Molding Minds, Shaping Future”

Menu Products Selling Price

Baked Buttered Tahong

Pickled Papaya P 45.00

Banana Corn Fritters

Crispy Fried Kangkong

10. Pochero de Keso

“Molding Minds, Shaping Future”

10. Cassava Cake P 45.00