QUIRINO STATE UNIVERSITY

CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

LEISURE AND RECREATION

ANALYSIS

“GoodSHAPE”
SPORTS,FITNESS and WELLNESS

(SPORTS CLUB)

Prepared by:

JOHNUS MARQUEZ
BSHM-3

JULY 2020

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

CHAPTER I

Concept, Location and Design

A.THE CONCEPT

GoodSHAPE is designed to provide an opportunity for

people to learn new skills, improve healthy lifestyle, build
good personality and widens their social horizon. Through
engagement of sports, and fitness and wellnes activities.

Our club promotes both physical and mental health. More

iportantly, it helps to build a better and healthier society.
You can enjoy our facilities and amenities with a budget
friendly and a fairly price membership fee.

The Name of the Enterprise

The name of our sport club is GoodSHAPE which promotes

healthy and peaceful life using the power of sports, fitness
and wellness activities. From the name itself you can easily
identified on what services we offers to community. It is
composed of different sports and recreational activities which
suits to all sports-minded people.

We named it GoodSHAPE because it is similar to healthy

and phisically fit body. Sport,fitness and wellness is the
core product of our club because it is perfect in maintaining
physical and mental well-being. By means of sports, we can
improve our social bonds to others and carry a good
personality.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

Vision
To be known as one of the leading sports club in the
Philippines and be a center of health and wellness that
provides healthy and happier lifestyle with the highest
quality of sports,fitness and wellness services.

Mission

to enriched the community and provide people a

best quality of experience with the highest quality of
sports,fitness and wellness services.

B. Location of the project

GoodSHAPE will be located at the Capitol Hills,
Cabarroguis, Quirino. It is in front of Capitol Plaza Hotel
and Resort.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

CHAPTER II

Marketing Plan

I.MARKETING MIX
Marketing mix is an effective way to have a successful
business. Through this we can easily achieved our goals and
able to be on top especially in the business industry.

A. Product

 Description
Product plays a great role in crating a business. Your
business is useless if you do not have product/services to
sell or to offer.
Our product is a combination of a sports,fitness and
wellness, good facilities and amenities.

Service Offering:

 Sports

1. Basketball
2. Tennis
3. Volleyball
4. Soccer
5. Golf
6. Atheletics
7. Billiards
8. Motorsports
9. Boxing and taekwondo

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

 Fitness and wellness Gym

1. Yoga
2. Physical and mental excersices
3. Dancing activity( zumba, aerobics, ballet)

B.PRICING

We put value to our services according to customer’s

budget. You can enjoy our sports,fitness and wellness
facilities and amenities with a budget friendly and a fairly
price membership fee. These are the types of membership that
we offer: Individual membership, Goup membership, Corporate
membership and life membership.

C.Promotional Mix

One important promotional mix is Advertising and it is

widely used in the business industry, it is effective during
the first stage and up to present to promote your business.
And it is in the form of airing on a television, broadcasting
in radio programs and posting in social medias.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

D. Marketing Strategy

Aside from Advertising, we will also do sponsoring

charities, organized programs especially related to sports. We
will organized an educational activities that will help
especially the youths to improve their skills, personality and
social horizon.

E. Place /Location

Located at the center of the province which is

Cabarroguis, Quirino. Easy to locate because it is in front of
the Capitol Plaza Hotel and Resort.

II. Target Consumer

Youth, adults, senior citizen, domestic and foreign

tourists. (except to those who has health problems/illness)

III .Benefits of the Business to the Market

A big help to educate people about the

importance in engaging sports, wellness and fitness
activities. Enriching the community to be a healthy
and peaceful place through Sports, fitness and
wellness activities and a quality of services and
well mannered staffs and trainers.

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

CHAPTER III
The Menu/Brochure

It is the most important advertising tool that you can

used in showing and selling your product and services.

A. Menu Pricing

Membership Price /fee

1. Individual ₱5,000.00
(monthly)
Inclusion:

2-3 sports activity

Free membership and use of

fitness and wellness gym

Free snack

2. Group (3-4 person) ₱25,000.00

(monthly)
Inclusion:

3-5 sports activity

Free membership and use of

fitness and wellness gym

Free snack

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

3. Corporate
Inclusion:
5-7 sports activity ₱60,000.00
(quarterly)
Free membership and use of
fitness and wellness gym

Free snack

4. Life membership
Inclusion:
Unlimited sports activity and ₱80,000.00
use of facilities and (Annualy)
amenities

Free membership and use of

fitness and wellness gym

Free snack

Table 3.7 Menu List

The Menu:

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”
 QUIRINO STATE UNIVERSITY
CABARROGUIS CAMPUS
Cabarroguis, 3400 Quirino www.qsu.edu.ph
qsu.cabarroguis@gmail.com
0917-126-9160

DEPARTMENT OF HOSPITALITY MANAGEMENT

VISION MISSION
The leading center for academic and technological excellence Develop competent and morally upright professionals and generate appropriate
and prime catalyst for a progressive and sustainable knowledge and technologies to meet the needs of Quirino Province and Southern
Quirino Province and Southern Cagayan Valley. Cagayan Valley.
“Molding Minds, Shaping Future”